ico market monthly analysis november2019

ICO MarketMonthly Analysis November 2019

https://icobench.com

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https://icobench.com/

mailto:[email protected]

IntroductionICO Market Analysis – November 2019

We are pleased to introduce you to our new ICO Market Monthly Report with analytics and trends for November 2019! Thisreport aims to be your guide to the ICO market. It is based on the data that we carefully collected at ICObench to provide thebest analytics. It is aimed to show you the current ICO market state and what it will be like in the nearest future.

With increased popularity of ICO market, more than $27B has been raised altogether. With over 5.7K projects and 78Kprofessional profiles in enterprise and blockchain published on the platform, we can ensure a clear outlook of the market and itscommunity. We have processed and organized a magnificent amount of data for this report to show you the ICO market and itscommunity’s widely differing sides – specifically ICO market size for a variety of industries, countries leading in “crypto”, projects’ratings and ICO market trends.

We hope that the data in the research will be useful to you. As always, we work on improvements and will be happy to know ifyou want to see any additional information in the ICO Market Monthly Report . We are looking forward to your feedback. Thankyou for choosing ICObench

Best,ICObench Team

This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the informationcontained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness ofthe information contained in this publication, and, to the extent permitted by law, ICObench, its members, employees and agents do not accept or assume any liability,responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for anydecision based on it.

2The data was taken from December 10th, 2019. The data about funds raised by projects was collected based on the projects’ announcements. The portfolio of ICObench is constantly increasing and some data will be updated.© 2017-2019 ICObench – №1 rating platform. All rights reserved.

It is heartbreaking but the ICO & IEO market in November kept on continuing the October’s trend to set newlowest historical benchmarks: from overall funds raised to the average listing duration. Even it seemed to be thelowest amount raised in October, November has took the lead even here to. Thus, the market has raised only$52.4M in November that is the lowest amount so far. Obviously, it has trigged the average check to be cut in twotimes. However, the amount of successful projects is nearly the same compared with previous month.Regretfully, the November’s results maintained the possibility of the ICO market’s dusk. Based on November’sstatistics, the ICO market slowly shrinks but the number of not completed projects tends to decrease. It was only64 ended ICOs where only 14 projects in November have raised funds. This gap keeps on growing.

However, the number of ended projects slightly inclined in November 2019 and the month ended up withincreasing of the rating to 3.5. Although, ICObench listing has turned into downtrend and broke down thebottom by setting the lowest amount of listed projects in November. As a positive news, Initial Exchange Offering(IEO) has raised higher amount of funds in November ($35.5M). In addition, the success rate has bounced back to40%. Moreover, there were 309 IEOs by the end of November that have raised in overall $1,89B. However, inNovember, IEOs had raised 65% of total funds raised in November. Top 5 launchpads helped to raised 80% oftotal funds. At the same time, the Latoken launchpad is still the leader by amount of IEOs while the Bitfinexlaunchpad is unreachable leader by the funds raised. Here, Japanese IEO SocialGood ($30M) is the leader amongNovember’s IEOs by the number of funds raised.

Projects from UK take the lead by the number of completed projects in November. However, Japan is the second time leader by the funds raised in November in a row. 95% of the overall funds raised in October comes from the Top-5 countries. To notify, ICO duration has sharply increased to roughly over 4 months period while projects with ICObench rating 4.0-4.5 have raised significant number of funds in November.

Executive Summary

3The data was taken from from December 10th, 2019. The data about funds raised by projects was collected based on the projects’ announcements. The portfolio of ICObench is constantly increasing and some data will be updated.© 2017-2019 ICObench – №1 rating platform. All rights reserved.

