iceberg brochure web - ice cream franchise in...
TRANSCRIPT
FRANCHISEEBROCHURE
Melt into moments of bliss!
ICEBERG ICECREAMS
Iceberg ice creams was started in 2012 by the BMK Group with a dream to touch the common man’s heart with a rainbow of flavours. Iceberg, with the richness of milk-cream and natural flavours, is a daily treat for the persevering ones. The brand intends to bring a range of pan, mist and coldstone recipes for the customers to indulge in, with an exciting ambience that adds to the moment. The brand represents the taste and feel of today’s world. It is tasty, healthy, nutritious keeping in mind the vision of a healthy lifestyle.
No compromise is made in our selection of the ingredients that go into manufacture of Iceberg ice creams. We have improved manufacturing methods and thorough knowledge of the usage of better quality ingredients, all prepared under strict hygienic conditions.
THE ULTIMATE ICE CREAM DESTINATION
Iceberg compliments the mankind for this commonality.
Iceberg celebrates the moments enjoyed
by the common man.
With wide range and top quality of ice creams, frozen desserts and smoothies, Iceberg ice creams create sumptuous treats for each of our customers.
Our widest and unlimited choices for toppings are a main attraction and is what makes our customers come back for more.
Ice creams brings together happiness, family, friends, love and a lot more
with it. It is this one common aspect that we all share,
cherish and keeps us going.
NATURAL FLAVOURS (35 FLAVOURS)
Strawberry Milk Mango Mixed Fruit Lychee Black Currant Black GrapesPapaya PineappleKiwiTender CoconutChickooMuskmelon
Chocolate ChipsDark ChocolateCarribbean ChocolateChocolate HazelnutWalnut Chocolate
SitaphalKala JamoonAlphonso MangoPeach Apricot
Bean VanillaRoasted Almond
NORMAL NUT BASEDVanilla Butterscotch CappuccinoHorlicks Vanilla Caramel Brownie BubblegumBlack ForestGulkhand
DryfruitHoney AnjeerPistachioMalaiCaramelnuts
FRUIT BASED
CHOCOLATE BASED
SUGAR FREESEASONALS: (Will be Changed Based on Season)
Formula
PAN RECIPES
Milk Toppings Natural Flavours Liquid Nitrogen ( -320of / - 196oc )
Formula
Frozen cream in less than 3 minutes. Pick your favourite toppings, we mix them with your favourite flavour by using molecular gastronomy technique. It sound a bit unusual, but possible at Iceberg icecreams in less than 3 minutes.
Mixing desired flavour paste in pasteurized full cream milk and poured on -40o C food graded stainless steel pan, within 45 seconds milk will be crystalized and can be rolled out and served.
This complete technique will be done in less than 2 minutes
Iceberg is the first company
to launch Pan ice cream in India
MIST RECIPES
Milk Toppings Natural Flavours Fruits
TOPPING RECIPES
DRAGON SMOKE RECIPES
The old cultured icecreams
Choice of smooth and creamy ice cream along with choice of toppings hand mixed live on frozen galaxy marble stone (-18o C temp) and served in fresh hand-made waffle cups.
Introducing Dragon’s Breath or Dragon Smoke for the first time in India, a unique dessert which is made with liquid nitrogen. Eat it, and blow rich fog-like gas through your mouth and nose, making you look like a dragon!
Different types of topping are used to decorate your favorite flavours and make your own ice cream sundaes.
COLDSTONE RECIPES
FormulaIce creams + Toppings + Sauces crushed on marble stone
THE JOINT
FRANCHISEE MODELS
SCOOPING STANDEE
Open Kiosk for shopping malls and movie theaters
ESTIMATED BUDGET 3 LAKHS
Total Area 100 sqft
Exclusive counter with Natural Flavours, Topping Recipes, Coldstone Recipes, Pan Recipes and Mist Recipes.
Exclusive counter with Natural Flavours, Topping Recipes, Coldstone Recipes, Pan Recipes and Mist Recipes.
