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    W H I T E P A P E R

    I T S e r v i c e M a n a g e m e n t N e e d s a n d A d o p t i o n T r e n d s : A nA n a l y s i s o f a G l o b a l S u r v e y o f I T E x e c u t i v e s

    Sponsored by: HP

    Frederick W. Broussard

    September 2008

    E X E C U T I V E S U M M A R Y

    IDC recently conducted a survey of over 600 IT organizations worldwide, selecting

    those operations that are supporting companies with 1,000 employees or more. The

    purpose of the survey was to identify issues confronting IT departments that are

    adopting service models and to better understand the status and priorities of key

    functions and processes that underlie successful implementation of IT service

    management (ITSM). The survey covered three major geographic regions: the

    Americas; Asia/Pacific (AP); and Europe. Key survey findings include the following.

    ! IT organizations cited "costs/budgets/financial concerns" as the top-priority needs

    for IT-supported business units in 2008.

    ! "Lack of alignment to the business" and "service delivery issues" were ranked as

    the top 2 challenges faced within IT.

    ! The highest-priority IT service initiatives for 2008 are "improving service

    performance," "aligning to the business," and "reducing costs."

    I N T R O D U C T I O N

    IT organizations are moving from traditional, stovepiped technology-centric

    orientations to becoming service providers to the business. Typically, transforming IT

    to a service model requires significant changes in organization and changes in the

    supporting infrastructure people, processes, and technology to better align with

    business needs and respond quickly to required changes in service. IDC found IT

    executives and managers are working through a variety of service initiatives. Key

    initiatives being undertaken by IT departments include:

    ! Optimizing the value of IT by adopting formal process standards for IT

    service management, especially the Information Technology Infrastructure

    Library (ITIL). ITIL adoption has become a key indicator and measure of IT

    department progress toward "service orientation." Core ITIL v2 service delivery

    and support processes still constitute the majority of existing ITIL adoptions. Most

    ITIL v3 interest is an evolution of existing ITIL initiatives, with the ITIL v3

    concepts of service life-cycle management and continual service improvement

    supporting and expanding the focus on business and IT alignment and on more

    predictable end-to-end service delivery.

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    2 #213918 2008 IDC

    ! Consolidating service support around fewer service desks. The heightened

    interest in service desk consolidation reflects the continued role of the service

    desk as a key integration hub for IT operations. As infrastructure complexity

    continues to proliferate, the consolidation of multiple service desks reduces the

    need for multiway integrations, enabling consolidated event processing and

    further standardization, scaling, and efficiency of the core processes of incident

    management and problem management.

    Some major challenges to achieving improved IT service management include the

    following:

    ! Lack of corporate policies and standards around documenting service

    requirements and processes plus weak enforcement of policies

    ! Manual processes that are bringing a lack of accuracy to IT service

    measurements

    ! Lack of automation that reduces IT efficiency

    C U R R E N T C H A L L E N G E S A N D P R I O R I T I E S :

    K E Y S U R V E Y F I N D I N G S

    IDC noted from the survey findings that IT organizations across the Americas,

    Asia/Pacific, and Europe are adopting ITIL at different rates and are taking different

    paths to achieve IT performance gains. One of the more striking observations is that,

    despite a 10-year head start by Europe, the Americas and Asia/Pacific have

    overtaken Europe in the number of organizations adopting ITIL as a percentage of the

    total survey population. Another observation is that across all three regions, ITIL

    adoption tends to increase with the size of the company (i.e., the larger the company,

    the higher the ITIL adoption rate).

    I T C h a l l e n g e s

    IT executives, managers, and professional staff were asked to rank their top 3 IT

    challenges. 21.1% of total respondents cited "lack of alignment to the business" as

    the top challenge, with 26% of Americas respondents citing it first. 23.6% of AP

    respondents and 17.4% of total Europe respondents cited it first.

    "Service delivery issues" was cited as the second biggest challenge by 20.9% of total

    respondents. Interestingly, 18.8% of Americas respondents, 21% of AP respondents,

    and 21.7% of total Europe respondents cited this challenge first.

    "Limited visibility into service performance" was listed as the third biggest challenge

    overall, with 19.1% of total respondents citing this reason. Regionally, 24% of

    Americas respondents, 20.4% of AP respondents, and 16.2% of total Europe

    respondents cited limited visibility into service performance. See Figure 1 for more

    details.

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    2008 IDC #213918 3

    F I G U R E 1

    T o p I T C h a l l e n g e s

    0 5 10 15 20 25 30

    Limited budget

    Limited automation

    tools

    Service delivery

    issues

    Lack of alignment

    to the business

    Inability to prioritize

    Limited visibility

    into serviceperformance

    (% of respondents)

    TotalTotal Europe

    AP

    Americas

    n = 488

    Source: IDC/HP ITSM Survey, March 2008

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    T o p I T P r i o r i t i e s

    IT executives and management staff were also asked to rank their top 3 IT priorities

    for 2008. Survey results showed that 25.1% of total respondents cited

    "costs/budgets/financial concerns" as their top priority for 2008. It was the top priority

    for each of the individual three regions as well, cited by 27% of the total Europerespondents, 26.1% of AP respondents, and 20% of the Americas respondents.

