TASK ANALYSIS

Ideas: CD package, poster , CD disc, CD lyric booklet, CD booklet list of songs.

SCENARIO: The company Live music rrecords have asked me to produce a CD package I will ensure this CD package appeals to my audience. The target audience I have chosen are teenagers aged 15-18 . Live music records are looking for an extraordinary, unique and distinctive CD package. This product should be exciting and useful to keep items such as lyric booklets, posters which contains CD case, CD, Poster of my artist/Group. This will be fun for my audience to use. My product should be eye-catching and attractive to my customers. I will make sure that this product is more exciting than the other competitors products. As there are other CD packages on the market. This will result in me selling more of my products.

DESIGN BRIEF: I will make a CD package aimed at teenagers 15-18. This product will be designed to be used when teenagers are in parties or any type of car journey. This product will keep a teenager occupied when they are bored. This is because they will have access to the package with everything they need in one package. I will make sure that the items are exciting that will be inside the CD package.I will create a box that will be eye-catching and unique standing out from the other products on the shop shelf. Inside my box there will be compartments , this will not only improve my creative skills but will keep my product very organised. This will also make it easier for my target audience (teenagers) to have access to the products in the package.In addition a banner to have a souvenir in the package.

The boxes shows what my design brief and scenario of my CD package and products are. This informs me on what I have to include when creating my product. By doing this I will make my work look professional and on task, This will give me ideas to refer to. In addition I have created a brainstorm for my CD case and CD package. This will help me when thinking ideas of my CD case and CD package helping me think about the ideas of my product which will give me inspirational ideas .

Box

Name of product

Appearance

Sold at

Main character

Colours

Style of writing

Themes

Target audience

Materials used

PlasticCard

Paper

Glue

Cost for the Cd package with item inside.

£15.00-20.00

Shape of the boxAmount of compartments

Size of package

L: 45cmW: 30

L: 50cmW: 45

Unique

Long lastingAttractive

Creative

Contents of the box

Reliable

Colourful

Images

I would like the appearance of my travel box to look creative and attractive to the eye. As this will make my product on the market popular.

CD coverLyric book

Poster

Poster

Images of the artist/band

Logo

Known

Written in different fonts

bold

Italic

Images of the band

Name of the band

Signatures of the band

CD disc

Images of band/artist

Band nameRecord label Colourful

ArgosTesco

HMV

Sainsbury’s

Morrison's

I have chosen these shops because they are known shops and many customers buy product from these

Purple

Green

Orange

OrangeYellow

Multli colours

I will make sure I use bright colours to attract my target audience. This is because it will show a positive side to my package as it will also show creativity.

Hip hop

Beach

I have decided to make my product more exciting by choosing a theme for my box.

R&B

Self expression

Keep calm & party on

Sumer remixes

Self attitude

Vibe

Girls aged 14-16

Boys aged 14-16

Girls

Boys18-over

Bradley Hand ITC

Papyrus

Bookman Old Style

Algerian

GroupArtist

Girl group

I have selected a few names so this can help me for my final design.

I have a selection of target audiences that I will choose for my final design

Programmes I will use

RESEARCH PLAN

PRIMARY AND SECONDARY RESEARCH

Books

Music

Shops

Internet

Television

Interviews

Photos

Remix songs

Dance hall

Background music

TV adverts

Radio adverts

InternetPhotoshop

Camera

Professional photographer

This will help me decide on what type of photo's I will like to take for my group. This will help me promote the group or artist I will be choosing for my package and contents of my CD package.

Questionnaires

Surveys

Discussion in groups

Tally chart

Interviews will help me to find out interests in music so I will be able to produce information from them on to my CD case. This will also help me because as a teenager myself some teenagers may not be into things I am not interested in. This will make my product fair to my target audience .

Advertisements

Channels 14 +

Music channels

Reality channels

Count down shows e.g. 106 and park

This will help me get my product popular. Also increase the popularity to my target audience

Graphic books

CD case design books

CD package design

Graphic design

These books will help me design my CD package and contents in my CD package. will also be able to design the graphics around my product and appeal to my audience.

Websites

Information about existing products

This will help me to appeal for your target audience. Using the internet will also help me to make it a success and my own creative project to my customers.

Images for existing products

Information on designs of products

Buy online

Talking to the manager on his view of his products.

Looking around in shops ill help me to produce a successful product. Also to increase the popularity o my product on my promotion. This will also increase my profit if I put people interests in to my product.

Media will help me a great deal as many people read and listen to the media. This will also help me promote my product,

Remixed album

R & B

I have created this research page in order to help me create y product. I have made it useful in terms of how to design my product. Also how to make my product appeal to my audience.

