id8on - creative crowdsourcing platform for apac
DESCRIPTION
The slides talk about the id8on, some of the past work, case studies and the model for delivering design, marketing, web and mobile solutionsTRANSCRIPT
Creative Crowdsourcing for Branding & Design support
Presented by: Dhiraj Pai, Managing Directorwww.id8on.com
Copyright 2012– id8on
About Us
Copyright 2012– id8on
who we are
Jade Magnet & id8on- Founded in 2009 as Jade Magnet- Sep 2012 – Mixilion (Middle East)- Oct 2012 – id8on (Asia Pacific)- Over 2000+ projects executed- Over 6000 providers and growing
Solution delivery, not match-making: Always have a Plan B - Unique Delivery Assurance Model- Game changing: Independent Account Manager program - “Champions”: Service quality & backup delivery team- Your id8on, Your World: Local teams, local providers, with open
access to global providers- Not just design & technology, but business strategy &
marketing too
KPI repeat projects, repeat clients
Survey: Over 75% of Jade Magnet clients would use our platform & services again
Jade Magnet Asia-Pacific Pte Ltd
Copyright 2012– id8on
the platform is the solution
It’s difficult to source creative skills Access to unlimited creative talent
Cost-quality tussle Quality available at multiple price points
On-the-ground execution is disconnected from generation of creative solution
Ecosystem has end-to-end solution providers
Takes years for business acceptability The platform makes creative providers business-ready from day 1
Copyright 2012– id8on
some customers
TECHNOLOGY TECHNOLOGYFASHION & LIFESTYLE
FASHION & LIFESTYLE AUTOMOTIVE NGOTECHNOLOGY
TRAVEL & TRANSPORTATION TECHNOLOGY EDUCATIONHEALTHCARE
TECHNOLOGY TECHNOLOGY TECHNOLOGYADVERTISING & MARKETING
REAL ESTATE BFSI TECHNOLOGY FASHION & LIFESTYLE
TECHNOLOGY
Copyright 2012– id8on
solutions delivered @ id8onAdvertisements
Branding
Animation
Mobile
Digital MarketingPrint
Web
Other creative graphics Print adsOOH adsBanner adsAnimated ads
Product demoConcept demoLearning materialCorporate video
Mobile sitesMobile web appsMobile hybrid appsMobile native apps
On- page & off-page SEOFacebook appsFacebook games, contests & quizzesSocial media network campaigns
Logo designMascot designCorporate stationery
Brochures (multiple page-formats)Poster
FlyerCalendar (desk, wall)
Websites - Basic, Mid-size & CMS based
Platforms & portalseCommerce Sites
Flash based sitesNewletters
Wordpress ThemesTemplate Design
eMailers
Interactive presentationsInfographics
Desktop & mobile wallpaperrsT-Shirt designs
Supergrafix or wall designsSignage design
Packaging & product graphic design
Copyright 2012– id8on
“uncluttering” the process
Post the brief on platform
Creative Partner
$ MarketingEnthusiasts
ExperiencedStrategists
Business needs a launch
campaign
Ideas and strategy for the
launch
Designers
Design
Media Space &Technology
Partners
Copyright 2012– id8on
id8on benefits
Average number of design options
Average number of iterations in products
Budget($) for Search Engine
Optimization
300%
30%
50%
40%
Number of designs for Print/OOH Advert500%
5 15
10 5
300 180
3 15
TraditionalMethods
id8on
Average days taken to create a brochure 20 15
Copyright 2012– id8on
id8on solutions
STARTUPS
logos
brochures
stationery
basic websites
emailers
EMERGING
dynamic websites
brochures
application UI
print ads
newsletters
interactive PPTs
ENTERPRISE
microsites
brochures
animations
banner ads
document templates
digital marketinginfographicsmobile appsbasic mobile appsmobile sites
from SGD$ 1250
forBasic Startup Package
Copyright 2012– id8on
how to work with id8on
Signup for an Enterprise Account with id8on & share creative requirements with budgets & payment details
Client OR Creative Partner posts the design
requirement on the platform
Designers submit entries for you to pick from. Client comments on designs to
fine-tune
Select the final design from entries after iterative
revisions
Complete the remaining payout and receive the
source files of the selected final design
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Copyright 2012– id8on
how we make it work
Crowd Management
Project Management ProcessDelivery Assurance ModelDaily back up process
Team Definition
within id8on
Creative PartnerDelivery Assurance Manager
through id8on
Designer, DeveloperContent WriterBack up resources
Confidentiality
id8on & Crowd
Confidentiality AgreementNon Disclosure Agreement
Copyright 2012– id8on
Thank you for your time!
Connect with us
www.jademagnet.com
@id8onfacebook.com/id8on