    "Improved end-user satisfaction/service/support" was selected next as the top priority

    for 2008 by 20.8% of total respondents. It was selected by the second highest

    number of respondents as well across the three regions. 25.2% of AP respondents,

    18.9% of total Europe respondents, and 17.1% of the Americas respondents said that

    improved end-user satisfaction was the year's top priority.

    "Upgrade/improve/integrate/innovate" was selected by the third highest number of

    respondents in both Europe and AP, as well as third most often among total

    respondents. Interestingly, 10% of the Americas respondents selected "improve

    speed of service" and "safety/security/risk management" as their highest priority. SeeFigure 2 for more details.

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    2008 IDC #213918 5

    F I G U R E 2

    T o p I T P r i o r i t i e s , 2 0 0 8

    0 5 10 15 20 25 30

    Other

    Personnel issues

    SLAs/compliance issues

    Efficient problem ID and

    resolution/reduce downtime

    Security/safety/risk management

    Improve speed of service

    Improve efficiency

    Upgrade/improve/integrate/innovate

    Improved end-user

    satisfaction/service/support

    Costs/budgets/financial concerns

    (% of respondents)

    Total

    Total Europe

    AP

    Americas

    n = 307

    Source: IDC/HP ITSM Survey, March 2008

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    Regional Takeaways on Challenges and Priorities

    It is interesting to note that the top priorities on a regional basis didn't vary as much as

    top challenges facing IT organizations. Cost and budget concerns were at the top of

    the priorities list for the three regions, but lack of alignment with the business was

    chosen most often for the total survey population and by the Americas. Differences

    between the regions may point to different levels of organizational maturity across thethree regions, as well as possibly a heavier reliance on technology within the

    Americas. It may also highlight that AP is forcing ITIL adoption within AP and the

    Americas. Additionally, with the creation of laws and regulations such as Sarbanes-

    Oxley and HIPAA, IT organizations adopt process standards in greater numbers in

    the United States than in other regions as a way to better address the changing and

    tightening legal and regulatory environment.

    I T S e r v i c e I n i t i a t i v e s a n d R e q u i r e m e n t s

    IT managers, executives, and professional staff were asked to rank the importance of

    major IT service initiatives for 2008. "Improving service performance" was ranked as

    the top priority by 29.1% of total respondents. "Aligning to the business" was cited by

    21.9% of total respondents, and "reducing costs" was cited by 16% of total

    respondents.

    On a regional basis, "improving service performance" was cited by most of the

    Europe and AP respondents 31.9% and 29.9%, respectively. But in the Americas,

    "improving service performance" was cited by 20.8% of respondents.

    "Aligning to the business" was cited by most of the Americas respondents, with 32.3%

    saying that it was their top IT service management initiative. 15.7% of total Europe

    respondents and 24.8% of AP respondents cited "aligning to the business." See

    Figure 3 for more details.

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    2008 IDC #213918 7

    F I G U R E 3

    T o p I T S e r v i c e M a n a g e m e n t I n i t i a t i v e s , 2 0 0 8

    0 5 10 15 20 25 30 35

    End-user satisfaction

    Improving compliance with SLAs and

    corporate regulations

    End-user productivity

    Reducing mean time to problem

    resolution

    Reducing costs

    Improving service performance

    Reducing headcounts

    Aligning to the business

    (% of respondents)

    Total

    Total Europe

    AP

    Americas

    n = 488

    Source: IDC/HP ITSM Survey, March 2008

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    It is interesting to note that the responses from Americas respondents are consistent

    with their previous answers regarding top challenges as well as major service

    initiatives for 2008. However, total Europe respondents indicated that their top IT

    service initiative is to improve service performance, but they also must manage

    service delivery issues.

    I s s u e s i n M e a s u r i n g I T S e r v i c e P e r f o r m a n c e

    With a high priority placed on improving IT service performance, it is helpful to know

    how IT service performance is being measured and how important it is to measure it.

    The survey participants were asked, "How important has it been/would it have been if

    you were able to measure IT service performance accurately over time, and then

    create reports that address where improvements have been made?" Respondents

    were asked to rate their response on a scale of 15, with 1 being "not at all important"

    and 5 being "very important."

    Across the total population of respondents, 27.6% rated importance of measuring IT

    service performance a 5, and 74% rated it either a 4 or a 5. But interestingly, the

    Americas were statistically different from the other regions, with 44.2% rating IT

    service measurement a 5 and 85.8% rating it 4 or 5 combined. Yet neither Europe nor

    AP respondents rated this category a 5 as often, with 22.2% and 26.3% rating it a 5,

    respectively. 68.7% of Europe respondents and 75.3% of AP respondents also rated

    it 4 or 5 combined. See Figure 4 for more details.

