Company Credential

• The group now has three divisions– IDEA Marketing Communications

• Marketing Communications Consultant and Management, Event organizer

IDEA Design Engineering– Architecture, Interior Design, Construction and Exhibition

• béda Gallery, Home decoration & accessories, • Job Desindo, Furniture and interior workshop

– IDEA Graphics

• IDEA was established in 1997 under the corporate legal name • PT IDETAMA KRYA CARAKA

– Graphic design, Publication and Media Housing

THE COMPANY

IDEA DESIGN

• IDEA Design Engineering is the youngest in the Group. Founded in 1997 in response to the demand in architecture designing, building of housing, and production of interior furniture and accessories as well.

• Now, is the fast growing Design Engineering Team with pool of professionals in Architecture, Interior Design and Exhibition Constructor

•ARCHITECTURE & CONSTRUCTION

•Strategic counseling•Concept design•Design drawing•Budgeting•Construction •Project management

•3-D multimedia presentation•3-D modeling•Perspective & Animation •Renovation & building maintenance

•Building contractor

SCOPE OF SERVICES

SCOPE OF SERVICES cont’d •INTERIOR DESIGN & PRODUCTION

•Strategic counseling•Interior design & planning

•Product design•Valuation•Space management

•Furniture and accessories production•Interior decoration

SCOPE OF SERVICES cont’d •EXHIBITION & DECOR

••Exhibition Stand/Booth Design & ConstructionExhibition Stand/Booth Design & Construction••Exhibition Management Exhibition Management -- road shows, loading, set up and maintenance during theroad shows, loading, set up and maintenance during theexhibitionexhibition

••Graphics Design and Production of Signage, Posters and Image bacGraphics Design and Production of Signage, Posters and Image backdropkdrop••Design and Production of Decoration for Exhibition, Office, EvenDesign and Production of Decoration for Exhibition, Office, Event Support andt Support andStage settingStage setting

CLIENTS(Past & Present)

• Aquila Hotel Bandung• Cibeunying -Bandung• Flamboyan Village• Billy Moon Kali Malang• Pamulang Permai Real Estate• Taman Elang Real Estate• Citra Regency Apartment

•OFFICE, HOTEL, REAL ESTATE & INDIVIDUALS

• PT Chubb Libs Indonesia• PT Indo Exchange• IBRA / BPPN• Bank Niaga• Global Teleshop• Patra Jasa Hotel & Resort• Mr. Tanri Abeng Residence• California fried chicken restaurant• Mr. Baso restaurant

• INTERIOR, FURNITURE, DECORATION & EXHIBITION• Puri Casablanca Apartment• Taman Rasuna Apartment • Kusuma Chandra Apartment• JAWA Insitu - London, UK• Hotel Borobudur• PT Rasico Industry Corp. Ltd• PT Manggala Utama• PT Bubu Internet• PT Koridor DotCom, Nasgor DotCom• PT Tason Putra Mandiri• MTV Indonesia• Pink Advertising• Raffles Hospital Singapore• Singapore Tourism Board• Singapore Medicine• Singapore Education• Motorola Indonesia

CLIENTSCont’d

• Sampoerna A-Mild• ABN Amro Bank• HSBC• Commonwealth Bank• Bank BNI • PT Datascript• Panorama Tours & Travel• US-NAMRU 2• Badan Litbang Kesehatan Depkes• Elnusa Workover Services• Nestle Indonesia• Universal Music Indonesia• TPP Musik RCTI• PT Dae Gun Utama• Mybodygym & Spa• Kaltim Prima Coal• Casamora• MRA Media• Bank Indonesia

• INTERIOR, FURNITURE, DECORATION & EXHIBITION

CLIENTSCont’d

• Sopexa• Banpu Indonesia• Global TV• Yamaha Indonesia• Indosat• AMP (M-star)• Hafelle• Johny Lumintang• Karya Tugas Paramitra• PT. Multibintang (Heineken)• Waterbom• Momentum• Gray Indonesia (G2)• Legrand• Selular Shop• Profitable Group• Wenger Swiss Knife• Bank Ekspor Indonesia

CORE TEAM

Ario Sadewo

• Director, founder of IDEA DESIGN ENGINEERING

• Head of IDEA Design Engineering, responsible for the division business development, project supervision and management

• Previous Appointment:– Real Estate Project Manager of Elang Realty– Quality Control & Engineering Division Manager, Aquila Hotel project, Bandung– Event coordinator of Circuit Sentul– Event manager of Novita Enterprise

• Education– Bachelors of Architect, Pancasila University Jakarta

Dahlia Sardjono

• Technical Director, Head of Marcomms Division

• Responsible for all technical details of project, from concept development to project management and the company daily operations

