ICTC - Celebrating our ten year anniversary in 2014

Communicationsand advocacy working group update

ICTC - Celebrating our ten year anniversary in 2014

Working group members• Beth Kurylo, Chair (ITI)• Jennifer Leopold, Chair (RTI)• Julia Ajayi (CBM)• Anna Massey (SSI)• Isabella Montgomery (ICTC)• Bill Nigut (ITI)• Paige Rohe (TCC)• Annike Spiller (Trust)• Sally Watson (FHF)

ICTC - Celebrating our ten year anniversary in 2014

Terms of reference• To develop and implement the ICTC communications and

advocacy plan, including branding • To ensure consistency in branding of ICTC materials and

messages• To coordinate member resources for the promotion of

trachoma elimination• To promote relevant media initiatives for ICTC activities • To support relevant media and PR initiatives, providing

technical guidance and input as required• To develop and disseminate the ICTC annual report

ICTC - Celebrating our ten year anniversary in 2014

Activities so farProduced a draft communications strategy • Target audiences and outcomes • Key moments and activities

Collaborated on a trachoma briefing for the Guardian – to be published shortly

Produced the ICTC trifold brochure for GET 2020

Shared resources and ideas

ICTC - Celebrating our ten year anniversary in 2014

ICTC brochure • Highlights ICTC and broader

sector accomplishments over 10 years

• Audience is trachoma community (partners, country programs, donors) and the broader NTD community

• Members to distribute at relevant meetings

• RTI supported printing

ICTC - Celebrating our ten year anniversary in 2014

Future activities – countdown to 2020• Support the Trust’s communications plan• Revitalize the website • Produce the ICTC annual report • Media• Map member media contacts• Develop a list of spokespeople • Support PR initiatives

• Social media • Build a database of case studies and images