Media

Hip hop

By adding music this will help me to decide what type of genre of music it is and weather it will be suitable for my target audience.

RadioMagazines

Newspaper

Posters Banners

PRODUCT ANALYSISCustomer: The target audience for this product is aimed at women aged 18 and onwards. Think this because the title ‘Brave heart’ gives the message that it is about love and what women face. I think this is appropriate for the target audience because of the content used in the songs and the theme Also women will be able to understand the package and the lyrics in the song. The colours shown are mainly blue in different shades. The lighter shades n contrast on the bottom of the d case show calmness, health and healing. Whereas the dark shade shows power and independence. Therefore women will be able to relate to the CD as it shows what women go through and shows an independent side.

Size: There is a suitable size for CD package and case. As the size of the package is medium and would be easy to carry around. The package will also b able to fit the components of the package inside. Therefore the package need to be spacious. The size will appeal to the target audience well because women do not usually like carrying heavy things around with them so it will make it easier for them.

Moral social cultural issues- This ay bring some issues as the image is the image of the singer Ashanti and she is shown wearing a lot of make-up. Some women in the society may not like make-up as they would prefer their inner beauty to be shown. However she is wearing a long dress which covers her up. Some may have issues with the message brought out.

Safety: In this CD package there are many hazards that can take place. For example the CD disc is sharp and has not got a plastic to seal. This would have made the product more safer.

Function: The CD package and the components Is for an entertaining purpose and can b e played anywhere. But it s most likely to be played in a family home. I think the game does function well because when the CD is being taken out of the box it will not break because of the material used. Also the components are shaped in different sizes but are able to fit in the box .

Cost. The cost of this album is £12.99. I think this is a good value because it is affordable for women considering the popularity of this artist.

Environment: This product is made out of cardboard plastic and other artificial materials. Before the customer has purchased this product it will be o the shelves of music shops e.g. HMV. When the customer has bout this CD package they will be able to put in their homes or cars . This is because the product is not so big but a suitable size.

Production process: The production process used for this product is Gravure. This printing process is used because the printing is used for long, high-quality print runs such as magazines,, packaging, and printing etc. This means it will be relevant to use this type of printing process for components as well. . This is because it is a neat process that is well presentable. This has not been laminated . This s also a reliable process as machines are used to put the images and designs onto the package itself and components.

Aesthetics: The packaging is a square shape. In front of the package there is a image of Ashanti covering the package with a pose on a mountainside in an elegant pose. However in front of the CD case there is a image of Ashanti laying in a with a dress in the same pose. The colour blue will attract the target audience because women tend to be attracted to calm colours and the roses show a more feminine perspective. I think the design of this product is very effective because the colours used are appropriate for women. Moreover the graphics I the cover show what a ladylike side and a romantic side . This is also a high quality product.

Production scale: The production sale used for this product is mass produced. This is because it can be sold in stores such as HMV Tesco Argos or Sainsbury's.

Typography: : The typography used is large and thin. So that it is clear to see. The typography looks very elegant . This signifies the elegance women have.

Improvements: If I ere to improve this product I will improve the typography of the title and he size. Also the coulour. This will make it easy for the customer to see.

I have used ACCESS FM to analyse this product. This will help me when producing my real product.

PRODUCT ANALYSIS

Customer : T he target audience for this product is aimed at women aged 18 and onwards. Think this because the title ‘enough’ of love’ gives the message that it is about what women represent and what value they have. I think this is suitable for the target audience because the colours used are gold, yellow and brown. These are the colours used and they all symbolise riches and wealth . Therefore the colours support the message that s trying to be given out showing that women are rich and are wealthy in their own right. This product I is suitable for the intended target audience as the artist ‘Keyshia Cole’ is not only on the front cover but is posing gin a confident way. Showing that there is female presence when the customer buys the al bum

Size: The product is a suitable size because the size of the package is medium and will make it easier for customer to carry around. The package will also b able to fit the components of the package inside. The packaging is a nice size as this will increase my profit of the CD package.

Moral social cultural issues:This may bring some issues as the image is the image of the singer Keyshia Cole wearing a lot of make-up. Also a dress that shows her Some women in the society may not like make-up she is dressed as she is wearing make-up ad her shoulders are not acceptable in some religion Therefore there may be still early. .

Safety: I think the components in those product are not safe because there are lot o f sharp edges involved. Although the product was made safely for the target audience.

