idea09
TRANSCRIPT
if you build it (using social media…)
they will come.mari Luangrath, foiled cupcakes
@foiledcupcakes [email protected]
• the team• knowing your
opponents• spring training• game time
– runs– hits– errors
• post-game
how it’s built
2009 tony kinkela
our values• being REAL, personable,
approachable• a memorable experience via
customer service & interaction
the game•runs
– tangible results of SM usage
•hits– attempts at
customer connection
•errors– big fat flops
admin day – 4/22our goal: to see if we had the right target market.
the result:we found some new ones.
out of town fan - FB
our goal: to plant the idea of gift giving with our out-of-town fans.
result: 45 interactions & 10 new customers in 24 hours.
our goal: to find qualified people to work for us.
result: potential reach of 30,000. 4 new hires.
human resources
our goal: to find people in our specific target market.
the result: invitation to speak at next Admin Prof. mtg.
reaching out