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Casey Shelley Bender, Brian Cronin, Nicole Bare Kinney, Phil HardySally Bock, Judy Stuhmer, Molly Blakey, Travis Swartz

Idaho Press Club Awards | Public Relations Division | Media Campaign

Idaho Gives 2014

Executive SummaryOur primary tasks as PR and Marketing partners for Idaho Gives were two-fold. First, it was our responsibility to refresh and grow the Idaho Gives brand with creative elements that could be used in a variety of media to reach different segments of our target audiences. The second element of our work was to get the message into the hands of the general public.

THE STRATEGY

We have included in this report sample clippings from the campaign, but we estimate that we were able to get approximately 200 stories placed online, on the air, and in print over the course of the campaign. We also coordinated interviews and played a critical go-between role between Idaho Gives and reporters when local news organizations grew increasingly attentive as May 1 neared.

for links to all tracked news pieces, visit this Google Spreadsheet.

We were also successful in placing PSA’s on radio and television in all the major media markets and had luck convincing even those outlets who weren’t sponsors to provide some pro-bono air time. Considering nearly half of all visitors to IdahoGives.org came directly to the site, we feel confident that the PR and earned media efforts through traditional outlets proved fruitful.

In addition to traditional media, Strategies 360 managed all social media efforts. We grew the Idaho Gives Facebook audience using both paid and primarily organic tactics and now have 3,683 followers. We post-ed regularly to Twitter and worked diligently to grow our presence there by following influential “Tweeters” and by reaching out to news organizations. As you will see in the attached report, we were able to get help from many high-profile Idahoans and Idaho organizations. The sample list we have provided (a fraction of the overall activity) got our messages out to more than 195,000 people.

The final piece of the communications/outreach strategy was to work to get help from Idaho businesses, business organizations and associations, and community leaders to spread the word about Idaho Gives to their employees, customers, vendors, members, and supporters.

THE SUCCESS

While this report details many great results, it’s nearly impossible to capture every mention of Idaho Gives online, on the air, in print, and around water coolers across Idaho. We were, once again, immensely proud of this effort and of the amazing results produced by all members of the Idaho Gives team.

On May 7, 2014, Idaho donors gave $782,862 to 660 nonprofit causes across the state, bringing total con-tributions since the inception of Idaho Gives in 2013 to over a million dollars.

Section A: Creative & Design DeliverablesLogo redesignBrand standards & usage guideLetterhead templatePowerPoint templatePoster and flyer designPrint adsBillboard ad creativeSocial media ads

Brand standards & usage guide

Letterhead Template

PowerPoint Template

Logo & Web Banner Ads

Print Ads

This year’s public service announcement featured: • Kristin Armstrong, Olympic gold medalist• Anthony Doerr, renowned writer• Muzzie Braun, musician• Stacy Dragila, Olympic gold medalist• Michael Hoffman, film director• Kellen Moore, former Boise State football

quarterback and current NFL quarterback• Idaho Mayors

Video PSA

Poster

Billboard

Section B: Earned Media & Advertising PlacementOverall, we estimate 200+ earned media hits from March 3rd to May 5th. The following list comprises the outlets that ran at least one story on Idaho Gives, and/or ran the Idaho Gives Public Service Announcement

PRINT

Argus Observer –Ontario, OR Blackfoot Morning News Boise Weekly Bonner County Daily Bee Coeur d’Alene Press Clearwater Tribune Eagle Life Emmett Messenger Index Hi Desert Star—California Idaho County Free Press Idaho Falls South Idaho Mountain Express Idaho Press Tribune Idaho State Journal Idaho Statesman Independent Enterprise Ketchum Keystone Kuna-Melba News Lewiston Tribune Meridian Press Moscow-Pullman Daily News Post Falls Press Post Register Recorder Herald South Meridian Life Spokesman Review Teton Valley News The Star News The Weekly Sun Times-News (Twin Falls) Valley Times

TELEVISION*

KBOI—Treasure Valley KIFI—Eastern Idaho KIVI—Treasure Valley KLEW—North/Central Idaho KMVT—Magic Valley KPVI—Eastern Idaho KREM—North Idaho KTVB—Treasure Valley KXLY—North Idaho KHQ – North Idaho

