ice cream social media
TRANSCRIPT
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Online Marketing Company
Find out more about Ajax Union:
www.AjaxUnion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
facebook.com/ajaxunion
Connect On Linkedin:
linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444
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Mushki Deitsch: Social Media Manager
Sarah Mogin: Design & Development Ninja
twitter.com/SarahMogintwitter.com/mushmushd
facebook.com/Sarah.Moginfacebook.com/MushkiDeitsch
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Ice Cream Social [Media]
Find out more about Ajax Union's products at: www.ajaxunion.com
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Agenda
• Social Media 101• Social Media Stats• Setting Goals with Social Media• Facebook• Twitter• Additional Social Networks• Final Thoughts
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Social Media 101
Social media connects individuals, brands, and groups through mobile and web technology.
Hallmarks of social media:•User-generated content•2 Way Conversation•Frequent updates•Trends•Pages/Profiles•Free(ish)•Advertising•Dynamic
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Social Media Stats
Monthly Active Users
Facebook Twitter Google+
751 Million 288 Million 359 Million
• Smartphone users 18-44 spend 84% of their time on their phones on texting, email, and social media
• Over 1 million websites have integrated with Facebook
• 80% of users prefer to connect with brands on Facebook
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Social Media Stats
• 56% of customer tweets are being ignored
• 34% of marketers have generated leads on Twitter
• The Google +1 button is pushed 5 million times a day
• Websites using the +1 button see a 350% increase in page traffic
Sources: The Huffington Post, Growing Social Media, MarketingProfs
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Setting Goals with Social Media
Start with the End in Mind!
Understanding the Why
Think about:• 1. Your business objectives• 2. Your target audience
Action Items:• 3. Establish Metrics• 4. Analyze, Measure and
Adjust
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Leverage your existing audience- Email - past orders or newsletter sign up box- Foot traffic- Site Traffic - use social buttons
Create and Publish Content- Know your marketing message- Know who your audience is- Use great imagery, strong calls to action, links when necessary- Keep it seasonal - Edgerank- #Hashtags- Publish via Facebook – use scheduler tool
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Broadcast with Ads- What are your goals?- Marketplace Ads- Sponsored Stories- Page Post Ads- Ads Manager vs. Power Editor
Contest Time!- What are your goals?- Types of Contests- App Providers
Wash, Analyze, Repeat- Page Level Data- Post Level Data- Advertising Performance
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• Broadcast your message in 140 Characters or less
• Fast paced and concise• Customer Service -
@connect tab• Reach out to key industry
experts• Reach out directly to people
who are looking for your product/service
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Additional Social Networks
Google+: Google’s a growing social network that we have to stop ignoring
•A must for local businesses•Lots of visual potential•Useful for SEO (long-form content)•Google+ communities
Add +1 button your site:https://developers.google.com/+/web/+1button/Be an individual (not just a brand)
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Additional Social Networks
Pinterest: visually centric social network that requires a “soft touch” from marketers
•Pinterest visits can lead to sales•80% of Pinteresters are female; 50% have children•Pins with prices are 36% more likely to be repinnedDon’t pin. Get people to pin.pinterest.com/source/potterybarn.com
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Additional Social Networks
LinkedIn: business network where it’s more important to be established than active
•Fill out your profile•Create and fill out your company profile•Focus on personal networking
YouTube: video-centric network that you should use even if you don’t have videos
•Create/update your channel•Support SEO effort•Create videos that answer questions•Show important content in first 15 seconds
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Final Thoughts
• Know your Goals• Get Social on Facebook• Outreach on Twitter• Establish a presence on all
major networks and compare successes on:
• Google+• Pinterest• LinkedIn• YouTube
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Check out: AjaxUnion.com/events
Free Networking MixerCelebrating Business Events NY’s 1 Year
AnniversaryTuesday, July 30 from 6 to 9 pm
230 Fifth Rooftop Garden
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Sign up for the rest of our Summer Academy!
www.AjaxUnion.com/webinar
Try out KiwiSEO today!
www.KiwiSEO.com
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Request a Free Quote:
www.AjaxUnion.com
Call Us Today:
800-594-0444