idcee 2013: focus on plan-b! - learnings from stanford, silicon valley startups and ufostart -...
TRANSCRIPT
@ThomasHessler
Dad, Investor, Founder @ UFOstart, Globumbus, zanox
#IDCEE2013
Focus on Plan BLearnings from Stanford, Silicon Valley Startups and UFOstart
What % of ALL start-ups get funding?
h"p://www.quora.com/What-‐percentage-‐of-‐ALL-‐start-‐ups-‐raise-‐angel-‐seed-‐VC-‐funding
Why NOT To Do a Startup … because You Will FAIL, Loser.
Dave McClure 500startups.com
Master of 500 Hats
Tahoe Tech Talk - Oct 2010
@DaveMcClure
DON’T DO A STARTUP… YOU WILL FAIL.
#1: Yer a WANTrepreneur.
• You’re in this for all the Wrong reasons: • You think it’s “So Fucking Cool” to do a startup • You want to make LOTS of Money. • You have Teh Awesome Technology Solution.
• The Right Reasons: • You Live in Fear. • You Can’t Get Laid. • Something has been PISSING you off FOREVER.
YOU ARE PASSIONATE ABOUT [SOLVING] A [CUSTOMER] PROBLEM
Plan B
Bootstrapping:
• Act Smarter • Move Faster • Build Stronger
East
West
How we started
1. HUNGRY • Hi MoGvaGon, Trying Harder
2. NO MONEY • Forced to bootstrapping and profitability
3. INNOVATION in AdverGsing • by luck & passion for internet
zanox: AdverGsing reInvented
Started in the Bubble of 2000
#Bootstrapped
In our Garage
With Family, Friends & #Equity
performance based online adverGsing
$300M Revenue 400 Employess
Sold 2007 to Axel Springer & PG
What did we do?
Innovate & Bootstrapping • General:
combine exisGng things in a new way increase value or reduce cost innovate don't invent
• zanox case: ExisGng business model + new distribuGon (crowdsourced) + much cheaper (performance based) = INNOVATION
What can you learn?
“You can make it!”
...even with: • Bad condiGons at start • No clue • No funding
Learn from Silicon Valley = #smarter #faster #stronger
Lean Startup Model= #smarter & #faster
Validate with Customers = #smarter
Crowdsource = #smarter & #faster
Distribute social = #faster
Public Pitch + dealclock + Customer Validation = #stronger = #smarter
Don't ask for Funding = #stronger
Lets reInvent Startup Funding
# Start in Garage= bootstrapping
# Design Thinking= smarter
Rapid Prototyping = #faster
Our #strong Vision
You are the Boss! everyone's an entrepreneur
The first "Crowd Investor Network" - crowdsourcing startups with investors,
experts and customers.
§ 10,000 Deals § 300,000 Talents § $500M Funding, within 3 years
UFOstart
Solution 1) What?
o Facebook application o Crowdsource Startups
2) How?
o Startups offer Equity for needs o Build strong Community
3) Why better? o Use the Power of the Crowd o Bootstrapping scalable
Demo
Act Smarter
- Lean, Agile, Pivot - Validate by Customers - Use Crowd Power - Make Meaning
Move Faster
- Distribute social & viral - leverage Facebook, LinkedIn, Twitter...
- Ship features NOT code - use cloud services & PAAS
- Scale execution by crowdsourcing workforce - Stay agil to pivot by quarterly fundraising
Build Stronger - Close deals easy with a public Killer Pitch
- Use Equity as your Cash - Ownership creates passionate employees - Become Independent from investors by reducing your cash needs by 80%
Plan B
• Act Smarter • Move Faster • Build Stronger
= Bootstrapping on UFOstart
One more Thing
#Think BIG
#Change the world
• Signup & Setup your Project on UFOstart.com • Get 1/10 $10k cheks and close 100k before 12/31/13 If you liked it, follow me on Twitter: @ThomasHessler UFOstart AG Berlin | Potsdamer Platz 10 | 10785 Germany Founder Lars Schulze | CMO/CSO | [email protected] Jens Hewald | CTO | [email protected] Heiko Rauch | CFO/COO | [email protected] Thomas Hessler | CEO | [email protected]
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