ics strategy lrpc working draft version 1.0

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1 ICS Strategy ICS Strategy LRPC Working Draft LRPC Working Draft Version 1.0 Version 1.0 Not Approved – Discussion Not Approved – Discussion Only Only

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ICS Strategy LRPC Working Draft Version 1.0. Not Approved – Discussion Only. LRPC Membership. Lawrence Paratz (Chair) GMT +11 Monica Reichelt (Secretary) Mark Pfeiffer Shirley Nelson Bill Harris Karl Hipp (Pres. ICS. Ex Officio) GMT. Deliverables from the Committee. - PowerPoint PPT Presentation

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Page 1: ICS Strategy LRPC Working Draft  Version 1.0

11

ICS StrategyICS StrategyLRPC Working Draft LRPC Working Draft

Version 1.0Version 1.0

Not Approved – Discussion OnlyNot Approved – Discussion Only

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LRPC MembershipLRPC Membership

• Lawrence Paratz (Chair) GMT +11

• Monica Reichelt (Secretary)

• Mark Pfeiffer

• Shirley Nelson

• Bill Harris

• Karl Hipp (Pres. ICS. Ex Officio) GMT

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Deliverables from the CommitteeDeliverables from the Committee

• Definitive Plan for the Products & Services that ICS will provide going forward

• Definitive Plan for ICS “Corporate” activities• Definitive Marketing Plan for ICS• Definitive Plan for how members and non-members

contact ICS and what happens when they do• Recommendations for implementation of this plan with

emphasis on initial steps• Definitive recommendations on fees policy• Recommendations on Communication of the strategy to

ICS members

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• This Pack proposes a coordinated set of strategies and initiatives, which taken together will– Ensure the long term financial viability of the

ICS– Create a value proposition which will be

attractive to existing and new members– And in doing so, add to the long term value of

Comanche aircraft

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Pack ContentsPack Contents

• Organisational & Financial Plans & Recommendations

• Product Plans & Recommendations

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Organisational Issues & Organisational Issues & RecommendationsRecommendations

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The “Headquarters Issue”The “Headquarters Issue”

• Fact: The cost of headquarters per member has now risen to unacceptable levels

• Fact: The functions can be done more cheaply and effectively in other ways

• Fact: This does not mean a loss of service. Correctly executed, we will free up resources to increase and improve member services

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The “Headquarters Issue”The “Headquarters Issue”

• What does headquarters currently do for members?– Maintains membership records– Collects subscriptions– Provides a first phone in & email in point– Runs a basic merchandise shop– Stores historical material– Does basic book-keeping

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The “Headquarters Issue”The “Headquarters Issue”

• It is proposed to– Simplify and rationalise the activities

undertaken at HQ– Thoughtfully allocate responsibility for these

to a combination of contractors and volunteers

– Extract ourselves from the fixed costs being incurred in OKC

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The “Headquarters Issue”The “Headquarters Issue”

• We do not propose to just “close headquarters”.

• We do propose to do things better and cheaper while improving member service by releasing our OKC operation

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The “Headquarters Issue”The “Headquarters Issue”

• The ICS has before it a proposal developed and negotiated by the Communications Committee for a contractor to undertake certain of the current HQ activities.

• The LRPC supports this approach on strategic grounds.• The LRPC has had the opportunity to examine this

proposal, and the draft agreement.• The LRPC recommends adoption of this proposal• The Board’s attention is drawn to the other

recommendations of the LRPC which must be adopted alongside this proposal

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Transitional Actions (1)Transitional Actions (1)

• The LRPC has identified transition actions which must be undertaken before release of the OKC operation to ensure no disruption to ICS– Assure and capture a unique and definitive member

records database in suitable form. Ghost to selected admin contractor. Work up processes and scripts with selected admin contractor.

– Move as many members as possible to standing authorities

– Discard stored trash while identifying and relocating wanted historical items.

– Transfer the tool loan program to Matt Kurke

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Transitional Actions (2)Transitional Actions (2)

– Identify definitive technical articles in past Flyers, scan them, and load them onto the website

– Undertake a stocktake of sale items. Adjust accounts as necessary. Select a fulfilment contractor. Transfer stock to the fulfilment contractor

– Identify all ICS assets at headquarters. Agree dispersal plan – sale to members, ebay, junk, retention etc.

– Give necessary notice under our lease– Undertake effective communication to members

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Key Messages to Members (1)Key Messages to Members (1)• ICS has returned to good financial shape after almost 15

years of living off its savings• The Board is moving to increase services, and to

eliminate costs which are not value for members• These changes will result in an enhanced, not a

diminished ICS• At the same time as these changes we have announced

new services to members– On-line access to key technical articles from the Flyer including

past issues– Appointment of a new Technical Director– Development of Prospective Buyer Packs– Development of New Owner Packs

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Key Messages to Members (2)Key Messages to Members (2)• These changes will free up cash to undertake

things we cannot do right now, and allow your Board to focus on delivering more, not just assessing the dues as crises develop.

• The ICS respects and values the loyal service of Gaynor over many years and she is being treated with dignity and respect. In fact Gaynor is actively assisting in making sure that all goes smoothly.

