Ice Cream in U.S., Taiwan, and Turkey

Katherine Cota-Uyar

John Pappajohn Entrepreneurial Center

U.S. Ice Cream

Pinkberry

Coldstone

Dairy Queen

U.S. Ice Cream

Baskin Robbins

TCBY

Whitey’s

Taiwan Shaved Ice/Ice Cream

Ice Cream is a combination of fluffy shaved ice/shaved ice cream

and a large assortment of toppings. Above is Mango. Top

right is chocolate and bananas and vanilla and strawberry. Bottom

right is bean (yes, like what you use in chili) and other toppings.

Turkey Ice Cream

Vardar was established in 1960 and sells 101 flavors. Roma was established in 1955

and boasts 1001 flavors.

Ice cream in Turkey is similar to Italian gelato. A scoop of

ice cream is the size of a melon ball and sells for

approximately 50¢. Large cones and scoops can be

purchased also.

Assignment You are starting an ice cream

business. You have decisions to make.

What is your legal structure? Sole prop? Partnership? LLC? Corp? Depending on your structure you can do this business alone or with other(s) in class.

What type of ice cream business? Manufacturer? Wholeseller/distributor? Retail?

What is your competitive advantage?

Who are your target market(s)?

What is your pricing structure?

How do you promote?

What are your branding & positioning?

Who is your competition?

What about operational and organizational management? Hours? Employees? Etc.?

What is your location(s)?

Store, factory, warehouse layout?

Trade dress?

Use IBISWorld Reports for help