icm media pack 2019 final...fashion, craft, food, technology and beauty. mother & baby a series...

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MEDIA PACK 2019

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Page 1: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

MEDIA PACK 2019

Page 2: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

Irish Country Magazine Media Kit 2019

Irish Country Magazine is one of Ireland’s top women’s magazines. Our dedication to inspiring women to be the best they can be is echoed

throughout the magazine. From the cover interview to the social pages, each editorial decision is reflected by our readers.

Irish Country Magazine is the lifestyle magazine of choice for contemporary women and covers everything from

fashion and beauty to food, interiors and travel.

ABOUT Us

Page 3: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

Irish Country Magazine Media Kit 2019

Our readers – Premium Spenders

Readership 85,300 | Average reader age 36 | 44% are ABC1 | 47% invest in quality over price | 56% are aged 35+

46% are style conscious | 50% invest in premium skincare & toiletries | 68% are the main shopper | 68% dine out regularly

(TGI ROI 2018)

OUR AUDIENCE

Page 4: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

Irish Country Magazine Media Kit 2019

SOCIAL & DIGITAL REACH

DID YOU KNOW WE HAVE...

30,581 FACEBOOK LIKES

9,234TWITTER FOLLOWERS

24,200INSTAGRAM FOLLOWERS

16,654DIGITAL NEWSLETTER SUBSCRIBERS

Page 5: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

Irish Country Magazine Media Kit 2019

Irish Country Magazine

Readership (TGI 2018)

85,300

(up 5,000 readers on 2017)

Irish Tatler

Readership (TGI 2018)

68,000

Image

Readership (TGI 2018)

111,000

Social & Personal

Readership (TGI 2018)

38,000

HOW WE COMPARE

Page 6: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

Irish Country Magazine Media Kit 2019

Display Advertising | Advertorials | Promotional Features | Bespoke Reader Events | Sponsorships and Partnerships

Digital Advertising | Video Creation | 360 Campaigns

MULTI PLATFORM OPPORTUNITIES

Page 7: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

Irish Country Magazine Media Kit 2019

Native Content | Video Creation | Social Media Partnerships | Digital Display Options

Competitions | Ezine Banners

DIGITAL OPPORTUNITIES

Page 8: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

Irish Country Magazine Media Kit 2019

Our team are happy to create partner campaigns which fit seamlessly within the Irish Country Magazine editorial environment.

We can create bespoke advertising solutions including; shoots, advertorials and partner content for your brand

in order to deliver a 360 campaign offering.

OUR PARTNERSHIPS

Page 9: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

Irish Country Magazine Media Kit 2019

We can also offer a limited number of larger scale sponsorships to brands who wish to partner more closely with us.

As well as our regular reader events and bespoke customer events we now also run:

OUR EVENTS

ExhaleExhale is a series of events nationwide that focus on

wellness, health and personal development.

Irish Made SummitIrish Made highlights the best Irish made

products and key makers in industries like

fashion, craft, food, technology and beauty.

Mother & Baby A series of events for mothers and their babies that

focus on creating a community for likeminded

women incorporating yoga, massage, nutrition,

skincare, sleep expertise and style/beauty.

Page 10: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

Irish Country Magazine Media Kit 2019

Editor of the Year 2017 & 2012 | Innovation of the Year 2016 | Consumer Magazine of the Year 2015 & 2013

Journalist of the Year 2018 & 2015 | Event of the Year 2018

AWARD WINNING TEAM

Page 11: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

Irish Country Magazine Media Kit 2019

2019 PUBLICATION DATE COPY DEADLINE

July/August June 25th June 12th

September/October August 13th July 31st

November October 15th October 2nd

December November 12th October 30th

2020 PUBLICATION DATE COPY DEADLINE

January/February December 31st December 4th

March/April February 18th February 5th

May/June April 14th April 1st

FULL COLOUR SPECIAL POSITIONS

Double Page Spread €5,000

DPS Inside Front Cover €5,600

Inside Back Cover €3,600

Outside Back Cover €3,600

Full Page Advert €2,800

Half Page Advert €1,700

Full Page Bespoke Advertorial €3,000

Full Page Partner Content €2,800

Prices for gatefolds, inserts, wraps, tip-ons available on request.

*All cancellations must be received 30 days prior to scheduled publication dates.

PRODUCTION SPECIFICATIONS HEIGHT WIDTH

Double Page Spread

Bleed 307mm 450mm

Trim 297mm 440mm

Full Page

Bleed 307mm 230mm

Trim 297mm 220mm

Type Area 259mm 186mm

Half Page Horizontal

Bleed 158mm 230mm

Trim 148mm 220mm

Half Page Vertical

Bleed 307mm 120mm

Trim 297mm 110mmDIGITAL ADVERTISING

Various options available, price on

request

Page 12: ICM Media Pack 2019 FINAL...fashion, craft, food, technology and beauty. Mother & Baby A series of events for mothers and their babies that focus on creating a community for likeminded

Irish Country Magazine Media Kit 2019

EDITOR

Klara Heron

+353 1 4199 [email protected]

ADVERTISING

Kate Devereux

+353 1 4199 552 | 086 7799 940 [email protected]

MARKETING

Maeve Barry

+353 1 4199 582 [email protected]

CONTACT Us