RADIO Radio Boise, 89.9 and 93.5 FM—Treasure Valley Boise State Radio, 93.3 FM—Treasure Valley EZ Rock, 106.3 and 95.3 FM—Eastern Idaho Mix 106, 105.9 FM—Treasure Valley River Country, 96.1 and 102.1 FM—Treasure Valley KID, 670 AM—Treasure Valley KBOI Radio—Treasure Valley Klassy 97, 97.3—Eastern Idaho KOZE, 950 AM—North Idaho Journal Broadcast Group stations—Treasure Valley 107.1 K-HITS 94.9 FM The River 100.3 The X Variety Rock 105.1

BLOGS Boise Guardian Eye on Boise Huckleberries Online Idaho Reporter Idaho State News Off Road.com Sun Valley Magazine Top News Today

*Not all television stories were repurposed on the web and thus we cannot be certain of how many ran. We know of several local television stories that did not appear on the web.

PR Deliverables

FOR IMMEDIATE RELEASE :February 28, 2014

 Idaho Nonprofits Can Now Register for 2014 “Idaho Gives” Hundreds of Nonprofit Organizations Expected to Participate

(BOISE) – The Idaho Nonprofit Center will once again shine the spotlight on Idaho’s nonprofits and help raise needed funds by hosting the 2nd Annual “Idaho Gives,” a day of statewide charitable giving, on May 1, 2014. Registration is now open for nonprofits wishing to participate in this year’s event.

Last year, in its debut, Idaho Gives raised nearly $580,000 for more than 500 charitable causes. All nonprofits must register with the Idaho Nonprofit Center once again this year to be eligible to raise money as part of the one-day charitable giving bonanza. Nonprofits should log on to www.idahononprofits.org to register.

Modeled after highly successful giving days in states and cities across the country, Idaho Gives engages people with their favorite nonprofits using a combination of traditional and new media. Social media platforms like Facebook and Twitter are critical tools in getting people, even those who don’t regularly give to nonprofits, to quickly and easily make a donation to their favorite organization(s). Facebook and Twitter drove much of the traffic to the Idaho Gives site in 2013.

At idahogives.org, donors can learn about and designate funds for nonprofits in a number of categories, includ-ing arts & culture, children & youth, environment, humanitarian aid, education, animals, and religious organiza-tions. Event sponsors have thus far contributed $35,500 for a prize pool, which will be distributed to nonprofits through random drawings and daylong contests, allowing organizations and donors to multiply their donations.

The Idaho Nonprofit Center encourages any nonprofit with an IRS-certified 501(c)(3) designation to participate. Nonprofit organizations in the Treasure Valley who would like to learn more about participating in Idaho Gives are invited to attend one of the following informational sessions:

March 7, 2014 – Meridian Open House: 11 a.m. - 1 p.m., at the Idaho Central Credit Union Meridian Branch located at 1615 S. Celebration.

March 14, 2014 – Boise Open House: 11 a.m. - 1 p.m., at the Idaho Central Credit Union Downtown Boise Branch located at 200 N. 4th St.

Idaho Gives is being sponsored by Idaho Central Credit Union, PacificSource Health Plans, and the Idaho Na-tional Laboratory. For more information, go to www.idahogives.org, or look for Idaho Gives on Facebook and Twitter.

# # #

FOR IMMEDIATE RELEASE April 7, 2014

 Idaho Nonprofit Center Announces Prizes for Idaho Gives 2014 Nonprofits Across Idaho Can Share in a Pool of $48,000 Raised for Awards

(BOISE) –Generous sponsors have donated $48,000 for this year’s Idaho Gives awards pool, offering nonprofits an addi-tional $10,000 more than last year in prize money that they can potentially access, in addition to the donations they receive on that day. Nonprofit organizations who participate in Idaho Gives can win a share of this extra money in a variety of ways, based on both competitive and random factors.

“We are so pleased to have such a large prize pool to give away, providing nonprofits an additional incentive to participate in and actively promote this single day of giving on May 1,” said Janice Fulkerson, Executive Director of the Idaho Non-profit Center. “The prize pool is another way to not only inject some fun and a bit of friendly competition into Idaho Gives, but really motivate nonprofits large and small to showcase the great and vital work that they do.”

