1. Erasmus IP FORTE 3

• Final report instructions

IP FORTE 3

2. Research objectives

Establish c riteria sin the decisionmakingprocess while choosing between responsible tourist routes .

T he use of ICT among customers when they are planning a tripwitha sustainable tourist route(tobe able to offer themvariousin a more efficient way ) .

The reliability of theopinions ( family ,friends ,acquaintances or people they dont know ) in social networks .

Find out h ow much the ICT tools help the customers andfacilitate the way ofbooking.

I f customers consider internet asaw aytoobtaininformatio n orhelpothers.

I f the ICT toolsplay an important rolein the customers decisionmakingprocessofsustainable tourists route s .

3. Research questions

Before I choose a responsible route, including sustainable ones, Iconsult other peoples opinions(on web pages such as Trip advisor) to see what they think about it.

I alwaysconsult my friends and family through the Web 2.0(Facebook, Twitter, Myspace) to inform myself and obtain documents about all type of responsible tourist routes.

After having made a sustainable tourist route, Iwrite about my experience and also upload photos on the Internet(forums, official web-sites, Facebook).

When Im planning my trips, Iuse as a source of information and recommendations search engines(Google, Yahoo, Safari, among others).

When Im planning my trips, I use as a source of information and recommendations map navigation systems (Google maps, Yahoo Local, among others).

When Im planning my trips, I use as a source of information and recommendations images (Google Images, Flickr, among others).

When Im planning my trips, I use as a source of information and recommendations specific Web page site reviews.

I believe that all the information and opinions a person can reach on the Internet regarding responsible tourism and sustainable routes are highly reliable.

Internet in my opinion is not only worthy to inform people, but is also a useful way of communication, posting opinions and helping other people in making decisions regarding responsible tourism.

4. Data analysis and conclusions

CONCLUSIONS

Nowadays, nearly every household has Internet connection .

Mostly the younger generation hasaTwitteror aFacebook account .

All nations use search engines for their main source of information .

All countries seem to be more or less careful with the information they find on the internet .

DATA ANALYSIS

B efore choosing a responsible route, people consult other opinions on Web pages .

Nearly everyone uses search engines such as Google, Yahoo ...therefore also use map navigation systems of these search engines (Google maps )

67%people use specific Web page reviews to obtain information to plan their trips.

40% of all questioned people do not trust all the information and opinions which they find in the Internet.

A round 71%, think that the Internet is not only used to inform

5. Recommendations

TOUR OPERATORS

W orktogetherwith the government andworkmorewiththe internet( Facebook or other social media ).

P romote sustainable tourist routesandexplain ingall the issues .

Making web tools more sustainable.

Incentivated b ook ing sustainableproducts throughtheinternet (extra facilities ,discounts on services ... ) .

G reen pages( plant a tree ) .

Changethe old ways of booking to the new,usingthe internet( forget brochures ).

P ossibility to check-in through internet( hotels ) .

Trustworthyinformationon Web site reviews ( more reliable ).

GOVERNMENT

B ooking sites for tourist routes available in Lithuanian and/or Russian language.

A dvi c e companies to become member of Web pages that support labels( green key ).

C reate a service to control reliability of booking sitesandprovide a list ofapproved on es.

C reate a special platform such as TripAdvisor, promoting sustainable routes.

AWeb site explain ingsustainability applied to tourist route s .

M obile guides( download on cell phones nopaper guides ).

I nform in nationaltourist routesWeb sites on native languages .

A dvertise more the online payment and educate the population to be able to use the payment systems online.

6. THANK YOU

Any questions?