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    2008 IDC #213918 9

    F I G U R E 4

    I m p o r t a n c e o f M e a s u r i n g I T S e r v i c e P e r f o r m a n c e

    0

    10

    20

    30

    40

    50

    60

    5 = Very

    important

    4 3 2 1 = Not at all

    important

    (%o

    frespondents)

    Total

    Total Europe

    AP

    Americas

    n = 634

    Source: IDC/HP ITSM Survey, March 2008

    It is clear that in the Americas, measuring IT service performance has a much higher

    priority. This may be due to the emphasis on the overall process for best practicesimplementation as well as the need to comply with internal governance and

    compliance processes.

    When asked "What were the top 3 issues in measuring IT service performance over

    time, and then creating reports identifying where improvements have been made?"

    the Americas respondents again had statistically different responses. Respondents

    were allowed to pick more than one answer, and the choices were "demonstrate IT

    value to the business," "achieve continual service improvement," "increase the

    efficiency of IT staff," and others shown in Figure 5. 72.5% of Americas respondents,

    64.6% of AP respondents, and 57.6% of total Europe respondents selected

    "demonstrate IT value to the business." 71.2% of total Europe respondents selected

    "achieve continual service improvement."

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    F I G U R E 5

    T o p 3 K e y I s s u e s i n M e a s u r i n g I T S e r v i c e P e r f o r m a n c e

    0 10 20 30 40 50 60 70 80

    Other

    Reduce IT cost and

    maintain/improve IT service delivery

    Increase the efficiency of IT staff

    Achieve continual service

    improvement

    Receive more accurate reports on IT

    performance

    Demonstrate IT value to the business

    (% of respondents)

    TotalTotal Europe

    AP

    Americas

    n = 634

    Note: Multiple responses were allowed.

    Source: IDC/HP ITSM Survey, March 2008

    Accuracy in Measuring IT Service Performance

    Three questions led to a critical point regarding measuring IT service performance,

    which is that it can be a manually intensive process. One of the questions "Does

    your organization have the ability to measure IT service performance?" required

    respondents to answer yes, no, or don't know. 72.9% of total respondents said yes,

    and 19.4% said no. In a breakdown by region, the Americas led the other regions,

    with 85% of respondents saying yes. 73.2% of AP respondents said yes, and 68% of

    total Europe respondents said yes. See Figure 6 for more details.

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    2008 IDC #213918 11

    F I G U R E 6

    A b i l i t y t o M e a su r e P e r f o r m anc e

    Q. Does your organization have the ability to measure IT service performance?

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    Yes No Don't know

    (%o

    frespondents)

    Total

    Total Europe

    AP

    Americas

    n = 634

    Source: IDC/HP ITSM Survey, March 2008

    The respondents who answered yes to the question "Does your organization have theability to measure IT service performance?" were asked a follow-on question: "How

    accurate would you say that information is?" Respondents could select from three

    choices: "very accurate," "fairly accurate," or "not at all accurate."

    62.3% of total respondents answered "fairly accurate," and 33.5% of total

    respondents said "very accurate." Interestingly, 51% of respondents in the Americas

    said "very accurate" and 48% said "fairly accurate." In contrast, 29.7% of AP

    respondents and 27.9% of total Europe respondents said "very accurate," and 66.2%

    of AP respondents and 66.5% of total Europe respondents said "fairly accurate." See

    Figure 7 for more details.

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    F I G U R E 7

    A c c u r a c y o f I n f o rm a t i o n N e e de d t o M e a su r e I T S e r v i c e

    P e r f o r m a n c e

    0

    10

    20

    30

    40

    50

    60

    70

    Very accurate Fairly accurate Not at all accurate

    (%o

    frespondents)

    Total

    Total Europe

    AP

    Americas

    n = 462

    Source: IDC/HP ITSM Survey, March 2008

    These same respondents then were also asked if it was a manually intensive processto ensure the data was accurate. 72.5% of Americas respondents, 66.2% of AP

    respondents, and 69.5% of total Europe respondents said yes. See Figure 8 for more

    details.

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    F I G U R E 8

    L e v e l o f M a n u a l E f f o r t N e e d e d i n M e a s u r i n g I T S e r v i c e

    P e r f o r m a n c e

    Q. Is measuring IT service performance manually intensive?

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Yes No

    (%o

    frespondents)

    Total

    Total Europe

    AP

    Americas

    n = 462

    Source: IDC/HP ITSM Survey, March 2008

    What we can see from Figures 6 through 8 is that while IT organizations across the

    three regions are collecting data they feel is quite accurate, they are going through

    very manually intensive processes to get that data. This implies their processes aren't

    as efficient as they can be. Additionally, manual processes invite human error that

    can be misleading in ensuring that data is accurate by some objective measure.

    C o r p o r a t e P o l i c i e s a n d D o c u m e n t a t i o n

    Another area showing differences between the regions is in explicit corporate policies

    for managing service requests. Survey respondents were asked, "What would you

    say is your company's policy toward managing service requests?" They were given

    four choices ranging from "there is no explicit policy" to "there is a policy, it is

    enforced, and there are strong consequences for violating it."

