ibtm global research - asiapacific - presented at aime 2012

7/30/2019 IBTM Global Research - AsiaPacific - Presented at AIME 2012

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The IBTM research project for th

and visitors to the IBTM Portfolio

trends in destination use for meeti

information on buying trends and

from year to year. The key aim is t

terms of which regions and count

The first survey has been underta

and via email using Reed Travel E

research continuing up to mid Ja

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ith the information they need on the key areas for

ings and events. The longer term aim for this rese

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IBTM Global Industry Research AIME 2012

MethodologyMethodologyMethodologyMethodology

An online survey was set up Autumn 2011 and invitations to participate were emailed to the buyer and

supplier databases of Reed Travel Exhibitions and partners including Micenet Australia, Melbourne Visitor

and Convention Bureau, MeetMe Middle East, CIM Germany and Visit Baltimore. Although their

databases hold many thousands of potential participants, key selections were made to target the pilot

interviews with key buyers and suppliers.

This preliminary report focuses on the pilot results for the Australia Pacific region and analyses the results

of 264 buyers and 101 suppliers.

The survey was closed 24 January 2012, thereby ensuring the results are right up to date.

In future the survey will be undertaken twice per year - Spring and Autumn - in order to monitor trends

and provide indications of how the market is moving. The relevant results for each region will be available

at each of the IBTM global portfolio of shows during 2012:

AIME GIBTM AIBTM CIBTM EIBTM

21-22 February 26-28 March 19-21 June 12-14 September 27-29 November


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Research resultsResearch resultsResearch resultsResearch results: Buyers: Buyers: Buyers: Buyers

1. The Australia Pacific Buyers were made up of the following:

Third party/agency 34.8%

Corporate 27.3%

Not for profit 16.3%

Trade/Assoc/Society 8.3%

Other 12.1% (includes government owned enterprises and NGOs)

2.The types of events being organised by Australia Pacific buyers are as follows:Meetings 76.1%

Conventions/congresses 72.0%

Entertainment/Sporting/Special 43.9%

Exhibitions 34.8%

Incentive travel 27.3%

Product launches 26.9%

3.Regions where buyers held events over the last 12 months are as follows:Global buyers AusPac buyers

Africa 21.7% 7.7%

Americas 41.9% 17.1%

Asia 45.4% 36.3%

Australia Pacific 36.2% 83.3%

Europe 9.5% 19.2%

Gulf/Middle East/North Africa 32.5% 6.8%

4. Australia Pacific buyers top countries for events in the last twelve months are

LAST 12 months by volumevolumevolumevolume of events

1. Australia 2. New Zealand 3.Singapore


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6. Australia Pacific buyers' top 10 countries in the NEXT 12 months by number of buyers using the

destination country are as follows:

Australia New Zealand Thailand USA Singapore Fiji

Hong Kong United Kingdom China Malaysia

7. A total of 68 countries were listed for use by Australia Pacific buyers next year, with the following

destinations forecast to see an increase in the number of events held:

Japan UAE Indonesia France Mexico

Vanuatu Austria Belgium Korea Maldives

8. The differences in forecasts of market conditions for the next twelve months between Australia Pacific

buyers and global buyers are shown in the tables below. Although the figures are similar for the last

twelve months, the Australia Pacific buyers percentages forecasting increased volume of events andincreased budgets over the next twelve months are lower than for all buyers worldwide.

AusPac BuyersAusPac BuyersAusPac BuyersAusPac BuyersChangeChangeChangeChange

Volume of eventsVolume of eventsVolume of eventsVolume of eventsLast 12 monthsLast 12 monthsLast 12 monthsLast 12 months

Volume of eventsVolume of eventsVolume of eventsVolume of eventsNext 12 monthsNext 12 monthsNext 12 monthsNext 12 months

This year's budgetThis year's budgetThis year's budgetThis year's budget

Less/decrease 15.3% 13.6% 23.9%

Same 40.9% 42.8% 42.0%

Increase 42.0% 41.7%41.7%41.7%41.7% 31.8%31.8%31.8%31.8%

Global BuyersGlobal BuyersGlobal BuyersGlobal BuyersChangeChangeChangeChange

Volume of eventsVolume of eventsVolume of eventsVolume of eventsLLLLASTASTASTAST 12 months12 months12 months12 months

