idea to innovation - typepad · focused idea generation ! know what you are aiming at . innovation...
TRANSCRIPT
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Idea to Innovation The Entrepreneur’s Journey
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IDEA - Identifying a Problem
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Problem
Solution
Value
PROBLEM + SOLUTION FIT = VALUE
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PROBLEM riince
¡ Too many tools
¡ Too much clean up
¡ Wrong size tools
¡ Convenience
¡ Lost Grains
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SOLUTION riince
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VALUES CREATED riince
Save Time • In Prep • In Clean Up
Green Protein • Environmentally positive foods
Healthy Eating • Self Actualization • Weight Loss
Food Safety • Health • Prevent Contaminants
3 tools in 1 • Usability • Effort savings
Newness • Early Adopters
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Value Proposition
Transmitting the value of your innovation to the user. ¡ Identify your product/service ¡ Identify your target customer ¡ Describe the value you provide
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Value Proposition
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Value Proposition
Transmitting the value of your innovation to the user in simple language. ¡ Identify your product/service ¡ Identify your target customer ¡ Describe the value you provide
� Product
� Value
� User
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VALUE PROPOSITION
¡ The world’s largest
search engine that
allows internet users
to find relevant
information quickly
and easily.
� A search engine that uses a patented page-ranking algorithm to make money through ad placement.
� Product
� Value
� User
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Value Proposition
Transmitting the value of your innovation to the user in simple language. ¡ Identify your product/service ¡ Describe the value you provide ¡ Identify your target customer
� Product
� Value
� User
![Page 12: Idea to Innovation - Typepad · Focused Idea Generation ! Know what you are aiming at . Innovation - riince . MVP - riince . WHAT’S NEXT? What’s Next? Scale Traction Validation](https://reader034.vdocument.in/reader034/viewer/2022050114/5f4b4789a714df2e631f04be/html5/thumbnails/12.jpg)
Value Proposition � Product
� Value
� User
¡ Tap the app, get a ride.
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¡ Tap the app, get a ride.
Value Proposition � Product
� Value
� User
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Tap the app, get a ride.
¡ One tap and the car comes directly to you ¡ Your driver knows exactly where to go ¡ Payment is completely cashless
Value Proposition � Product
� Value
� User
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You love seeds, grains and lentils for their high nutrition and low carbon footprint.
Riince allows you to measure, rinse and dispense with one simple tool.
Get all the benefits, none of the contaminants and make clean up a snap.
Value Proposition - riince
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You love seeds, grains and lentils for their high nutrition and low carbon footprint.
Riince allows you to measure, rinse and dispense with one simple tool.
Get all the benefits, none of the contaminants and make clean up a snap.
Value Proposition - riince
� Product
� Value
� User
![Page 17: Idea to Innovation - Typepad · Focused Idea Generation ! Know what you are aiming at . Innovation - riince . MVP - riince . WHAT’S NEXT? What’s Next? Scale Traction Validation](https://reader034.vdocument.in/reader034/viewer/2022050114/5f4b4789a714df2e631f04be/html5/thumbnails/17.jpg)
INNOVATION Ideation
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Innovation
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¡ “Disruptive innovation leads to the creative destruction of businesses that once seemed pre-eminent and secure.”
Steve Blank
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Innovation
¡ IDEAS FIRST ¡ Brainstorming ¡ Generate ideas and
test ¡ Test Fast and Fail
Fast [iterate] ¡ Lack of clarity about
what the customer needs
¡ OUTCOME DRIVEN ¡ What is the job to be
done?
¡ What is the customer’s need?
¡ Focused Idea Generation
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Innovation for riince
¡ Job To Be Done ¡ Simplify the cleaning process
¡ Prioritize Customer’s Need ¡ Save time
¡ Contaminant free food
¡ Focused Idea Generation ¡ Know what you are aiming at
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Innovation - riince
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MVP - riince
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WHAT’S NEXT?
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What’s Next?
Scale
Traction
Validation
Ideation
Discovery
Funded, Ready to Ship, Team in Place
Sales, Field Testing/Pilots, Customer References, Analytics
Pre-launch, Solves a problem, Testing, Customer Approval, Positioning
Conceive a Solution, Features, Prototyping, Market Research, Iteration
The ‘EUREKA’ moment a problem is identified
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What’s Next for riince?
¡ Customer Discovery
¡ Finding a supplier
¡ Marketing Plan
¡ Funding
¡ Production
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THANK YOU
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