icrisat communication initiatives
Upload: ccafs-cgiar-program-climate-change-agriculture-and-food-security
Post on 07-Jan-2017
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ICRISAT Communications Initiatives
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ICRISAT Locations in the Semi-arid Tropics
55 countries 6.5 million sq km 2 billion people
Headquarters
ESA Regional
Office
WCA Regional
Office
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Vision A prosperous, food-secure and resilient dryland tropics Mission To reduce poverty, hunger, malnutrition and environmental degradation in the dryland tropics
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ICRISAT key messages
Holistic approach to agricultural research for development (R4D)
World leader in dryland agricultural research Committed to solutions to overcome poverty,
malnutrition and environmental degradation. Innovative Doing science with
a human face - caring for the poor
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Climate change and dryland stresses
One-third of the world’s population live in the drylands Repetitive droughts Poor soil fertility
Climate change will further worsen the situation Need to provide adapted and climate smart
solutions Food security Resilience to
dryland stresses
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Climate change and dryland stresses
Building resilience of dryland farming communities (VLS, AgMIP)
Growing adapted crops (nutri-resilient cereals) Building resilience – a systems perspective (seed
systems, bioreclamation, microdosing, watershed management, diversification)
Better farmer adaptation Climate info Mapping drought
risks Testing soil
defficiencies
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CGIAR Research Programs
Dryland systems Policies, institutions, and markets Agriculture for nutrition and health Water, Land and Ecosystems Climate Change, Agriculture and Food
Security (CCAFS)
Grain Legumes
Dryland Cereals
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Communicating CGIAR Research Programs
ICRISAT products undertaken as part of a CGIAR Research Program
⁻ Publications ⁻ PowerPoint presentations ⁻ Displays ⁻ Videos ⁻ Media releases ⁻ Web/social media postings ⁻ Other products
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Communicating CGIAR Research Programs
Recognizing partners
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Approach: Campaign & Scientific backing
Goals
Target audience
Key messages
Campaign approach - Sorghum and Millet - Nutri-cereals - Smart Foods
good for you - good for the planet
Actions to date
Communication campaign Building a case for sorghum and millet
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Broad – for a wider reach and awareness
Internal comms – for better partner engagement
Targeted – for adoption
3 Roles for communications in projects
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Partner in communications Capacity build in communications
Integrate communications into projects
Participatory communications
Empower NARS to communicate
3 Roles for communications in projects
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EXPLOREit @ICRISAT
http://exploreit.icrisat.org/page/climate_change_and_dryland_stresses/893/349
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Media Coverage
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Strategic marketing materials ⁻ Donor flyers, partner flyers (big ideas), special publications,
poster presentations, exhibits
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Happenings (weekly newsletter)
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Inclusive approach
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Inclusive Market-Oriented Development (IMOD)
IMOD
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Thank you for your attention!