idea sandbox background aug '09
TRANSCRIPT
Idea Sandb×
PROGRAM
THEIDEASANDBOX
"The right place for the left brain"Opening Washington DC - 2010
Paul Williams [email protected] | www.idea-sandbox.com
August, 2009
THE PROBLEM
boring
uninspiring
distracted
poorlyled
withoutprocess
MOST MEETINGS
ARE
Idea Sandbox does for meetings whatWalt Disney did for amusement parks.“ ”
THE BIG IDEA
with the rightPROCESS
the rightPEOPLE
at the rightPLACE
THE SOLUTION
PEOPLE
PROCESS
PLACE
The perfect brain storm.Providing the right PEOPLE, the right PROCESS and tools, all within a truly inspiring PLACE.
THE BIG IDEA
Disneylandfor the mind
Think smarter,not harder.
Brainstormersare surrounded with an
experience like no other.An experience that
allows magic to happen - remarkable ideas.
Idea Sandboxcreates and re-creates the perfect conditions
for generating remarkable ideas.
SERVICES
PEOPLE
PROCESS
PLACE
Free Range Brainstorming
GuidedBrainstorming
Presentations
Workshops & Mini-Courses
1
2
3
4
COMPETITION
$0 - NONE HIGH $15INVESTMENT
HIGH
LOW
hotel meeting room conference
center space
brainstormvenue
INSP
IRA
TIO
NIdea Sandbox
$7k
$6kroom only
$4k
$4.5k
$11kwith facilitation
free
youroffice
"unique"venues
$6k
1
2
3
WHERE
Washinton DC Metro Area
EasternSeaboard
Major Cities with DC as Destination
NorthAmerica
Europe
Primary
Secondary
Broader
Medium-sized "service based" companies
Large"service-based" companies
Consultants
Advertising Agencies
TYPE
MeetingPlanners
TARGET AUDIENCE
MarketingTeams
SeniorLeadership
ProductTeams
HumanResources
WHO
Those With Their Own Clients
WHAT IT SHOULD FEEL LIKE
Discovery
MysteryTechnical
Bright
CleanWe're not in Kansas
anymoreThis is a place where I
really feel creative.
Stuff catches your attention, but it's not
distracting.Organized,
but not too slick
Retro
Purposeful
Theatrical
Warm
Friendly
Comfortable
Safe
Produced
Organized
Choreographed
Credible
Intimate
Theater-like focal points
Playful
Remarkable
A BitMagical
Entertaining
A Production
Approachable
ROOM REQUIREMENTS
Flexible seating, ability to easily re-arrange the space
Ability to create break-out areas
Nooks in overall space - to allow break-out aress
Surfaces for posting information
(e.g. flip chart pages)
Large surfaces to capture information
Ability to quickly transform information
into digital format
Large surfaces to present information
digitally
Digital Camera Mounts
Whiteboards
Clear, frosted back-lit glass
panels
CorkBoards
LCD Projector
need traditional novel
Magic Touch Digital Panels
movable walls
SoundproofRooms
Flexible writing surfaces
Conference tables
trapezoid tables
Flip Charts
PaperlessOption
ROOM STANDARD ITEMS
wifi
paper schredders
sound-proof privacy
spacious seating / no
crowding
comfortable seatingflip charts phone
audio / video conference equipment
ability to project
images from computer
ability to project
images from computer
storage areas to hide things
not in usefridgespace for
coats, etc.
WISH LIST
solarpower
windpower
fairlygreen
materials
enough toiletsesp. women
use as little paper as possible
large enough lobby to hold groups pre-
meeting
EnrichedEnvironment
ALL THE SENSES
SOUND
SIGHT
SCENT
TOUCH/FEEL
TASTE
walls change color
full temperature
control
fresh air /air flow
creative juices
food for thought
high qualityimages
total surround
sound
see the lightning
hear the thunder
sound-proof rooms
smell the rainaroma therapy
plenty of natural light
total control of lighting /
intensity stimulating visuals
gadgets and toys to play
withsoundtracks
ROOM THEMES
TheGenius
Lab
TheThinkTank
TheGreat/360˚
Hall
TheLibrary(TBD)*
technical
Jules VerneNautalus
exoticbright cleanhigh schoolchemistry
lab
animated
active
surrounded with video
screensnautical
images transport
adventure mystery
a bit mysterious
Like the Muppet
Labs
animated
exotic inspirational
Top Pot Donuts
different from other rooms
rounds out the place
scents support images
*Other Possibilities:
• Wilderness Lodge• Sand Castle• Tree Fort
Jefferson'sLibrary?
Journey toImagination
EPCOT
CreativeProcessIn 3D
ROOM THEMES
Common Areas / Lobby
sandbox sandcastle
transition(from worldto rooms)
playful
Facade
pail &shovel
TheThinkTank
TheGreat/360˚
Hall
TheStudy/Library
TheGenius
Lab
Common Areas / Lobby
Facade