idc digital brochure
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IDC DIGITAL PRODUCT BROCHURE
IDC PRODUCTS
4pg
IDC SUBSCRIPTION SERVICES
11pg
EVENTS
13pg
IDC FAST FACTS
pg5
IT EXECUTIVE PROGRAM
12pg
IDC WORLDWIDE
pg
10
GO-TO-MARKETSERVICES
pg8-9
CUSTOM RESEARCH
pg6
TRACKER
pg7
IT BUYER RESOURCES
SUBSCRIPTION SERVICES
CUSTOM SERVICES OTHER
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THE IT INDUSTRY’S 3RD PLATFORM FOR INNOVATION
AND GROWTH
ABOUT IDC
We help clients maximize the impact of their technology investments on the business. For 49 years our 1,100
analysts worldwide have being assisting businesses and Governments by providing global, regional, and local
expertise on technology related issues in over 110 countries.
IDC IS THE PREMIER GLOBAL PROVIDER OF IT MARKET INTELLIGENCE AND ADVISORY SERVICES
STRATEGIC ADVICE
MARKET & CUSTOMER ANALYSIS
DATA TRACKING
GO TO MARKET
TECHNOLOGY SELECTION & PURCHASE
CHANNEL & PARTNERING
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
Take advantage of the full spectrum of value that IDC can deliver across your organization:
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SUBSCRIPTION SERVICESIDC HAS NEARLY 1,000 UNIQUE SUBSCRIPTION SERVICESMORE THAN ANY OTHER MARKET RESEARCH FIRM IN THE WORLD
2014 WORLDWIDE SUBSCRIPTION SERVICES
THESE SERVICES MAY BE SEGMENTED BY:
IDC delivers dependable, high-impact
intelligence and advice on the future of
technology, and industry adoption of
technology, to help our clients make better
business decisions. We forecast worldwide
markets and trends and analyze industry
strategies, technologies, and players.
With dedicated global business lines
targeting energy, financial services,
government, healthcare, manufacturing, and
retail, IDC provides an unmatched
understanding of the business environment,
investment priorities, and information
technology (IT) trends across multiple
vertical industries:
TECHNOLOGYVERTICAL INDUSTRY
GEOGRAPHY(Including emerging markets)
JOB FUNCTION
Big Data
Cloud
Security
Mobility
Intelligent Economy
Social Business
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IDC IT EXECUTIVE PROGRAMS
Technical expertise
matched to line of
business challenges
Personalized
analyst access
A dedicated
CIO advisor
Peer access
through the CIO
Executive Council
Open access to all IT
professional events &
web conferences
Personal
dedicated analyst
account manager
IDC’S IT EXECUTIVE PROGRAMS OFFER YOU:
The program offers actionable and timely fact-based research that will assist
technology professionals and influencers in mitigating technology risks,
maximizing the effectiveness of IT investments, identifying, and capitalizing
on new opportuniites and creating solutions that are aligned with your
organization’s business objectives.
Our comprehensive portfolio is skillfully curated and prompty delivered to
meet each individual client’s customized needs. We provide the data and due
diligence to ensure that it is always relevant.
CONSISTS OF A FAMILY OF RESEARCH PROGRAMS INTENDED TO HELP TODAY’S TIME-CONSTRAINED TECHNOLOGY PROFESSIONALS AND INFLUENCERS MAKE MORE EFFECTIVE TECHNOLOGY DECISIONS.
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IDC TRACKER PRODUCTSPROVIDING ACCURATE AND TIMELY MARKET SIZE, VENDOR SHARE AND FORCASTS
For hundreds of technology markets (including Emerging Markets and
even by city, state, and province) around the globe. Using proprietary
tools and research processes, IDC’s trackers are updated on a
semiannual, quarterly and monthly basis. With the largest global
analyst team in the industry, IDC delivers tracker data on over 100
countries across the globe.
EXPLORE OUR COVERAGE AREAS• Imaging• Insights• Mobile & Wireless• Monitors• Personal Computers• Security Appliances• Server Virtualization• Servers• Services• Software• Storage• Telecom *& Networking• Workstations• Other 6
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IT BUYER RESOURCESIDC HELPS IT TECHNOLOGY PROFESSIONALS AND INFLUENCERSMAKE INFORMED BUSINESS DECISIONS
Strategic IT PlanningCIO Agenda
CIO Executive Council
IT Executive Program
IT Executive Advisor
IT in the context of Industry Energy Insights
Financial Insights
Government Insights
Health Insights
Manufacturing Insights
Retail Insights
Vendor Assessment & SelectionIDC MarketScape
BuyerPulse Analysis
BuyerPulse Deals Database
Price BenchmarkingSmartAnalysis
SmartIndex
SmartBuy
Smart Fair Market Value
IT Service SmartAnalysis
Product Evaluation Service (PES)
Qualified Performance Indicator (QPI)
Financial StrategiesLeasing Evaluation Service
Technology Financial Strategies
Technology Valuation Services
IT Cloud Decision Framework Tool
IT Cloud Decision Economics
$2BIT purchases benchmarked
3.5% Fortune 1000
2001
$20BIT purchases benchmarked
18% Fortune 1000
2006
$100BIT purchases benchmarked
36% Fortune 1000
Over 50% Fortune 500
2012
With 50% of Fortune 500
companies using IDC’s research,
IDC assists IT Professionals and
Influencers are able to make more
effective technology decisions!