• Formerly– Head of External Affairs, Indonesia - Standard Chartered Bank and Head of

External Affairs Bank Bali Management Team acquisition project– Director of Corporate Affairs, General Motors Indonesia– Public Affairs Manager, BAT Indonesia– Foreign Affairs Career in Belgium, Personal Assistant to Indonesian Ambassador

for Belgium, EC and Luxembourg– Flight Attendant, Cathay Pacific Airways Ltd, Hong Kong

• Sworn translator of French, English & Indonesian by the Royal Palace of Justice in Brussels

• Education Background– Master in International Relations, Universite Libre de Bruxelles (Belgium)– Post Graduate in International Commerce and Graduate in Public Relations,

Institut Cooremans and Ecole de Relations Publiques (Belgium)– Faculty of Letters - Roman Literature and French, University of Indonesia

TEAM MEMBERS

• Bob Purbobudoyo, ST – Senior Project Officer• Mohammad Mush’ab, ST – Senior Project Officer• Budi Harywibowo, S.Sn – Interior Designer• Ganesha Ishanders, S.Sn - Interior Designer• Mohammad Setiawan, ST – Project Officer• Hary Rosali, ST – Project Officer• Supriyono – Project Officer• Ditho Hersyanto, S.Sn - Graphic Designer• Fitri Arliani, Finance Administration• Desy, Administration

• Riska Indriati – General Manager• Dharmawan Somaatmadja, ST – Project Coordinator• Indrajaya, ST – Project Manager• Abrar Bakar, S.Sn – Head Design• Yohanes Odang – Workshop Manager• Donny Noerhadi – Business development

CONTACT

• For further information, please contact:

IDEA DesignRUKAN PEJATEN No. 3Jln. Pejaten Raya Jakarta Selatan 12510

Phone: (021) 7919 5115Fax: (021) 7919 5610E-mail: idea.design@idetama.comario.sadewo@idetama.com

PPicture icture ggalleryallery

Some of our projects ….• Architecture & Interior• Exhibition & event décor

Interior,Interior, RetailRetail

MOTOROLA SHOPSenayan City

MOTOROLA SHOPITC ROXY

Interior,Interior, RetailRetail

MOTOROLA SHOPMal Taman Angrek

Interior,Interior, RetailRetail

YAMAHAApparel & Accessories Corner

Interior,Interior, RetailRetail

WENGER Knife DisplayWENGER DisplayBALI DELI Plaza FX

Interior,Interior, RetailRetail

WENGER Knife DisplayWENGER CounterATRIUM Plaza FX

Interior,Interior, RetailRetail

WENGER Knife DisplayWENGER CounterPASARAYA GRANDE

Interior,Interior, RetailRetail

Interior, Interior, RestoResto

California fried ChickenPlaza Semanggi

Mister BasoHayam Wuruk

Interior, Interior, RestoResto

Pom – Pom FritesSenayan City

Pom-Pom FritesPlaza Indonesia

Interior,Interior, OfficesOffices

Singapore Tourism BoardMedan office

Bank NiagaBranch office

Interior,Interior, CaravanCaravan

ArchitectureArchitecture

Wisma IndosatSemarang office

Wisma TasonMr.Tanri Abeng’s office

ExhibitionExhibition

Bubu Internet

Sampoerna A Mild

Elnusa

Casamora

Mybodygym

ExhibitionExhibition

SingaporeEducation (STB)

Singapore Medicine (STB)

MRAMedia group

ExhibitionExhibition

MOTOROLA @ JCC

ExhibitionExhibition

Banpu@ PRJ

Hafele@ MTA

Legrand@ Sahid Puri Agung

Exhibition, in mallsExhibition, in malls

MOTOTIME @ TP Surabaya

MOTOTIME @ e.X.

MOTOTIME @ Kelapa Gading

Exhibition, in mallsExhibition, in malls

MOTOROLA Mall exhibitions

Exhibition, in mallsExhibition, in malls

Sopexa

Sampoerna

Exhibition, event decorExhibition, event decor

Seminar back drops

NESTLE EXPOGRAND MELIA

Exhibition, event decorExhibition, event decor

Stage and decor

Seminar back drops

Exhibition, event decorExhibition, event decor

Motorola@ Fashion Concerto

Branding On Façade, receptionist, Building ColumnFor event announcement or Advertising

Branding Ideas in Mall Branding Ideas in Mall

Exhibition, mobile expo Exhibition, mobile expo the pioneer in vehicle modificationthe pioneer in vehicle modification

Exhibition, mobile expo Exhibition, mobile expo the pioneer in vehicle modificationthe pioneer in vehicle modification

GLOBAL BUSSing like a Star

MTV BUSAIDS

And many moreAnd many more……..

Thank You