Function- The CD package and the components Is for an entertaining purpose and can b e played anywhere. But it s most likely to be played in a family home and also the car believe that the The product functions well be suitable for the target audience

Cost. The cost of this product is (£1.29). This is a nice value of y money and is worth the money. As this was by a well-known celebrity which I will usually expect and increase in profit.

Environment: I think the package is environmentally because there are no use of harmed animals on the CD cover.

Production process: The printing process that has been used for this package is Gravure. This painting process is used because it is done by an artist. Also this printing process has been don't by a professional . The advantages of using this printing process fro you

Aesthetics: The packaging is a square shape. In front of the package there is a image of Keyshia Cole, covering the package with a pose in a room in an elegant pose. However in front of the CD case there is a image of Keyshia Posing with confidence.

Typography:: The typography used is large and thin. So that it is clear to see. The typography looks very elegant . This signifies the elegance women have. Also the style of the writing is

Improvements:- I were to improve this product I would make sure that the box and case are both laminate. This will prevent less hazards and keep the presentation of the project clean.

I have used ACCESS FM to analyse this product. This will help me when producing my real product.

Are you: Male Female

What age group are you in?Under 10 11-18 19+

What genre of music do you like?Urban Dancehall Pop Other

Do you prefer the speed of your music to be:Fast Slow Medium

Have you ever bought a Cd package before?Yes No

If so is it:Online Shop

If so what shop have you bought it fromHMV Tesco Asda Sainsbury’s

eBay Amazon other

What would you like to see in the CD package________________________________________________________________________________________________________What price would you like the CD package to be ?£5-10 £11-£15 £16- £20 £21-25 other

What gender would you like this Cd package to b e aimed at (tick either box)

Boys Girls

QUESTIONNAIRE

QUESTIONNAIRE AND ANALYSIS

This page shows the questionnaire I am going to deliver out into the public followed by an explanation on why I asked these questions. Once I received information back from the questionnaire I made

Are you: Male Female

What age group are you in?Under 10 11-18

What genre of music do you like?Urban Dancehall Pop Other

Do you prefer the speed of your music to be:Fast Slow Medium

Have you ever bought a Cd package before?Yes No

If so is it:Online Shop

If so what shop have you bought it fromHMV Tesco Asda Sainsbury’s

eBay Amazon other

What would you like to see in the CD package________________________________________________________________________________________________________What price would you like the CD package to be ?£5-10 £11-£15 £16- £20 £21-25 other

What gender would you like this Cd package to b e aimed at (tick either box)Boys Girls

19+

I asked this question because by asking what gender you are in. I choose this as my first question because I wanted to find out what types of genders liked the idea of a CD package. I also did this so that I would have not be biased when making my CD package.

I asked this question because I wanted to see what age the person was in so I would relate it to the CD package. This would have helped me incorporate ideas form the age groups .

I asked this question because I would have been able to find the different genre’s of music people are interested in. This would have helped me find ideas of what types of music people liked .

The speed of the music could be important for people or some people. Some children and young adults usually prefer fast music or slow music. This will help me choose the tracks played on my CD.

This question may have not been so important it will help me to make this CD package successful because it will give me background information on their experience with the CD package.

I have chosen shops like these because they are usually known shops to the public. However I have also chosen other because it will not be fair if others do not get their choice of shop. This will help me take in the results of the survey to my CD package.

Other

I have asked the public what they will like to see in the CD package because If I include their opinions will produce a successful package because people who would have answered the survey would have their own ideas

I have asked the public what price they would like the product to be for. I have asked this question because I will be able to look at my results after the survey and see what price is most preferable.

I have asked the public what gender they would like the price to be aimed at. This will help me see weather I should include the theme of the CD from a specific age group.

Both

Speed of musicFastSlowMedian

Genre of musicUrban

Dancehall

Pop

Other

£5-10

£11-£15

£16- £20

£21-25

other

0 20 40 60 80

Price of the package

Price of the package

I started off my questionnaire by asking what gender they were. This allowed me to remember to take both male and female ideas into consideration. This would be fair for both genders. I wanted to know what age the person viewing this survey was.

I asked the public what age group they were . In 20 % said thereI asked the public what genre of music do you listen to. 80% of them said medium. Therefore y my research I will be able to make my CD package have a laid back looked. Thus research will be very handy to me because I will be bale to base this idea in my package. The majority of people I asked said medium because it is between both fast and slow. I have chosen this because I have given an extra option instead of telling people to choose from.

