Idaho Press Club Awards-Best of 2014 Public Relations Division

Annual Report

Camp Rainbow Gold Annual Report

Submitted by: Red Sky: Amanda Watson

Rose Communications: Amy Staufer Situation(After 30 years of operating as an American Cancer Society program, Camp Rainbow Gold became an independently operated 501c(3) in 2014. To highlight its first year as an independent organization, Camp Rainbow Gold contracted Red Sky and creative partner Amy Staufer to conceptualize and develop the first-ever Camp Rainbow Gold Annual Report. Approach(Highlight Camp Rainbow Gold’s unique and gritty first-year business story while drawing attention to the many lives touched by the organization and its generous donors through year-round programs, camps and college scholarships. Tactics(Collaborating with Camp Rainbow Gold leadership, Red Sky was responsible for establishing page themes, content development and editing, messaging and project management of the Annual Report. Amy Staufer was responsible for graphic design and conceptualization.

2014 annual report

Dear Camp Rainbow Gold supporters:

2014 was an exciting year for Camp Rainbow Gold. Since we learned that we would be transitioning out from under the umbrella of the American Cancer Society, our parent company for

thirty years, we became an independent non-profit, opened a Ketchum office, moved into a new office in Boise, added two new staff positions, maintained all of our programs, provided a safe camp experience and strengthened our foundation.

Thomas Edison said “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Our staff, volunteers and donors did not run from the challenge. Instead, in the true spirit of Camp Rainbow Gold, they dressed in overalls, rolled up their sleeves and got to work. The very nature of Camp Rainbow Gold is one of perseverance and overcoming obstacles, and this last year has been no exception.

While this year has brought many changes, what has not changed is our commitment to offering programs that have a real impact in the lives of families affected by childhood cancer. Through the generous support of our donors and volunteers, Camp Rainbow Gold is in a better position than ever to plan for growth and additions. We believe with lots of hard work and continued support, we will be able to expand our reach and provide programs and services to children and families beyond Idaho in the coming years.

After an amazing, whirlwind year, our hearts are full and our dreams are big. We have a long, bright future in front of us and we’ll continue to get stronger and grow. Thank you for your ongoing support.

It truly is an honor to bring you our first ever annual report. We hope this will give you additional insight to our journey and look forward to answering any questions you might have.

Elizabeth Lizberg Executive Director

“While this year brought many changes, what has not

changed is our commitment to offering programs that have a real

impact in the lives of families affected by childhood cancer.”

Tim Tyree Board President

2 | Camp Rainbow Gold 2014 Annual Report

a year in review

attended our family camps—one in the spring and one in the winter. That is a total of 212 children and family members.

We utilized 136 volunteers who donated 220 hours of their time to support our other programs.

35 families

46 TEENS between the ages of 13 – 17 attended teen oncology camp this year.

OTHER PROGRAMS

in college scholarships awarded.

More than $550,000 have been awarded since the program was started in 2007.

$75,000

736 children and family members attended our year round events.

38 YOUTH between the ages of 6 – 12 attended youth oncology camp this year.

Camp Rainbow Gold 2014 Annual Report | 3

80 SIBLINGS between the ages of 6 – 17 attended sibling camp this year. That is our maximum capacity. There were 23 on the waiting list who were unable to join us.

We utilized more than 177 volunteers who donated more than 17,215 hours of their time to camp.

attended our Survivors Supporting Survivors teen support group. An average of 21 per event.

126 TEENS

Cancer is a devastating disease—physically, emotionally and financially. At Camp Rainbow Gold, we know cancer is expensive. That’s why absolutely all events, services and programs are free and are funded by the generous donations of community members and businesses.

Our programs

4 | Camp Rainbow Gold 2014 Annual Report

FAMILY CAMP: This camp offers families a chance they don’t often get when they’ve been focusing on fighting a cancer diagnosis; to focus on each other. Our family camps give families the opportunity to enjoy the simplicity of camping in Idaho’s beautiful Sawtooth National Forest, climbing a rock wall, bike riding, archery and more. Most importantly, it is solitary time together.

SIBLING CAMP: Siblings of children diagnosed with cancer also experience a strong emotional and social impact. Oftentimes, siblings feel overlooked as the parents and other family members turn their attention to treatment and other considerations that coincide with a cancer diagnosis. Just as the child with cancer needs support, attention and care, so do their strongest supporters — their brothers and sisters.

ONCOLOGY CAMPS: At our oncology camps children meet other children undergoing similar experiences who can share a bond only found here. Camps are divided by age—youth camp for children 6-12 and a teen camp for children 13-17. Most campers return year after year, building on old friendships, adding new ones and eagerly welcoming first-time campers into the Camp Rainbow Gold family. A full medical staff and a licensed social worker keep a careful and nurturing watch over the medical and emotional needs of every

camper. Highly trained camp staff and volunteers aim to provide a fun, safe and caring community for the children.

JUNIOR COUNSELOR PROGRAM: Camp Rainbow Gold’s Junior counselors are previous campers who return to camp to mentor their young peers.

