BEFORE

CURRENT CHALLENGES FOR

NEWBIE CYCLISTS

Budding fitness enthusiasts find high-end cycles

to be expensive

Lack of options for 'trial ride' of premium bicycles

Negligible support for a newbie cyclist trying

cycling for the first time

Lack awareness about the benefits and

advantages of cycling

Current urban infrastructure very unfriendly to

cycling

ICYCLE SOLUTIONS TO NEWBIE

CYCLISTS A chance to test-ride high-end, international quality bicycles

on long rides (weekend rides)

Bicycle hiring options to experience 'owning' a high-end

bicycle (day-wise, weekly, long-term, etc...)

Fully-supported bicycle rides for newbie cyclists (incl. Cycles, support

vehicles, mechanic, Mentor cyclist, food & refreshments, etc...)

Corporate sponsored events to ecourage employees to use

bicycles more frequently(bicycle tours for employees, bicycle hiring at Company

location, discount for employees, on-site bicycle rides, etc...)

Customized rides to enjoy a bicycle ride with family &

friends

Building awareness about the benefits & advantages of

cycling

ICYCLE SOLUTIONS TO

CYCLISTS – IN GENERAL

Good quality, premium bicycles available for

hiring

Well maintained and reliable cycles that can be

confidently used for most kind of rides

Long distance rides and tours for experienced

cyclists (Level-4 rides, multi-day rides)

Bicycle competitions / challenges (GMC, R3C, etc...)

Cycles available for 'group hiring'

Bicycle themed events to get all cyclists together (CYCLISTS' DAY)

B-2-B solutions to other acitivity partners

Bicycle maintenance & repairs

COMPETITORS

WEEKEND

TOURS

COMPETITI

ONS

BICYCL

E

HIRING

SALES &

SERVICE

URBAN

SOLUTIONS

CORPORATE

SOLUTIONS

Art of Bicycle

Trips (ABT)

MTB

Himalayas

Namma

Cycle

BOTS Ride-A-Cycle

Foundation

(RAC-F)

Pro Cycle

Cycling And

More (CAM)

Tour of

Nilgiris

Social

Virus

Giant

Starkenn

Giant Starkenn

Unventured Pro

Cycle

Firefox

RR

Cycles

Track 'n

Trail

MARKET CONDITION Last year, India sold 15.5 million cycles, about the same as the previous

year and the year before. Cycle makers in the US sold about 18 million

bikes in 2012 but those in China produced more than 80 million bikes in

the same year. But while a slowing economy has led to a slight decline

in mass market or utility cycles, the premium segment—touring,

mountain and racing cycles--is growing, thanks to increased health

consciousness in its people. http://articles.economictimes.indiatimes.com/2014-02-22/news/47581724_1_premium-bikes-carbon-fibre-firefox-bikes

Today, an emerging category of professionals in the uppermiddle and

high-income groups is giving a fresh impetus to the ₹2,000-crore cycling

industry in India. Their reasons range from health to hobby, and from

ecofriendliness to stress-free commutes. http://www.thehindubusinessline.com/blink/work/bicycle-bells-and-whistles/article6268124.ece

Recommendations: Promote cycling in urban

areas by developing cycling

infrastructure in cities,

introducing cycle-sharing

schemes, and promoting

awareness campaigns

(TERI report attached)

CURRENT REVENUE STREAMS

Weekend events

Bicycle hiring

Coroporate events

Service & Repair

Sponsorships

B-2-B Partnerships

Large-scale bicycle hiring (50+ high-end bikes)

POTENTIAL REVENUE STREAMS

Merchandizing

Sales

Memberships

Feeder-services (Eg. METRO)

Urban Infrastructure Solutions (Safe & secure bicycle

parking, bicycle friendly paths, etc...)

All-India presence

FOUNDERS

Manjesh Chandrashekaran

Managing Director

Parmesh Chandrashekaran

Chief Technology Officer

Santhosh Anand

Chief Executive Officer

AFTER

ICYCLE

CURRENT CHALLENGES FOR NEWBIE CYCLISTS

Budding fitness enthusiasts find high-end cycles

to be expensive

Lack of awareness about the benefits

and advantages of cycling

Lack of options for “trial ride” of premium

bicycles

Current urban infrastructure very

unfriendly for cycling

Negligible support for a newbie cyclist trying

cycling for the first time

ICYCLE SOLUTIONS TO NEWBIE CYCLISTS

Test rides on international-quality bicycles

Hiring options for an ―owning‖ experience

Fully-supported rides for newbie cyclists

Sponsored events to encourage frequent use by employees

Customized rides for enjoyment with family and friends

Building awareness about cycling benefits

ICYCLE SOLUTIONS TO CYCLISTS – IN GENERAL

Bicycle

competitions/

challenges

Long-distance

rides and tours for

experienced

cyclists

Well-maintained

and reliable cycles

for almost all

types of rides High-quality,

premium bicycles

for individual and

group hiring

Bicycle-themed

events to get all

cyclists together

B-2-B solutions

for other activity

partners

Bicycle

maintenance

and repair

REVENUE STREAMS

CURRENT POTENTIAL

Weekend events

Individual and large scale

Bicycle hiring (50+ bikes)

