ibm worklight webex slides
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© 2012 IBM Corporation
IBM Mobile Enterprise Overview
© 2012 IBM Corporation2
Mobile is changing how people spend their time and interact
Customers who shop on tablets tend to spend 20% more than those who shop on computers
By the end of this year, mobile transactions will have increased 50% over last year
Of mobile users keep their device within arm’s reach 100% of the time
© 2012 IBM Corporation3
72%of Midmarket CIOs put mobile as priority
will support BYOD by 201490%
Even in the Midmarket
$133Kaverage Midmarket firm’s spend annually on Mobile (ex-network)
of Midmarket firms say Security is top concern47%
2011 The Essential CIO, The Midmarket CIO Study Off Ramps2012 SMB Group Mobile Study2011 Flurry Group
© 2012 IBM Corporation4
4
Mobile has become a priority
Source: Wells Fargo Securities, January 23, 2012“Fostering the People: The Shift to Engagement Apps”
WW Notebooks
WW Media Tablets
WW Smartphones
WW PCs
Uni
t Vol
umes
(M
illio
ns) 600
02010 2011 2012E
Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en
Smartphones have passed PCs
Mobile App focus shifts to the enterprise
Mobile is the #2 CIO Technology Priority
Source: 2011 Gartner Executive Programs' Worldwide CIO Surveyhttp://www.gartner.com/it/page.jsp?id=1897514
“The majority have a mobility strategy that calls for becoming a market leader in their industry.”
61% of CIOs prioritize mobile
54.0%
44.5%41.7% 39.5% 37.9% 36.2%
29.6%
17.0%
2.6%
0%
20%
40%
60%
Top Solutions for Next 12 Months
Partners are prioritizing mobile for profitability Source: IDC Partner Profitability 2011,
Changing Business Models and Requirements in the Evolving IT Channel Ecosystem
Mobile 39.5%
One Billion smartphones by 2014
© 2012 IBM Corporation5
From:Construction general contractor with remote employees
To: Seamless interactions among physicians and providers, improving quality of care, patient safety and efficiency improving patient experience
To: Empowered construction project managers armed with mobile solutions to pitch new projects in higher-growth industries
To: Real-time re-direction to optimal routes using mobile info
From:Traditional health institution
From:Sitting in traffic jams
Healthcare Construction Government
Mobile is changing conventions for industries
© 2012 IBM Corporation6
1A report from McKinsey & Company: Based on a survey of 250 CIOs on their mobility strategies.2IBM 2011 Global CMO study
3IBM 2012 CEO study
CIO’s and LOB execs are recognizing the importance of mobile
CIOs1:77% plan to use of personal mobile devices to access company data and applications
25+ Almost all expect to deploy more than 25 mobility applications in the next two years
LOB:With customer insight as the top CEO priority3, mobile changes everything. #2 digital priority of CMOs is deploying tablet and mobile apps2
© 2012 IBM Corporation7
The mobile opportunity also creates business and IT challenges
Top Mobile Adoption Concerns:
1. Security/privacy (53%)
2. Cost of developing for multiple mobile platforms (52%)
3. Integrating cloud services to mobile devices (51%)
Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en
Enterprise Business Model Changes• New business opportunities based upon location• Anytime, anywhere business transactions• Importance of social business interactions
Application Development Lifecycle Complexity• Complexity of multiple device platforms with
fragmented Web, native, and hybrid model landscape
• Connecting the enterprise back-end services in a secure and scalable manner
• Unique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)
• Faster time-to-market demands an iterative delivery
Mobile Security and Management• Protection of privacy and confidential information• Use of client-owned smartphones and tablets
(BYOD)• Visibility, Security & Management of mobile platform
requirements
© 2012 IBM Corporation8
Businesses are struggling with the unique mobile challenges
Fragmentation of devices and platforms
Speed and frequent iteration of the mobile lifecycle
Online/Offline functionality
Security to protect corporate data
Connectivity to back-end systems and cloud
Mobile Context taking advantage of unique capabilities such as geo-location
© 2012 IBM Corporation9
The quick reaction is to focus on devices and cool apps
Business leaders respond to mobile with, ‘Let’s build a really slick mobile app, put itup on iTunes and we’re done!’
..... the fact [is] that underlying legacy applications and business processes need optimizing for the mobile experience. “
Clay Richardson, Forrester Analyst
© 2012 IBM Corporation10
From To
• Simple learning and sharing
• Sending email, calendar access, social networking
• Basic transactions: such as buying songs, books
Two opportunities for business have emerged:
The real transformation is the business model
• Engage with all constituents anywhere, anytime.