    Figure 9 shows that 11.4% of total respondents chose "there is a policy, it is enforced,

    and there are strong consequences for violating it." 14.2% of the Americas

    respondents and 16.7% of AP respondents selected this answer, whereas 7% of total

    Europe respondents selected it. This is likely due to less reliance on process

    standards and frameworks such as ITIL.

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    F I G U R E 9

    P o l i c y f o r M a n a g i n g I T S e r v i c e R e q u e s t s

    0 10 20 30 40 50

    Other

    There is a policy, it is enforced, andthere are strong consequences for

    violating it

    There is a policy, and it is enforced

    There is a policy, but it is not enforced

    There is no explicit policy

    (% of respondents)

    Total

    Total Europe

    AP

    Americas

    n = 634

    Source: IDC/HP ITSM Survey, March 2008

    When asked "How well documented is the process to track, manage, and execute

    service requests within your organization?" 33% of the total survey respondents

    selected the strongest answer "there is a formal plan for executing service

    requests." When the results were broken down by region, the Americas had the

    highest percentage of respondents citing this answer, with 40.8% selecting it. 37.4%

    of AP respondents and 27.2% of the total Europe respondents selected this answer.

    See Figure 10 for more details.

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    2008 IDC #213918 15

    F I G U R E 1 0

    D o c u m e n t a t i o n f o r T r a c k i n g , M a n a g i n g , a n d E x e c u t i n g S e r v i c e

    R e q u e s t s

    0

    10

    20

    30

    40

    50

    60

    70

    There is no

    documentation

    There is some

    documentation

    There is a

    formal plan for

    executing

    service requests

    Other

    (%o

    frespondents)

    Total

    Total Europe

    AP

    Americas

    n = 634

    Source: IDC/HP ITSM Survey, March 2008

    I T S e r v i c e D e s k C o n s i d e r a t i o n s

    All respondents were selected based on their current use of service desk solutions. A

    number of questions were asked regarding needs in this area.

    Service Desk Consolidation

    One set of questions dealt with service desk consolidation. Respondents were asked

    if they supported multiple service desks worldwide. 65.8% of total respondents said

    yes, and 28.5% said no. In the regions, both AP and Europe had similar percentages,

    with 65.2% and 62.3% of respondents, respectively, saying yes. The Americas was

    statistically higher, with 75.8% of respondents saying yes. Respondents were also

    asked if they are looking to consolidate two or more service desks in the near future.Large percentages of organizations responded that they plan to do so in the coming

    months, with 49% of AP respondents, 55.1% of total Europe respondents, and 67.5%

    of Americas respondents saying they would consolidate within 24 months or less. See

    Figure 11 for more details.

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    F I G U R E 1 1

    C o n s o l i d a t i o n o f T w o o r M o r e S e r v i c e D e s k s

    0 5 10 15 20 25 30 35

    Don't know

    No, we do have multiple service desks;

    however, we are not looking to

    consolidate

    No, we don't have multiple service

    desks in our environment

    Yes, within 12 to 24 months

    Yes, within 12 months

    Yes, within 6 months

    (% of respondents)

    TotalTotal Europe

    AP

    Americas

    n = 634

    Source: IDC/HP ITSM Survey, March 2008

    Self-Service

    IT executives and managers were also asked to rate the importance of giving usersmore self-service capabilities on a scale of 1 to 5, with 1 being "not at all important"

    and 5 being "very important." 32.5% of Americas respondents, 23.7% of AP

    respondents, and 20.3% of total Europe respondents rated it a 5. See Figure 12 for

    more details.

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    F I G U R E 1 2

    I m p o r t a n c e o f G i v i n g U s e r s M o r e S e l f - S e r v i c e C a p a b i l i t i e s

    0

    10

    20

    30

    40

    50

    5 = Very

    important

    4 3 2 1 = Not at all

    important

    (%o

    frespondents)

    Total

    Total Europe

    AP

    Americas

    n = 634

    Source: IDC/HP ITSM Survey, March 2008

    In ranking self-service capabilities that would provide value to the organization,

    respondents across the regions most often listed getting answers from the knowledgebase. Respondents could select multiple answers, but 77.6% of respondents in the

    Americas, 77.5% of respondents in AP, and 72.1% of respondents in Europe selected

    the knowledge base. See Figure 13 for more details.

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    F I G U R E 1 3

    S e l f - S e r v i c e P r i o r i t i e s

    0 10 20 30 40 50 60 70 80

    None of the above

    Other

    Ordering IT goods

    and services in a

    catalog

    Getting answers

    from the

    knowledge base

    Opening tickets

    and checking

    status on those

    tickets

    (% of respondents)

    TotalTotal Europe

    AP

    Americas

    n = 593, respondents who selected 3, 4, or 5 in Figure 12

    Note: Multiple responses were allowed.