Corporate events

Service & Repair

Sponsorships

B-2-B Partnerships

Merchandizing

Sales

Memberships

Urban Infrastructure

Solutions

Feeder services e.g. Metros

All India presence

COMPETITORS

Weekend

Tours

Sales

and Service Bicycle hiring

Competitions

Urban

Solutions

Corporate

Solutions

MTB Himalayas

Tour of Nilgiris

Art of Bicycle Trips (ABT)

Cycling and More (CAM)

Un-ventured

BOTS

Giant Starkenn

Firefox

Track 'n Trail

Namma Cycle

Social Virus

Pro Cycle

RR Cycles

Ride-A-Cycle Foundation

(RAC-F)

Pro Cycle

Giant Starkenn

MARKET CONDITION

DECLINE IN

MASS MARKET/

UTILITY CYCLES

GROWING TREND IN

PREMIUM CYCLES

TOURING/MOUNTAIN/

RACING

INCREASE IN PEOPLE’S

HEALTH CONSCIOUSNESS

SLOWING ECONOMY

http://articles.economictimes.indiatimes.com/2014-02-

22/news/47581724_1_premium-bikes-carbon-fibre-firefox-bikes

PROFESSIONALS IN UPPER

MIDDLE AND HIGHER

INCOME GROUP

FRESH

IMPETUS

2k-Cr

cycling

industry

in India

REASONS

HEALTH

HOBBY

ECOFRIENDLINESS

STRESS-FREE TRAVEL

http://www.thehindubusinessline.com/blink/work/

bicycle-bells-and-whistles/article6268124.ece

PROMOTE

CYCLING

IN URBAN

AREAS BY

DEVELOPING CYCLING INFRASTRUCTURE

IN CITIES

INTRODUCING CYCLE-SHARING SCHEMES

PROMOTING AWARENESS CAMPAIGNS (TERI REPORT)

CORE TEAM

PARMESH

CHANDRASHEKARAN

• A software professional by career

and a cyclist by heart

• The whiz kid and first cyclist of ―Team

ICYCLE‖

• The one to inspire team to try cycling

• His constant motivation and support

was instrumental in stoking fire to

continue cycling

• It was his insights and ideas that

defined ICYCLE till now

• He is a crucial cog in the wheel

MANAGING DIRECTOR

CORE TEAM

MANJESH

CHANDRASHEKARAN

• Started his professional career in BPO

industry while in its nascent stages

• Alumni of St. Joseph’s College of Arts

& Science

• Introduced concept of ICYCLE, a

leading brand for bicycle solutions

in Bangalore

• Oldest member of the team

• Versatile experience in BPO,

industrial certification, event

management, etc.

CHIEF TECHNOLOGY OFFICER

CORE TEAM

SANTHOSH ANAND

• Santhoo, the ―attitude boy‖ of the team

• Captained various cricket teams

including INDIAN INDOOR team in

tournaments in India, Sri Lanka,

and Dubai

• A natural leader and part of the

ICYCLE team from start

• Corporate experience in the Indian

retail sector and leadership

experience in the BPO industry

• Santhoo is the “mover and shaker”

behind the team

CHIEF EXECUTIVE OFFICER

GREAT MALNAD CHALLENGE

SBI Great Malnad Challenge (GMC) is an MTB bicycle challenge which is into its 6th edition this year. SBI-GMC had a very modest beginning in 2010 with only 22 over-zealous cyclists. We have come a long way since – what started off as a competitive yet not-rewarded challenge has now shaped into an enviable event and pegged to be the biggest and most challenging MTB bicycle ride in South India with multiple categories and attractive rewards. Our event in the past years has been sponsored by elite banks such as State Bank Of India (Title Sponsors) and Tirumala Constructions (Title Sponsors). We have had partners such as Giant-Starkenn, Wildcraft, Deccan Chronicle, Fever 104 FM, and KSRTC among others.

“The bicycle ride that got me in long distance cycling. GMC was an awesome experience and I hope more and more cyclists experience the scenic beauty of the Western Ghats on their cycles. I look forward to the day when I can be a MENTOR CYCLIST in GMC”

– Charan Sadashivan, Editor, Times of India

“I had never imagined Karnataka to be so beautiful. From Madikeri to Sakleshpur to Kudremukh to Marwanthe, the GMC helped me see the beauty of Malnad. Very professionally organized event and I with the GMC and ICYCLE team a great future”

– Govindarajulu Seshachalam, Director, CISCO

“Cycling is very popular in Netherlands. The whole family goes out cycling there. I wish the same thing happens here too. The events like Great Malnad Challenge helps people enjoy cycling and I'm sure this will go a long way in making bicycle popular in our Country”

ICYCLE has a tie-up with the Horticulture Department of Karnataka, where ICYCLE provides bicycles for rent at Nandhi hills and Lalbagh

GMC has the patronage of KSRTC (Karnataka State Road Transport Corporation) and also KSTDC (Karnataka State Tourism Development Corporation)