Table of contents

Aggregate Statistics

IEO Statistics

Monthly Statistics

Geographical Statistics

Industries Statistics

Rating Statistics


November’s ICO market structureThe ICO market still grows and the number of not completed projects tends to decrease


5711published ICOs

5470ended ICOs

241not ended ICOs

1785ICOs raised

funds

3685ICOs did not raise funds

167ongoing ICOs

74upcoming ICOs

+64

+81

-17

+14 +50 -4 +17

ICOs that raised funds have higher ICObench rating on average.This trend is also held in November 2019


5470ended ICOs

1785 ICOs raised funds Average ICObench rating 3.2

3685 ICOs did not raise funds Average ICObench rating 2.9

64ended ICOs

14 ICOs raised funds Average ICObench rating 3.5

50 ICOs did not raise funds Average ICObench rating 3.0

All ICOs ended for all time

ICOs ended in November 2019

November 2019 kept on showing poor performance of the crowdfunding market and has set new historical bottom level of the monthly funds raised

November’s projects have raisedfunds in twice less than inprevious month. Also the averagecheck has been cut in two timesas well.

Although the number of endedprojects has been increasedalong with the average projectrating that is 3.5 in November

Total funds raised Nov-19 $ 52,405,834 Oct-19 $ 99,203,077Nov-18 $ 396,525,244 All time $ 26,540,880,340

Total ICOs endedNov-19 64Oct-19 49Nov-18 172All time 5432

Average funds raisedNov-19 $ 3,743,274 Oct-19 $ 7,631,027 Nov-18 $ 6,007,958All time $ 15,694,324

Average RatingNov-19 3.5Oct-19 3.3Nov-18 3.2All time 3.0


The share of ICOs that have raised any positive amount of funds is below the general average now

8

Successful ICOs

Success Rate*

Nov-19 14 23%Oct-19 13 27%Nov-18 66 38%All time 1778 33%

SC reached ($)

SC reached (#)

Nov-19 10% 5%Oct-19 12% 7%Nov-18 43% 22%All time 52% 27%

HC/SC ratio

Nov-19 17Oct-19 25Nov-18 41All time 30

The data was taken from December 10th, 2019. The data about funds raised by projects was collected based on the projects’ announcements. The portfolio of ICObench is constantly increasing and some data will be updated.© 2017-2019 ICObench – №1 rating platform. All rights reserved.

HC reached ($)

HC reached (#)

Nov-19 5% 2%Oct-19 6% 3%Nov-18 0% 5%All time 6% 8%

*Success rate = #ICOs raised funds#ICOs ended

November 2019 ended up withslight decline in the success ratecompared to the previous monthand to the general average.

Also, November’s projects didworse with both soft and hardcaps in monetary terms, as theyhave have shown the lowestHC/SC ratio of all the time.

From month to month, Ethereum keeps status of an undisputable leader across platforms to launch an ICO


Table of contents


IEO Statistics

Monthly Statistics



Rating Statistics

10The data was taken from from December 10th, 2019, 2019. The data about funds raised by projects was collected based on the projects’ announcements. The portfolio of ICObench is constantly increasing and some data will be updated.© 2017-2019 ICObench – №1 rating platform. All rights reserved.

Initial Exchange Offering (IEO) has raised higher amount of funds in November. In addition, the success rate has slightly inclined along with the popularity of the IEO that has got back to live as well


Listing vs Popularity

4.4 6.848.3

7.295.1

232

1,105

16379.1 76.4

271

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0

200

400

600

800

1000

1200

Nov-18

Dec-18

Jan-19

Feb-1

9

Mar-19

Apr-19

May-19

Jun-19

Jul-19

Aug-19

Sep-1

9

Oct-19

Nov-19

Total funds raised by IEOs, $ mln

FundsRaised SuccessRate

30.5

64

11

4

16

26

4043

35

40

20

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0

5

10

15

20

25

30

35

40

45

50

Nov-18

Dec-18

Jan-19

Feb-1

9

Mar-19

Apr-19

May-19

Jun-19

Jul-19

Aug-19

Sep-1

9

Oct-19

Nov-19

# IEOs Popularity

18

35.5

24

• There were 309 IEOs by the end of November that have raised in overall $1,89bln holding the total success rate around 40%. However, in November IEOs had raised significant $35.5M ( 65% of total funds raised in November)