    Source: IDC/HP ITSM Survey, March 2008

    Prioritizing Service Desk Incidents

    Knowing the business importance of service desk incidents was considered very

    important for survey participants; 51.7% of IT executives and managers in the

    Americas rated importance of prioritizing incidents based on business impact a 5 on a

    scale of 1 to 5, with 5 being "very important" and 1 being "not at all important." In AP,

    38.9% of IT executives and managers rated prioritizing incident importance a 5, and

    in Europe, 32.6% of respondents rated it a 5. it is quite clear that business impact

    prioritization is more important in the Americas than in Europe, again due to a focus

    on business impacts dominating the IT agenda in the Americas. See Figure 14 for

    more details.

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    2008 IDC #213918 19

    F I G U R E 1 4

    I m p o r t a n c e o f P r i o r i t i z i n g I n c i d e n t s B a s e d o n B u s i n e s s I m p a c t

    0

    10

    20

    30

    40

    50

    60

    5 = Very

    important

    4 3 2 1 = Not at all

    important

    (%o

    frespondents)

    Total

    Total Europe

    AP

    Americas

    n = 634

    Source: IDC/HP ITSM Survey, March 2008

    Business prioritization was seen to have specific benefits. 66.7% of Americas

    respondents cited improving IT's reputation with the business as the top benefit, while81.8% of AP respondents and 85.8% of total Europe respondents chose improving IT

    efficiency. See Figure 15 for more details.

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    F I G U R E 1 5

    B e n e f i t s o f B u s i n e s s P r i o r i t i z a t i o n

    0 10 20 30 40 50 60 70 80 90

    Achieve SLA compliance, compliance

    with corporate regulations

    Improve service delivery

    Reduce financial risks to the business

    (identify which unsolved problems

    could impact most revenue/cost)

    Improve IT efficiency

    Improve IT's reputation with the

    business

    (% of respondents)

    TotalTotal Europe

    AP

    Americas

    n = 634

    Note: Respondents selected top 3 benefits.

    Source: IDC/HP ITSM Survey, March 2008

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    I T I L - B a s e d S e r v i c e M a n a g e m e n t

    There were differences between the regions regarding how IT aligns with the

    business, accuracy of data, and other areas previously noted. These differences may

    be due to ITIL adoption. The IT department's need for effective IT alignment with

    business helped increase adoption of best practices based on ITIL. ITIL provides aframework for the process-oriented management of software, hardware, and services.

    The recent update to the ITIL process standard, ITIL v3, also expands the view of IT

    service management to include service life cycle and continual service improvement

    of specific capabilities or offerings that IT might provide the business.

    ITIL adoption can involve many stages, as IT organizations may start with initial

    implementation of a single process and go on to implementing additional ITIL

    processes. One question asked of survey participants was "Are you looking to

    implement ITIL processes within your organization?" 21.1% of total survey

    respondents replied that they had already implemented some ITIL process(es), and

    21.8% of total survey respondents replied that they are implementing ITIL processes

    now. Regionally, the Americas had the highest percentage of those already adopting

    ITIL processes, with 25.8% of IT executives and managers saying they had done so.

    23.2% of IT executives and managers in AP and 18% of Europe respondents said

    they had done the same.

    In terms of current and future plans for ITIL, over one-half (56%) of IT executives and

    managers who responded said they are implementing ITIL now or looking to

    implement ITIL within the next two years. Regionally, 54.1% of respondents in the

    Americas, 56.1% of executives and managers in AP, and 56.4% of respondents in

    Europe said they are implementing ITIL now or looking to implement ITIL within the

    next two years. See Figure 16 for more details.

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    F I G U R E 1 6

    I m p l e m e n t a t i o n o f I T I L P r o c e s s e s

    0 5 10 15 20 25 30

    Don't know

    No

    Yes, looking to implement next year

    Yes, looking to implement within 6 to

    12 months

    Yes, looking to implement within 1 to 6

    months

    Yes, implementing now

    Have already implemented

    (% of respondents)

    TotalTotal Europe

    AP

    Americas

    n = 634

    Source: IDC/HP ITSM Survey, March 2008

    ITIL v3 expands the number of processes and also expands the ITIL framework to

    include service life cycle and continual service improvement. IDC asked those survey

    participants who are planning on implementing ITIL what their plans are regarding

    moving to ITIL v3. Of the three regions, the Americas plans to move the most quickly

    in adopting ITIL v3. 60.4% of Americas respondents who are planning on

    implementing ITIL said they are planning on adopting ITIL v3 now or in the next 1 to 6

    months. 40.8% of AP respondents who are planning on implementing ITIL said they

    are planning on adopting ITIL v3 now or in the next 1 to 6 months, and 38.7% of

    Europe respondents who are planning on implementing ITIL are planning on adopting

    ITIL v3 now or in the next 1 to 6 months. See Figure 17 for more details.

