ideanews_may2012

7/31/2019 ideanews_may2012

1/13www.ideaelectronics.com

May 2012

III - Q1 2012: much bettereverywhere compared with lastquarter!

VI - Who will pay or TechnicalSupport

VIII - Russia: spring ever inelectronics

IX -A new anti-countereitinitiative in the USA

X - South Arican ElectronicIndustry, a reection on 2011 andprospect

XI - Solar power: an eective andessential source o energy

XII - Fortronic Technology Forumsthe most cost eective wayto get to engineers?

XIII - Power Fortronic:ocus on efcient technology

I

ADEC - South AfricaAssciat in Distr ibtrs Eectrnic Cmpnents

ASPEC - RussiaAssciat in Sppie rs Eectrnic Cmpnents

ASSODEL - ItalyAssciazi ne Nazi nae Fr nitri Ee ttrnica

CEDA - ChinaChina Eectrnics Distribtr Aiance

ECAANZ - AustraliaEectrnic Cmpnents Assciatin

Astraia and New Zea and

ECIA - United StatesEectrnic Cmpnents Indstry Assciatin

ECSN - United KingdomEectrnic Cmpnents Sppy Netwrk

ELCINA - IndiaEectrnic Indstries Assciatin India

FBDI - GermanyFachverband der Baeemente Distribtin

FEDELEC - TunisiaTnisian Feder atin Eectricand Eectrnic Indstries

JEPIA - JapanJapan Eectrnic Prdcts Imprters Assciatin

SE - SwedenThe Swedis h Eectrni cs Trade Asscia tins

SPDEI - FranceSyndicat Pressinne de a Distribtinen Eectrniqe Indstriee

MAY2012

ASSOCIATIONS

INTErNATIoNAl DISTrIBuTIoN oF ElECTroNICS ASSoCIATIoN

federatIon

n 2 - 2012

News IDEA

Adam Fletcher

Chairman of IDEA

I am delighted that the inaugural IDEAExecutive Conference on the 31st May in

Milan is so well represented by participantsfrom around the World. Not only do we have ourChinese Trade Association providing attendeeswith an insight into Asian market developmentbut we also have major contributions fromIndia, Germany, the UK, Russia and Italytogether with keynote speeches from Arrow,Avnet, & Murata alongside market analysesfrom Malcolm Penn from Future Horizons andArthur Visser from Bishop inc.

Its not too late to attend!

Can the industry manage

the seas of Change andboldly step into the future?

The past ew yeas have bght s a weath

tends and megatends at eve-inceasing

speed. The nmbe and eqency seem

t incease with the cmpexity

envinment. The wd has becme s

piticay, ecnmicay, and techngicay

cnsing that we atmaticay egad many

things with geat scepticism.

A typica exampe is ecnmic ecasts,

which as a e we cnside neaistic and

theee say incect. In a wd

unorecastability, tends and megatends can

be a gide s. oganizatins a kinds

wecme the pptnity me cetainty

in imptant decisin making. Hweve, tend

eseaches sch as Jens Gbor Jnszky

catin against eying t heaviy n cent

ecasts.

The truth behind trends is: Trends are

developments, which are promoted orthwarted by market dominating stakeholders

based on their own interests. These interests

change over time and subsequently so do the

trends.

MegatrendsandDistributionby Wolfram Ziehfuss

Executive Director

FBDi e.V.

www.fbdi.de

the role of Web 2.0Tends ae as dictated by the techngica

capabiities the Intenet. Despite inceasingy

citica cncens ve pivacy ptectin and

cpyights, the imptance scia netwks

and thei impicatins is inceasing.

The Intenet ads cnsmes the pptnity

t cmpae and evaate bands, pdcts,

and sevices in tems pice and qaity.

As a est cnsme behavi has

damaticay changed and wi cntine t

devep the in tems individaizatin and

sciaizatin. one bys t satisy nes wn

desies and shaes the expeience with iends

and acqaintances.

The qest qaity ie and vaes is me

imptant in the cnsme pchase decisin

than the pdct itse.

the age of restraint

At the same time, thee ae tends that abvea take int accnt envinment and

avaiabiity esces. What the Cb

rme nce pcaimed in the anaysis

The Limits to Growth is pesented tday in



News

II

The pesses ae geat, and the

inteests the eading bsiness

and indsty ganizatins

ae caing change. At thesame time the eevance the

Epean eectnics maket is

deceasing: ove the ast 10 yeas

its cnsmptin in cmpaisn t

the est the wd has decined

m appximatey 22 pe cent t

13 pe cent.

Hweve the stength Epean

design in the atmtive

eectnics, indstia atmatin,

and heathcae techngy

sects, t name a ew, emains

nchanged. In the ng n

thgh it appeas distibtin

and its pdctin sevices wi

w, migating t be in cse

pximity t thei end makets. It

is nt spising then that Epe

mst peate n the eading edge

techngy and innvatin i it

wishes t maintain its standad

iving.

The demgaphic devepment cntinenta Epe and Gemany

in patica pesents an additina

tend act. The emphasis n

specic pdcts and sevices

wi shit with the aging the

ppatin. Epe can cetainy

bing its expeience with the

phenmenn t maket, since it is

nt the ny sciety aected. Japan

and China wi as expeience

simia devepments in a ew

decades.

Abve a Epean distibtin

wi benet m these pspects:

like manactes, pdctin

is geaed twad the cnsme

makets and csed n it.Distibtin can theeby incease

its shae vae ceatin since

design sppt, mda stins,

Everything thatcan be shared will

be shared

means that ess is being pchased.

Theee it is imptant t

ndestand these new cnsme

tends we (David Bosshardt).

opportunities for

european distribution

In additin t the cnsme

andscape, the impact these

tends wi as each distibts

eectnic cmpnents and thei

cstmes. Ceay as a megatend,

gbaizatin has ced a maket

paticipants t ndeg enms

change (Naisbitt, 1982).