Volume of eventsVolume of eventsVolume of eventsVolume of eventsNNNNEXTEXTEXTEXT 12 months12 months12 months12 months

This year's budgetThis year's budgetThis year's budgetThis year's budget

Less/decrease 16.4% 9.8% 22.5%

Same 37.7% 34.5% 35.4%

Increase 43.8% 53.3%53.3%53.3%53.3% 39.6%39.6%39.6%39.6%

Similar contrasting results are seen for the budget predictions with fewer Australia Pacific buyers


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Global BuyersGlobal BuyersGlobal BuyersGlobal Buyersforecasts for NEXTforecasts for NEXTforecasts for NEXTforecasts for NEXT

12 months12 months12 months12 months

Budgets forBudgets forBudgets forBudgets forindividualindividualindividualindividual

NEXT 12 monthsNEXT 12 monthsNEXT 12 monthsNEXT 12 months

MarketingMarketingMarketingMarketingbudgetbudgetbudgetbudget

Use of NEWUse of NEWUse of NEWUse of NEWdestinationsdestinationsdestinationsdestinations


Same 39.0% 39.8% 29.6%

Increase 32.8%32.8%32.8%32.8% 30.2%30.2%30.2%30.2% 57.6%57.6%57.6%57.6%

It is interesting to see that the percentages predicting increased use of new destinations are higher for

both groups of buyers, yet worldwide there is a higher percentage likely to use new destinations than in

this region.

Buyers and suppliers' views on what would have most impact on increasing event business in the next

twelve months are, in order of priority:

1. Economic conditions2. Budgets/prices/cost issues

3. Increased/improved marketing

4. Currency stability

5. Government issues/policy


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Results :Results :Results :Results : SSSSuppliersuppliersuppliersuppliers

1. The 101 Australia Pacific supplier respondents are made up of the following:

Hotels 22

Conference & event venues 21

Other Event Services 10

Attractions & Entertainment 8

Convention & visitor bureau 8Technology provider 6

DMC 3

Others 23 (transport, printing etc).

2. The most frequent sectors of clients for the Australia Pacific suppliers are as follows:

Corporates 82.2%

Associations 58.4%

Govt./not for profit 50.5%

State owned enterprises 49.5%

NGO 41.6%

Third party/agencies 28.7%

The key client sectors are shown on page 8.

3. The supplier sample listed 34 countries as where they had hosted events over the LAST 12 months

and 37 countries as where they will host events over the NEXT 12 months. It is important to stress that

these are not the same countries and new destinations for the next twelve months are Brunei, Bahamas,

Kenya, Madagascar, and Tonga. However this could indicate countries where suppliers are opening new

hotels rather than increased use of particular destinations.

4. The chart on page 9 reveals the use of new technologies and forms of communications by buyers and


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suppliers show similar results. Budgets are the main issue of difference as global suppliers are slightly

more optimistic about increases in the next twelve months.

AusPacAusPacAusPacAusPacsupplierssupplierssupplierssuppliersChangeChangeChangeChange

Volume ofVolume ofVolume ofVolume ofeventseventseventseventsLast 12 monthsLast 12 monthsLast 12 monthsLast 12 months

Volume ofVolume ofVolume ofVolume ofeventseventseventseventsNext 12 monthsNext 12 monthsNext 12 monthsNext 12 months

ClientsClientsClientsClientsBudgetBudgetBudgetBudgetThis yearThis yearThis yearThis year

Clients budgetsClients budgetsClients budgetsClients budgetsnextnextnextnext yearyearyearyear

Less/decrease 20.8% 8.9% 41.6% 15.8%

Same 43.6% 37.6% 38.6% 62.4%

Increase 34.7% 52.5% 18.8% 18.8%

Global suppliersGlobal suppliersGlobal suppliersGlobal suppliersChangeChangeChangeChange

Volume ofVolume ofVolume ofVolume ofeventseventseventseventsLast 12 monthsLast 12 monthsLast 12 monthsLast 12 months