• Transact more business functions “in motion”
© 2012 IBM Corporation11
IBM’s strategy addresses client mobile initiatives
Extend & TransformManage & SecureBuild & Connect
Key Capabilities• Strategy, planning and
implementation
• Mobile-enabled solutions including analytics, commerce, and social business
• Mobile as a service
Key Capabilities• Mobile web, hybrid and native
app development
• Enterprise data, service, and application integration
• Enterprise Ready Software Development
Key Capabilities• Mobile lifecycle
management
• Device analytics and control
• Secure network communications & management
Build mobile apps
Connect & run mobile systems
Manage mobile devices and apps
Secure my mobile business
Extend capabilities to mobile
Transform my business
© 2012 IBM Corporation12
Become a Mobile Enterprise
IBM Endpoint Manager for Mobile
IBM Social Business, Commerce & Analytics
IBM Mobile Services
IBM Mobile Foundation
With a comprehensive end-to-end mobile platform and services
Build mobile apps
Connect & run mobile systems
Manage mobile devices and apps
Secure my mobile business
Extend capabilities to mobile
Transform my business
© 2012 IBM Corporation13
IBM Social Business, Commerce & AnalyticsIBM Connections 4 Mobile leveraging location services
IBM Security Access ManagerContext based security enabled for cloud and mobile
Rapid support for iOS6 Support for native and offline apps Extended support for BYOD Enterprise and App Store linkage Hosted & on-premise services
IBM Mobile Foundation
IBM Mobile Development Lifecycle SolutionAccelerated application delivery
IBM Mobile Services
Mobile Application Innovation Services
Mobile Infrastructure Strategy and Planning
Mobile Enterprise Services for Managed Mobility
Build mobile apps
Connect & run mobile systems
Manage mobile devices and apps
Secure my mobile business
Extend capabilities to mobile
Transform your business
IBM announces new mobile enterprise capabilities
© 2012 IBM Corporation
IBM Worklight Technical Overview
Mir Majeed
Mobility Practice Lead, AAJ Technologies
© 2012 IBM Corporation16
Mobile
Build, connect, manage and secure your mobile enterpriseIBM Mobile Foundation
Includes
• IBM Worklight• IBM WebSphere Cast Iron• IBM Endpoint Manager for Mobile DevicesIBM Mobile
FoundationPlus New Services Offering
• IBM Mobile Services
Complementary Offerings
• IBM solutions for Social Business• IBM Smarter Commerce• IBM Exceptional Web Experience• IBM Rational Collaborative Lifecycle Management
© 2012 IBM Corporation17
Mobile
Compatible with prominent HTML5 libraries and tools:
App development using native and/or familiar web technologies:
• HTML5
• CSS3
• JavaScript
App delivery in variety of forms:
• Mobile Web app• Hybrid app
• Native
Open, cost-effective, cross-platform app developmentIBM Worklight
© 2012 IBM Corporation20
Mobile
Worklight ServerMobile middleware offering unified push notifications, version management, security and integration
Worklight ConsoleA web-based console for real-time analytics and control of your mobile apps and infrastructure
Worklight StudioThe most complete, extensible development environment with maximum code reuse and per-device optimization
Worklight Component Overview
Worklight Runtime ComponentsExtensive libraries and client APIs that expose and interface with native device functionality and the Worklight Server
←
© 2012 IBM Corporation22
Mobile
Worklight Conceptual Architecture
© 2012 IBM Corporation23
Mobile
Worklight Studio
• Eclipse-based IDE• Combining native and standard web
technologies in one multiplatform app• Environment-specific optimization
• 3rd-party libraries integration• Device SDK integration
• Back-end connectivity utilities
© 2012 IBM Corporation24
Mobile
Single Shared Codebase
Common code placedin primary file
Environment optimization code is maintained
separately
© 2012 IBM Corporation25
Mobile
Drag-n-drop UI construction
© 2012 IBM Corporation26
Mobile
Preview in Browser
Perform device specific tests in the Mobile Browser Simulator: supports PhoneGap and Worklight client API
© 2012 IBM Corporation27
Mobile
Skins
Different ScreenDensities
Different Screen Sizes
Different Input
Methods
Support for
HTML5
• Provide support for multiple form factors in a single executable file for devices of the same OS family
• A sub-variant of an environment• Packaged together in one App
• Decision on which skin to use is done automatically at runtime
© 2012 IBM Corporation28
Mobile
Worklight Server
• Distribution of mobile web apps• Enterprise connectivity:
