IC brIllIanCea w a r d sw i n n e r s

1 5 m a r c h 2 0 1 6l o n d o n

#ic_Brill

The Internal Communications Brilliance Awards 2016, is hosted by Tom Griffin, Behavioural Strategist from Extraordinary People and The 4th Wave.

The award will celebrate some of the most innovative businesses, as well as personal achievements across various

industries.

To be here today is a great opportunity for all of us to listen and learn from the other’s organisations experiences as well as to share your achievements and successes with some of the most important internal communicators of the world.

Winning an IC Brilliance Awards trophy says a lot about the quality of your organisation and the strength of your IC team.

All the winners have one thing in common – being truly excellent at what they do.

BOC Awards Team would like to join our distinguished panel of judges in congratulating winners with their fantastic achievements. It’s the hard work, innovative thinking and dedication which makes them stand out, help businesses grow and prosper.

Once again, we would like to thank you all for being here and we look forward to hearing your stories of innovation and hard work today.

We sincerely hope this award will encourage our winners to further scale up their works and look forward to hear of their new success stories.

aWarDS hoSt

WInnInG CateGorIeSBest employee engagement

Best internal communications campaignBest ic innovation

ic Team of the YearBest ic consultancy

aWarDS juDGeS

boC is proud to present it's strong panel of judges made up of internal communications professionals, with backgrounds in

leading international brands.

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#IC_brill

brIllIanCe best employee engagement

reWarD GateWaY Campaign: ProjeCt Solar

A truly unique and engaging campaign which has put employees at the heart of the investment

process; implementing creative internal communication channels to engage the workforce, making use of already

developed and popular channels and innovating new ideas.

The result - highly engaged and connected employees who understood the business better at the end of the process.

By selecting the right partner and engaging their employees in the decision, they can now fuel the expansion of products and technology and plan to use the investment to fund geographic

expansion outside of their current markets.

Judge's Comments:

“IC in this instance didn’t just communicate a programme of work – it was the programme of work.”

"It’s rare I view a piece of work and feel genuinely excited and inspired. The ones that do make me want to work there! This was one such occasion. Amazing job!”

“This is refreshing in the levels of transparency and openness that it deployed with its workforce. It used innovative approaches and stayed true to its original concept throughout

– it also has the metrics to support its impact. Relatively low budget and yet it has clearly had a huge impact and achieved what it set out to do.”

“One of the stand-out elements of this entry is the sustained approach to this activity. With a very low level of investment the team achieved an inclusive and insightful range of outputs that were

strongly aligned with the business objectives. With employee involvement along the way, the low key but impactful approach appears to have achieved cut through. What is interesting is that employees

gained a much deeper insight into the business strategy through the reporting of the process.”

GolD best employee engagement

Canon eMea agency: MSlGrouP

Launched in May 2015 with continued engagement since then, Project Miru is an

EMEA-wide employee communications campaign that has completely redefined and reshaped the

way Canon employees behave at work. Spanning 20 countries across Europe, this powerful, multifaceted culture-change project with a ground-breaking social digital workspace at its heart has already delivered

measurable business results – and its success is set to continue.

Judge's Comments:

“A clear sense of a holistic and multi-disciplinary campaign. Innovative use of contemporary media and a good blend of face to face and digital.

Clear ROI and impact – including business success that has been created as a result.”

“The objectives for this project were very clear and well aligned with organisational objectives. Creatively, the outputs are very strong and they are a great example of employee communications. It reflects quality and precision,

associated with external communications which is important in achieving impact and engagement with employees.”

“It is impressive to see how the company tackled the issue of moving employees away from silo thinking to be more connected. With the Miru campaign providing better tools, pushing for a

shift of mindset and rigorously trying to support the behaviour change intervention.”

SIlver best employee engagement

SberbanK Campaign: oPen DIaloGue

This project was aimed to involve company employees into conversation with the CEO

and his team. It was focused on systematic, interactive and accessible feedback, where all employees had a

chance to get answers to their questions and watch their CEO answering the most popular questions on live TV call-in show.

Employees had access to this campaign and activities through a number of convenient channels such as a mobile application,

website, emails and chats.

This campaign showed a huge wave of interest and involvement from employees into a dialogue with the CEO.

