The mission of ICEF Public Schools is to prepare all students to attend and compete at the top 100 colleges

and universities in the nationOpened in 1999

15 South Los Angeles schools4400 K-12 Students

90% African American70% from Poverty

97% Graduation Rate100% College Going (90% to 4-year colleges)

90% persistence rate at 3 years

Capital

• Government• Philanthropic• Private• Political

Education Market Keys

• Thieves vs. Idiots• “Real” Market Drivers• Herding Cats: Be the Can-

Opener

Case 1

Case 2