• Secure client/server connectivity• Direct access to enterprise back-end data and transaction capabilities• Authentication enforcement
• Client control:• Application version management and remote disabling• Direct update of application code
• Unified Push Notifications• Aggregation of usage statistics
© 2012 IBM Corporation29
Mobile
Device Runtime Components• Framework for server integration:
• Secure server connectivity• Authentication• Remote disable & notification• Push registration • Dynamic page loading & caching (soon)• Event reporting for analytics & audit• Check-in with Server on Startup• Check for updates• Sending Statistics
• Cross-platform compatibility layer• Runtime Skinning• Secure encrypted storage
© 2012 IBM Corporation30
Mobile
• Secure back-end integration• XML-based declarative
specification• Multi-source data mashups
• Eclipse plug-in supporting auto-complete and validation
Back-end Integration
Worklight Server
• Simplified adapter testing • Server-side debugging
• IBM CastIron, Web services and JDBC integration
• Access to session data and user properties
Internal Systems
CloudCloudCastIronJDBC
HTTP/Web Services (REST & SOAP)
Worklight Runtime
JSON / HTTPs
Existing Integration Layer
© 2012 IBM Corporation31
Mobile
Data Collection and Analytics
© 2012 IBM Corporation32
Mobile
Direct Update – On-device Logic
Worklight Server
Native Shell
Pre-packaged resources
1 Download
4Update
web resource
App Store
Web resources
Cached resources
1. Web resources packaged with app to ensure initial offline availability
2. Web resources transferred to app's cache storage
3. App checks for updates • On startup• On foreground
4. Updated web resources downloaded when necessary
2 Transfer
3 Check for updates
© 2012 IBM Corporation33
Mobile
Flexible Push Notification Framework
Multiple users logging into the same app
Multiple apps using the same event source
Multiple event sources in the same app
One application multiple devices
© 2012 IBM Corporation34
Mobile
Worklight: Security by Design
Enforcing security updates
Remote disable Direct update
Providing robust authentication and
authorization
Authentication integration framework
Data protection
realms
Coupling device id with
user id
Streamlining Corporate security
processes
Mobile platform as a trust factor
Application Security
Code obfuscation
SSL with server
identity verification
Proven platform security
Jailbreak and malware detection
App authenticity
testing
Protecting data on the device and in transit
Encrypted offline cache
Offline authentication
Secure connectivity
Integration point with VPN solutions (i.e. IBM Mobile Connect)
Integration point with MDM solutions (i.e. IBM Endpoint Manager for Mobile)
Integration point with User Security solutions (i.e. IBM Access Manager for
Mobile)
© 2012 IBM Corporation35
Mobile
Worklight Console
• Application Version Management• Push management
• Usage reports and analytics• Reports of custom application events
• Configurable audit log• Administrative dashboards for:
• Deployed applications• Installed adapters • Push notifications
• Data export to BI enterprise systems
© 2012 IBM Corporation36
Mobile
Dynamic Control of Deployed Apps
• Centralized control of all installed applications and adapters • Remotely disable apps by device and version
• Customize user messages
© 2012 IBM Corporation37
Mobile
Advanced Reporting Functionality
© 2012 IBM Corporation38
Mobile
Competitive AnalysisAntenna, Kony, Pyxis, SAP
Key Winning Features:
Single Code-base with Optimization Framework
Runtime Skin
Push Notification Management architecture
Non-proprietary development language
Hybrid Application Support
© 2012 IBM Corporation39
Mobile
IBM provides a complete enterprise framework for mobile computing
IBM Mobile Foundation
Security Gateway(WebSphere DataPower,
IBM Security Access Manager)SDLC Tools (Rational Collaborative
LifecycleManagement)
WebSphere Application Server
Enterprise Apps
SOA & Connectivity(WebSphere Message Broker, WebSphere MQ (MQTT), WebSphere Services Registry and Repository)
MDM(IBM Endpoint
Manager for Mobile)
WebSphere Operational Decision Management
IBM Business Process Management
MEAP(IBM Worklight)
Elastic Caching(WebSphere eXtreme
Scale, WebSphere DataPower XC10)
Social (Lotus Connections)
Mobile Threats & Security
(IBM Qradar, IBM AppScan for Mobile)
Analytics (Cognos, Coremetrics)
WebSphere Cast Iron
© 2012 IBM Corporation40
Mobile
© Copyright IBM Corporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.