id portfolio(2007.9-2008.11)

PROCESS

McKown | Morgenstern | Sun | Swift | CirakogluSystems | Fall 2008 | Featured Environment < Draft Presentation >

Features Hydrophonic ferns are used due to their resilience with minimal sunlight and their ability to produce a high volume of oxygen Glass beakers are used to collect the rain water and save it for dry times and is then pumped through wires to water the ferns as needed

A building specific water system using green roofs and walls

Building H20

SYSTEM BRAND

WEDDING http://www.sundongzhe.com/baryjay/baryjay.html

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PHOTO

Miltzen The round, full-view shape, eponymously named after a family uncle, is clean, smart and fastidious. Introduced in the

1930s, the frame with the longest lineage is sleek and understated just like the powerful outsiders whove made the frames

famous think Andy Warhol, John Lennon, Harry Truman and Gandhi, to name a few.Zelig Cary Grant meets Woody Allen for a polished, clean, rened look, with bold black color and zero exposed hardware. Sol would be proud.Lemtosh This

rounder, nerdier number is the calling card forMOSCOT generations of creative, thoughtful, free spirited intellectu-als and artistes from Buddy Holly to Truman Capote to Johnny Depp.Yukel Youll make a statement (political or otherwise!)

with these classic frames that are reminiscent of Malcom X. This pair blends plastic and metal a little something for every-

one Nebb The chunky, rectangular Henry Kissinger-esque style frame is raw, aggressive and in your face just like a real New

Yorker. and somethingk like could be Vilda Pure FDR style that enters the room before you do. Worn by strong, industrial, bold men who know how to keep it cool. Background:

The Moscot optical roots were first planted by Sol Moscots father Hyman. After his arrival from Eastern Europe via Ellis Island in 1899, he began selling ready-made eyeglasses from a pushcart on Orchard Street on the Lower East Side of Manhattan. After establishing himself in the neighborhood as one of the local opticians he rented a retail space at 94 Rivington Street in 1915.

Today, each of the three Moscot locations offer a selection of more than 1,000 frames from a wide variety of well known eyewear and sunglass designers, as well as a comprehensive inventory of contact and eyeglass lenses, and the companys branded lines of glasses and sunglasses, the Moscot Originals and Moscot Spirit collections.

An visional Investigation about optometric design using the example of Moscot Glasses exploring such themes as form,human scale,curves,numbers as well as semantics which could respect the characteristic of the optometric design philosophy.

Every design problem begins with an attempt to find a fit between two entities: the form in question and its context (Gropius, 1935). According to Alexander, it is necessary to design with a number of nested, overlapped fonn-context boundaries in mind* The fit is the relation of mutual acceptability between the two. It attempts to put the context and the form into effortless contact and frictionless co- existence. (Alexander, 1964, p. 19)

For the purposes of this project it vms also important to note that the eye moves more comfortably along a horizontal axis than a vertical one. (Brooks & Borish, 1979) These considerations directly influenced the final design solution

Fit &Form Human Scale

FORM

PORTFOLIODongzhe Sun 2008.11

BuS RAPID TRANSITDeveloping new bus service for the Chicago Transit Authority, primarily focusing on design visualization, scenario development and prototyping.

CHICAgO FEATuRED ENvIRONMENT -vISION FOR THE FuTuREusing Structured Planning methodology, develop a vision for 21st century Chicago (and,by inference, other major world cities). Explore the changes to cityscape and changing social conditions and the application of such all pervasive omni-technologies.Chicago has its lakefront and river. How can such environmental features be transformed into assets unifying elements of the city, vitalizing urban life and celebrating natural and human values?

MOSCOT FORMA visual analysis about the forms of Moscot glasses, evaluated the specific aspect such as trends, material use, corporate identity, technology expression, ergonomics, manufacturing methods, cultural preferences, and design philosophy behind optometric design

gOOSE ISLAND REBRANDINgCreating a new branding campaign for goose Island Beer Company. It currently caters to working class individuals, so in order to attract a more upscale audience, I depicted a more elite lifestyle. The key tones are irony and humor which created a subtle sophisticated persona. Bringing in the goose cel-ebrates the brand of authenticity...while also suggesting fragility and whimsy.Story behind the Scene explore a real life story of a goose and its unexpected endding..

PHOTOgRAPHYDocumentary/ Ethnographic research, studio Photography and gallery works

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PROCESS




Building H20

SYSTEM

BRANDWEDDING http://www.sundongzhe.com/baryjay/baryjay.html

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MOdelAn 1/8 scale model built for design explorations

An 8 long scale model is being completed to visualize the interior design of the bus. The model serves as a focus for discussion by the expanded CTA team consisting of managers from all areas of the organization. Potential floor plans, seating and stanchion details are made concrete and debated.