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IDC CUSTOM RESEARCHWOULD YOU LIKE TO HARNESS THE POWER OF GLOBAL RESEARCH AND REACH, THOUGHT LEADERSHIP, AND INNOVATIVE BEST PRACTICES TO DRIVE YOUR BUSINESS FORWARD?
Strategic decisions based on insights,
data, and expert advice. Aligning your
assets for success in target markets.
• Strategy Development
• Budgeting and Resourcing
• Organizing Planning
Improve demand generation, achieve
faster conversion rates, increase revenue,
and develop long-term customer and
partner relationship with effective
go-to-market initiatives.
3rd party competitive analysis, market
benchmarking, strategy validation,
opportunity identification.
• Assessment
• Control
• Compensation
PLANNING AND BUDGETING
DRIVING REVENUE
MANAGING AND MEASURING
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BUSINESS VALUE PARTNERINGBUYER BEHAVIOR
CUSTOM ANALYTICS
INTEGRATED MARKETING
THOUGHT LEADERSHIP
IDC CUSTOM RESEARCH
• Build successful business strategies
• Make informed decisions for planning and budgeting
• Develop relevant, impactful marketing messages
• Create campaigns to engage your audience
• Support sales throughout the customer buying cycle
• Measure all aspects of your business
WITH PROVEN APPROACHES AND RESEARCH-BACKED METHODOLOGIES, IDC HELPS YOU
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IDC GO-TO-MARKET SERVICESDEVELOP COMPELLING CONTENT, MESSAGING, AND CAMPAIGNS
That engage your target audience and compel actions that move
your prospects and customers along the buying cycle.
EXPLORE OUR GO-TO-MARKET SERVICES
• IDC Market Spotlight• IDC Vendor Spotlight• IDC Technology Spotlight• IDC Workbook• Infographics• Translation and Localization• IDC Video• IDC iView• Custom Multimedia
PLAY VIDEO
IDC Custom Solutions
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IDC EVENTSIDC PRODUCES MORE EVENTS AROUND THE WORLD THAN ANY OTHER MARKET INTELLIGENCE PROVIDER!
FOR MORE INFORMATIONIDC events bring together technology sellers with
technology professionals and influencers that are
looking for the latest best practices. Our events focus
on opportunities for new solutions and how decision
makers can use technology to gain competitive
advantage and improve business value.
11
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IDC WORLDWIDEIDC’S 1,100 ANALYSTS ARE LOCATED IN MORE THAN 50 COUNTRIES
IDC ANALYSTS LOCATED
IN EMERGING MARKETS
United States • Argentina • Brazil • Canada • Chile • Columbia • Mexico • Peru • Venezuela • Austria • Bulgaria • Croatia • Czech Republic • Denmark • France • Germany • Greece • Hungry
• Ireland • Italy • Netherlands • Poland • Portugal • Romania • Russia • Serbia • Slovenia • Spain • Sweden • Ukraine • United Kingdom • Israel • Kenya • Morocco • Nigeria • South Africa •
Turkey • UAE • Australia • China • Hong Kong • India • Indonesia • Japan • Korea • Malaysia • New Zealand • Philippines • Singapore • Taiwan • Thailand • Vietnam12
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IDC FAST FACTS
* per Factiva
** per Thomson Business Intelligence Services
1,110 ANALYSTS IN MORE THAN 110 COMPANIES
5,000 PUBLISHED REPORTS ANNUALLY
OVER 36,000 CLIENT INTERACTIONS IN 2012
CORPORATE FACTS
APPROX. 150,00 TIMES PER YEAROur financial & end-user
customers access our documents
(or 700,000 for all clients)
4,600 IDC ANALYSTSCalls with Wall Street annually
8,600Wall Street mentions
WALL STREET INFLUENCE
>47,000 IT BUYERS ANNUALLYIDC Events influence IT Buyer delegates annually
INFLUENCING 3,000 CIO’SVia GDS and IDGE/CIO Exec Council
MORE THAN 2,000,000 END USER IMPRESSIONSPer year (US) through GMS and White Papers
137 IDC MARKETSCAPESPublished to aid in IT Buyer vender decisions
INSIGHT NEWSLETTERS>100,000 IT buyer recipients$65 BILLION
IT Investment benchmarked by IDC Procurement
Tools per year
BUYER INFLUENCE
>117,000 FOLLOWERS190+ IDC ANALYSTS
5,200 MEMBERS INSIGHT ON-LINE COMMUNITIES
SOCIAL MEDIA
24,734WW MEDIA MENTIONS
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WORLDWIDE HEADQUARTERS
IDC Corporate USA
5 Speen Street
Framingham, MA 01701
+1.508.872.8200
GET IN TOUCH DIRECTLY WITH THE PERSON THAT CAN ANSWER YOUR QUESTIONS!
TALK TO US
IDC SUBSCRIPTION SERVICES - Sales [email protected] (508) 988-7988
TRACKER - Kathy [email protected](650) 350-6423
IDC INSIGHTS - Shannon [email protected](508) 935-4277
GO-TO-MARKET SERVICES - Laura [email protected](508) 935-2387
CUSTOM RESEARCH - Scott [email protected](508) 935-4392
IT BUYER RESOURCES - Shannon [email protected](508) 935-4277
ALL OTHER INQUIRIES - [email protected](508) 872-8200