idealab presenation

17
C O M P A N Y ournal Registe ideaLab & Project Thunderdome , Aug 25 2010 C O M P A N Y  Journal Registe  ompany Confidential

Upload: michelle-rogers

Post on 29-May-2018

223 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 1/17

C O M P A N Y

ournalRegiste

ideaLab

&Project Thunderdome,Aug 25 2010

C O M P A N Y

 JournalRegiste

 o m pa n y C o nf i de n ti a l

Page 2: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 2/17

C O M P A N Y

ournalRegiste Journal Register Company

2

:deaLab Rules

 There are no rules

:deaLab Goals

qPlay

Experiment

Learn

Teach

 o m pa n y C o nf i de n ti a l

Page 3: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 3/17

3

C O M P A N Y

ournalRegiste

 Our Vision   Consumers in our markets will choose a Journal Register

 Company product for their hyperlocal news and information needs on the media platform and timing of their choice

§ Our Mission

  To successfully transform the Journal Register Company to the

-new multi platform media environment and to become the network core of each of our local markets providing original and

 compelling hyperlocal news and information for the benefit of,the communities we serve our employees and shareholders

Company Confidential

Page 4: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 4/17

C O M P A N Y

ournalRegisteStrategic Overview -Industry

♦  The current newspaper model is broken♦  Legacy business model is too costly

♦  Newspaper revenue while experiencing a cyclical recovery

 is shrinking over the long term

♦ -New multi media revenues are slow to grow and expensive to

build

♦  Capital Structure

Company Confidential

… In Other Words - Stating The Painfully Obvious

Page 5: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 5/17

5

C O M P A N Y

ournalRegisteStrategic Overview – OurCompany

Snapshot

n  A Leading Provider of Local News and Information

n -324 Multi Platform Products

l  18 daily newspapers

l -172 non daily publicationsl  154 online sites

n  Monthly Audience of 14 Million People in 992 Communities in 10 States

l , , , , , –NY PA CT NJ MI OH Print and Online

l , , , –ME NH RI VT Jobs in the US

n ,2 776 FTEs

n  72 Locations

 o m pa n y C o nf i de n ti a l

Page 6: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 6/17

6

C O M P A N Y

ournalRegisteDigital First – Business Model

 igital First Model

n -Centers Around the Cost Effective Creation of Original and Compelling Local Content through Local Networks and Not the Legacy Modes of

Production

n  Creates Digital Products which Effectively Grow Audience and Revenue

l  Products that create not just more Audience but Audience Engagement

l  Gives customers what they Want and When on the Platforms of their Choice

l  Involves the Audience as both Participant and Customer

n :Creates a New Organizational Structure to Maximize

l  Expanded audience

l  Expanded revenue opportunities

l  Expansion into other markets cost effectively

 o m pa n y C o nf i de n ti a l

Page 7: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 7/177

C O M P A N Y

ournalRegisteDigital First – Cloud and Crowd

-ross Platform, -ulti Tasking

n:

Digital First model

l :Harnesses Cloud

−  Lowers costs

−  Appropriately allocates resources for the production and

 networking of,original hyperlocal

content

− -Allows for cost effective expansion

 into other markets

−  Stabilizes and grows print profits

l  Harnesses Crowd

−  Involves the Audience to increase both the quality and quantity

 of original contento m pa n y C o nf i de n ti a l

Page 8: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 8/17

C O M P A N Y

ournalRegisteDigital First – Hyperlocal Leader In OurMarkets

 Journal Register Company will leverage the power of

 its trusted brands and leading news resources to

, ,become in our markets the core of each local network of news and information

 including community-bloggers and third party

 content providers over multiple platforms

Company Confidential

Page 9: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 9/17

C O M P A N Y

ournalRegisteDigital First – The ContentMatrix

9

n / ( / )Centralizing Creation of Content to a 60 40 Split Central Locall , , , ,Deep verticals in News Sports Entertainment Business Lifestyle

l -Verticals co branded across all markets and platforms

− . .i e Auto section branded Driven  , , , .in print web mobile etc

l : . ;Unified design across all print and digital products publications com; ; , ,verticals widgets mobile video social media

l - :Re design of all print products to two basic templates Broadsheet andTabloid

n ,Centralized Creation and Production Results in Higher Skills Higher, – ;Quality and Less Costs the Divisions Concentrate on Local Central on