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    2008 IDC #213918 23

    F I G U R E 1 7

    I m p l e m e n t a t i o n o f I T I L v 3

    0 5 10 15 20 25 30 35

    Don't know

    No

    Yes, looking to implement next year

    Yes, looking to implement within 6 to

    12 months

    Yes, looking to implement within 1 to 6

    months

    Yes, implementing now

    (% of respondents)

    TotalTotal Europe

    AP

    Americas

    n = 488, respondents who answered that they have implemented or are looking to implement

    ITIL within the next year in Figure 16

    Source: IDC/HP ITSM Survey, March 2008

    IT executives and managers were also asked to select from a list of expected

    business benefits from implementing ITIL (multiple choices were allowed). 46.9% of

    Americas respondents selected "lower IT asset costs." Both "improve business unitcapabilities" and "lower IT operational costs" were tied, with 45.8% of Americas

    respondents selecting these benefits.

    In the AP region, 47.8% of respondents selected "lower IT operational costs," 45.9%

    selected "improve IT security," and 40.8% selected "improve business unit

    capabilities." In Europe, 44.3% of executives and managers selected "improve IT

    security," 38.7% selected "faster response times," and 33.6% selected "lower IT

    operational costs." See Figure 18 for more details.

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    F I G U R E 1 8

    B u s i n e s s B e n e f i t s f r o m I m p l e m e n t i n g I T I L P r o c e s s e s

    0 10 20 30 40 50 60

    Increased customer satisfaction

    Satisfaction of regulatory or IT

    governance objectives

    Reduction in errors in making changes

    to the IT environment

    Faster response times

    Align IT technologies and processes

    more closely with business unit and

    company goals

    Lower IT operational costs

    Lower IT asset costs

    Improve IT security

    Improve business unit capabilities

    (% of respondents)

    Total

    Total Europe

    AP

    Americas

    n = 488, respondents who answered that they have implemented or are looking to implement

    ITIL within the next year in Figure 16

    Note: Respondents selected top 3 benefits.

    Source: IDC/HP ITSM Survey, March 2008

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    W h a t ' s t h e T a k e a w a y ? A Q u i c k S u m m a r y

    IDC is making observations on a regional basis within this document. Therefore, the

    reader is reminded that each country within a particular region is subject to different

    economic, political, and regulatory issues, and the resulting ITIL adoption rates would

    be subject to those influences. Having said this, IDC notes that:

    ! In Europe, IT executives and managers viewed their main challenge for 2008 as

    addressing service delivery issues. Their priorities focused on addressing cost

    and budget concerns as well as end-user service and support. Measuring IT

    service performance is important within Europe, but it is not as critical a driver as

    in other regions. Relative to the other regions, Europe had the lowest level of ITIL

    adoption, both in overall terms and in the time horizons in which organizations

    would incorporate ITIL-based processes within their organizations.

    ! In Asia/Pacific, managers and executives viewed their top challenge as aligning

    IT with the business. They most often selected addressing cost and budget

    concerns as their top 2008 priorities, along with improving end-user satisfaction.

    IT service performance measurement was important to many respondents in this

    group, and like their counterparts in Europe, respondents in Asia/Pacific found

    that data accuracy was achievable but manually intensive. ITIL adoption was

    stronger in AP than in Europe.

    ! In the Americas, IT executives and managers viewed their main challenge for

    2008 as focusing on aligning IT with the business. Their priorities are centered on

    addressing that challenge, especially when dealing with legal and regulatory

    constraints facing the business as well as IT. But addressing cost and budget

    concerns is also a critical concern within this region. The Americas is very

    strongly focused on measuring IT service management and wants to offload as

    much service management capabilities as possible through self-service portalsand other devices focused on end users. IT service management measurement

    is assessed as being accurate, but it is a very manually intensive process,

    requiring as much offloading of tasks as possible. ITIL adoption in the Americas

    was the strongest of the three regions.

    As we look across the regions, one of the more striking observations is that, despite a

    10 year head start by Europe, the Americas and Asia/Pacific have overtaken Europe

    in the number of organizations adopting ITIL as a percentage of the total survey

    population. At the end of the day, ITIL adoption may be stronger in the Americas and

    AP than in Europe because IT managers feel that without the strong ties forced by

    ITIL between the business unit and IT, IT becomes less relevant and therefore easier

    to eliminate through layoffs.

    Another observation worth noting is that across all three regions, ITIL adoption tends

    to increase with the size of the company (i.e., the larger the company, the higher the

    ITIL adoption rate). This can be relatively easily explained through other observations

    that companies with distributed IT operations can no longer function as efficiently or

    as effectively using ad hoc or informal IT management processes that may exist

    within companies with fewer than 500 employees.

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    Optimizing the Value of IT Through ITSM

    Integrated IT service management solutions based on ITIL, CobiT, ISO 20000, Six

    Sigma, and other process standards allow IT to adopt standardized processes across

    the IT organization. Through this standardization, IT organizations can eliminate

    redundant processes, better streamline existing processes, remove stovepipes that

    exist between IT department silos, and increase IT efficiency by eliminating redundantsteps in change or configuration management. IT shops can also address optimizing

    IT service performance and availability while reducing operational costs.