Tday it emains a dive new

bsiness mdes and scia change.

The qest sstainabiity, the

espnsibe handing avaiabe

esces, and inceasing se-

estaint a pay an imptant e

hee. In patica the Epean

maket wi have t cntend withthe Bsses aws and egatins

n enegy eciency (EP), ecycing

(WEEE), and rHS rEACH.

Trends aredevelopments, which

are promoted orthwarted by marketdominating stake-

holders based on theirown interests.

These interests changeover time and sodo the trends

a tempeed m as a tend twad

sstainabiity and se-estaint.

The eade the Swiss think

tank, Gttieb Dttweie Institte

(GDI), David Bsshadt, paints

a ascinating picte a new

pspeity ma the Westen

wd in his bk The Age o

Less.

An imptant eement the

devepment is the nding that

ve the past decades a change in

vaes has taken pace. More and

more is possession being replaced

by consumption.Increasingly one

must understand the relationship

patters. Its no longer about

customer retention, rather about

customer relationshi.

Pbicist Kevin Key says:

Everything that can be shared will

be shared.

The beginnings this devepment

shw p amng the paces

in the cmmn se vehices,

hmes, and eise gds (tents,

rVs, etc.), even in the vita

cloud. We aeady shae spaceand cmpting time, athe than

pchase a new PC.

F etaies, hweve, shaing

In a world of

unforecastability,trends andmegatrends can be

a guide for us

and systems deveped in

cnjnctin with integated cicit

manactes ae aeady incded

in the pti. Time to Marketis the mst citica eement which

Epean distibts mst sve in

the te with thei cstmes and

patnes.

Given the tend twad

sstainabiity, pdct ie cyces

have engthened, yet time t

maket has deceased with gba

cmpetitin cing the pace.

Between 2003 and 2010,

Epean DTAM (Distribution Total

Available Market) gew m 9.8B

es, epesenting 24 pe cent

TAM (Total Available Market), t

16.2B es 26 pe cent TAM

(source: Europartners Consultants).

This tend is expected t cntine.

The mst imptant tends the

cming yeas incde the wing:

Apppiate pesence in nine

scia netwks

Inceased se the Intenet as

a knwedge patmAdeqate technica and

cmmecia taining

empyees t paticipate in

technicay demanding vetica

makets

Cae attentin t maket

cnvegence (e.g., e-Mbiity)

Fcs n enegy eciency

maket segments: ighting,

pwe management, embedded

stins, design ts, and

biding management

Despite the signicant changes,

the tansmatin the cnsme

andscape pesents many

pptnities. Nt ny technica

bt as scia chaenges mst be

sved. New makets ae emeging

and vais acets sstainabiity

ae becming inceasingy

imptant. When distibts

manage t get invved in thetends and bing thei stengths

t bea in te devepments a

signs pint t cntined sccess.

Source: Chris Anderson, Editor-in-Chie, WIRED Magazine, 2005 Graphic: Trendbro, 2012



News

III

Bt at east the trend is nw

psitive!

The vera bk:b i has

risen sighty rm 0.94:1

t 0.95:1 and athghit is bew 1:1 the trend

is in the right directin.

My cmment ast qarter

that Q1 shd be a gd

qarter has certainy been

cnfrmed.

Graphic T1 shws the acta

saes and rders acrss

Erpe tgether with the

bk:bi rati.

The sharp increase in bth

bkings and biings is gd

t see even thgh we are

sti bew the eve the

same qarter ast year.

Secndy Graphic T6shws that the biings are

sti decining acrss a the

regins with cmative

Q1 2012: much better everywhere

by Gary Kibblewhite

www.ideaelectronics.com

The frst qarter

2012 achieved, amst

everywhere, better

bkings and biings than

ast qarter bt nt s gd

when cmpared with thesame qarter ast year.

Q1 of 2012 was amuch better quarterthan Q4 last year!

Just to remind readers. If youwould like to have the originalgraphics used in this article justemail to the IDEA secretary at

[email protected] The IDEA statistics are taken fromactual bookings and billings returnsmade by a substantial percentageof the electronic componentdistributors in Europe, including allthe major distribution groups. Theirsales represent circa 70% of thetotal European distribution marketso the trends shown are trulyrepresentative.

Q1 2012 TOTAL COMPONENTS TENDENTIAL index by country (Q/QY-1) Graphic T6

www.idalctronics.com

Percent

Trend showing growth/decline % in quarterly sales of all comp onents through distribution split by

country compared with sam e quarter prior year

-50%

-30%

-10%

10%

30%

50%

70%

Q 2-09 Q 3-09 Q 4-0 9 Q 1-10 Q 2-1 0 Q 3-10 Q 4-10 Q 1-1 1 Q 2-11 Q 3-1 1 Q 4-11 Q 1-12

France

UK

Ita ly

Nord ic

Germany

Q1 2012 TOTAL COMPONENTS BOOKING, BILLING & BOOK: BILL RATIO Graphic T1

I TE T I L

ELECT ICS

SU LIE S


Total distribution electronic components booking, billing and Book:bill ratio for Germany, France,

Italy, UK, Sweden, Norway, Denmark & Finland

0.96

1.0

9

1.3

3

1.1

6

1.1

5

1.1

1

1.0

8

0.9

9

0.9

5

0.8

80.9

40.9

5

0

500

1000

1500

2000

Q 2-0 9 Q 3-0 9 Q 4 -0 9 Q 1-1 0 Q 2-1 0 Q 3-1 0 Q 4-1 0 Q 1 -1 1 Q 2-1 1 Q 3-1 1 Q 4-1 1 Q 1-1 2

0.40

0.60

0.80

1.00

1.20

1.40

Billing

Booking

B2B

compared with last quarter!

