we chaseideals

we perseverein making them happen

we market themin transparency

is Organic Way biodynamic farm, covering an area of over 50,000 sq.m,where we grow, pick and distil biodynamic extracts, essential oils and hydrolates used in our formulas.

Every single sowing, growing, harvesting, processing and distilling pro-cess occurs without the use of any chemical substances, respecting the plant and the environment, allowing the purest, concentrated and effec-tive active ingredients to be obtained.

ORTOFFICINA

Oway is the f irst hair treatment to use essential oi ls, hydrolates, pure micronized plants from zero ki lometer biodynamic farming grown at Ortoff icina. we believe that using ingredients which are healthier, more natural, rich in active ingredients and free from chemical treatments is healthy for our bodies and in-creases our well-being and quality of life.

The highest qual ity formulaspure oils, resins, waxes, butters and emollients of vegetable origin are the key both to effective cosmetic treatments and to guarantee nourishment and protection to the hair.

blends of phyto-proteins plump up the hair fibre, improving its structure treatment after treatment.

natural boosters add shine, protect and make hair healthy over time.

100% biodynamic plants grown, extracted and microni-zed at ortofficina, in order to guarantee utmost concentration of active principles in the line which faces the most common hair and scalp imbalances and problems.

we have eliminated sls/sles, parabens, pegs/ppgs/bgs, mineral oils, artificial colourants and synthetic fragrances from our formulas.

Very pure essential oi lsall our oway lines are perfumed with a mixture of carefully blended essential oils.

The essential oils are the “heart” of a plant, the most vital part that is rich in active ingredients. Unlike artificial fragrances, which me-rely provide a pleasant scent, essential oils have powerful beneficial effects on the body and the mind, transforming a treatment into a mo-ment of relaxation and holistic wellbeing.

Maybe you can’t change the world but you can make it a better placewe believe that even humble ingredients can make a big difference.

for th is r eas on i n ow a y pr oducts we choos e to us e p lants or ig inat ing f rom eth ica l ly ma n a ged c r ops , produce d by 486 communi t ie s in the braz i l ian amaz on a n d by a u stra l ian abor ig inal populat ions and popu-lat ions f rom i n doc h i n a a n d afr ica .

we use only es sen t i a l pa c k ag ing , in or der to r edu c e en v i r on m e ntal impact to a m i n i mu m. we choos e susta inable , r ec yc la ble a nd na-tural mate r i a ls . we c r ea t e only eco- fr iendly ma r k et i n g mate -r ia ls : w i th r ec yc led or f sc pape r and cardboa r d , pef c w ood and oth er susta i n a ble ma t er i a ls .

why glass: ambEr coloUrEd pharmacEUTical-gradE glass proTEcTs in ThE bEsT possi-blE way ThE formUlaTions wiTh highT concEnTraTion of naTU-ral ingrEdiEnTs and EssEnTial oils gUaranTEing ThE pUriTy. 100% and infiniTEly rEcyclablE.

w h y a l U M I N I U M : iT is an ExTrE-mEly rEsisTanT and adapTablE maTErial, highly rEcommEn-dEd for opTimal prodUcT prE-sErvaTion. 100% and infiniTEly rEcyclablE.

Less packaging, more environmentwe are the first professional trichology company in the world to choose amber glass and aluminium to guarantee hygiene, naturalness, high quality and transparency.

Our own head-spa conceptinstead of the traditional hair salon, fast-service shop, anonymous service, we prefer the head-spa concept!

imagine a space where you can relax, be surrounded by spa aromatic fra-grances, dip your hair in purifying and restorative hair treatments, rely on the expert hands of a hair and scalp consultant, let yourself be pampered with hydromassage at the washbasin and sit in a dedicated space, where you can enjoy ayurveda massage while sipping a herbal tea or smoothie. you can experience all this at our hair salons. This is our concept of natural and holistic wellbeing, which regenerates your hair, scalp and ... above all, your thoughts!

C a r esublime, multisensorial synergies based on biodyna-mic, organic, botanical and ethical active principles

we study the ingredients of our formulas in order to answer in a na-turally way to every hair and scalp need.

we select the most functional extracts, sticking to tradition and we study in the laboratory the ideal mixing to ensure quality and results.

The right amount of vigour and energy for the hair’s daily wellbeing.

WITH BIODYNAMIC LEMON, ORGANIC WHI-TE TEA, ETHICALLY-PRODUCED ANISATA, CHESTNUT PROTEINS.

dailyAct

moisturizing

colorUp

Deep moisturisation for hair which is nourished for longer.