    Need for Tighter Product Integration

    A clear need exists for stronger integration between ITIL-based processes and the

    technologies that IT organizations are using to measure IT service performance.

    Across all regions, the manually intensive nature of this measurement can still lead to

    errors in measurement and outcomes, as well as an overestimation of the accuracy of

    the service levels being measured.

    In addition to using ITIL or other process standards as a basis for managing internal

    IT processes, functional areas must be a clear part of the process being managed.

    This includes service delivery and service support functions such as:

    ! IT asset discovery

    ! Change management

    ! Configuration management

    ! Event alerting/management/monitoring

    ! Incident management

    ! Problem management

    ! Release management

    H P ' S A P P R O A C H T O I T S E R V I C E

    M A N A G E M E N T

    IT service management software vendors have developed management solutions that

    address IT department needs for software solutions that streamline management

    software and embed process standards such as ITIL into their operations. HP has

    introduced solutions that integrate key processes such as incident, problem, change,

    and service-level management while saving costs through automating previously

    manual tasks and process workflows. This also includes the discovery and tracking of

    assets within the IT environment to increase accuracy and help ensure a less

    manually intensive process.

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    2008 IDC #213918 27

    HP believes its ITSM solution creates business value and aligns IT with the business

    through:

    ! Continuously measuring and optimizing IT's value to the business

    ! Rightsizing costs through automation at the task, process, and governance levels

    ! Mitigating risk through centralized and enforced processes

    O v e r v i e w o f H P S o l u t i o n

    HP's IT Service Management solution covers the key areas of service support and

    delivery that are at the heart of modern-day service-focused operations, as shown in

    Figure 19:

    ! The core of the solution is around HP Service Manager, providing both the scale

    and the functionality to be the enterprise Consolidated Service Desk

    ! Key to eliminating cost while increasing end-user satisfaction through end-user

    self-service covering ticketing, catalog, and knowledge management

    ! Efficient detection, prioritization, assignment, and elimination of incidents through

    a robust integration between Consolidated Event Management (HP Operations

    Manager) and the Consolidated Service Desk

    ! Proactive measurement of service levels and process key performance indicators

    to optimize service value with the Consolidated Service Desk and HP

    DecisionCenter

    ! Efficient management and automation of change, configuration, and release

    processes through HP Release Control, Universal CMDB, and Client and Service

    Automation solutions

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    F I G U R E 1 9

    H P S o f t w a r e I T S M S o l u t i o n

    Source: HP Software, 2008

    M E T H O D O L O G Y

    For this research project, IDC surveyed 634 organizations worldwide as follows:

    ! Europe 316

    ! Americas 120

    ! Asia/Pacific 198

    Participating organizations had to have more than 1,000 employees and maintain one

    or more IT service desks. Typical respondents had titles such as CIO, VP IT, IT

    Director, IT Manager, IT Administrator, and Help Desk Analyst. Respondents were

    prescreened via panel demographics and completed the survey online. HP was not

    involved in recruiting, and respondents did not need to be HP customers.

    The 316 European organizations were segmented as follows:

    ! United Kingdom and Ireland 69

    ! France, Italy, and Spain (Western Mediterranean) 83

    ! Germany, Austria, and Switzerland 89

    ! Belgium, Netherlands, and Nordic countries 75

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    2008 IDC #213918 29

    C H A L L E N G E S / O P P O R T U N I T I E S

    In moving forward on marketing and updating its ITSM solution, HP faces challenges,

    including:

    ! Increasing demands from the enterprise. In response to economic pressures,

    enterprises continue to seek higher levels of productivity, economic efficiencies,

    and profits. This will put pressure on HP to continue to offer new technologies to

    reflect and to answer these business needs. In the process, HP will need to offer

    personal productivity tools that empower individual workers to become more

    efficient. For improved application and information access, HP must continue to

    offer efficient infrastructure tools and more secure, effective network infrastructure.

    ! Market penetration from smaller vendors. HP solutions are generally tailored

    to meet the needs of larger enterprises looking for both robust functionality and

    economies of scale. Customers with fewer than 1,000 employees may have

    more of a challenge with working with some of the largest ITSM-focused

    solutions. Smaller vendors that focus on enterprises that have between 1,000

    and 5,000 employees may provide solutions that provide enough functionality for

    that size organization much more easily than HP. This could enable smaller

    vendors to generate revenue growth significant enough to start pirating

    customers from HP, given enough time.

    O p p o r t u n i t i e s

    Opportunities for HP are as follows:

    ! Virtualization. HP's strong road map can be developed to address virtualization.

    HP's differentiation strategy views the coming commoditization of the hypervisor

    as an opportunity for HP to provide management to virtualized environments.

    This management capability will differentiate HP from competitors and show the

    value of HP solutions.

    ! Technology acquisitions. HP has steadily built a broad portfolio of business

    and technology solutions to meet different end-user needs. HP can build on its

    expertise and continue to evolve its range of solutions, and improve its portfolio

    to solve enterprises' virtual collaboration challenges.