• Top 5 launchpads helped to raised 80% of total funds• The Latoken launchpad is still the leader by amount of IEOs• The Bitfinex launchpad is undoubted leader by the funds raised


52%

10%

7%

7%

4%20%

Funds distribution by IEO's launchpads

Bitfinex Launchpad Binance Launchpad Coineal Launchpad

Latoken Launchpad Exmarkets Launchpad Others

713

28

61

36

58

18

4 5 10

25

413

3 3 61 2

5

$0

$200,000,000

$400,000,000

$600,000,000

$800,000,000

$1,000,000,000

$1,200,000,000

0

10

20

30

40

50

60

70

80

90

100

Bitfinex

Launch

pad

Binance

Launchpad

Coineal L

aunchp

ad

Latoken

Launchp

ad

Exmarke

ts Lau

nchpad

Probit La

unchpad

Bitforex

Launchpad

LBan

k Lau

nchpad

Kucoin Sp

otligh

t

ABCC Launch

pad

p2pb2b

Launchpad

Huobi P

rime

IDAX Launch

pad

Bittrex In

ternati

onal

ZB La

unchpad

BitMax

Launch

pad

Bitinka

Launchp

ad

Digifine

x Apollo

BW Launch

pad

IEOs' raised funds vs number of IEOs on each launchpad

Number of IEOs Funds raised

SocialGood is the IEO and the leader among November’s projects by the funds raised


SocialGood$30mln

LifeTask$3.9mln

MedK$12.6mln

ROC2$1.8mln

ESAX$2mln

LifeTask – the human potential source The decentralized competence matching platform based on blockchain and artificial intelligence. No more sending out CVs and application letters

A new revolution in the medical industry begins with MEDKproject. Based on blockchain technology, Medk plans to cultivatecannabis and extract the plant’s oil for medical purpose

ESAX offers global commerce tools that can be used to accept payments and build businesses. It allows enterprises to develop their own experiences and expand their businesses around the world.

Projects This is the world’s first socially contributing token ecosystem, with the SocialGood cryptocurrency

From ROC1, The Rasputin Party Mansion was born, the project was delivered ahead of schedule, has grown faster has already paid dividends to ROC1 token holders. ROC2 is new level of the party mansion

Table of contents


IEO Statistics

Monthly Statistics



Rating Statistics


ICObench listing has set the new historical low amount. In November the downside tendency takes place in listing.


ICO

ben

chli

stin

g

*The term’s popularity is measured via google trends

191

299

152 153

51 61 5983

58 58 6751

35

Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19

November’s monthly number of completed ICOs has set again historical lowest number


Co

mp

lete

d I

CO

s

186

232222

254268

217

169 169 167179

116

7364


November’s monthly funds raised has went back to the minimum historical amount. However, the average check is still above the average amount


0.4 0.40.4

0.1

0.4

0.2

1.2

0.3

0.1 0.1

0.4

0.07 0.05


Total funds raised, $ bln

6 5.7

10.2

4.8

7.96.3

31.7

8.4

3.6 4.5

16.6

5.3

2.6


Average funds raised, $ mln

The activity on ICObench has fallen as the average number of expert ratings has decreased since the beginning of 2019. However, there is no bounce back in November as well


4 4 4

3 3

4

3 3

4

3 3 3

2


Average number of advisors

4 4 4

2

3

2 2

3

2 2 2

3

2


Average number of ratings

A year ago average ICO period was approximately 1.5 months and recently it has already passed the 4 months period. This number is the highest so far throughout the year.

19The data was taken from from December 10th 2019. The data about funds raised by projects was collected based on the projects’ announcements. The portfolio of ICObench is constantly increasing and some data will be updated.© 2017-2019 ICObench – №1 rating platform. All rights reserved.

7887

95 99107

72 69

95 95

75

117 122131


Table of contents


IEO Statistics

Monthly Statistics



Rating Statistics


UK is still the leader by the number of completed projects in November. However, Japan historically takes the lead by the funds raised in November. 95% of the overall funds raised in November comes from the Top-5 countries.