WITH BIODYNAMIC HAZELNUT, ORGANIC HONEY, ETHICALLY-PRODUCED MURUMURU.

Shine, protection and long-lasting co-lour for coloured and highlighted hair.

WITH BIODYNAMIC RED GRAPEVINE, OR-GANIC GOJI, ETHICALLY-PRODUCED KAKADU PLUM, FIRE TULIP TREE.

Elasticity and moisturisation for struc-tured, defined curls.

WITH BIODYNAMIC LIQUORICE, ORGANIC ST. JOHN’S WORT, ETHICALLY-PRODUCED ANDIROBA.

Extra volume, extra elasticity, extra lightness.

WITH BIODYNAMIC YARROW, ORGANIC GIN-GER, ETHICALLY-PRODUCED VIOLET RICE.

C a r e

It controls smoothness for clean, di-sciplined looks.

WITH BIODYNAMIC CARAWAY, ORGANIC ROSE, ETHICALLY-PRODUCED BURITI.

xVolume

beCurly

smooth+

FREQUENT USEHAIR & SCALP BATH

240 ml / 950 ml

FREQUENT USE CoNdITIoNER240 ml / 950 ml

PHyToPRoTEINmIST

160 ml

moISTURIzINgHAIR BATH

240 ml / 950 ml

moISTURIzINgHAIR mASk

150 ml / 500 ml

No-RINSEmoIST CoNdITIoNER

160 ml

CoLoR PRoTECTIoNHAIR BATH

240 ml / 950 ml

CoLoR PRoTECTIoNmASk

150 ml / 500 ml

CoLoR PRoTECTIoNVEIL

160 ml

CURLyHAIR BATH

240 ml / 950 ml

CURLyHAIR mASk

150 ml / 500 ml

CURLyPoTIoN240 ml

VoLUmIzINgHAIR BATH

240 ml / 950 ml

VoLUmIzINgRooT SPRAy

160 ml

SmooTHINgHAIR BATH

240 ml / 950 ml

SmooTHINgCoNdITIoNER240 ml / 950 ml

SmooTHINgCREAm150 ml

SmooTHINgFLUId100 ml

The Oway range which disciplines frizz and rebel hair. Rich, creamy formulas and nutrients that visibly improve your hair.

WITH BIODYNAMIC OAT, ORGANIC CU-PUAÇU, ETHICALLY-PRODUCED BRAZIL NUT

SILk’N gLoWHAIR BATH

240 ml / 500 ml

SILk’N gLoWmASk

150 ml / 500 ml

SILk’N gLoWSERUm

50 ml / 100 ml

forget frizzy, dry and damaged hair. The silk’n glow line leaves hair silky, soft and shiny.

F r i z z h a i r

silk’n glow

S p e c i f i c t r e a t m e n t s f o r h a i r a n d s c a l pspecific treatments for the most common hair and scalp imbalances and problems.

a line of treatments that takes full advantage of the power of nature to bring to hair and scalp the active ingredients they need for their health and beauty.

“The firST MeThOd WhiCh TakeS adVanTage Of biOdyna-

MiC, MiCrOnized and 100% pure pLanTS. Plants are treated

using a technique that does not alter the PhytocomPlex

due to heat. functional active ingredients remain intact

until the moment of the mixing. TheSe pure and effeCTi-

Ve aCTiVe ingredienTS are aiMed aT purifying, baLanCing

and fighTing redneSS Of The SCaLp.„

S p e c i f i c t r e a t m e n t s f o r h a i r a n d s c a l p

Sebum normalising, rebalancing line for scalps with excess sebum.

WITH BIODYNAMIC SAGE, ORGANIC EUPHRASIA, ETHICALLY-PRODUCED TEAK AND MAHOGANY, BUGBANE.

rebalancing

Soothing, rebalancing action for sen-sitive scalps prone to reddening and irritation.

WITH BIODYNAMIC FENNEL AND HELI-CHRYSUM, ORGANIC AMARANTH, ETHICAL-LY-PRODUCED TEAK AND MAHOGANY, ZAN-THOXYLUM.

soothing

Antibacterial, refreshing and normali-sing action for scalp and hair prone to dry and oily dandruff.

WITH BIODYNAMIC ROSEMARY AND THYME, ORGANIC WILLOW EXTRACT, ETHICAL TEAK AND MAHOGANY, BIOLIN, PURICOMPLEX, ALMETH.

purifying

Prevention and treatment of hair loss through strengthening of the hair follicle and oxygenation of the scalp.