Similar to last year, awards will be given to those nonprofits that gather the most donors in support of their efforts, and thus end up at the top of their respective “scoreboards.” Organizations are divided into small, medium, and large categories for this award, and the top eight places will receive award money from $250 to $2,500 each, depending on where they place.

Also back this year are the “Golden Ticket” drawings, which will occur throughout the day. These drawings carry a $1,000 award. Each hour between 8:00 a.m. and 10:00 p.m., a donor’s name will be randomly selected and the nonprofit they sup-ported will receive the prize.

New this year are three special “5x5 Golden Ticket” drawings that will award $500 to 5 nonprofits (one in each of the five pre-defined regions). The first “5x5” drawing will occur between 12:00 p.m. and 12:59 p.m.(MST), the second between 5:00 p.m. and 5:59 p.m. and the final between 8:00 p.m. and 8:59 p.m.

Finally, “Donor Appreciation” awards of $250 will go out for every 500 donations. Similar to the “Golden Ticket” drawings, these awards will go to the nonprofit organization that the 500th donation supported. There is no limit to these awards—a prize will be given for every 500th donation made on May 1.

Nonprofits must sign up with the Idaho Nonprofit Center by April 10th to be eligible to raise funds through Idaho Gives, and win these awards. The Center hopes to build on the success of last year’s inaugural, statewide giving blitz, which raised nearly $600,000 for hundreds of nonprofits in a 24-hour period.

The award pool includes generous donations from the following:

O'Gara Family Foundation George and Bev Harad A.J. and Susie BalukoffIdaho Falls Steel PotatoesJ.R. Simplot CompanyDonald and Marcia Liebich FundD & S FactorsIdaho PowerAnonymous, in honor of the Idaho Coalition Against Sexual & Domestic ViolenceAmeriBen/IEC GroupMichael and Janet McBrideDoug Colwell, HD Insurance

For more information, go to www.idahogives.org, or find Idaho Gives on Facebook and Twitter.

# # #

FOR IMMEDIATE RELEASE                                         April 16, 2014                                                                  

  “Idaho Gives” Gains Momentum In 2nd Year With More Than 660 Causes to Support;

New Celebrity PSA Released to Promote Charitable Giving on May 1 (BOISE) – Donors who give on “Idaho Gives” day on May 1 will have more than 560 nonprofit organizations with more than 660 causes to choose from when they make their charitable donations. Organizers say that marks a 35% increase in nonprofit participation this year.

“We are very excited that that so many organizations returned for Idaho Gives this year, and that a huge number of new nonprofits have signed up to join in this great day for Idaho,” said Janice Fulkerson, Executive Director of the Idaho Nonprofit Center, which is presenting the event. “There’s a nonprofit cause for every passion. Donors will find organizations and causes from arts and culture to youth development and everything in between!”

The Idaho Nonprofit Center has again lined up some star power to call attention to Idaho Gives. A newly re-leased public service announcement (PSA) features various notable Idaho personalities urging Idahoans to give generously: Olympic gold medalist Kristin Armstrong, writer Anthony Doerr, musician Muzzie Braun, film director Michael Hoffman, NFL Quarterback Kellen Moore, Olympic gold medalist Stacy Dragila, and Mayors from across Idaho. The video can be seen here: http://youtu.be/D6vuinwPBEQ Last year, Idaho Gives raised more than $575,000 for 541 nonprofit causes across Idaho. Modeled after highly successful giving days in other states and cities, the organizers hope to see a similarly successful second year event, in terms of increased donations. The event mostly takes place online, driven by a central idahogives.org web site, where donors can learn about and designate funds for nonprofits in a variety of categories. Corporate and individual donors have contributed additional money for a pool of award funds, which will be distributed to nonprofits through random drawings and daylong contests, allowing organizations and donors to multiply their donations.

Idaho Gives allow nonprofits to elevate their profile, expand their online and social media presence, call attention to the work they’re doing, and raise critical funds.

Idaho Gives is sponsored by Idaho Central Credit Union, PacificSource Health Plans and the Idaho National Laboratory. For more information, go to www.idahogives.org, or look for Idaho Gives on Facebook and Twitter.