Top 10 countries by #ICOsCountry ICOs ShareUK 8 13%USA 5 7%Switzerland 5 7%Malta 5 7%Singapore 4 6%Russia 3 5%Turkey 3 5%Estonia 2 3%Netherlands 2 3%Australia 2 3%Subtotal 39 60%Total 64 100%

21

Top 10 countries by funds raisedCountry Funds raised, $ ShareJapan $30,000,000 57%UK $13,365,936 25%Malta $3,953,123 7%Turkey $2,000,600 4%Switzerland $1,206,566 2%Russia $1,004,000 1%France $678,609 1%Hong Kong $130,000 1%Greece $42,000 0.5%Cyprus $25,000 0.5%Subtotal $51,727,225 99%Total $52,405,834 100%

The data was taken from December 10th 2019. The data about funds raised by projects was collected based on the projects’ announcements. The portfolio of ICObench is constantly increasing and some data will be updated.© 2017-2019 ICObench – №1 rating platform. All rights reserved.

40%

95%

#

$57%26%

8%4%

2%3%

FUNDS RAISED SHARE

Japan

UK

Malta

Turkey

Switzerland

Other countries

13%

7%

7%

7%

6%

60%

#ICOS SHARE

UK

USA

Switzerland

Malta

Singapore

Other countries

From month to month, the USA is leading among the countries that raised the most funds, Singapore is the leader by the most successful ICOs with the highest number of the projects that had raised funds.


Top 10 countries by funds raisedCountry Funds raised,

$ bln ShareUSA 7.33 28%Singapore 2.46 9%British Virgin Islands 2.35 9%Switzerland 1.78 7%UK 1.52 6%Cayman Islands 1.34 5%Taiwan 1.05 4%Estonia 0.93 3%Russia 0.67 3%Hong Kong 0.65 2%Subtotal 20.06 76%Total 26.52 100%

64%

Top 10 countries by # successful ICOsCountry Raised funds

ICOsTotal # of

ICOs ShareSingapore 221 575 38%USA 197 704 28%UK 166 512 32%Estonia 121 290 42%Russia 111 328 34%Switzerland 106 256 41%Hong Kong 64 185 35%Cayman Islands 48 120 40%Germany 32 120 27%Australia 30 112 27%Subtotal 1215 3685 34%Total 1785 5470 33%

Cayman Islands is the leader throughout the year by reaching the Hard Cap. However, UK has the highest rate of reaching the Hard Cap in November

23The data was taken from December 10th 2019. The data about funds raised by projects was collected based on the projects’ announcements. The portfolio of ICObench is constantly increasing and some data will be updated.© 2017-2019 ICObench – №1 rating platform. All rights reserved.

*Only ICOs with hard cap set are considered

November 2019Country Funds raised, $ Average ICObench rating

Japan $30,000,000 3UK $13,365,932 3.5

Malta $3,953,120 3.9Turkey $2,000,600 2.9

Switzerland $1,206,565 3.5Russia $1,003,998 2.7France $130,000 2.8

Hong Kong $41,998 3.1Greece $25,000 3.4

South Africa $17,000 3.4Average rating in November 2019 $3,743,274 3

3 out of 10 Top countries by the number of fundsraised in November has raised more funds than theaverage

16%12%

8%

41%

17%

9%

1%

7%

30%

15%

Singapore USA UK

Cayman Is

lands

Switzerla

nd

Estonia

Hong Kong

Russia

Gibraltar

British

Virgin Is

lands

General Statistics HC reached

0.06

0.42

0.68

0.06 0.08 0.07

0.29

0.5

0.01 0.01

Japan Panama UK Estonia Nigeria Canada Moldova Kenya Cyprus Russia

November 2019HC reached

Table of contents


IEO Statistics

Monthly Statistics



Rating Statistics


Among all ended projects the leaders by the number of funds raised are Cryptocurrencyand Platform. In November 2019 the top 2 industries match with the general statistics