WITH BIODYNAMIC PEPPERMINT, ORGANIC HORSECHESTNUT, ETHICAL TEAK AND MAHO-GANY, STEM CELLS FROM BUDDLEJA DAVIDII, HAIR SPA COMPLEX, GREEN COFFE.

hair-loss

SooTHINg HAIR BATH240 ml / 950 ml

Non-ethoxylated surfactants

SooTHINg REmEdy50 ml

nickel tested / preservative free

PURE BIodyNAmICHELICHRySUm

50 gr

zANTHoxyLUm SooTHINg gEL

150 ml

SEBUm BALANCEHAIR BATH

240 ml / 950 ml

PUREBIodyNAmIC SAgE

50 gr

AmAzoNIANCoNTRoL CLAy

150 ml

PURE BIodyNAmICTHymE80 gr

PURIFyINgRICE WAx

150 ml

PURIFyINg HAIR BATH- oILy SCALPS240 ml / 950 ml

PURIFyINg HAIR BATH- dRy SCALPS240 ml / 950 ml

dANdRUFF REmEdy- dRy SCALPS

50 mlnickel tested / preservative free

dANdRUFF REmEdy- oILy SCALPS

50 mlnickel tested / preservative free

dENSIFyINgREmEdy

100 ml / 10 vials x 5 mlnickel tested / preservative free

VIVIFyINg REmEdySENSITIVE SCALP

100 ml / 10 vials x 5 mlalcohol free/nickel tested/preservative free

mICRo-STImULATINgHAIR BATH

240 ml / 950 ml

Deep recostruction and strenghtening program for very damaged and weake-ned hair.

WITH BIODYNAMIC IRIS, ORGANIC BASIL, PHYTOKERATIN, CERAMIDES, MINERAL SALTS, ETHICAL TEAK AND MAHOGANY.

rebuilding

“The deep regeneraTiOn prOgraM WhiCh reSTO-

reS The eSSenTiaL COMpOnenTS TO daMaged and

iMpOVeriShed hair fibre ThaT haVe been LOST due

TO MeChaniCaL (hair tongs, aggressive styling,

etc.), CheMiCaL (colourants, bleaching, Perms and

aggresents), and enVirOnMenTaL aggreSSiOnS

(Pollution, oxidative damage, etc.)„

HyALomINERALS30 ml

nickel tested / preservative free

REBUILdINgHAIR BATH

240 ml / 950 ml

REBUILdINgHAIR mASk

150 ml / 500 ml

REBUILdINgSERUm500 ml

CERAmIdES F30 ml

nickel tested / preservative free

Styling“The neW STyLing / defining / finiShing prOduCTS Of The

OWay Line are baSed On reSinS, WaxeS, buTTerS and eMOL-

LienTS Of VegeTabLe Origin. TO guaranTee perfOrManCe,

buT aLSO nOuriShMenT and prOTeCTiOn fOr The hair. „

paSTeS, WaxeS, MudS and CreaMSZ to define, seParate, suPPort and texturise.

gLaze, SprayS and heaT prOTeCTOrS Z to set, sculPt andgive suPPort and structure.

neCTarS, drOpS and LOTiOnSZ to nourish and re-structure your hair, leaving it lustrous and seductive.

A creative, versatile styling, defining and finishing system in order to give shape to all types of hair, fix hairstyles, style and prepare for cutting and drying.It allows an infinity of styles and textures to be created going from soft hold to ex-tra-strong hold with glossy, opaque and satin finishes.The protective, nourishing formulas pro-tect hair all through the day and create a barrier against humidity, maintaining the style for longer.

WITH BIODYNAMIC MARRUBIUM, ORGA-NIC BLACK QUINOA, AAMLA, AND ETHICAL-LY-PRODUCED MARULA.

gLoSSyNECTAR

50 ml / 160 ml

BIo-RICHWATER

240 ml / 950 ml

FLUxPoTIoN240 ml

NURTURINgdRoPS50 ml

THERmAL STRESS PRoTECToR

240 ml

SEA SALTSPRAy240 ml

SCULPTINgmIST

240 ml / 950 ml

gLAmSHINECLoUd 1 00 ml

BoHoPomAdE

50 ml / 100 ml

SHABBymUd

50 ml / 100 ml

PRECIoUSWAx

50 ml / 100 ml

SHAPINgPUTTy

50 ml / 100 ml

FRozENgLAzE150 ml

QUICkgLUE100 ml

\ release yoUr creatIvIty, free yoUr-self froM: sls/ sles, parabeN, peg/ppg/bg, MINeral oIls, artI-fIcIal coloraNts, edta, syNthetIc fragraNces \