Camps

Camp Rainbow Gold 2014 Annual Report | 5

“With the increased survival rate of children with cancer, a new opportunity has emerged—the opportunity for Camp

Rainbow Gold to provide support for cancer survivors into young adulthood,

as they strive for a college degree.”

“When you have cancer it is hard to be a kid.”

—AJ, camper

College Scholarship With the increased survival rate of children with cancer, a new opportunity has emerged—the opportunity for Camp Rainbow Gold to provide support for cancer survivors into young adulthood, as they strive for a college degree. For many, the financial impact from a cancer diagnosis puts higher education out of reach. The Camp Rainbow Gold College Scholarship Program provides young adults with a history of cancer who have attended Camp Rainbow Gold Oncology Camp an opportunity to pursue post-secondary education.

Survivors Supporting SurvivorsSurvivors Supporting Survivors (SSS) is a teen support group designed by young adult cancer survivors for cancer survivors between the ages of 13-18 years old. New, fun activities allow participants the opportunity to talk about the struggles of a cancer diagnosis while enjoying a cooking class, bowling or glass blowing.

Family & Community Activities Every year, we offer activities and events for families and supporters of Camp Rainbow Gold. Events range from benefits, concerts, and tubing, a Halloween at the Zoo party and others.

“Who knew that cancer could be a blessing.”

—Cassie, camper

6 | Camp Rainbow Gold 2014 Annual Report

Financials

Our Investment Strategy: The purpose of Camp’s investments is to accumulate a pool of assets sufficient to build capital for future use with the corresponding obligation to support future needs. While shorter-term investment results will be monitored, adherence to a sound long-term investment policy, which balances short term spending needs with preservation of the real (inflation-adjusted) value of assets, is crucial to the long-term success of Camp.

When we transitioned from the American Cancer Society they agreed to transfer any restricted funds for the Camp Rainbow Gold program to the new entity once we were an established 501c3. This deposit was a onetime payment for $1.2 million.

Camp Rainbow Gold was also extremely fortunate to receive a portion of a legacy gift from Dayle Fowler which was for $843,265. We anticipate additional funds from her estate in the current fiscal year.

Balance sheet as of September 30, 2014

AssetsCurrent Assets

Checking account $150,022

ICS Savings account $292,697

Accounts ReceivablesAccounts Receivable $8,000

Other Current AssetsInvestment – Eagle Strategies $793,250

Investment – WEDBUSH $793,250

Total Current Assets $2,037,220

Other Fixed AssetsTenant Improvement $1,244

Furniture and Equipment $10,363

Other AssetsSecurity Deposits $2,000

Total Other Fixed Assets $13,607

Total Assets $2,050,827

Liabilities & EquityCurrent Liabilities

Accounts Payable $1,400

Other Current Liabilities $8,760

Total Liabilities $10,160

EquityRestricted $49,200

Unrestricted $1,991,467

Total Equity $2,040,667

Total Liabilities & Equity $2,050,827

Camp Rainbow Gold 2014 Annual Report | 7

This year our community also supported Camp

Rainbow Gold by donating in kind gifts with a value

totaling more than $155,000.

*Camp Rainbow Gold filed for a change in fiscal year so this only represents nine months of expenses.

*Camp Rainbow Gold expenses also reflect the cost of transitioning to our own independent non-profit and the cost that many startups incur.

**This includes a one-time payment from the American Cancer Society that occurred upon transition to being an independent non-profit. The funds were restricted to Camp Rainbow Gold during its thirty years as a program under their umbrella.

**This includes a legacy gift from Dayle Fowler.

Profit & Loss(January 1, 2014 – September 30, 2014)*

RevenueRestricted $458,600

Unrestricted $2,138,352

Total Income $2,596,952

ExpensesProgram

Camps $367,734

College Scholarship $64,688

Year Round Events $54,206

Total Program Expense $486,628

Other ExpensesGeneral and Administrative $45,225

Fundraising $154,803

Total Other Expense $200,028

Total Expense $686,656

Net Income $1,910,296

“When a camper passes away it is so traumatic but from that you can stop and say look what this child taught me about loving life.”

—Bri, Volunteer

**

story of impactMadeline Funk was only 12 years old when she received the heart-wrenching news that no family ever wants to hear: she had leukemia. While the news was sobering to Madeline’s family, Madeline was determined to keep living a full life while she fought to overcome cancer. And, that she did.

In 2008, while Madeline was just beginning her battle with cancer, she found Camp Rainbow Gold and attended her first camp. During her first trip to camp, Madeline noticed how there was an aura that came along with it. People offered love, acceptance and friendship unlike any experienced before. This so-called aura of nature, acceptance and the feeling of having a second home made Madeline want to keep coming. In a time she felt lost everywhere else, Madeline found peace at Camp Rainbow Gold.

Despite her diagnosis, Madeline was able to maintain a 3.5 grade point average throughout high school, run cross-county, volunteer regularly and work a 20-hour week as she fought her disease. In 2010, doctors told her she was cancer-free. As Madeline prepared for college, Camp Rainbow Gold supported her in yet another way—through a scholarship to Boise State University.