*Any ICO can be presented in multiple industries

$0 $100 $200 $300 $400

Cryptocurrency, $304.4mlnPlatform, $280.3mln

Investment, $263.7mlnBanking, $241.1mln

Infrastructure, $62.9mlnBig Data, $53.6mln

Electronics, $52.0mlnBusiness services, $51.0mln

Communication, $49.3mlnEnergy, $27.4mln

Artificial Intelligence, $16.8mlnSoftware, $11.2mln

Smart Contract, $11.2mlnInternet, $10.6mln

Legal, $10.6mlnArt, $8.5mln

Retail, $2.0mlnHealth, $1.6mlnOther, $0.7mln

Casino & Gambling, $0.6mlnEntertainment, $0.6mln

Media, $0.5mlnManufacturing, $0.4mln

Real estate, $0.4mlnSports, $0.0mln

Tourism, $0.0mlnVirtual Reality, $0.0mln

Charity, $0.0mln

Millions

November's statisticsTotal funds raised by industries*

$0 $10 $20

Cryptocurrency, $14.8blnPlatform, $12.6bln

Business services, $4.3blnInfrastructure, $3.7bln

Banking, $3.7blnInvestment, $3.4bln

Software, $2.9blnInternet, $2.3bln

Smart Contract, $2.1blnBig Data, $1.6bln

Media, $1.6blnEntertainment, $1.5bln

Communication, $1.5blnArtificial Intelligence, $1.2bln

Retail, $0.9blnEnergy, $0.8blnHealth, $0.8blnOther, $0.8bln

Real estate, $0.7blnCasino & Gambling, $0.6bln

Electronics, $0.6blnManufacturing, $0.5bln

Sports, $0.3blnEducation, $0.3bln

Tourism, $0.3blnVirtual Reality, $0.3bln

Charity, $0.3blnLegal, $0.2bln

Art, $0.1bln

Billions

General statisticsTotal funds raised by industries*

The second month in a row Art, Real Estate and VR are the most popularindustries in terms of the number of ratings in November. The most numerousindustries by the number of ICOs were Cryptocurrency, Platform andInvestments.


0

1

2

3

4

5

6

7

8

9

10

0

5

10

15

20

25

30

35

40

45

Art

Artificia

l Intel

ligence

Bankin

g

Big Data

Business

servi

ces

Casino

& Gamblin

g

Communicatio

n

Cryptocurre

ncy

Electr

onics

Energy

Enterta

inment

Health

Infrastr

ucture

Interne

t

Investm

entLeg

al

Manufa

cturin

gMed

iaOther

Platform

Real es

tate

Retail

Smart C

ontra

ct

Softw

areSp

orts

Touris

m

Virtual R

eality

Num

ber of ratingsNum

ber o

f ICO

s

Average ICObench rating ICOs Average number of ratings

During the last 12 months the most numerous industries by the number of ICOsended are Platform and Cryptocurrency. However, leading industries by theaverage amount of funds raised per ICO are Banking, Real Estate and Electronics


6.4

11.2

6.7 6.6

9.5

5.76.5

9.3

6.8

14.9

11.4

5.6

8.1

5.66.3

5.54.7

8.2

2.3

12.4

17.7

11.7

6.3

11.2

6.3

15.7

2.8

4.83.6

0

100

200

300

400

500

600

700

800

900

1000

0

2

4

6

8

10

12

14

16

18

20

Platform

Cryptocu

rrency

Business services

Smart Contra

ct

Investment

Software

Internet

Infrastr

ucture

Artific

ial Inte

lligence

Banking

Big Data

Entertainm

ent

Communica

tion

MediaRetail

Other

Educatio

n

Health

Tourism

Energy

Real estate

Manufacturing

Sports

Charity

Virtual R

eality

Electronics

Casino &

Gamblin

gLegal

Art

Num

ber of ICOs

Aver

age

fund

s ra

ised

Mill

ions

Average funds raised Number of ICOs

Table of contents


IEO Statistics

Monthly Statistics



Rating Statistics


By the end of November 2019 the groups of ICOs thathas been rated with 2.0 – 2.5 or 3.0 – 3.5. Projects rated2.0-3.5 together are almost 44% of overall amount ofprojects.