I T E T I L

E L E CT ICS

S U L IE S

Sourc: eurostat

The most

advanced,

multilingual,

multicurrencymobile site for

design engineers.

m.mouser.comThe Newest Products for

Your Newest Designs

Authorised Distributor

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+31 402 6476 57

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+34 936455263

SwedenUpplands-Vsby

+46 8590 88 715

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+44 (0) 1494-467490

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+49 (0) 8952 04621 10

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+420 517070880

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+33 5 55 85 79 96

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+972 9 7783020

ItalyAssago-MI

+39 02 575065 71



News

V

saes, cmpared with the

prir year. The rate decine

has hwever swed.

eConomiC baCKground

on the negative side the

atest Eurostat investment

anaysis shws that the

bsiness investment rate

nn-fnancia crpratins

drpped back at the end

2011, I have a eeing that

this may have been anther

Q4 effect and we wi see

a rise r the frst qarter

this yea r.

Hwever, the atest stats nIndstria prdctin shw

an increase at the beginning

2012.

Sady, nempyment

cntines t rise sharpy in

mst cntries, nt a gd

men!

eleCtroniC Component

sales in Q1 oVerVieW

Total components

Graphic T2 shws that,

n a qartery basis,

the decine in qartery

bkings, cmpared withthe same perid prir year,

has cntined, with Nrdic

sering the wrst drp

Total distribution electronic co mponents booking, billing and Book:bill ratio for Ge rmany, France,

Italy, UK, Sweden, Norway, Denm ark & Finland

0.9

6

1.0

9

1.33

1.1

6

1.1

5

1.1

1

1.0

8

0.9

9

0.9

5

0.8

80.9

40.9

5

0

500

1000

1500

2000

Q 2-0 9 Q 3- 09 Q 4-0 9 Q 1-1 0 Q 2- 10 Q 3- 10 Q 4-1 0 Q 1- 11 Q 2- 11 Q 3-1 1 Q 4-1 1 Q 1- 12

k

0.40

0.60

0.80

1.00

1.20

1.40

Billing

Booking

B2B

Distribution semiconductor bookings, billings & book:bill ratio for Germany, France, Italy, UK,

Sweden, Norway, Denmark & Finland

0.9

3

0.8

7 0.9

10.9

5

1.1

3

1.44

1.1

9

1.17

1.1

2

1.0

8

0.9

6

0.9

2

0

200

400

600

800

1000

1200

1400

Q2-09 Q3-09 Q4-09 Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q2-11 Q3-11 Q 4-11 Q1-12

k

0.40

0.60

0.80

1.00

1.20

1.40

1.60

Billing

Booking

B2B

Q1 2012 TOTAL COMPONENTS BOOKING, BILLING & BOOK:BILL RATIO Graphic T2

Q1 2012 SEMICONDUCTOR BOOKING, BILLING & BOOK:BILL RATIO Graphic S1

I TE T I L

ELECT ICS

SU LIE S

I TE T I L

ELECT ICS

SU LIE S



Passive components Bookings, billings & book:bill ratio for Germany, France, Italy, UK, Sweden,

Norway, Denmark & Finland

0.

97

0.8

90.9

20.9

6 1.0

1

1.1

4

1.

13

1.

13

1.

09

1.

06

1.

02

0.9

8

0

50

100

150

200

250

Q2-09 Q3-09 Q4-09 Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q2-11 Q3-11 Q4-11 Q1-12

k

0.40

0.50

0.60

0.70

0.80

0.90

1.00

1.10

1.20

1.30

1.40

Billing

Booking

B2B

Q1 2012 PASSIVE COMPONENTS BOOKING, billing & book:bill ratio Graphic P1

I TE T I L

ELECT ICS

SU LIE S


The book:bill ratioimproved again forthe second quarter

running

Billings has startedto grow again in

all regions

a grwth ver the prir

qarter.

Quarterly sales

by produCt family

Each qarter we k at bth

bking and biing trends by

bth prdct and by market.

22% and France shwing the

east drp 11%.

A reg ins hwever shwed

Sourc: eurostat

Sourc: eurostat



News

V

Distn sales of emech components comparing current qtr with prior qtr ( Q/Q-1) and same qtr prior

year ( Q/QY-1) plus YTD trend

12.7

%

3.8

%

8.7

%

22.6

%

6.5

%

-3.9

%

-8.0

%

-7.4

% -4.4

%

-5.7

%

0.8

%

-3.9

%

-8.0

%

-7.4

% -4.4

%

-5.7

%

0.8

%

17.3

%

-10%

0%

10%

20%

30%

All France UK Italy Nordic Germany

Q/Q-1

Q/QY-1

YTD'12 /YTD'11

Q1 2012 EMECH COMPONENTS BILLING TREND Graphic E4

I TE T I L

E L E CT ICS

S U L IE S


Distribution o rders for Electronic compon ents by country comparing Q4 2011 with prior quarter

(Q/Q1)and same quarter prior year (Q/QY-1)

17.1

%

5.5

%

13.9

%17.6

%

-

18.5

%-1

1.4

%

-

18.5

%

40.2

%

0.8

%

-18.2

%

-22.2%

-19.1

%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

Avg France UK Italy Nordic Germany

Percentchange Q/Q-1

Q/QY-1

Q1 2012 TOTAL COMPONENTS BOOKING TREND Graphic T2

I TE T I L

E L E CT ICS

SU LIE S


Distribution sales of Electronic Components by Country compa ring current qtr with prior quarter

(Q/Q1) and sam e quarter prior year ( Q/Q-4)

19.1

%

-15.1%

-14.9%

-16.1%

-22.9%

-12.5%

15.8

%

10.4

%

7.4

%

2

7.5

%

4.6

%

-17.0%

-30%

-20%

-10%

0%

10%

20%

30%

40%

Avg France UK Italy Nord ic G ermany

Percentchange

Q/Q-1

Q/Q-4

Q1 2012 TOTAL COMPONENTS BILLING TREND Graphic T3

I TE T I L

E L E CT ICS

SU LIE S


Passives shows animprovement in the

book:bill in the quarterposting its highestvalue since Q1

Firsty prdct. Breaking the

prdct tta int the main

eements, initiay the argest:

Semiconductors

Graphic S1 shws that

the tide has trned and

bth bkings and biings

shwed an increase ver

the prir qarter. In additin

the bk:bi rati shweda sight imprvement ver

the prir qarter, again a

psitive sign r Q2.