    C O N C L U S I O N

    Transforming IT to a service model requires significant changes in organization and in

    the supporting infrastructure people, processes, and technology to better align

    with business needs and respond quickly to required changes in service. Aligning IT

    with the business requires creation and maintenance of specific technologies appliedto meet business user needs. This in turn requires tight integration among solutions

    that provide a specific user-focused service from the IT organization. Recent IDC

    research looked at IT organizations supporting as few as 1,000 employees to those

    supporting 10,000 or more employees. These IT organizations were surveyed across

    three regions: Europe, Asia/Pacific, and the Americas. This was done to identify

    challenges confronting IT departments adopting service models and to better

    understand the status of key functions and processes that underlie successful

    implementation of IT service management.

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    Some of the most-often-cited challenges facing IT included lack of alignment with the

    business, service delivery issues, and limited visibility into service performance. Top

    IT priorities included addressing cost/budget and financial concerns and improving

    end-user support. But IDC noted some regional differences.

    In Europe, IT executives and managers viewed their main challenge for 2008 as

    addressing service delivery issues. Their priorities focused on addressing cost and

    budget concerns as well as end-user service and support. Measuring IT service

    performance is important within Europe, but it is not as critical a driver as in other

    regions.

    In Asia/Pacific, managers and executives view their top challenge as aligning IT with

    the business. They most often selected addressing cost and budget concerns along

    with improving end-user satisfaction as their top 2008 priorities. IT service

    performance measurement was important to many in this group, and like their

    counterparts in Europe, AP respondents found that data accuracy was achievable,

    but manually intensive. ITIL adoption was stronger in AP than in Europe.

    In the Americas, IT executives and managers viewed their main challenge for 2008 as

    focusing on aligning IT with the business. Their priorities are centered on addressing

    that challenge, especially when dealing with legal and regulatory constraints facing

    the business as well as IT. But addressing cost and budget concerns is also a critical

    concern within this region. The Americas is very strongly focused on measuring IT

    service management and wants to offload as many service management capabilities

    as possible through self-service portals and other devices focused on end users. IT

    service management measurement is assessed as being an accurate but very

    manually intensive process, requiring as much offloading of tasks as possible. ITIL

    adoption in the Americas was the strongest of the three regions.

    HP has introduced solutions that integrate incident, problem, change, and service-

    level management and save costs by automating previously manual tasks, including

    the discovery and tracking of assets within the IT environment to increase accuracy

    but help ensure a less manually intensive process.

    HP believes its ITSM solution creates business value and aligns IT with the business

    through a focused approach to IT service performance measurement, using metrics

    to measure this performance and what-if scenarios to add rigor to analyzing possible

    outcomes. This makes it a strong candidate for IT organizations needing an ITSM

    solution.

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    A P P E N D I X

    E u r o p e a n S u b r e g i o n A n a l y s i s

    As noted, the 316 European respondents represented four subregions: United

    Kingdom and Ireland; Western Mediterranean; Germany, Austria, and Switzerland;

    and Belgium, Netherlands, and Nordic countries. IDC found key differences in the

    responses among these subregions in several instances, with significant differences

    noted in this section.

    Top IT Priorities

    For the United Kingdom and Ireland, the top priority was cost and budget, with 36% of

    respondents selecting this answer compared with approximately 25% for other

    subregions. Improving end-user satisfaction was more important in Germany, Austria,

    and Switzerland, with 27% of respondents selecting this answer. The next highest

    response was 19% in France, Italy, and Spain. Upgrading and improving was more

    important in France, Italy, and Spain (19%) compared with other subregions.

    Consolidation of Two or More Service Desks

    France, Italy, and Spain (71%) and Germany, Austria, and Switzerland (74%) have a

    higher penetration of organizations supporting multiple service desks worldwide than

    the other two subregions, which averaged 50%. In addition, France, Italy, and Spain

    and Germany, Austria, and Switzerland show a higher number of organizations

    planning to consolidate service desks within two years (60%+) compared with the

    other two subregions (approximately 40%).

    Key Issues in Measuring IT Service Performance

    Demonstrating IT value to the business was more important in Germany, Austria, andSwitzerland than in the other subregions (67% versus 53%). Receiving more accurate

    reports on IT performance was the most important issue in Belgium, Netherlands, and

    the Nordics (69%) and was also ranked higher than in the other subregions.

    Achieving continual service improvement was more important in France, Italy, and

    Spain and Germany, Austria, and Switzerland (78%) compared with the other two

    subregions (62%). Reducing IT cost and improving IT service delivery was the

    number 1 issue in the United Kingdom (71%) and was ranked far higher than in other

    subregions (approximately 50%).

    C o p y r i g h t N o t i c e

    External Publication of IDC Information and Data Any IDC information that is to be

    used in advertising, press releases, or promotional materials requires prior written

    approval from the appropriate IDC Vice President or Country Manager. A draft of the

    proposed document should accompany any such request. IDC reserves the right to

    deny approval of external usage for any reason.

    Copyright 2008 IDC. Reproduction without written permission is completely forbidden.