Icelandic industry overview

 BetwareCCPGogogicMind GamesOn the RocksSaumaYmir mobile

Founded 1998199720062009200220042008

Employees 92

400162

43175 

575

In Iceland 54

220162

1045 

311

Gaming industry employees 2008

Recognition

• CCP - Global MMO leader with dozens of awards, world record simultaneous players and growing 

• Betware - Vaxtasproti 2008,Clients in Iceland, Denmark, Sweden, Spain and Canada

• Gogogic Nordic Game Awards nomiat Symbol6• On the Rocks - Legion of Amon No1 Most Anticipated by

AppGamer • MindGames was one of the top 10 finalists in the innovit

2009 Gulleggið competition

State of play in the States

• Computer and Video Game Industry Tops $22 Billion in 2008   29. Jan 2008 ESA  1. U.S. computer and video game software sales grew six percent in 2007 to $9.5

billion – more than tripling industry software sales since 1996. • Sixty-five percent of American households play computer or video games. • The average game player is 35 years old and has been playing games for 13

years. • The average age of the most frequent game purchaser is 40 years old.• Forty percent of all game players are women. In fact, women over the age of 18

represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent).

• In 2008, 26 percent of Americans over the age of 50 played video games, an increase from nine percent in 1999.

• Thirty-six percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in 2002.

 

iPhone marketplace

• 27.000 Applications in App store and 800.000.000 downloads as of March 2009

•  Majority of games sold at $.99 to $4.99• 70% revenue in developer pocket 

  • Enigmo: 810.000 units @ $.99 - March 09• Super monkey ball: 500.000 units @ up to $9.99 - Now 08• iShoot: $35.000 pr day to developer while #1 in app store

  

Applicable game development funding

Quebec success story

• Game industry subsidies since 1996

• Professional game education started 2000

• More than 500 titles created• Generic R&D tax credits return

rate 20-35%. • Montreal subsidises 30-37.5% of

games companies’ salaries for 5 years

• Income tax holidays for foreign experts of 75% for 5 years. 

Number of Employees

France

• National games production tax credit (CIJV) covers 20% of most production costs on games that pass a cultural test.  

• National Video Game Fund (FAJV) funds up to 35% of game prototypes. 

• R&D tax credits (CIR) rebate 5% of R&D expenditure • Paris has the publicly funded £220m venture fund which

currently funds 8 games projects out of a total of 100 candidates. 

Finland

• Tekes offers grants for R&D, and industry exports. Tekes also has demo funding for games.

• Finnvera (national financing company) offers non-games-specific loan guarantees.

• The Promotion Centre for Audiovisual Culture (AVEK) has a small demo fund for games.

• POEM (The Northern Film and Media Foundation) offers non-game-specific funding for game projects.

Games industry in Finland

Based on

http://www.hermia.fi/neogames/

icelandicgamingindustry.ning.com