Passive Components

Graphic P1 cvering

Passives as shws an

imprvement in the bk:bi

in the qarter psting its

highest vae since Q1

2011.

The qartery saes were

as sharpy p, again the

highest since Q1 2011. As

anticipated ast qarter, Q1

has been a strng qarter

r passives.

Electromechanical

components

Graphic E4 shws

that Eectrmechanicacmpnents, which ared

we in 2011, have

psted a strng grwth

Authorised

Distributor for

Semiconductors

and Electronic

Components

mouser.com

Distributing semiconductorsand electronic componentsfor design engineers.

in a regins in Q1 with

Itay perrming best.

Quarterly sales

and orders

by geographiC region

Graphic T3 shws that a

regins achieved a grwth

ver the prir qarter bt a

decine when cmpared with

the same qarter prir year.

Simiary,graphic T2 shws

that the bkings in a

regins in the qarter, when

cmpared with the same

perid prir year, were pr

with a regins psting a

redctin bt a regins

psted a grwth ver the

prir qarter.



News

VI

The pvisin technica

sppt in the eectnic

cmpnents makets has

aways been the pegative

manactes and thei athised

distibts via the pvisin a

wide ange technica data and

access t qaied appicatinsenginees. The cst this technica

sppt has timatey been met

by the cstme as an invisibe

eement, hidden in the pchase

pice the gds.

Changes in the deivey cntent

t cstmes has been made

pssibe by the se the intenet

(and inta-net). Few wd deny

that the web is a geat epsity

inmatin and inceasingy,

cmmnicatin.

Spisingy, t date adptin

a web-based mde has

actay inceased csts many

manactes and athised

distibts, as they stive t

manage thei digita tansitin

and the need t pvide new and

enhanced sevice mdes.

Cstmes qite ighty demand the

widest pssibe chice sppiesand techngies se in thei

new pdcts. Manactes need

t get thei atest pdcts int new

cstme designs t sece te

saes evenes, at the same time

maintaining sppy estabished

pdcts, managing the decine

in demand de pats and

timatey pceeding t end--ie

(Eol).

Manacte athised distibts

sppt mtipe manactes t

maximise the pptnity t win

mtipe cmpnent wins in new

cstme designs and theebysece thei wn evene steam.

The technica cmpexity

eectnic cmpnents vaies widy:

Sme pdcts ae simpe t

ndestand whist thes (ASSPs)

can be extemey dict t get t

gips with and eqie extensive

investment bth cstme and

sppie.

Many athised distibts have

invested heaviy in thei intenet

sites t enabe paametic seaches

pdcts. Sme have extended

thei capabiity with the pvisin

enhanced vae-adding eates

sch as EDA ts and scia

netwking.

Hweve, the manactecntines t pvide a hge

investment in extensive back-p

sevices, pviding the technica

inmatin and taining necessay

t enabe thei channe patnes

t sppt the widening cstme

base.

45% of the sales reVenue,

oVer 95% of the Customers

Tday in the uK manacteathised distibts enjy 45%

the saes evene bt in exchange,

have t sppt ve 95% the

cstme base.

ony 5% the agest intenatina

cstmes ae sppted diecty

by the manacte, which

sggests that the majity the

technica sppt is pvided

by manactes athised

distibts - mainy via Emai,

teephne, scia media and ding

ace-t-ace cnvesatins.

The eectnic cmpnents maketsin Westen ecnmies cntine t

be diven pimaiy by devepments

in semicndct pdcts, which

ae nw enteing a mate phase

Customers quiterightly demand the

widest possible choiceo suppliers and

technologies or use intheir new products

Only 5% o thelargest internationalcustomers are

supported directly bythe manuacturer

The next ew yearswill see the technical

support model inthe electronic

components marketcontinue to increase

in cost

by Adam Fletcher

Chairman of IDEA and ECSN

www.ecsn-uk.org

Who will pay for

Technical Support...

Many customers expect accurate and timely technical support

for the electronic components that they specify and purchase.

But customers continue to baulk at being asked to pay for

it! According to Adam Fletcher- Chairman at IDEA, squeezed

margins, rising costs and changes in the electronic components

business model may force a change in the application support

services that customers currently enjoy...



eectnic cmpnents maket

cntine t incease in cst. It

seems inevitabe that technica

sppt wi theee have t evveint a me tanspaent mde,

pehaps ike the IT maket mde.

I sspect that frst line support wi

cntine t be pvided ee as pat

the vea bsiness sevice bt

thse ganisatins that need me

detaied and extensive technica

sppt new cmpex pdcts

may have t ace paying it eithe

diecty m the distibt m

a thid-paty athised cnstant.

additional industry

Comments

Tony Frere - Deputy Chairman

Solid State Supplies plc

Whilst we have undoubtedly seen

many o the broad-line distributors

move technical support to their

online systems at Solid State we

frmly believe that customers

technical issues are best resolved

by an engineer in ront o an

engineer, consequently we continue

to invest heavily in technical

personnel and in ace to ace time.

When youve got a complex FPGA

issue you dont want to be directed

to the online FAQ section o some

aceless website, you want an

engineer to help solve the problem.

Solid State provides that engineer,

its a cost o doing business to a

niche distributor but a cost with real

value attached.

Martin Brown - Field

Appl ications Manager,

Anglia Components

The quality o the response

whether by phone, Email or chat-

room depends on the expert ise and

experience o the FAE involved.As

suppliers assign more and more

European customers to distribution,

they are recognising that they needto oer distribution FAEs the same

level o training and investment as

their own sta.

