icrossing client event - you & your web shadow
DESCRIPTION
This is the presentation I gave to iCrossing clients on Friday 5th of March about my book, Me & My Web Shadow. For more information about the book please visit: http://meandmywebshadow.comTRANSCRIPT
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Web Shadow: 1. What someone finds when they look for you on the web. 2. The combination of an individual’s online owned presence (social network profiles, blogs, personal websites) and their earned presence: what others say about them for instance on company websites, blogs, Twitter and wikis. (Etymology: derives from Jeff Jarvis’s term “Google shadow”, describing the search results for an individual.)
Tag: #webshadows meandmywebshadow.com
Wednesday, 10 March 2010
You & Your Web Shadow
Royal Fes*val Hall : : March 5th, 2010
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Sep 2009
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why write it?
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“we shape our tools and then our tools shape us”
6http://goo.gl/oR8L
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What you know or don't know
about how networks work can
influence how much freedom, wealth
and participation you and your
children will have in the rest of this
century.
@hrheingold
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new literacies
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a"en%on
cri%cal consump%on
networks
par%cipa%on
presence9
Wednesday, 10 March 2010
a"en%on
cri%cal consump%on
networks
par%cipa%on
presence10
Wednesday, 10 March 2010
a"en%on
cri%cal consump%on
networks
par%cipa%on
presence11
Wednesday, 10 March 2010
a"en%on
cri%cal consump%on
networks
par%cipa%on
presence12
Wednesday, 10 March 2010
a"en%on
cri%cal consump%on
networks
par%cipa%on
presence13
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a bit complex
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WMT
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your web shadow16
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ever let something slip?
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IDF
http://goo.gl/WLcCWednesday, 10 March 2010
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drunken pirate
http://goo.gl/NhWyWednesday, 10 March 2010
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cisco fatty
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
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cisco fatty
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social web literacy = reputation kryptonite?
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social web literacy =
social superpowers
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batman/superman
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an expanding sphere
25Image: Bestario http://goo.gl/SWZqWednesday, 10 March 2010
Image (cc) dominik99
disrupt / absorb
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it’s reached our relationships
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emerging norms
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how we think
29Image: (cc) gingiber http://goo.gl/2MM8Wednesday, 10 March 2010
Image: Bestario.org
how we organise ourselves
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hard-nosed business version
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http://goo.gl/J2eq
“...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.”
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managing your web shadow
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why?
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sanity searches
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be best/first source of information about yourself
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be where people look
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be useful
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map your networks
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making the most of things
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brand shadows
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42Image: http://fr.linkfluence.net/Wednesday, 10 March 2010
they live in networks
43Image: http://fr.linkfluence.net/Wednesday, 10 March 2010
they are nodes in networks
44Image: http://fr.linkfluence.net/Wednesday, 10 March 2010
brands are web shadows
45Image: http://fr.linkfluence.net/Wednesday, 10 March 2010
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S.T.O.P.
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Strategic Tac*cal
Organisa*onal Personal
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StrategicHow will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be?
Tac*cal
Organisa*onal Personal
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Strategic Tac*calHow will the tactics of our brand
marketing change? What will happen to the structure of campaigns, the mix of
media, our relationships with media and agency partners?
Organisa*onal Personal
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Strategic Tac*cal
Organisa*onalOur organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal
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Strategic Tac*cal
Organisa*onal
PersonalWhat will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our peopleʼs work, of work itself, be altered?
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serendipity engines
52http://goo.gl/JrKP
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epilogue
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a confidence trick
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1. Sanity (not vanity) searches
2. Be best/first source of information
3. Draw a line between private & public
4. Tell your friends and family
5. Be present/useful in your networks
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More info: meandmywebshadow.com
Buy: bit.ly/wsbook
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Email: [email protected] Sites: www.icrossing.co.uk Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk
Thank you
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