ESTIMATED BUDGET 25 LAKHS
Total Area 600 to 800 sqft
Seating Capacity 20 - 25
STANDARD KIOSK
SCOOPING PARLOUR
ESTIMATED BUDGET 15 LAKHS
Total Area 300 sqft
Seating Capacity 8 - 10
Recipes such as Scooping & Coldstone or Mist or Pan ice creams can be provided
ESTIMATED BUDGET 8 LAKHS
Total Area 200 sqft
Seating Capacity 6 - 10
SHOP-IN-SHOP
ADVANCED KIOSK
www.icebergicecreams.com
Melt into moments of bliss
Available Recipes at advanced kiosks are Pan & Mist
ESTIMATED BUDGET 18 LAKHS
Total Area 400 to 800 sqft
Seating Capacity 10 - 20
ESTIMATED BUDGET 3 LAKHS
Total Area 50 - 100 sqft
Suitable For Co�ee-shops, pubs, restaurants
Available recipes are Scooping, Coldstone ice creams and other recipes can be added by paying another 1 lakh
ICE CREAM TRUCK CONCEPT
TUBS ICE CREAM DISPENSER
COSTINGS DEPENDS ON REQUIREMENTS AND USAGE.
CUSTOMIZED MODULE
Its an automated tubs dispensingmachine like coke tins dispensing unit- first time in India concept
ESTIMATED BUDGET 3 LAKHS
Total Area 30 to 50 sqft
Takeaway and eat-on-road concept, with pan or mist ice creams.
ESTIMATED BUDGET 9 LAKHS
TRUCK COMES WITH LED DISPLAY OF LIVE ICE CREAM MAKING.
REASONS TO FRANCHISE WITH US
Tie-up with reputed brands
Compete with other ice cream brands with wide ranges of flavours under one roof
Minimum risk, with proven business techniques
Profitable and high margin business Years of operational experience
Efficient business model by experienced marketing and merchandising tools
• Present IT systems will be included in franchisee
• POS software setup for stock management
• Proven business model for success
FRANCHISEE BENEFITS
HOW TO BE A FRANCHISEE
Staff selection and training
Signing franchisee agreement
Determine financial outlay for franchise
Submission of personal and business details by franchisee
Initial contact with franchise
Follow-up meeting with discussion in detail
Signing of MOU
Site selection
Work begins on outlet
Grand opening
2
1
3 4
5 6
8 9
7
10
FRANCHISE BUDGET-BREAKUP
JOINT
FITOUT-INTERIORS
FURNITURE
EQUIPMENTS
SIGNAGE
SMALLWARE
FRANCHISE FEE
TOTAL INVESTMENT
(APPROX)
ROYALTY & MARKETING FEE
POS HARDWARE &
SOFTWARE
SCOOPING STANDEE
REQUIRE-MENTS
SCOOPING PARLOUR
STANDARDKIOSK
ADVANCEDKIOSK
SHOP IN SHOP TRUCK
6,25,000/- - 2,50,000/- 4,00,000/- 4,00,000/- - 2,00,000/-
2,00,000/- - 1,50,000/- 1,50,000/- 1,50,000/- - 50,000/-
12,00,000/- 2,00,000/- 2,00,000/- 6,00,000/- 8,00,000/- 2,00,000/- 4,00,000/-
1,50,000/- 30,000/- 30,000/- 50,000/- 1,00,000/- 30,000/- 30,000/-
2,00,000/- 35,000/- 55,000/- 80,000/- 1,30,000/- 35,000/- 90,000/-
25,000/- 10,000/- 15,000/- 20,000/- 20,000/- 10,000/- 30,000/-
3,00,000/- 25,000/- 1,00,000/- 2,00,000/- 2,00,000/- 25,000/- 1,00,000/-
6% 2% 3% 6% 6% 2% 6%
25,00,000/- 3,00,000/- 8,00,000/- 15,00,000/- 18,00,000/- 3,00,000/- 9,00,000/-
FINANCIALS (ALL VALUES ARE APPROXIMATES)
Consumables (Food & Paper) 35%
Staff Salaries 12%
Rent 15%
Utilities (Electricity & Power) 5%
Other Expenses 2%
Royalty & Marketing Fee (Payable To Franchisor) 2% to 6%
NET PROFIT 25%
• All prices are exclusive of flooring, false ceiling, air conditioning, lighting
• All the above quotes are to be changed in case of increased area size of stores
• Above quotes includes franchise fee, machinery, equipments, franchise setup,
interior branding, signboards, customised furniture, pos setup & work execution
TERMS & CONDITIONS
• Franchisor will support in setting up the store, advertising and promotion
• Plays major role in stock management and ordering techniques
• Gives regular advice on administration and staff training
• Gives utmost help in marketing, some minimal marketing will be done by franchisor itself
• Gives support in selection and regional manager visits will be done accordingly
FRANCHISOR SUPPORT
ICEBERG ICECREAMSC/o Regus, 1st Floor, Tower D, RMZ Infinity
Municipal No -3 Old Madras Road Bangalore, India – 560016
www.icebergicecreams.com
[email protected] | +91 80 67 43 1233