icmr brochure

8/8/2019 Icmr Brochure

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&

strategically

intelligently

reflecting

reality

A D I V I S I O N O F P L A N M A N C O N S U LT I N G


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NEW DELHI

J&K

CHANDIGARHDEHRADUN

JAIPUR LUCKNOW

GWALIOR PATNA

VARANASI

GUWAHATI

AGARTALA

KOLKATA

RANCHI

AHMEDABADSURAT

BHOPAL

MUMBAI

BHUBHANESWARRAIPUR

VISHAKA PATNAM

NAGPURAURANGABADNASIK

PUNE

KOHLAPUR

KOCHIMADURAI

THIRUBANTHAPURAM

CHENNAI

BANGALOREMYSORE

HUBLIPANJIM

HYDERABAD

Our Reach

ICMR has a Pan India presence with 8 regionalo fces in metropolitan and semi metropolitancities namely New Delhi, Mumbai, Bangalore,Ahmedabad, Hyderabad, Kolkata, Chennai andPune. Our reach gets extended with strongnetwork o fces in Chandigarh, Jaipur, Lucknow,Bhopal, Guwahati, Varanasi, Raipur, Patna, Thiruvananthapuram, Bhubhaneshwar, Ranchi,Dehradun, Nagpur, Panjim, Kochi, Agartala, Surat,Gwalior, Nasik, Mysore, Madurai, Vishakhapatnam,Hubli, Aurangabad, Kothapur and J&K.ICMRs network is strongly supported by a teamconsisting o 250 researchers, 500 supervisorsand 1500+ investigators.

In order to address clients needscomprehensively. ICMR o ers anextensive array o syndicated andcustomized services:

Brand and Consumer ResearchSocial & Public ResearchApplied Economic ResearchLarge Scale SurveysMedia Research

These divisions o ICMR o er awide range o services ranging

rom custom designed consumerresearch to social research. A rangewhich include:

Mystery Shopping Market Share Estimation Simulated Test Marketing Competitors Brand Equity Trade Studies Positioning & Segmentation

Studies Research on Sensitive/ Social

Issues Potential Estimation, Product &

Concept Tests Usage and Attitudinal Surveys,

Price Elasticity Analysis Advertising Research Studies

(Pre and Post Research),Perception Analysis, CorporateImage Study

Industry Analysis

Brand Research Consumer Research Competitive Environment

Analysis Product/Concept Tests Applied Economic Research Socio Economic Research (FDI

& WTO issues) International Trade Relation

and Studies Technical Barriers to Trade

Consulting Service Sector Trade

Consutling Advertisement E ectiveness

Analysis Large Scale Data Collection

Our Offerings


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Why Us?

At ICMR we empower our research projects withan awesome content o strategic intent, which noother market research agency can ever compare.Being enabled with such core consultingcompetencies, our research assignments are

ocused on the corporate strategic objectives o our clients rather than on just data collection andinterpretation.ICMR provides marketing solutions packagedwith great emphasis on the core marketingissues. So, whether it is relationship building withthe consumer or launching a new product in theinternational market, or simple conducting a salesrestructuring, ICMR provides invaluable insights

rom a comprehensive point o view.

To help you in succeeding, we blend consumerunderstanding with a creative, disciplined andcustomized approach to market research. Weo er a range o solutions-oriented tools thatintegrate technology, business needs andanalytical capabilities to address specifc businessneeds, enabling organizations to plan, analyzeand execute success ul marketing and salesstrategies.

Media Partner: Planman Media

Through its media arm Planman Consultingpublishes various ortnightly and monthlymagazines namely Business and Economy, 4Ps, TheSunday Indian, Human Factor, The India EconomyReview, Strategic Innovators and Need the Dough.ICMR has been involved in extensive researcheswhich are published in these magazines. Few o these researches include:

Indias 10 Best Business Hotel 100 Most Power ul Human Beings Indias Most Valuable Brands Indias Most Proftable Companies


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Who we are?

ICMR was established in the year 1996 to revolutionizethe way companies look at research. It was oundedby eminent economist and management guru Pro .Arindam Chaudhuri to provide market research servicesamalgamated with consulting inputs. ICMR is a holisticsolution provider rom identi cation o problem areasto implementation o consulting solutions. From marketintelligence (product in ormation, competitive strategyand overall market environment) inputs to strategicconsulting, ICMR caters to a wide gamut o clients romcorporate to government bodies.

Today with various divisions o ICMR we are able toprovide end to end research solutions customizedaccording to the requirements o our clients. We havethe ollowing divisions at ICMR which are the areas o our specialization:

BRAND AND CONSUMER RESEARCH APPLIED ECONOMIC RESEARCH SOCIAL SECTOR RESEARCH LARGE SCALE SURVEY MEDIA RESEARCH

The Human Resource at ICMR comes rom a widespectrum. Industry experts in the panel o ICMR sharetheir strategic intelligent competency in the success uland critical analysis o industry speci c projects.

Eight (8) ull fedged o ces across India and variousassociate o ces in Class B&C cities endow us withunmatched reach and accessibility.