Volume ofVolume ofVolume ofVolume ofeventseventseventseventsNext 12 monthsNext 12 monthsNext 12 monthsNext 12 months

ClientsClientsClientsClientsBudgetBudgetBudgetBudgetThis yearThis yearThis yearThis year

Clients budgetsClients budgetsClients budgetsClients budgetsnext yearnext yearnext yearnext year

Less/decrease 26.1% 13.6% 43.5% 20.6%

Same 32.4% 29.7% 34.2% 53.0%

Increase 36.7% 51.5% 17.3% 20.4%

AusPac SuppliersAusPac SuppliersAusPac SuppliersAusPac Suppliersforecasts for next 12forecasts for next 12forecasts for next 12forecasts for next 12monthsmonthsmonthsmonths

Budgets for individualBudgets for individualBudgets for individualBudgets for individualeventseventseventseventsNEXT 12 monthsNEXT 12 monthsNEXT 12 monthsNEXT 12 months

MarketingMarketingMarketingMarketingbudgetbudgetbudgetbudget

Use of NEWUse of NEWUse of NEWUse of NEWdestinationsdestinationsdestinationsdestinations


Same 51.5% 45.5% 51.5%

Increase 22.8% 19.8% 39.6%

Global SuppliersGlobal SuppliersGlobal SuppliersGlobal Suppliers

forecasts for next 12forecasts for next 12forecasts for next 12forecasts for next 12monthsmonthsmonthsmonths

Budgets for individualBudgets for individualBudgets for individualBudgets for individual

eventseventseventseventsNEXT 12 monthsNEXT 12 monthsNEXT 12 monthsNEXT 12 months

MarketingMarketingMarketingMarketing

budgetbudgetbudgetbudget

Use of NEWUse of NEWUse of NEWUse of NEW

destinationsdestinationsdestinationsdestinations


Same 39 5% 37 2% 39 5%


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The Right Solution Limited/aime.com.au 16th February 20

SuppliersSuppliersSuppliersSuppliers'''' key clientkey clientkey clientkey client sectorssectorssectorssectors

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bal Industry Research AIME 2012

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The Right Solution Limited/aime.com.au 16th February 2012 9

77%77%77%77%

38%38%38%38%

30%30%30%30%

29%29%29%29%

16%16%16%16%

16%16%16%16%

15%15%15%15%

10%10%10%10%

4%4%4%4%

70%70%70%70%

30%30%30%30%

25%25%25%25%

31%31%31%31%

16%16%16%16%

26%26%26%26%

16%16%16%16%

10%10%10%10%

3%3%3%3%

0%0%0%0% 20%20%20%20% 40%40%40%40% 60%60%60%60% 80%80%80%80% 100%100%100%100%

Social media to communicate before/during/after the meetingSocial media to communicate before/during/after the meetingSocial media to communicate before/during/after the meetingSocial media to communicate before/during/after the meeting

Virtual meetingsVirtual meetingsVirtual meetingsVirtual meetings

Audience response systemsAudience response systemsAudience response systemsAudience response systems

Apps for providing client/delegate informationApps for providing client/delegate informationApps for providing client/delegate informationApps for providing client/delegate information

Cloud computingCloud computingCloud computingCloud computing

Electronic RFP products eg Starcite, CventElectronic RFP products eg Starcite, CventElectronic RFP products eg Starcite, CventElectronic RFP products eg Starcite, Cvent

QR codes (specific matrix barcodes) for meetings managementQR codes (specific matrix barcodes) for meetings managementQR codes (specific matrix barcodes) for meetings managementQR codes (specific matrix barcodes) for meetings management

Location aware software eg FoursquareLocation aware software eg FoursquareLocation aware software eg FoursquareLocation aware software eg Foursquare

HologramsHologramsHologramsHolograms

Technologies used by Buyers and SuppliersTechnologies used by Buyers and SuppliersTechnologies used by Buyers and SuppliersTechnologies used by Buyers and Suppliers

Global buyersGlobal buyersGlobal buyersGlobal buyers Global suppliersGlobal suppliersGlobal suppliersGlobal suppliers

ibtm global research - asiapacific - presented at aime 2012

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