Now, the best distribution FAEs

understand the products in their

portolio at least as well as the

vendors in-house team that they

are increasingly being expected

to replace and are trained to the

same level on the same courses,

oten by the product developers.

Although some distributors remain

reluctant to back their FAEs time

(and cost) investment in intensive

manuacturer training programmes,

the best distributors are very clear

in understanding and committing

unding to this business need.

Its the old business dilemma o

is this a cost or is this an asset?

which is all too oten seen as the

ormer, especially in times o belt-tightening. Anglia remains very

frmly committed to the on-going

technical training and development

o its FAE teams.

having evved and deveped

apidy ve the past sixty yeas.

Mate makets tend t be

dminated by ve pimay sppieswh accnt ve 80% maket

shae whist many the smae

niche maket payes sqabbe ve

the emaining 20%.

The big ve sppies cntine t

deive signicant innvatin bt

ae paged by eqay innvative

cmpetits, eading t the

inceased cmmditisatin

pdcts and cmpetitive pesses

that edce bth pice and magins

and pssiby cing a seed-change

in the adabiity technica

sppt t cstmes in the

eectnic cmpnents maket.

it marKet Comparison

Cmpae the eectnic

cmpnents maket with what

happens in the IT maket and y

ntice a nmbe vey maked

dieences. The maketing and

initia saes pcesses in the ITmaket ae viewed as a cmmn

expense and ae pimaiy caied

by the sppie diecty.

Thei appicatins sppt

pesnne and thse the

vae added esees ae caed

Consultants and thei time is

eithe bied t the manacte

as a cst sae diecty t the

cstme as a ee the sppt

pvided.

Cstmes typicay have t agee

t Anna Sppt Cntacts t

access essentia technica sppt

phne-in t a ca-cente via a

pemim ate teephne nmbe.

The next ew yeas wi see the

technica sppt mde in the

News

VII

The quality o theresponse whether by

phone, Email orchat-room dependson the expertise

and experience othe FAE involved

The bestdistribution FAEsunderstand the

products in theirportfolio at least aswell as the vendors

in-house team

The most

advanced,

multilingual,

multicurrency

mobile site for

design engineers.


Your Newest Designs



+31 402 6476 57

SpainBarcelona

+34 936455263

SwedenUpplands-Vsby

+46 8590 88 715


+44 (0) 1494-467490

GermanyMunich

+49 (0) 8952 04621 10

Czech RepublicBrno

+420 517070880


+33 5 55 85 79 96

IsraelRaanana

+972 9 7783020

ItalyAssago-MI

+39 02 575065 71



New Eectnics exhibitin in the

sping. And the 1st ne passed

in Api 2011 simtanesy with

ExpEectnica and seemed t be

athe sccess.

This Api, the ivay was

cntined: ExpoElectronica was

hed n Api 11-13 and New

Electronics n 17-19. This ed

se engh t ewe visits at

bth exhibitins de t inabiity

mst nnesidents t stay at

Mscw tw weeks.

Thgh ExpEectnica had twice

as mch stands (300 against 135

at New Eectnics), it may be

stated, that the main distibts

migated t New Eectnics (58

by George Kell

EuroPartners

Consultants (Russia)

www.europartners-russia.ru

News

II

The state electronicsauthorities were very

visible during

The Innovative RussiaWeek-2012

ASPEC received stateregistration in the

beginning of 2012

F me than a decade the

eectnics cmmnity

rssia expeiences the

spash activity in Api - the main

exhibitin n eectnic cmpnents

and eectnics assemby

ExpEectnica is hed in Mscw.

A edea-ank distibts, dzens

ca and gba vends se thei

stands t pmte pdcts and

sevices t cstmes at rssiaand CIS. A was nice, bt d ing

the cisis 2008-2009 many

taditina paticipants wee ced

t cnt mney and did nt ike the

act that the cst sqae mete

exhibitin gnd at Mscw

Ccs Cente is mch highe than,

exampe, at Mnich Messe.

They appeaed t ITE Gp - the

peat 100+ exhibitins at

rssia (incding ExpEectnica),

bt in vain.

As a est, sevea distibts

m the Tp-10 ating, wh aeady

peated the atmn exhibitin

ChipExp, decided t stat the

Russia: Spring fever in Electronics

against 23 et at ExpEectnica)

and seems d nt pan t etn.

on the whe the eectnics

cmmnity is nt happy t have

tw exhibitins at sping and

the tcme cnntatin is

sti ncea. The act paying in

av New Eectnics may be

the attitde state eectnicsathities. They wee vey visibe

ding The Innovative Russia

Week-2012 - New Eectnics

was ne six exhibitins hed at

ExpCente the same time. The e

state eectnics is cnstanty

inceasing with the gwth miitay

bdget rssia sppted by the

newy eected pesident Ptin.

In any case we ae t wait ti next

Api t see the est.

New Eectnics was maked with

an event pevisy nknwn

rssian distibtin maket. The

PetInTade cmpany annnced

a ebanding and the tanse the

cmpanys shaes n secity a

Westen vente nd.

Ths, PetInTade became

the st cmpany amng

rssian distibts eectnic

cmpnents that enteed

int patneship with Westen

cmpanies t attact investments

and pepae an IPo.

The new name the cmpanywhich bsiness stated 20 yeas

ag at St. Petesbg wi be PT

Eectnics. Inteestingy, that

the cnntatin with ITE Gp

acceeated the cnsidatin

pcess in distibts cmmnity

and ed t the ceatin a new

assciatin -ASPEC (Association

o Suppliers o Electronic

Components) that eceived state

egistatin in the beginning

2012.

Mniting eectnic

cmpnents maket is named as

ne the tasks ASPEC and in

the ast day New Eectnics the

st yeay rept cncening yea

2011 was pesented by ASPECsexective diect Ivan Pokrovsky.