In Madeline’s scholarship application, she reflected on her experience with cancer and Camp Rainbow Gold:

I’m a cancer survivor. My achievement has been understanding so much about life at such a young age. I now believe in working for a cause and not for applause. I believe in always living life to express and not to impress. I believe in not worrying about having enough time because whether one gives up or not, time continues. I believe if something scares me, maybe it would be worth trying. I believe when things seem like they are falling apart, maybe they’re actually falling into the right place. Overall, though, I believe that those seemingly small, insignificant moments are the ones that make life worth living. I simply believe in being alive.

At BSU, Madeline is majoring in Radiology so she can give back to people the same care that was once bestowed to her—a decision she arrived at because of her experience with cancer and Camp Rainbow Gold.

8 | Camp Rainbow Gold 2014 Annual Report

“I’m a cancer survivor. My achievement has been understanding so much about life at

such a young age. I now believe in working for a cause and not for applause. I believe in always living life to express and not to impress. I believe in not worrying about having enough time because whether one gives up or not, time continues.”

— Madeline Funk

honoring a legacy

“A cancer survivor herself, Dayle touched many lives with her generosity, patronage of the arts

and selfless volunteerism for many causes close to her heart— including Camp Rainbow Gold.”

Camp Rainbow Gold 2014 Annual Report | 9

Dayle E. Fowler was a long-term, vivacious and invested member of the Camp Rainbow Gold family. Her commitment to the organization was visible and felt by many. Through her many generous contributions over the course of more than a decade, Dayle E. Fowler was able to help hundreds of children reach their dreams of attending Camp Rainbow Gold. In 2011, the news of Dayle’s passing shook the Camp Rainbow Gold family.

But Dayle’s bright light would continue to shine long after she was gone. Dayle made the choice to invest in Camp Rainbow Gold for many years to come by leaving a legacy gift of more than $1,000,000. A cancer survivor herself, Dayle touched many lives with her generosity, patronage of the arts and selfless

volunteerism for the many causes close to her heart—including Camp Rainbow Gold.

Through Dayle’s foresight and generosity, not only did she help Camp Rainbow Gold ensure children diagnosed with cancer a place at camp for years to come, she secured Camp Rainbow Gold’s future in a time of transition.

A legacy gift like Dayle’s makes a long-lasting impact on our organization. This type of gift enables Camp Rainbow Gold to prolong our mission by reinvesting in our programs with the interest accrued from the initial gift.

Anyone can make a legacy gift. No matter the amount, these gifts build our fund and provide a lasting source of funding for the children and families we serve.

Dayle, Camp Rainbow Gold shines for you!

10 | Camp Rainbow Gold 2014 Annual Report

what’s next

At the crux of every child’s cancer diagnosis is a tiny glimmer of opportunity. An opportunity to overcome. To be brave. To live larger than ever before. For Camp Rainbow Gold, our campers’ fearless approach to life inspired us to explore some of our own great, maybe even scary opportunities these last two years. When we were faced with what seemed like an impossibly large mountain to climb—our dedicated team chose to soldier on.

Our ability to dream big in the past is the very thing that will carry us forward tomorrow. We’ll continue to dream big. This year, we have the opportunity to take a look at our programs and reaffirm we are in line with our mission, assess the need for new programs and assure we provide quality and safe experiences to the children and families we serve.

Camp Rainbow Gold oncology summer camps currently serve less than 15% of the eligible children in Idaho. This next year we will work to reach more Idaho children diagnosed with cancer by reaching out to regional hospitals in Utah and Washington also serving Idaho children.

Building new and developing current relationships with our donors is a top priority in order to cover the increase in our operations budget. We are working on plans to develop an Ambassador committee made up of community leaders as a new revenue source to help assure we raise enough funds to support our current programs and provide us the opportunity to grow.

Camp Rainbow Gold is so grateful to the thousands of volunteers and donors who have helped us become an independent non-profit. It is because of your generosity that we will continue to support children diagnosed with cancer and their families.

Camp Rainbow Gold 2014 Annual Report | 11

board & staffBoard of Directors

Tim Tyree President

Elizabeth Lizberg Executive Director

Rob Cronin Vice-President

Doris F. Tunney, M.D. Treasurer

Meg Omel-Tyree Secretary

Mark Funaiole College Scholarship Program Chair

Jeremy Chou Member

Amanda Watson Member

Linda Gasser Member

Brian Yeargain Member

Staff

Elizabeth Lizberg Executive Director

Christl Holzl Development Director

Jason Hosick Program Manager

Cassie Angelos Community Outreach Coordinator

Krista Clayton Event Director

Amanda McGinnis Office Manager

Thank you to the Board of Directors and Staff who committed countless hours,

lots of hard work and endless amounts of love to help Camp Rainbow Gold become an independent non-profit.

“It’s love, it’s compassion, really—camp is life.”

—Steve, volunteer

www.camprainbowgold.org

CORPORATE OFFICE 216 West Jefferson, Boise, ID 83702 (208) 350-6435

160 2nd Street East, Ketchum, ID 83340 (208) 928-7820

Email info@camprainbowgold.org