icaba social media success stories
TRANSCRIPT
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Social Media Success Stories
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Social Media Success StoriesPowerful Case Studies for Your Business and Personal
Brand
• Real business examples of Social Media programs that generate positive ROI
• Infographics, memes, kicks, captions, pins
• Local businesses that are making it work
• A few fun and surprising categories
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Margie SchneiderVice President
Ten Golden Rules
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successvideo
Social Media
Success Stories
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Eleanor Hoh -- WokStar!
Business Model: sells “wok star kits”, community membership, classes & franchises
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Phonto ‘app’
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Ref: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/
Build Community & Engagement
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• Great product shots• Phonto app to add branding• Submit photos, voting,
caption contests• Regular engagement with
audience
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Aquabumps
Business Model: sells high-quality prints of photos, related products & website advertising
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Social “Selling”
• Aquabumps = awesome content• Squishables engagement
through “crowd sourced” voting• Charitable donation for pictures
= pictures of your product on fans profile pages
• 29% of Squishables traffic comes from Facebook
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Morning Coach
Business Model: sells membership with access to a “community of positive people” , daily support & information.
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Memes
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“Share-able” Content
• Calendarize your content• Memes are powerful
engagement devices!• Builds brand awareness
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Warby Parker
Business Model: sells vintage inspired eyewear and related products.
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“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” co-founder Neil Blumenthal
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Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly,[1] such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.
MARKETERS
Infographics
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• A purely visual medium • Pinterest contests• Great for designers,
products, recipes, lifestyle• Active interaction, pinning,
following etc.
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Kickstarter campaign to fund creation of video series
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Kickstarter
• “Crowd funding”• Great way to fund a start-up
or project• Superior social integration
for viral reach (it helps if you have a great network to get the ball rolling)
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Facebook PPC Advertising
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The Power Of “Friend’s Recommendations”
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Same Landing Page For 2 Campaigns.
Google cost per sale $24.42Facebook cost per sale $6.02
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Facebook PPC Advertising
• Enlist friend’s recommendations
• Highly relevant targeting• Beating Google 3:1
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AskTheBuilder.com’s Tim Carter uses YouTube search
results to drive traffic!
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Guinness World Record for most 'liked' video in YouTube history!
Featured on Ellen Show with Britney Spears, Today Show, etc
100s of Parody & Tribute Videos
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Video
• How to videos • Answer the top 10 questions• Create community & get
search engine results• Viral!
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Try something! –Videos, infographics, Instagram, Pinterest, memes, kickstarter, live blogging, Facebook community & advertising
Social Media Success StoriesPowerful Case Studies for Your Business and Personal
Brand
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successvideo
Social Media Success StoriesPowerful Case Studies for Your Business and Personal
Brand