icici
TRANSCRIPT
Presented byBaBu Reddy.a
Sommanna.a
Services marketing are that elusive concept which stays incomplete without a thorough understanding of 7 Ps.
These form the critical success factors for any service as evaluated by a possible customer.
The following form the marketing mix for services marketing, the first 4 P’s being the core and the next 3 P’s being the extended marketing mix.
6. DEMAT SERVICES Digitally signed transaction statement by e-mail. Corporate benefit tracking. e-Instruction facility – facility to transfer securities 24 hours a day,
7 days a week through Internet Interactive Voice Response (IVR) at a lower cost.
7. MOBILE BANKING • ICICI Bank offers Mobile Banking facility to all its Bank, Credit
Card and Demit customers.
8. NRI SERVICES ONLINE MONEY TRANSFER
B.PRICING MIX
◦ The pricing decisions or the decisions related to interest and fee or commission charged by banks are found instrumental in motivating or influencing the target market.◦ The RBI and the IBA are concerned with regulations. ◦ The banking organizations are required to frame two- fold
strategies. ◦ First, the strategy is concerned with interest and fee charged and
the second strategy is related to the interest paid.
C.PLACE
◦ The 2 important decision making areas are: making available the promised services to the ultimate users and selecting a suitable place for bank branches.◦ The number of branches OF ICICI: 1900 in India
LOCATION OF BRANCH:
10-14-577,R.VTowers,Near Central Park,
Tilak Road,Tirupati-517501,Andhra Pradesh,
India. Phone: 0877-2259518.
LOCATION OF ATMS RamBagicha-2, Temple Premises, Tirumala, TIRUPATI
Near: Lord Venkateswara Main Temple. ICICI Bank Atm, V V Mahal Rd, Nr Yamaha Showroom, Tirupati Netaji road Balaji colony
D.PROMOTION MIX ◦ Advertising - Television, Radio, Movies. ◦ Print media - Hoardings, Newspaper,
Magazines.◦ Publicity - Road Shows, Campus Visits,
Sandwich Man, Sponsorship.
G.PHYSICAL EVIDENCE Internet/web pages Paperwork Brochures Furnishings Business cards The building itself
◦ FINANCIAL AND OTHER INDICATORS Signage Financial reports Tangibles Punch l ines Employee dress code
These says the importance of marketing mix in service sector , lacking of any element makes the service failure .
The ICICI bank is on the way of success as it have all the 7ps running together in one line.
http://managementfunda.com/7ps-of-marketing mix-of-icici-bank.
http://www.youtube.com/watch?v=arr9jZJCY0kICICI bank vouchers.
http://allmbastuff.blogspot.com/2009/11/7-ps-of-service-industrybanking.html