MOck upSimulations of user behaviors

Built in single day from stacking chairs, foamcore, blue tape, particle board, bar stools and a few print-outs the seating layout of the bus was defined. Upon review by the CTA senior team the seating plan was reconfigured to decrease bottlenecks and improve speed of service

sketcH inspiratiOnsSketching up spontaneous ideas and inspiration.

BRT Product Workshop IIT Institute of Design 10.30.08

LED lights

Touch or pressCapacitive touch sensorson the physical buttons

Access points

SEAT / RIDEDETAILS OF SEATS / STANCHIONS / STOP REQUEST BUTTONS


EXITING

Rear door

Exit stand by areaCeiling mounted stanchions maximize floor areal clearance for exiting with luggage or stroller

Fixed bar in the rear seat

Handle bar at thestep area

Infoscreens

Split barsmore handle areas

leaning stanchion

Point of view

Rear Front


EXITING

Point of view

Rear Front

Displays front view

Next stop

Transfer information

Ceiling mounted display sequentially toggle display of front view, next stop, and transfer information


EXITING / TRANSFERRINGRear doors TOLED screen displays map of transferring information in relation to the moving direction

SIMULATIONSDuel Entry Points

The Observations work emphasized the importance of reducing bottlenecks at the front of the bus and payment delays at each stop. What happens to length of boarding time and crowd distribution when passengers have the option to enter through the front or middle door? Again, this test entailed loading half the passengers rst, so that a second half would have to load with people already settled on board.

FRONT

SIMULATIONSExits

To explore the eects of the new door on the exit experience, we asked the 20 settled passengers to exit the bus, once without dividers in the doorways and once again with dividers to gauge base exit times and the eects of dividers for managing exit ow. Future tests may include exit without the use of the new door to better isolate the new doors eect.

FRONT FRONT

SIMULATIONSSimultaneous Entry & Exit, With Dividers

The potential for entry at the new, second door also aects the exit experience. Likewise, entry at the second door might be disrupted by passengers that exit at the same time. Will the hoped-for time savings of dual entry be compromised? Will the dividers manage the ow between them? Will exiting passengers choose the back door?

FRONT

SIMULATIONSSimultaneous Entry & Exit, Without Dividers

The potential for entry at the new, second door also aects the exit experience. Likewise, entry at the second door might be disrupted by passengers that exit at the same time. Will the hoped-for time savings of dual entry be compromised? Will the dividers manage the ow between them? Will exiting passengers choose the back door instead?

FRONT


FeaturesModular elements either custom built or retrofitted from shipping containers Structures can travel up and down the river and dock on land to assemble into larger structuresSmall footprint efficiently uses narrow riverwalk and water channel Modular green roof is easily landscaped or replaced Provides multiple levels of sitting and shade Ideal size for cafes, galleries, or light food and retail

Mobile and modular architecture for the riverwalk and lakefront

RiverStores (MobiMods)


River bridges noise reduction concept

FeaturesInspired by Rem Koolhaas IIT train terminal Minimizes bridge noise while preserving the architectural history of Chicago river bridges Can be applied to the 10 bridges spanning the downtown river

Koolhaalf Tube

10 downtown bridges


Chicago Vision for the Future

Featured Environment


Mission

The Great Lakes hold 20% of the worlds fresh water supply and 95% of the nations fresh water supply

Chicago is the largest city on the Great Lakes Chicago has the responsibility to develop progressive policies for distribution and preservation of fresh water

Chicago has the opportunity to infuse the presence of water into the cultural fiber of daily life in the city.

Through a system that promotes stainability and adaptation, water in Chicago will reinforce experiences of learning, culture and discovery. Experiences with water will connect both residents and visitors to people, the city and the environment.

Like Amsterdam and Venice, the identity of Chicago will be inextricably connected to water.


FeaturesEncourages meditation, sensation and discovery Offers variety of views Encourages spontaneous exploration

A zone of intertwined pathways that encourage users to explore

Maze


Features With global warming, it is estimated that water level in Lake Michigan may decrease up to 1.5 feet.In this scenario, newly built islands will define new areas for public use.

Evolving landscape with global warming

Artificial Islands




Building H20


FeaturesRentable lounge chairs and structures for rest and shade during hot days Sturdy construction stands up to lakefront winds Serviced by beach restaurant for food and drink during the day Structures slide together to accommodate larger parties Provides beach visitors places to gather and relax in an increasingly hot climate Provides revenue to city through licenses and lease agreements

Rentable lakefronts cabanas for day and night leisure and dining

Lake Cabanas

Life is probably round.