This rept wi be as pesented

at IDEAs meeting in Mian n May

31 2012.



News

IX

In Decembe ast yea, Cngess

passed the National Deense

Authorization Act 2012 which

incded a pvisin that eqies the

Depatment Deense (DD) t take

actin t detect and avid cnteeit

eectnic pats. The aw stipated

that DD isse egatins n ate

than 270 days m enactment

the egisatin. Facing a Septembe

28, 2012, deadine, DD has been

wking n:

AssessmentofcurrentDoDanti-

cnteeiting pactices

Implementationofrisk-based

picies t addess cnteeiting

RequiringDoDandcontractors,

wheneve pssibe, t by

eectnic pats m the igina

cmpnent manacte (oCM)

its athized distibt(s)

Establishmentofatrusted

supplier pgam t cetiy

bsinesses that cmpy withindsty standads n anti-

cnteeiting

Implementationofcostrecovery

cnteeit items

MandatoryreportingtoGIDEPof

cnteeit pats

RequiringHomelandSecurityto

estabish a methdgy the

enhanced inspectin eectnic

pats

As pat this et, DD has dened

cnteeit mateia as an item that

is an unauthorized copy or substitute

that has been identifed, marked,

and/or altered by a source other than

the items legally authorized source.

DD has as stated that a sed item

epesented as new wi be sbject t

adent epesentatin pcedes.

As pat this initiative, the

Deense Depatment is identiying

apppiate indsty standads

anti-cnteeiting. DD

has stated that thse standads

be incded in cntactingeqiements, as apppiate, and

that this eqiements fw dwn t

apppiate we-tie sbcntacts.

I ecenty sat in n a DD bieng

egading its ets t date. Amng

the take-aways that I have m that

meeting ae:

DoDislookingtoindustry

assciatins inpt.

TheDoDsdenitionoftrusted

supplier cd have a signicant

impact n the sees eectnic

cmpnents. unathized sees

ae wking had t be incded in

this denitin.

SAE International has a standads

gp, the G19 Committee,

that has been wking anti-

cnteeiting standads. These

aespace and atmtive

standads might be incded in

DD egatins. The SAE G19has a sbcmmittee, G19d, that is

wking n cnteeit eectnic

pats avidance and mitigatin

standad distibts. Whie this

standad appies t nathized

sees eectnic cmpnents,

it des incde a denitin

athized distibt and

distibtin.

This is the ppsed denitin:

Authorized Distribution:

Transactions cndcted by

an oCM-Athized Distibt

distibting pdct within the

tems an oCM cntacta

ageement. Cntacta Ageement

tems incde, bt ae nt imited

t, distibtin egin, distibtin

pdcts ines, and waanty

fw dwn m the oCM. unde

this distibtin, the distibt

wd be knwn as an Athized

Distibt. F the ppses in this

Standad, Fanchised Distibtin

is cnsideed synnyms with

Athized Distibtin.Authorized (ranchised)

Distribution: Distibt when they

pem Athized Distibtin.

- ECIAs and NEDAs eaie ets

t bid the band authorized

distribution and authorized

distributors has becme the

ecgnized nmencate

thght gvenment and the

indsties.

- Manactes and thei

athized distibts wi eceive

eqests m cstmes in

the deense sppy chain

dcmentatin the distibts

athized stats.

- Thee is an pptnity ECIAs

inventy seach website (www.

eciaathized.cm) t be sed

by DD as eeence nding

athized distibts.

ECIA is wking n sevea initiativesin the anti-cnteeiting aena and

wi cntine t keep membes

inmed abt devepments in this

aea.

Manufacturers and theirauthorized

distributors will receiverequests from customers

in the defense supplychain for documentation

of the distributorsauthorized status

A new anti-counterfeit initiative in the USA

by Robin Gray

President and CEO

ECIA (USA)

[email protected]

Authorised

Distributor for

Semiconductors

and Electronic

Components

mouser.com

Distributing semiconductorsand electronic componentsfor design engineers.



News

I we efect back n 2011 it was

a athe chaenging yea whee

the Sth Aican eectnic

Indsty stated we bt nished

eativey fat in the secnd ha.

Distibtin bsiness had its

chaenges with the ASP cmpnents deceasing and the

vatiity the and as psing

its wn dicties, as cmpanies

nd themseves having t

incease evene by sppying

me pdcts with a agging

by Kevin Jurrius

ADEC Chairman ATS Manager,

Arrow Altech Distribution (PTY)

www.adec.co.zamaket demand nt gwing at

the same pace.

I we k at the impt Statistics

as sppied by the Dept

Statistics, Total TAM (IPE + SEMI)

$1,262,194,996 Jan-Dec 2011

cmpaed t $1,158,119,723

Jan-Dec 2010 with DTAM 40%

TAM.

o ca eectnic cmpnent

shw (New Sth Aica) was hed

m the 13-14 Mach 2012. The

nmbe attendees incding

exhibits was 1428 cmpaed t

1864 in 2010. The tta nmbe niqe visits was 1168

cmpaed t 1302 in 2010.

The dp in attendees was

attibted t ess visits pe

cmpany and nt necessay a

decease in cmpanies attending.

Industry is waitingin anticipation to seewhat the Department

o Communication(DoC) will bring tothe party with the

roll out plan or theDigital TerrestrialTelevision(DTT)

2011 was a ratherchallenging year

South African Electronic Industry,

a reection on 2011 and prospectovea, a gd we ganized

event with psitive eedback, m

which we can k t see hw

best t impve 2014.

With eveyne catisy

ecasting 2012, Indsty

is waiting in anticipatin t

see what the Department o

Communication (DC) wi bing

t the paty with the t pan

the Digita Teestia Teevisin

(DTT). The DC has asked

indsty t sbmit reqest F

Inmatin by the end Api

2012 the pdctin the

DTT Set Tp Bxes (STB). The

pan is t t 1M STB bee

Nvembe 2012 with additina

des 4M STB in Q1 2013.