Academic Partner: IIPM

ICMR is a sister concern o The Indian Instituteo Planning and Management (IIPM).IIPM was established in 1973 by Dr.M.K Chaudhuri (MSc, DSc, PhD). IIPM quoted as theworlds largest business school by Financial Times, London; is one o the leading schoolso India and a pioneer in market research with9 campuses in 7 cities and with a student baseo over seven thousand.A number o research activities have beenundertaken in the past by the strategicalliance o IIPM and ICMR.

Social Sector Partner:The Great Indian Dream

Foundation

Great Indian Dream Foundation is a socialarm o IIPM which was established on 28thMarch, 2000. GIDF is a collaborative e ortbetween IIPM aculty and its students whichworks in 300 villages and reaches out to overa million people. The key ocus o GIDF areeradicating poverty, increasing employmentand promoting health. GIDF and ICMR jointlyundertakes research activities in social sectorresearch.


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Our Clientele

OGILVY & MATHER, Detroit O fce ProjectThe quality o output was o a VERY HIGH CALIBRE. The report was

ound IMMENSELY USEFUL by our Detroit branch. What is morenoteworthy is that along with research, we have also been provideda complete solution tailor-made to our requirements. We would liketo make a special mention o the HIGH LEVEL OF COMMITMENT &INVOLVEMENT exhibited... Ritu Abrol

SONY

EXCELLENT... VERY BENEFICIAL, UPDATED, VERY KNOWLEDGEORIENTED & INFORMATIVE... Veenu, A. Mukherjee

AKAI

...the largest study done in the consumer durable industry ordeveloping our marketing & positioning strategy... We would like

to thank you or the WONDERFUL JOB done within a short time...SINCERE, DILIGENT, CONSCIENTIOUS... Basant Pande

FUJI FILMS

..we would like to convey that the market research done by yourcompany on the photography market has proved help ul to us inthe planning o our marketing techniques. Due to this research webecame aware o the activities o our competitors and gave us aclear idea o our standing in the Indian market..KEEP IT UPKentaro Shiota

AMWAY

HIGHLY EFFECTIVE... FANTASTIC!!!... Realistic approach... Theconsultants combination is BRILLIANT... TERRIFIC!!!... In two words,result oriented... Did their services meet our objectives? DEFINITELYYES... Suresh, S. Razia, Venkatesh, Arindam, B. Sumeet, S. Menon

WIPRO INFOTECH

... We are pleased to appreciate your e orts in meeting ourrequirements... We look orward to a continuation o your EXCELLENTSERVICES in the uture... B. Basu

ELECTROLUX

... VERY GOOD!!!... EYE OPENER!!!... Great opportunity to learn thekey fndings o EXPERTS!!!... Rai, Vikas, S. Harjinder

CONTRACT ADVERTISING... FANTASTIC!!!... EXCELLENT!!!.. . Joy, S. Vyas

HERO HONDA

... VERY VERY EFFECTIVE... PROVOKING!!!... Babu, A. Upadhyay

GOODYEAR

... VERY GOOD!!!... VERY USEFUL!!!... We discovered how importantCash Flows are... Sondh, A. Mittal

CLIENTS

AkaiAlstomAnchemco (Anand Group)

Arctic Bread

Bates India

Boroplus

Cain Technologies

Carrier Air Conditioner

Castrol

Coca-Cola

Contract Advertising

DaburDixy Chicken

ElectroluxEmami

Essar

Fortis Healthcare

Fuji Films

Galderma

God rey Phillips India (GPI)Good Year

Haryana Tourism

Hero Honda

Honeywell

Hudco

Hutch

HyundaiICRIER

ILO

Indian Airlines

IOCL-Lubricants Division

IOCL-Fuels

ISID

LML LtdLegato Systems

Mahindra & Mahindra

Max Healthcare

NASSCOM

NCAER

Nike

Nicholas PiramalPCRA

PurolatorRadisson Group

Rajeev Gandhi Foundation

Red Tape

RGs Restaurant

SIDA

Singer

Snob Restaurant

Sleepwell Enterprise

Sodexo India

SonySwarovski The Chadha Group

ToyotaUNDP

VOICE

Wipro In otechWorld Bank

Yale University


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HEAD OFFICE

ICMR, B-27, Qutab Institutional Area, New Delhi - 110016Ph. 011-41799989, 41799952, 41799987. Mobile: 9891256551

Fax: 41799911e-mail: [email protected]

Website: www.icmr.net.inwww.planmanconsulting.com

BRANCH OFFICES

NEW DELHI CHENNAI HYDERABAD MUMBAI BANGALORE AHMEDABAD PUNE NEW DELHI

WORLD-CLASS

INFRASTRUCTURE

IIPM TowerB-27, Qutab Institutional Area, New Delhi -110016

E-mail : [email protected] ; www.iipm.edu

IIPM Tower,Junction of 32nd Road & S.V. Road,

Bandra (W), Mumbai - 50.

IIPM Tower,419, 100 ft. Road, Koramangala,

Bangalore.

IIPM Tower,6-3-252/2, Erramanzil,

Banjara Hills, Hyderabad.

IIPM Tower,893/4, Bhandarkar Road,Deccan Gymkhana, Pune.

IIPM Tower,19, Inqulab Society. Opp. Sears Tower,

Gulbai Tekra, Off C.G.Road, Ahmedabad.

IIPM Tower,145, Marshalls Road,

Egmore, Chennai.

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