Judge’s Comments:

“A well thought through an engaging piece of tactical communications.”

“This entry highlights well the transition of an existing communication channel (the CEO webcast) into a wider digital and interactive event.”

“This campaign deserves recognition for it’s scale alone! A huge task and one that engaged a very large number of people. The use of different channels and technology is to be

applauded and the amount of questions delivered.”

brIllIanCe best IC Campaign

avIva agency: SYnerGY CreatIve

Large global companies often struggle to make their financial results engaging for employees beyond the boardroom. Aviva

believes that this campaign is a great example of how to transform complex information and big figures into engaging bite-sized chunks

that people actually enjoy hearing about.

Finding a good creative hook, breaking information down using innova-tive, interactive visuals were all key – this campaign demonstrated that it’s absolutely possible to make the link between what your people do and the

overall result you achieve. It created real results conversations across Aviva’s entire global business.

The easy-to-digest, bite size information and strong visuals behind the campaign helped Aviva to break down cultural barriers. The ‘Five in Five’ concept and

info-graphic led content really resonated with employees across every language and culture, something that can be difficult to achieve.

Judge's Comments:

"The campaign was about engaging people in a time-poor environment to engage with keymessages and the results show that the approach worked perfectly."

“This campaign was rooted in practicality – which is to be applauded. It simplified the complex and made it relevant and accessible.”

“Sometimes it’s the simplest ideas that create cut through. The challenge of achieving cut through for financial results is universal and this entry demonstrates that investment in the day-to-day can often

deliver real returns. This campaign was truly innovative and creative and remained so throughout the range of execution.”

“A cost effective and smart campaign that makes financial results interesting – not easy to do! Clear well thought through objectives and interesting ways of engaging their people in what can be seen as traditionally

boring information.”

“Clear thinking and a razor-sharp focus make this a stand out and well executed campaign.”

GolD best IC Campaign

bMW GrouP agency: MSlGrouP

The BMW ‘What Moves You’ campaign has helped unite 3 CEOs, Executive Boards and 1,500

employees across three different businesses to create one dynamic, innovative culture which supports

strategic delivery and continues to do so.

Judges Comments:

“This is quite a difficult campaign in that it was trying to connect to an emotional response from their people and shift mindsets. It

has many elements that would enable this to happen – the concept of “What Moves You” is strong and has clearly elicited an emotional

response from their people. Their ROI are strong and clear.”

“The creative is very strong and designed to achieve deep emotional impact.”

“The BMW ‘What Moves You’ campaign has shown how helping employees connect can drive the business forward. Hearing what moves other people and

creating a video to capture this and share their motivations with other employees is a novel approach. Sharing ideas and promoting to connect and engage while ‘on the

move’ throughout the company is known to foster connection and new insights to existing problems - it is good to see how BMW implemented this with chalkboards, games and

videos in a more playful manner.”

SIlver best IC Campaign

aStraZeneCa agency: alPharMaxIM

This impactful yet cost-effective campaign overcame business and geographical challenges

to change the culture of, and unite, a relatively new group of leaders.

Driven by staff feedback, it achieved its objectives in a short time by focusing on real needs and two-way

communication, ensuring the campaign was continually adapted.

The mix of face-to-face and virtual approaches combined existing business tools with creative elements to provide communications and

empower leaders to communicate and work in a consistent and efficient way.

Judge's Comments:

“A great deal of clarity around what the team set out to achieve. Use of innovation and creativity was a mix of highly engaging approaches (road-shows and

interactive desktop introductions) with the more traditional intranet coverage.”

“The company had a very clear idea of what they wanted to achieve and the campaign was well thought out. Whilst there were some innovative approaches (e.g. the virtual trophy room) – this was more of a structured communications campaign which was comprehensive

and relevant to the client group.”

brIllIanCe best IC Innovation

oDeon & uCI CIneMaS agency: SYnerGY CreatIve

A fantastic illustration of how to use research to develop an employer brand, and how to use your employer brand to achieve measurable results.

Employer brand isn’t a logo, or a tag-line, it’s the promise you make to your colleagues every single day.It’s what you expect from your colleagues and what they expect from you in return ODEON is making sure that it

delivers on this every single step of the way.