-Vincent van Gogh

Rreferences: The eye of the holder: a design for eyewear by Biba Tharp, Jan. 2000

MiltzenThe round, full-view shape, eponymously named after a family uncle, is clean, smart and fastidious. Introduced in the 1930s, the frame with the longest lineage is sleek and understated just like the powerful outsiders whove made the frames famous think Andy Warhol, John Lennon, Harry Truman and Gandhi, to name a few.

ZeligCary Grant meets Woody Allen for a polished, clean, refined look, with bold black color and zero exposed hardware. Sol would be

proud.

LemtoshThis rounder, nerdier number has served as the calling card for generations of creative, thoughtful, free spirited intellectuals and artistes from Buddy Holly to Truman Capote to

Johnny Depp.

YukelYoull make a statement (political or otherwise!) with these classic frames that are reminiscent of Malcom X. This pair blends plastic and metal a little

something for everyone.

Semantics

Geometry is the means with which we have provided ourselves for looking around us and expressing ourselves.,. geometry is the basis,.. It is also the material foundation for symbols signifying perfection, the devine. It brings us the lofty satisfaction of mathematics.

Le Corbsier, in Sparke, 1995, p. 1 13

CIRLE

The circle is a symbol of harmony and shelter. It repre-sents a protective space for freedom and privacy. Loaded with archetypical significance, analogies are often drawn between circles (and domes) and the shelter-ing roundness of the womb.

The clear geometric form is the one most easily comprehended and its basic elements are the circle, the square and the triangle. Every pos-sible form lies dormant in these formal elements. They are visible to him who sees and invisible to him who does not. Itten, in Whitford, 1984, p.106

CIRCLETWONESS

The number two is always two ....

anthropometry

Glasses have retained some of their original symbolism. They identified the intellectual - someone who read; if not a wise man, then a cultivated man. Their mask-We quality gave them power, creating mystery, dis-guise and even a little deception.

Other accessories can be deceptive; they can mislead even the expert on style ... but not glasses. Being mirrors they always tell the truth - a multifaceted truth made up of eternal myths as well as passing fads. Fashions in glasses are irresistible; since glasses replace the eye, their allure is, above all, a matter of enchantment. Morozzi, in Mazza, 1996, p.15

CURVES

Energy and movement were conceived through the large envelop-ing organic curves.The direction cunres from left to right which is considered a joyful mre whereas the Ieft-right curve is thought to be melancholic. This direction and movement guides the gaze towards the displays.

Slow compound curves are more like the muscles of a weight lifter - powerful, even ponderous and writhing when taken to exnemes. ;a group of too many curved lines, without the structural rigidity of straights tends to become sweet and sentimental. (Barratr, 1980, p.200)

CURVE GLASSES

The objective of the shooting is to create a new branding campaign for Goose Island Beer Company. It currently caters to working class individuals, so in order to attract a more upscale audience, I depicted a more elite lifestyle. The key tones are irony and humor which created a subtle sophisticated persona. Bringing in the goose celebrates the brand of authenticity...while also suggesting fragility and whimsy.

A picture is worths thousand words.

Single images intrigue and leave people imagining. What is not included is just as powerful as what IS included.

Multi images explore ideas, feelings, and experiences on a deeper level. A plot set usually creates dramatic visual effect on the audience.

GOOSE ISLAND Rebranding ProjectStory Telling by Photography

Storytelling skills are becoming essential in a design proposal or project intended to convince or compel an action.

Storytelling including imagery engages both the teller and the audience. The storyteller creates the visual experience, while the audience perceives the message and creates a personal interpretation and emotionally responds to the images. Additionally, powerful imagery can transcend across many cultures.

If you cant write, quote.

If you cant quote,

shoot.

25 images

http://www.sundongzhe.com/tatoowomen/Tatoo.html

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http://www.sundongzhe.com/tatoowomen/Tatoo.html

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BACKGROUND:Living in a primitive and isolated river valley, flanked by Gaoligong Mountain, 5,000 m above sea level, Dulong was one of the least populous of Chinas 56 ethnic groups. The latest national census in 2000, showed that about 7,200 Dulong people were living across China. Of them, more than 5,800 were in Yunnan. The origins of facial tattoos among the Dulong women are unclear. Some claim they were a reac-tion to assaults by a powerful neighbor tribe who enslaved the Dulong and abducted the women. The women were tattooed to make them unattractive to marauders. However, the old custom began disappearing,Its said the group was only 38 left , rapidly shrinking year by year...


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Client: BARY JAYConcept: a young girl is painted characters on her back, and her man reads to her from The Pillow Book...

11 images

White series

White series http://www.sundongzhe.com/ECHO/ECHO.html

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White series http://www.sundongzhe.com/ECHO/ECHO.html

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Client: HOIBOConcept: No more clothes...

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