• We will be retaining Gaynor to assist for a short time after the transition

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Key Messages (3)Key Messages (3)What we need from you – our MembersWhat we need from you – our Members

• Your recognition of the importance of this and your ongoing support of ICS

• Your additional ideas• For you to take an active role in ensuring that

every Comanche owner is a member– Don’t sell your Comanche without a new member

pack going with it.– Tell your fellow Comanche owners about the value

you get, and the fact that Comanches will hold their value long after others are pushed into the weeds because of ICS

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Post OKC Release ActionsPost OKC Release Actions

• Termination Arrangements for current staff member

• Vacating premises

• Adjustment of Insurances

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Board Working ArrangementsBoard Working Arrangements

• The LRPC recommends that the Executive meet formally on a regular, scheduled basis. This will be particularly important when the ICS is using a number of suppliers for service delivery as proposed.

• The LRPC recommends– Quarterly Whole of Board Meetings– Interspersed by Monthly Executive Meetings

by Phone Conference

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Standing Agenda – Monthly Standing Agenda – Monthly Executive MeetingsExecutive Meetings

• Treasurer’s Report – Month Past and YTD• Contractor reports

– Magazine Production– Membership Admin– Technical Support program– Fulfilment and Sales

• Member Issues• Committee Activity• Actions - Review• General Business

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Membership RenewalsMembership Renewals

• To reduce transactional load, and secure cash flow, US members are to renew by Standing Authorities as far as possible

• Objective 80% conversion at next renewal• From 1 Jan 2007, $5 per annum transaction

surcharge for year by year renewals• Transition all members to common billing date• Non-US Tribes to continue to collect and remit

subscriptions in bulk as at present

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Membership DatabaseMembership Database

• We need a single definitive Member and Subscription Database

• There may be three separate databases at the moment which we are paying to cross-correlate– Embedded in the website– In a standalone database on Gaynor’s PC– In the accounting system

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ICS Product PlansICS Product Plans

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LRPC - ICS Products & ValueLRPC - ICS Products & Value- A plan for each- A plan for each

• Tips• Technical Advice• Operational Advice• Bookshop• Merchandise• Info for people thinking about

buying• Social Activities• Fly-Ins• Training• Discounts

• Tool Library• Parts leads• Rare Parts• History and experience of the

type• Magazine• Contact with other Local and

Global owners• Full archive of all maintenance

and operational data• Representation with

Regulatory Bodies• International events

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FlyerFlyer

• Current Outsourcing to VP to continue

• Current Cost per member $1.35 per issue per member (Payments to VP less Advertising Revenue divided by ICS membership) considered satisfactory

• This is to be managed so as to not escalate faster than US inflation rate

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Operational AssistanceOperational Assistance

• Channels to be– Proficiency Programs– Operational Section of Forum on ICS Website– Archived manufacturer’s materials on website– Seminars at Annual Conventions– Networking opportunities at Fly-Ins and

Convention

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New Buyer’s PackNew Buyer’s Pack• Aim is to make it easier and less risky to buy a Comanche than

anything else• Pack to include

– Why owners love their Comanches– History and overview of the variants– Basic performance information– What you should check when looking at a Comanche– Listing of ADs, or details of where to find them– The first 25 hours as a Comanche Owner– Where can I get parts?– Where can I get training?– An introduction to ICS– ICS application form

• Pack to be sent free by email, or $5 by post• Admin contractor to call back all receivers of pack to check status,

and sell membership

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TipsTips

• Where is the Master File?

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Bookshop/CFF MerchandiseBookshop/CFF Merchandise

• Stock to be held in a Fulfilment Centre

• ICS to receive appropriate commission on sales

• CFF to be responsible for ensuring inventory available, and new items are developed

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ConventionsConventions

• ICS Conventions to be held yearly

• Tribes to host on a rotating basis

• Tribes to have two options– Fund themselves

• Profit/Loss falls to Tribe

– Funding from ICS• Profit/Loss falls 1/3 Tribe. 2/3 ICS

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Tool Loan ProgramTool Loan Program

• Tools to be held, and program administered by nominated party

• Matt Kurke is currently nominated party• Member charge per tool per loan is

– Two way shipping cost, plus– $10 handling ($5 to nominated party, $5 to ICS)– Deposit of 150% of tool value to be held– Loan to be limited to 3 weeks [US members], (assessed

shipping to receipt back in library, based on 1½ weeks for both way shipping, and 1½ weeks in member’s use) and 4 weeks [non-US members]

– Excess time charge of 10% of tool value per week– Tool damage, other than normal wear and tear, to be made good

by member

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Technical Help ResourcesTechnical Help Resources

• Resources available to be– Access to technical director– On-line searchable reference material

covering aircraft, engines, turbos etc– Searchable archives of technical forum

discussions– Technical Forum accessible to members– On-line archive of key Technical Articles from

Flyer

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MarketingMarketing

• Market Share Objective– ICS paid memberships to be equal to 60% of

the number of serviceable Comanches worldwide

• ICS to work with insurers to secure preferential rates for ICS members who have undertaken ICS programs