This isn’t a one off innovation. It’s an entirely new approach and sees ODEON & UCI committing to making their colleagues’ experience

as best as it possibly can be. The commitment being made by ODEON is staggering – it is a company that is truly putting its colleagues first.

Judge's Comments:

“A highly impressive initiative which focuses relentlessly on its audience for inspiration and feedback. There is an energy and vitality to the work that has been appreciated by the employee population. I particularly like the holistic nature of the

initiative and the purpose drawn from the employee journey (including departure). It’s also fun and is very much in alignment with the very core of the business”

GolD best IC Innovation

vIrGIn MeDIa Campaign: our StorY roCKS

Virgin Media has a sensational story; For the first time, each and every employee has

their very own piece of that story to keep and make their own. They can also see the story all around

them – in conferences – in videos and on the intranet.

Judge's Comments:

“Great innovative campaign particularly use of employees in the video – very strong execution.”

“Showing employees how they are part of the history of the company and entwined with the company’s story is something I have not seen

before.”

“Objectives for this campaign are very clear and very closely aligned with the business objectives. The creativity and boldness of taking a fresh approach is

highly commendable and demonstrates that the team were clearly thinking about their audience and their audience’s needs – an often overlooked element of IC

strategies.”

“A very good creative approach in sharing ‘our story’ with real life samples and input.Good response with qualitative and quantitative feedback. Strong well thought out execution

to target all key audiences and manage logistics.”

SIlver best IC Innovation

SChneIDer eleCtrIC Campaign: SPICe Portal

Spice is a one-stop-shop where employees find essential information about the company,

their entity and their country, where they access the tools needed in their daily job and where

they collaborate with colleagues. It puts the user at the centre of its philosophy, offering a tailored and

personalized experience to employees, while giving them the possibility to choose the content to read.

Moreover, Spice connects the employees with one another and to the Schneider Electric story.

Judge's Comments:

“Good examples of strongly executed campaign with a well thought through approach to engaging across a wide geography. Sounds like a

good platform and interface allowing for collaboration and a different way of working including mobile.”

“The result of a joint project from internal communications and the information process organisation team, it brought together a variety of digital tools, delivering

personalised content based on an employee’s profile. With an integrated social network and powerful collaboration tools like Box, Spice is much more than a communication

channel – it’s the very engine room of the business... A good example of system redesign and roll-out, Spice has clearly delivered benefits to Schneider and will no doubt play a critical

role in the organisation’s communications moving forward.”

brIllIanCe IC team of the Year

o2

2015 was a challenging year for O2's Internal Communications Team. Fierce industry

competition and an unexpected corporate acquisition began to bruise employee morale. O2 needed to reassure nervous employees. So, the

Internal Communications Team put all efforts into a 'Year of Celebration’- a campaign designed to recognise and

reassure a passionate and deserving workforce.

The result was static employee churn and an increase in staff sentiment. O2’s customers are the happiest in the industry, thanks to

7,000 committed employees.

Judge's Comments:

“It is great to see how the team was successful in stabilising employee churn and increasing employee confidence while the company was going through a

merger. It was a clear success.”

“An impressive event-led campaign set against a backdrop of employee uncertainty... The approach was bold, confident and celebratory – everything you would expect from the

O2 brand.”

brIllIanCe best IC Consultancy

SYnerGY CreatIve

Synergy Creative is a design, marketing and internal communications agency in Bristol. Offering branding, advertising and internal

communications.

Delivering integrated communications campaigns that reach every area of employee communications from

recruitment to change management, and vision and values to well-being; consistently generating excellent results.

Judge's Comments:

"Outstanding work on ODEON and Aviva's IC Campaigns: "Solid, authentic and appropriate campaigns, which deserve to be rewarded.

Thank you for concise, clear and exciting piece of work.”

“A truly stand-out entry”

What do clients say: “We worked with Synergy to help us think creatively about our messaging and approach to results. They helped us think about the art of the possible, look beyond what we currently do and really connect with the outcomes

we wanted to achieve for our people. We delivered something really different for our people, across the world – on time and budget.”

upcominge v e n t s2 0 1 6

IC CaMP - 7 oCt 2016

futurIStIC - 21 oCt 2016

eMea

hr

SuMMIt -

16-18 nov 2016

IC C

on

fere

nCe -

22-24 Mar 2017

early-bird discounts available

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