# # #

FOR IMMEDIATE RELEASE April 23, 2014                                                                  

 Nonprofits Gearing Up for 2nd Annual Idaho Gives Public Events & Entertainment Planned to

Heighten Interest in 24-Hour, Statewide Giving Blitz (BOISE) – Hundreds of Idaho nonprofits are making final preparations for the 2014 “Idaho Gives,” an unprec-edented day of statewide, charitable giving taking place on May 1. Groups have been busy reaching out to sup-porters new and old—via direct mail, email, web sites, and social media—to drive traffic and donations to idaho-gives.org for the upcoming giving day. Donors will have over 660 causes to choose from when they participate in Idaho Gives.

“We have been so impressed with all of the exciting and creative things our nonprofit partners have been doing to activate their supporters and to promote this critically important day for Idaho,” said Janice Fulkerson, Execu-tive Director of the Idaho Nonprofit Center, which is presenting the event. “As with last year’s blockbuster inau-gural giving day, we expect people around the state to be celebrating nonprofits, giving to their favorite causes, telling their friends about Idaho Gives, and checking idahogives.org throughout the day to see just how generous Idahoans can be.”

Activities and events related to the giving day are scheduled for all over the state. For an up-to-date listing of events and local contacts, visit http://www.idahononprofits.org/idaho-gives-local-updates.

Last year, Idaho Gives raised nearly $600,000 for more than 500 charitable causes statewide. The event mostly takes place online, driven by a central idahogives.org web site, where donors can learn about and designate funds for nonprofits in a variety of categories. Corporate and individual donors have contributed more than $50,000 for a pool of award funds, which will be distributed to nonprofits through random drawings and daylong con-tests, allowing organizations and donors to multiply their donations.

Idaho Gives is sponsored by Idaho Central Credit Union, PacificSource Health Plans and the Idaho National Laboratory. For more information, go to www.idahogives.org, or look for Idaho Gives on Facebook and Twitter. Nonprofit leaders and event organizers are available for interviews leading up to the day and on the day of the event, including on-location feeds during the Idaho Gives celebrations. Contact Casey Shelley at (208) 850-9871 or Brian Cronin at (208) 724-1959 to arrange interviews or for further details.

# # #

MEDIA ADVISORY

Today, April 30, 2014 at 2:30pm, Governor C.L. “Butch” Otter will host Idaho Gives organizers in his ceremonial office, where he will read the proclamation declaring May 1, 2014 Idaho Gives Day. Idaho Gives, a statewide day of charitable giving that will benefit more than 650 causes all across Idaho is tomorrow. Janice Fulkerson, Exec-utive Director of the Idaho Nonprofit Center and Nora Carpenter, Executive Director of United Way of Treasure Valley will also make remarks. Following remarks, there will be time for questions.

WHO: Governor Otter, Janice Fulkerson, Nora Carpenter, and members of the Idaho Gives Steering Committee, Idaho Nonprofit Center Board of Directors, and sponsors

WHAT: Event to proclaim and celebrate May 1, 2014 as Idaho Gives day across the state of Idaho

WHEN: TODAY – April 30, 2014 at 2:30pm

WHERE: Governor’s ceremonial office, 2nd floor of the Idaho Capitol Building

WHY: Tomorrow is Idaho Gives! Last year, this event raised more than $575,000 for Idaho nonprofits, online, in just 24-hours. Organizers are gearing up for an even bigger event tomorrow. Donors will go online to www.ida-hogives.org and pick their favorite nonprofits to support. The event starts at 12:00am MDT and ends at 11:59pm MDT on May 1. Donors can choose from more than 650 causes this year.

We hope you will be able to join us, and that you will consider sharing this story with your readers/viewers.

Please let me know if you have questions in advance. Hope to see you this afternoon.