In November 2019 ICOs’ distribution is skewed to theright. However, there is a light concentration in 3.5 – 4.0rating range. Projects rated 3.5+ together are morethan a half of the total number of ICOs.

29

Projects rated 3.5+has raised more than 50% of total funds in November.


3%6%

19%

26%

18%16%

10%

2%

0 - 0.5 0.5 - 1 1 - 1.5 1.5 - 2 2 - 2.5 2.5 - 3 3 - 3.5 3.5 - 4 4 - 4.5 4.5 - 5

General statisticsTotal number of all ended ICOs allocation

2%6%

11%

23%

28% 28%

1%

0 - 0.5 0.5 - 1 1 - 1.5 1.5 - 2 2 - 2.5 2.5 - 3 3 - 3.5 3.5 - 4 4 - 4.5 4.5 - 5

November's statisticsTotal number of ICOs allocation

30

Projects with ICObench rating 4.0-4.5 have raised significant number of funds November


61%

44%+

Total funds raised

allocation

Success rate

60%

40%+

General statistics

November’s statistics

According to thegeneral statistics,projects withICObench rating 4.0-4.5 raise the majorityof the total funds.

Moreover, ICOs withrating 3.5+ hadprobability of at least40% to raise funds inNovember

2%5%

13%

18%

32%

27%

2%

0 - 0.5 0.5 - 1 1 - 1.5 1.5 - 2 2 - 2.5 2.5 - 3 3 - 3.5 3.5 - 4 4 - 4.5 4.5 - 5

2%4%

10%8%

9%

15%

18%

24%

2%

0

5

10

15

20

25

30

0

5

10

15

20

25

0 - 0.5 0.5 - 1 1 - 1.5 1.5 - 2 2 - 2.5 2.5 - 3 3 - 3.5 3.5 - 4 4 - 4.5 4.5 - 5

Average number

of ratingsAver

age

fund

s ra

ised M

illio

ns

General statistics

Average funds raised Average number of ratings

1% 3%

35%

2%

58%

0 - 0.5 0.5 - 1 1 - 1.5 1.5 - 2 2 - 2.5 2.5 - 3 3 - 3.5 3.5 - 4 4 - 4.5 4.5 - 5

27%

43%

17%

4%6%

32%

2%0

1

2

3

4

5

6

7

8

0

10

20

30

40

50

0 - 0.5 0.5 - 1 1 - 1.5 1.5 - 2 2 - 2.5 2.5 - 3 3 - 3.5 3.5 - 4 4 - 4.5 4.5 - 5

Average number

of ratings

November's statistics

Average funds raised Average number of ratings

Among all ended projects the most portion of theprojects belongs to the rating of 2.5 – 3.0.Lower ratings are more frequent.Projects with ICObench rating 3.5+ raise a greaternumber of funds on average.

In November, projects with ICObench rating 3.5+ haveraised the greatest number of funds on average. Also,the projects that are rated with 4.0-4.5 are passed thelevel of average success rate.

31

Projects with a greater ICObench rating get more expert ratings on average


0%

11%18% 15% 18%

25%

42%47%

56% 59%

0%

20%

40%

60%

80%

100%

0

200

400

600

800

1000

1200

1400

0 - 0.5 0.5 - 1 1 - 1.5 1.5 - 2 2 - 2.5 2.5 - 3 3 - 3.5 3.5 - 4 4 - 4.5 4.5 - 5

Success rate

Num

ber

of IC

Os

Number of ICOs Success rate Average success rate

17% 17%

50%

0%

20%

40%

60%

80%

100%

0

10

20

30

40

50

0 - 0.5 0.5 - 1 1 - 1.5 1.5 - 2 2 - 2.5 2.5 - 3 3 - 3.5 3.5 - 4 4 - 4.5 4.5 - 5Success rate

Num

ber

of IC

Os

Number of ICOs Success rate Average success rate

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ico market monthly analysis november2019

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