Ice Age 3

Non-gaming Content Package

Nostromo ICT brings Ice Age 3 non-gaming content to your mobile!

Ice Age 2: The Meltdown, the animated movie produced by 20th Century Fox, released in March 2006 made lifetime gross revenues of over $650 million, which makes Ice Age 2 one of the biggest animated movies of all time.

Ice Age 3 is going to be released worldwide in July 2009 and is destined to be one of the biggest movies of this year!

Content Portfolio

• Wallpapers: 8 pcs

• Promo wallpapers: 2 pcs

• Themes: approx. 3 pcs

Containing Ice Age 2 content!

• Wallpapers: 10 pcs

• Truetones: 3 pcs

• Videos

Content Samples – Wallpapers

(samples may differ from the final product)

Ellie BuckSid with baby dinosaurusScratte

Content Samples – Promo Wallpapers

(samples may differ from the final product)

Scrat & Scratte Scrat

These wallpapers are dedicated for free distribution – ideal for promotional activities of the partner!

Content Samples – Themes

(samples may differ from the final product)

Content Samples – Wallpapers (Ice Age 2)

(samples may differ from the final product)

Scrat SidScratScrat

Diego MannyMannyDiego

Key Selling Points

• The power of the brand and the film franchise

• High quality content, incl. themes - the most revenue driving type of non-gaming content

• Dedicated web and WAP portals available

• Nostromo has an exclusive license to Ice Age 3 non-gaming content in Central and Eastern Europe, incl. Russia/CIS

• Co-marketing opportunities with the release of Ice Age 3 movie

• Mobile game coming from Glu, Nostromo co-ordinates launches with Glu

• Mass market impact

Target group

• Attractive to all ages

• Fans of animated movies

• Families

• Female 60% / Male 40%

Timing

• Content available approximately 3 weeks before the movie premiere

• Dedicated portals launched not later than 10 days prior to the movie premiere

• Dates of premieres in some CEE countries:

• Russia: July 1st, 2009

• Bulgaria: July 1st, 2009

• Estonia: July 1st, 2009

• Czech Republic: July 2nd, 2009

• Romania: July 3rd, 2009

Jindrich JiraContent Manager

Nostromo ICT s.r.o.Jeseniova 1164/47130 00 Prague 3Czech Republic

(T): +420-222-592-655(F): +420-271-774-524(M): +420-602-561-400

jira@nostromo.cz

Contact