Governor’s Proclamation

WHEREAS, Idaho nonprofits serve hundreds of thousands of Idahoans every year in communities across the state, greatly enriching Idaho’s quality of life, sense of community, and unity; and

WHEREAS, nonprofits are a critical facet of Idaho’s economy, having created tens of thousands of jobs, generat-ed more than three billion dollars annually in economic activity, and supplemented private and public efforts at community improvement; and

WHEREAS, state observance of this day will celebrate the diversity of nonprofit causes, bear witness to the ex-ceptional generosity of Idaho volunteers and philanthropists and help foster an ongoing culture of generosity in Idaho; and WHEREAS, Idaho Gives serves as a time for Idahoans to join together with one voice on one day to contribute to and amplify the efforts of Idaho nonprofits; and

WHEREAS, the goal of uniting Idahoans in support of these vital and hardworking organizations is a worthy aspiration and will serve as a reminder that we are all benefitted by the efforts of nonprofits;

NOW, THEREFORE, I, C.L. “BUTCH” OTTER, Governor of the State of Idaho, do hereby proclaim May 1, 2014, to be

IDAHO GIVES DAY

in Idaho.

FOR IMMEDIATE RELEASE  May 1, 2014

 Today Marks 2nd Annual Idaho Gives More Than 660 Nonprofit Causes Raise Money in 24-Hour Statewide Giving Blitz

(BOISE) – Hundreds of Idaho nonprofits are hoping for another successful “Idaho Gives,” event, today. Groups have been busy reaching out to supporters new and old—via direct mail, email, web sites, and social media—to drive traffic and donations to idahogives.org for the upcoming giving day. Donors will have over 660 causes to choose from when they participate in Idaho Gives. The event kicked off at 12:00am and ends tonight at 11:59pm. Final results will be available Friday morning.

“We have been so impressed with all of the exciting and creative things our nonprofit partners have been doing to activate their supporters and to promote this critically important day for Idaho,” said Janice Fulkerson, Execu-tive Director of the Idaho Nonprofit Center, which is presenting the event. “As with last year’s blockbuster inau-gural giving day, we expect people around the state to be celebrating nonprofits, giving to their favorite causes, telling their friends about Idaho Gives, and checking idahogives.org throughout the day to see just how generous Idahoans can be.”

Activities and events related to the giving day are scheduled for all over the state. For an up-to-date listing of events and local contacts, visit http://www.idahononprofits.org/idaho-gives-local-updates.

Last year, Idaho Gives raised nearly $600,000 for more than 500 charitable causes statewide. The event mostly takes place online, driven by a central idahogives.org web site, where donors can learn about and designate funds for nonprofits in a variety of categories. Corporate and individual donors have contributed additional money for a pool of award funds, which will be distributed to nonprofits through random drawings and daylong contests, allowing organizations and donors to multiply their donations.

Idaho Gives is sponsored by Idaho Central Credit Union, PacificSource Health Plans and the Idaho National Laboratory. For more information, go to www.idahogives.org, or look for Idaho Gives on Facebook and Twitter. Nonprofit leaders and event organizers are available for interviews today. Contact Casey Shelley at (208) 850-9871 or Brian Cronin at (208) 724-1959 to arrange interviews or for further details.

# # #

FOR IMMEDIATE RELEASE: May 1, 2014                                        

 At the Halfway Point, 2nd Annual Idaho Gives On Pace to Break Last Year’s Tally

660+ Nonprofit Causes Are Raising Money in 24-Hour Statewide Giving Blitz (BOISE) – With approximately 12 hours down and 12 hours left to go in the 2nd annual Idaho Gives, organizers hope the pace of this morning’s giving signals that tonight’s final tally will well exceed last year’s total of $578,000. As of shortly after mid-day today, Idaho Gives had raised nearly $400,000 for hundreds of nonprofits.

“The generosity of Idahoans thus far has been tremendous,” said Janice Fulkerson, Executive Director of the Idaho Nonprofit Center, which is presenting the event. “I just love how this event and this day energizes all of our nonprofits to tell their story and share the good news about the vital work they do. To those who have given, I thank you and ask that you tell your friends and family about the importance of all of us rallying around Idaho’s nonprofits today.”

Donors have over 660 causes to choose from when they go online at www.idahogives.org. Various activities, events, and entertainment related to the giving day are going on all over the state throughout the day. For an up-to-date listing of events and local contacts, visit http://www.idahononprofits.org/idaho-gives-local-updates.