With the matin the South

Arican Electronics Industry

Federation (SAEIF), which

ADEC des have a epesentative

n the bad, it wi be inteesting

t see what e SAEIF pays

in ptecting and ensing that

a sects within eectnic

Indsty benets m the DTT

pject. This is a geat pptnity

t stimate indsty and

give the necessay ca gwth

that we s despeatey need

2012/2013.

The Ministe Tade and Indsty,

Dr Rob Davies, MP, n Mnday 2

Api anched the 2012 Indstia

Picy Actin Pan: IPAP 2012/13

- 14/15. Pdctin Incentive

cmpnent the Manuacturing

Competitiveness Enhancement

Programme (MCEP) was ne

the key actin pgams that wee

pbished cmments.

The pgam pvides enhanced

sppt t manactes t

pgade thei pdctin aciities

in a manne that sstains

empyment and maximises

vae-additin in the sht t

medim tem (source:

www.dti.gov.za).

I am vey ptimistic 2012

as we have the expetise andesces t cmpete and gw

eectnic maket whee

a stake hdes wi timatey

benet.

X



News

mandaty eqiement sstained

devepment and pspeity. Sa

Pwe addesses these isses

eectivey and techngy tends

tday pint twads a vey sy and

pspes te th is sect.

The Gvenment India anched

the Jawaharlal Nehru National

Solar Mission (JNNSM) in 2009 asne the eight natina pans nde

the PMs Natina Actin Pan n

Cimate Change. This was divided

in t thee phases, 2009-2012,

2012-2017 and 2017-2022 with an

ambitis taget t achieve 22,000

MW Sa Pwe geneatin by

2022.

The biggest chaenge aced by

Sa Pwe pjects is thei highcost and ths the cst geneatin

which is rs 12-14 pe kwh, vis--vis

cnventina pwe at rs 4-5 pe

kwh (uS$ = 50 Indian rpees).

Thanky the tend is dwnwads

with cst expected t dp t rs 10

by 2014 and the dp shapy t

match the gid cst rs 6 by 2020.

Advancement in techngy and

inceased eciency Phtvtaic

is acceeating this pcess cst

edctin.

Encaged by the psitive espnse

t the Sa Missin ding the st

phase which is cncding nw,

the gvenment has shapy scaed

p the taget pwe geneatin

Sa pwe has been sed

since times ng gtten t

pvide enegy, e and heat

in hmes. Advancing techngy

has nw enabed s t haness

this sce enegy n a age

scae and with cmmecia viabiity.

Atenative sces enegy

sch as the sn and wind ae

aies in ghting the menace

gba waming. India has ampe

advantages Sa Pwe

geneatin by way avaiabiity

and and nd the yea snight.

The gvenment has ighty given

geat emphasis t Sa Pwe as

a sce enegy bidging the

hge gap in sppy and demand eecticity which India aces.

The Ministy Pwe, Gvenment

India, estimates eeased in the

ecent past stated that the demand

sppy gap wi sge m 19 GW

in 2011 t ve 100 GW by 2020.

Geneatin pwe invves

bning scace es binging

envinmenta isses int cs.

Geen enegy is a vita and

Solar Power: an effective

and essential source of energym 3000 MW t 9000 MW and

is wking n esh and innvative

incentives invests.

It is expected that investments nde

the JNNSM wi exceed rs 100,000

Ces (uS$ one Biin= rs 5000

Ces) ding the 2nd Phase which

extends pt 2017. Invests bidding

sa pjects have shwn ece

cmpetitiveness and have eededced the tais m rs 17 t rs

8 pe unit!

untnatey s,

dependence on imported

equipment emains vey high and we

ae as sa witnessing hge impts

m China. The ew manactes

Sa Panes and Sa Ces have

expessed geat esentment at the

extemey w ates being eed byChinese sppies.

Nnetheess, it mst be ecgnised

that at rs 12 Ces pe MW, India

needs investments amnting t rs

108,000 Ces (uS$ 21,6 Biin)

n new eqipment ding 2012-17

9000 MW capacity ding the

2nd Phase. Ate ptting aside the

Semicndct cntent, the Balance

o Systems comprise 50% o the

system cost which works out to Rs

54,000 Crores (US$ 10,8 Billion). The

major content in Balance o Systems

is Inverters, Transormers , Switch

Gears, Connectors and Cables and

Power Management Systems, all o

which contain electronics.

A Stdy estimates that demand or

Inverters itse ding this Phase,

wd be uS$ 1.8 Bn rs 9000

Ces ! It is vita that we expand pesence in manacting

these Baance Systems and

as invest aggessivey in Sa

Semicndcts, Sa Ces.

Recent estimatesindicate that the

demand-supply gapwill surge from 19 GW

in 2011 to over100 GW by 2020

by Rajoo Goel

Elcina

www.elcina.com

XI

The most

advanced,

multilingual,

multicurrency

mobile site for

design engineers.


Your Newest Designs



+31 402 6476 57

SpainBarcelona

+34 936455263

SwedenUpplands-Vsby

+46 8590 88 715


+44 (0) 1494-467490

GermanyMunich

+49 (0) 8952 04621 10

Czech RepublicBrno

+420 517070880


+33 5 55 85 79 96

IsraelRaanana

+972 9 7783020

ItalyAssago-MI

+39 02 575065 71



every spnsr wi be interest

t them.

Highqualityvenue,foodand

ree parking.

Thedayisfreeofchargeforthe

engineer.

Sponsorsaregivenfulldetails

every apprved registered

deegate.

uK fortroniC:

the led lighting forum125 engineers attended the lED

& lighting Frm (29th March,

oxrd). Many being senir

managers and directrs, a are pre

qaifed and are directy invved in

the design prcess.