S t y l i n g & F i n i s h

r BIODYNAMIC

EXTRACTS

plants grown in ac-

cordance with the

principles of harmony

between man and na-

ture: soil is not tre-

ated with pesticides,

gmos or chemical

fertilisers but is nou-

rished and fed with

natural manures. This

generates stronger

ding ortofficina, in the

bologna hills. as for

extracts, which, due to

climate and latitude,

cannot be grown at or-

tofficina, we buy them

from certified growers

all around the world.

r ORGANIC

EXTRACTS

Extracts from certi-

fied organic farming

plants that are able

to autonomously pro-

vide their own defen-

ces, and which sup-

ply ingredients of the

highest quality which

are loaded with he-

althy, effective active

ingredients.

r KM O

we grow a lot of our

extracts on our hol-

originating from cer-

tified crops, free from

gmos, pesticides or

other chemical agents

harmful to our health

or the environment.

r ETHICAL EXTRACTS

we buy natural active

ingredients from eco-

nomically disadvan-

taged populations in

order to sustain the

balance is the goal we constantly strive for. we do not launch any products that do not strike the best possible balance between natural formulas and high levels of performance

B i o g l o s s a r y

economies of develo-

ping populations.

r BIOTECHNOLOGICAL

EXTRACTS

nature + technology:

we select and isola-

te components from

plants in order to cre-

ate new highly concen-

trated, dermocompati-

ble active ingredients.

r AROMATHERAPY

ESSENTIAL OILS

The product contain

fragrances based on

essential oils which

discharge their hea-

ling properties on the

body and psyche.

r SLS/SLES fREE

we choose not to use

sodiUm laUrETh sUl-

phaTE and sodiUm

laUryl sUlphaTE in

our products because

they are considered

aggressive surfactants

and are potential irri-

tants. in their place we

use more delicate, sa-

fer cleansing agents.

r NON-ETHOXYLATED

SURfACTANTS

in the specific cu-

rative line we use

non-ethoxylated sur-

factants, in order to

respect and safeguard

sensitised scalps.

traditional, biodyna-

mic and organic me-

thods. none of our

products contains ge-

netically-modified in-

gredients.

r SYNTHETIC

PERfUME fREE

our products are free

from synthetic fragran-

ces, and is scented

exclusively with essen-

tial oils deriving enti-

rely from plants.

r ECO-SPRAY

NO GAS

oway spray products

are propel lant- f ree ,

for opt imum resul ts

w i th min imum env i -

ronmenta l impact .

r PETROLATUM fREE

our oway line contains

no mineral oils (paraf-

finum liquidum, petro-

latum, paraffin, iso-

paraffin). instead we

use natural ingredients

which have the same

moisturizing properties

but are safer both for

consumers and salon

specialists.

r MATERIALS

INfINITELY

RECYCLABLE

for our bottles and jars

we use highly recycla-

ble packaging in glass

r EDTA fREE

EdTa are chemicals

that are normally used

as processing aids in

the preservative sy-

stem. in the oway are

not used in 99% of the

products because our

preservative system

is sufficient to ensure

durability.

r PARABEN fREE

we have eliminated

parabens, as contro-

versial preservatives,

from our formulas.

r fREE fROM

ARTIfICIAL

COLOURANTS

our products are free

from synthetic colou-

rants.

r PEG /PPG/BG fREE

our products are free

from pEgs, chemical

substances normally

used as emulsifiers.

we have eliminated

pEgs/ ppgs/bgs from

the entire oway care,

oway treatments for

scalp and hair and

oway styling and finish.

r WE SAY NO

TO GENETICALLY

MODIfIED PRODUCTS

we only select pro-

ducts from plants

grown according to

and aluminium.

r ECO-CERTIfIED

PAPER LABELS

high quality uncoated

recycled papers with

60% pre-consumer fi-

bre and 40% post-con-

sumer fsc fibre.

r CERTIfIED

MATERIALS

all our marketing and

promotional materials

are made out of eco-

sustainable materials.

our brochures are

made out of recycled

or fsc paper and the

displays are made

of wood, recycled

cardboard or other

hardwearing material.

F i n d o u t m o r e a t o w a y . i t P R I N T E D O N R E C Y C L E D P A P E R .