Idaho Gives is sponsored by Idaho Central Credit Union, PacificSource Health Plans and the Idaho National Laboratory. For more information, go to www.idahogives.org, or look for Idaho Gives on Facebook and Twitter. Nonprofit leaders and event organizers are available for interviews today. Contact Casey Shelley at (208) 850-9871 or Brian Cronin at (208) 724-1959 to arrange interviews or for further details.

# # #

FOR IMMEDIATE RELEASE                                         May 2, 2014

 2nd Annual Idaho Gives Hits A Homerun Nearly $780,000 Raised for Idaho Nonprofits in 24-Hour Online Giving Campaign

(BOISE) – Hundreds of Idaho nonprofits and donors came together to raise nearly $780,000 yesterday, during the 2nd Annual Idaho Gives event, a 34% increase from last year. In just 24-hours, 7,566 donors logged on to www.idahogives.org to make donations to their favorite charities. Many donors chose to support multiple orga-nizations, altogether making more than 12,000 donations.

In addition to the money raised directly from individual donors, the Idaho Nonprofit Center awarded nearly $50,000 to participating organizations over the course of the day. The nearly $780,000 reflects individual dona-tions and the award dollars.

“We are overjoyed with the success of Idaho Gives 2014, knowing that these dollars mean so much for organi-zations across our great state,” said Janice Fulkerson, Executive Director of the Idaho Nonprofit Center, which presented the event. “We are grateful for the overwhelming generosity of Idahoans. We can’t thank them enough for the impact they have had in strengthening our communities throughout the state.”

Donations were up 34% from last year’s inaugural event which raised nearly $600,000 for more than 500 causes.

Groups promoted their participation in Idaho Gives to supporters new and old—via direct mail, email, web sites, and social media—to drive traffic and donations to idahogives.org for 24 hours on May 1. More than 660 non-profit causes participated in this year’s event.

Idaho Gives 2014 was sponsored by Idaho Central Credit Union, PacificSource Health Plans and the Idaho National Laboratory. For more information, go to www.idahogives.org, or look for Idaho Gives on Facebook and Twitter. Nonprofit leaders and event organizers are available for interviews today. Contact Casey Shelley at (208) 850-9871 or Brian Cronin at (208) 724-1959 to arrange interviews or for further details.

# # #

Guest Opinion: What If We All Gave to Nonprofits on A Single Day?

Janice Fulkerson

If there’s one thing that unites the many diverse areas of Idaho, it is a strong sense of community and a pervasive spirit of generosity. Our notable quality of life is attributable, in no small part, to the fact that we in Idaho tend to look out for one another. Last May, Idahoans made history, and a big difference, in donating nearly $600,000 to more than 500 nonprofit causes in a 24-hour period for the inaugural Idaho Gives. In presenting the first state-wide charitable giving day, the Idaho Nonprofit Center knew that people in every corner of Idaho would step up, and indeed they did. We’re counting on that same spirit of generosity once again this year, when we celebrate Idaho Gives on Thursday, May 1. One of most exciting elements of Idaho Gives is the diversity of causes that benefit from the day; in fact, this year, you’ll have the opportunity to give to more than 650 causes. There’s a nonprofit cause for every passion. Donors will find organizations working in arts and culture, youth development and everything in between. Hundreds of nonprofits are eager to introduce themselves to you and share the good news about how they’re making a differ-ence in your community. In fact, many of the 6000+ donors from last year gave to multiple organizations, includ-ing groups that they hadn’t given to before but had discovered and chosen to support thanks to Idaho Gives.

As we celebrate nonprofits on May 1, it’s important to point out some distinctive trends in the nonprofit sector. One of the marks of a great state is its rate of volunteerism, and ours is (not surprisingly) quite high. According to Volunteering in America, more than 425,000 Idahoans volunteered in 2012, giving over 58 million hours of service, or the work equivalent of almost 28,000 jobs. If a dollar value were to be placed on these donated hours, it would be the equivalent of $1.2 billion added to the gross state product. This should be a source of pride for all who volunteer to make our communities stronger.

With such high rates of volunteerism, you might wonder if our nonprofits truly need more financial support. The answer is an unequivocal yes. Volunteers fill a vital role for many of our state’s nonprofits; they help to extend the reach and impact of that organization’s programs. That said, without donations from supporters, the very oper-ations of the nonprofit would be in jeopardy. Staff members are needed to develop and coordinate programs to address a specific set of community needs and then recruit and manage volunteers to help carry out the work. In order for people to depend on the many programs offered by nonprofits, full-time staff is usually required, as are other operational investments like facilities.