N stdents, saesmen r

cmpetitrs are awed.

Sme cmments rm deegates

at r recent lED and lighting

Design Frm smmarise the

benefts:

Ilearnedsomuchfromtalking

t the speciaists yesterday

- they are a very hep and

knwedgeabe pepe.

Allinallabrilliantfocussedevent

and sch a tnic ater years

trdging rnd the nec!!

Anexcellentevent,greatthat

there was a mixtre lED,

Chip Manactrers, PSu

manactrers and optics.

Presentatins were a gd

ength.

Presentationsfromindustry

experts in the Wiiams F1

Cnerence Centre.

over 40 engineers attended the

Cree wrkshp at r lED &

lighting Design Frm Engineers

are eager t netwrk in the

inrma setting the Frm

exhibitr area

Next events in the uK are:

RF & Wireless Design

Forum n Jne 26 2012.

Power and Power

Management n octber 23

2012

Led and Lighting Design

26th March 2013

Fr rther inrmatin and

detais cntact:

Chris osbrn [email protected] r

Pa Barwick at

[email protected]

r visit www.fortronicuk.com

Y need t get yr

prdcts in rnt design

engineers. Cmpanies ten

say t s that as they rn their

wn wrkshps and seminars why

shd they spnsr Fortronic

Forums?

When asked abt the nmber

engineers that attend and

hw mch resrce it takes t

get them, cnversatins get very

interesting.

Typicay 20 t 40 engineers is

a gd target, bt hw mch

resrce is reqired? Eyebrws

are raised as y discss theemai, marketing campaigns,

interna and externa saes teams

wrking n the cstmers,

prdct grps wrking with

sppiers and marketing teams

ping tgether the materias,

merchandising and gistics t

make it a happen. Yes it takes a

t time ert and expense!!

Then n the day they are cky

t get 25 engineers and these

cme mainy rm their existingcstmers, their accnt

managers have spent hrs n the

phne trying t entice engineers t

trn p, prbaby driving them t

the event!

So why is a Fortronic Forum

a much better attended

and a more cost-effective

solution?

Becausewearenotvendor

specifc, Frtrnic Frms can

p tgether a range sppiers

and tpics that cmpement

each ther which makes it

interesting and wrthwhie r an

engineer t attend.

ThestyleandformatoftheFrm ensres that a deegate

can have a and wrthwhie

day. unike an exhibitin r

deegates are ikey t stay rm

8-30 thrgh t 5-30. becase

You need to get

your products in ronto design engineers

No students,salesmen or

competitors areallowed

125 engineersattended our

LED & LightingForum

Fortronic Technology Forums

The most cost effective way to get to engineers?

News

II


13/13

News

Having jst staged its ninth event,

and wing the geat sccess

achieved in 2011, Power

Fortronic is nw acknwedged as the

Itaian pint eeence in the pwe

eectnics maket.

Nw in 2012, the event wi epesent

an imptant pptnity meeting

manactes, sppies and

cstmes and t cntact enginees,

designes and byes, a in a singe day,

with maximm eciency in tems time and investment.

Pwe eectnics is a ast changing

maket whee it is imptant t be

pdated n techngies and new

stins enegy eciency. Ate neyea, t highight the cent tends, the

eectnic cmmnity wi meet again

in Bgna, an imptant indstia

atmatin egin, n 20th September

2012

The main cneence, which wi

be hed in the mning, wi cs

n pwe management, uPS, new

geneatins MoSFET and IGBT,

indstia atmatin, mt cnt and

enewabes techngies.

fortroniC formatFtnic is based n a day meetings

/ cneences csed n cntents and

techngica pdates; cpate events

(wkshps and ttias), bsiness and

eatinships amngst cmpanies. A

this is in de t pvide techngy

pgades and pdct news and abvea, t ceate bsiness patneships.

The mat is stcted as ws :

> MAIN SESSION:Instittina cneence with me

speakes cdinated by the Technica

Diect t eectivey pesent ht and

cent tpics.

> WORKSHOP & TUTORIAL:Atenn hi-tech seminas, dedicated

bth t the depth eqied by a singe

cmpany as we as t tanse the

patica-didactic skis t paticipants.

> COMMUNITY &SOLUTIONS AREA:An aea whee pepe m bth the

sppy and design cmmnities can

meet. An aea dedicated t stins

and ppsas made by the paticipating

cmpanies

Power Fortronic isnow acknowledged as

the Italian point oreerence in the powerelectronics market

30 sponsorcompanies alreadyconfrmed or the

2012 event

A qualifed andselected audience

Power Fortronic:

focus on efcient technology

The most

advanced,

multilingual,

multicurrencymobile site for

design engineers.


Your Newest Designs



+31 402 6476 57

SpainBarcelona

+34 936455263

SwedenUpplands-Vsby

+46 8590 88 715


+44 (0) 1494-467490

GermanyMunich

+49 (0) 8952 04621 10

Czech RepublicBrno

+420 517070880


+33 5 55 85 79 96

IsraelRaanana

+972 9 7783020

ItalyAssago-MI+39 02 575065 71

by Silvio Baronchelli

President of IDEA

20th September 2012IX EDITION

BOLOGNACENTERGROSS ZANHOTEL

Via Saliceto 8 - Bentivoglio (BO)

POWERan assodel electronics forum

FORTRONIC

FACTS AND FIGURES

8 sccess events Morethan50sponsorcompaniesin the 2011 event.

Morethan400operatorsvisiting

the event the 2011 PweFtnic.

300usefulcontactsperevent.

25sponsorcompaniesalready

cnmed the 2012 event Morethan6000professional

cntacts addessed in the maiingist

Adedicatednewsletterevery2

weeks

4differentopportunitiestopaticipate. Aqualiedandselectedaudience

Morethan70%ofvisitorsof

the past event benged t theindstia wd

ideanews_may2012

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