icitizen 2010: seismic changes in search
DESCRIPTION
No mastery of the real-time web would be complete without grasping the profound changes search has undergone, most recently by adding social graph content for enhanced search result relevancy and timeliness. Google's new partnerships with Twitter and Facebook put icitizen content onto the public stage. Google's Universal Search three years ago blended web results with news and image results. Catherine will help unlock the implications of these and other search innovations for marketers keen on ensuring their content is SEO'd, SEM'd and, now, SSO'd.TRANSCRIPT
Search & Social
Catherine Roe
The Anatomy of Search
Personalization Modes
LanguageMedia
Personalization
Location Personalized Search
Social Personalized Search
Stars in Search
Near me Now
Modes
The Future: The Omnivorous Search Box
Voice Search
Voice Text & Email
Language
Machine Translation
Google Goggles
Media
Real Time Search
Product Reviews in Search
Similar Images Searches
Similar Images Searches
Leveraging Search for Social Media
Miracle Whip Colbert Buzz
http://www.colbertnation.com/the-colbert-report-videos/252726/october-15-2009/the-mayo-lution-will-not-be-televised
And then “krafted” an official Response
• Full page ads in top newspapers
•3 TV spots on Colbert
•Facebook Messaging
•Search
• YouTube
Driving to their facebook page
And their YouTube Page
Driving Big Buzz
And positive consumer reaction
36
Out of Control
Marketing is all about
Speed
Amplify Assets Fast & Creatively
Leverage your social media
Wheaties also leveraged traffic via Facebook
iTalk: Seismic Changes in Search
Catherine Roe, Head of Consumer Packaged Goods, GoogleNo mastery of the real-time web would be complete without grasping the profound changes search has undergone, most recently by adding social graph content for enhanced search result relevancy and timeliness. Google's new partnerships with Twitter and Facebook put icitizen content onto the public stage. Google's Universal Search three years ago blended web results with news and image results. Catherine will help unlock the implications of these and other search innovations for marketers keen on ensuring their content is SEO'd, SEM'd and, now, SSO'd.