 All Else

n  Unified Design Creates Premium Ad Positions Across All Platformsn  Each Local Product to Act as the Core of a Local Information Network

; , -Including Partnerships with our Audience Community Bloggers Third Party, , .Companies such as SeeClickFix Daylife etc

n  Content Matrix Allows Us to Effectively Scale into Other Markets

 o m pa n y C o nf i de n ti a l

Page 10: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 10/17

C O M P A N Y

ournalRegiste

Journal Register 

CompanyHas The Leading

Local NewsResources In

Each of Its Markets

Community Media LabsHyperlocal Bloggers

3rd

Party

Local

ContentP

rov

iders

SeeClickFix,

Daylife

Digital –irst Content Matrix

Harnessing ThePower of Local

Local Is The Core BuildingBlock Of Our Content Matrix

Company Confidential

Page 11: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 11/1711

C O M P A N Y

ournalRegisteDigital First – Content Matrix

 ontent Matrix Has 3 Dimensionsn

Platforms

n WebnMobilen  TV and videon WidgetsnAudion  Social medianPrint

n :Typel / / /News Feature Tool

Listing

n :Producedl % / %60 centrally 40

locally

n :Sourcel / /JRC Partners Audience

n :Frequencyl  Real time

Content

LocationnConnecticutn /Pennsylvania NJn /Michigan Ohion  Upstate New Yorkn / / -National Regional Hyper

local

 o m pa n y C o nf i de n ti a l

Page 12: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 12/17

C O M P A N Y

ournalRegiste

Content :Type

/ /News Feature Tool/ Listing

Produced % / %60 centrally 40

locally :Source

/JRC/Partners Audience

Frequency  Real Time

Location

Platforms

 Web

The Content Matrix will automatically populate JRC locations across three dimensions:

Ex. Online local newspaper 

Company Confidential

Digital First – Content Matrix

Page 13: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 13/17

C O M P A N Y

ournalRegiste

Content :Type

FeatureProduced

% / %60 centrally 40locally

:Source / /JRC Partners Audience

FrequencyDaily

Location

Platforms

Print

–ig ital F irst C o n te n t M atrix

The Content Matrix will automatically populate content across three dimensions:Ex. Print Feature For Newspapers

Company Confidential

Page 14: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 14/17

C O M P A N Y

ournalRegiste

Content :Type

NewsProduced

% / %60 centrally 40locally

:Source /JRC

/Partners AudienceFrequency

 Real Time

Location

Platforms

Mobile

–ig ital F irst C o n ten t M atrix

The Content Matrix will automatically populate platforms across three dimensions:Ex. Mobile News Alerts

Company Confidential

Page 15: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 15/1715

C O M P A N Y

ournalRegisteContent Matrix – More Content,More Platforms And More RevenueOpportunities, Less Cost

 o m pa n y C o nf i de n ti a l

Di it l Fi t All t

Page 16: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 16/1716

C O M P A N Y

ournalRegisteDigital First – AllocatesResources To New NewsEcology

( ) ( )

… -And Reduces Non Core  Infrastructure

 Costs Which Do Not Add Value

 ost Reduction Opportunitiesn  Consolidation and Outsourcing of Productionn -Outsourcing Pre Pressn  Outsourcing Deliveryn  Consolidation and Disposition of Real Estaten  Consolidation and Outsourcing of Back Office

( )

 o m pa n y C o nf i de n ti a l

Page 17: ideaLab Presenation

8/9/2019 ideaLab Presenation

http://slidepdf.com/reader/full/idealab-presenation 17/1717

C O M P A N Y

ournalRegisteDigital First: ideaLab

How can ideaLab Help Our Company Reach Its Goals?