The bottom line is that nonprofits are an essential partner in maintaining our famous quality of life, but we all must do our part to support the causes that are most personal and dear to us. It’s a great way to express our Idaho pride and invest in the organizations that make us stronger. And, did I mention it’s fun? Throughout the day, there’ll be a host of contests and prizes that would allow for your donation to go even further, with donations randomly supplemented by $250, $500 and $1000 bonus awards. Even a small contribution could turn into a $1000 gift to the organization you’re passionate about.

On May 1, Idaho Gives. Will you?

Janice Fulkerson is Executive Director of the Idaho Nonprofit Center. Idaho Gives can be found on Facebook, Twitter, and at idahogives.org, where you can donate to your favorite nonprofit(s). Idaho Gives is underwritten by Pacific Source, Idaho Central Credit Union, and Idaho National Laboratory.

Earned Media Placement

South Meridian Life, four-page spread

The Times News in Twin Falls ran 18 articles about Idaho Gives.

Advertising Placement Examples

Idaho State JournalIdaho StatesmanIdaho Business Review

Section C: Social Media & OutreachFACEBOOK HIGHLIGHTSWe grew our Facebook audience from 2,209 followers on May 2, 2013 to 3,683 followers on May 1, 2014 – a 67% increase.

On Idaho Gives Day, our total reach (The number of people who saw any activity from our page including posts, posts by other people, Page-like ads, mentions, and check-ins.) was 65,085.

TWITTER HIGHLIGHTSWe have more than 815 followers and enjoyed a very engaged Twitter conversation with nonprofits, individ-ual supporters, media and influential community members throughout the lead up to the event and on Idaho Gives Day.

BUSINESS & INFLUENTIAL COMMUNITY MEMBER OUTREACHThe goal of this outreach effort was to get local businesses and other influential community leaders to help us promote Idaho Gives to their employees, customers, supporters, friends and other contacts. Working with the Idaho Gives team, we created a business outreach document, shared spreadsheets to track prog-ress, and produced an online form where businesses could sign up to help. The organizations and people who helped spread our messages undeniably lend credibility and generate buzz for Idaho Gives.

IDAHO GIVES FEATURED ON WEBSITEBoise Metro ChamberMcCall ChamberMeridian ChamberPocatello-Chubbuck ChamberNampa ChamberTwin Falls ChamberIdaho River SportsThe Record Exchange

IDAHO GIVES FEATURED IN NEWSLETTERAssociation of Fundraising ProfessionalsIdaho PowerBoise Metro Chamber Pocatello Chubbuck ChamberCoeur d’Alene ChamberBogus BasinIdaho National LabIdaho Association of Commerce and IndustryRepresentative Janie Ward-EngelkingRepresentative Matt Erpelding

SOCIAL MEDIA POSTS ABOUT IDAHO GIVESACHD Commissioner Jim HansenAnna WebbBetsy RussellBlue Cross of IdahoBoise City Councilman Ben QuintanaBoise City Councilman TJ ThomsonBoise ChamberBoise PoliceBri EggersCableOneCarole KingCongressman Mike SimpsonCouncil of NonprofitsDowntown Boise AssociationFlatbread PizzaFlying MGo Listen BoiseGovernor OtterHolli WoodingsIdaho On Your SideIdaho PowerIdaho State AFL-CIOIdaho StatesmanIde Law & Strategy INLKristin ArmstrongKTVBLarry GebbertLegislative candidate Jimmy FarrisLegislative candidate Melissa WintrowLegislative candidate Troy RohnMayor David BieterMeridian PressMichelle Edmonds

Modern BarMove2Boise.orgNorth End.orgParrilla GrillRachael GarceauRepresentative Holli WoodingsRepresentative Mat ErpeldingRepresentative Janie Ward EngelkingSenator Cherie Buckner-WebbSpencer BlakeSun Valley MagazineThe Celt Pub (Idaho Falls)This is Boise

Facebook Examples

Twitter Examples

Twitter Buzz

Website Examples