I asked the public if they bought a CD package. I did this because This would help make my package a success. Also There will be less on the shelves so I will make sure that my package is a success. Whereas sin my survey estimated 50 % said yes and 30% said they had only bought a CD but not a package. Those who said no will not be aware of what is in the package. This is why I will make the package creative. U also asked if they bought the package online this is because I wanted to find out if the majority people say yes to either I will sell my product there or both if it is an equal percentage. I followed the question by asking what shop. This will help me chose the most shops chosen in the survey I also made sure I asked what online shopping site so the person answering will have an equal chance.I asked what people would like to see in the CD package. This is one of the most important questions in the survey because with this the people answering the survey are able to state their opinions. This question is important because it will help me include ideas so when I launch my DC package on the shelves I will drag attention to people. This will be because of the product. This last question in the survey was the price. His was the last question because without the price the public will not be able to by the CD package. I have included a range of prices and included the box other so the public will have an idea. As shown on my chart 65% of the survey said they would rather have the price at #5.00-#10.00. I may chose this price because it is not too expensive and will be reasonable for the public.

Under 10

11-21

22+

0% 20% 40%

Percentage of age

Percentage of age

Essential points Desirable points

Aesthetics- My product must include colours that are appropriate for my target audience. The colours that will be used will be bold and eye-catching influencing more customers to buy it. From the research I have done I have found out that teenagers are more attracted to CD case and packages with right colours. As if you go around teenagers who buy CD covers usually buy colours hat are attractive and eye-catching, Therefore I will use colours that are bright and not too bright. As my target audience is for both boys and girls aged 14-18.

Aesthetics- The colours I would like to use could be bold and eye-catching. I will make sure there are bright colours. E.g. blue, red. The customers are more likely to buy bright colours for the project Therefore I will use colours that are bright and not too bright.

Costumer- The customer of this target audience will be targeted at teenagers aged 15-18. This is because teenagers are likely to purchase CD ‘s. Therefore I must make this product make attractive and different for the customers to buy. This product must be manufactured by boys and girls as I think this is a suitable age to buy and purchase a CD.

Costumer-To make my product appropriate for my target audience I will make sure the contents are are appropriate for my target audience. Since my target audience is 14-18 I will make sure that I will include items suitable for their age group.

Costs- My customer must have a cost price around ₤10.00-₤20.00. I have chosen this price because it is not too expensive. As when you see the CD cases and packages they are usually ₤30.00 each. As the quality of the CD case and CD package will be of high quality. The cost have decided to use will be accessible for teenagers to buy because I have started at a range of ₤10.00.

Costs- I would not like the price to be at the bottom end of the market or the profit will be at a low price. If my cost is lower than the value of my product I will not be able to to include all the functions. Therefore want to sell to my customers. Therefore I will have to make the items cheaper. However if the price increases I will be able to include all the functions for customers and it will make the product more exciting and fun for customers to enjoy.

Environment- My product I have chosen is a CD case and CD package therefore since the music I the 21st century has risen up to a teenage population . This product can be taken on journeys e.g.: the car.. This can also be played at home or within you own environment when having a party or listening to it whenever you feel like. I hope this keeps my target audience entertained so they will have an enjoyable time. I will ensure this product is re-cycled , as this will be more appealing to my customers.

Environment- The main purpose of my product is to entertain people therefore this product can be used during parties or on long journey. This can be played among family and friends on Saturday nights. I would like it to be recycled.

Safety- The CD case CD package I will produce will be made of high quality so it will be appealing to my targeted audience. Since my target audience are teenagers I must be aware and take in consideration such as the corners of the CD package and the components. If my product is of high quality I must make sure it is appealing to my targeted audience.

Safety- Since my target audience are teenagers aged 14-18 I must be aware and take in consideration the type of sharp objects such as the corners of the CD package. If my product is of high quality I must make sure it is appealing to my targeted audience.

Size- I think the size of this package should not be too big however should fit the interests of the customer. This will make it easier for customers to carry around the CD case and CD package. I would prefer my size to be medium sized , This is because it will be appealing my target audience as teenagers may get tired of carrying something very big. Therefore I would prefer the size to be in the middle. This will be compatible to carry around to cars, parties, celebration etc. However it can be small as it will not be too big but not too small as a CD case and other parts of my product will nee to be able to fit in.

Size- I think the size of this package should not be too big. As it will make it easier for customers to carry around the CD case and CD package. I would prefer my size to be medium sized because as it opens up I would like it to not be too big to show its original size.

Function- The purpose of my product is to entertain teenagers in mainly parties. I need to make my product eye-catching and attractive to my targeted audience. So my company will like it in order to result in more sales. In the CD package there will be a selection of different things e.g. lyric booklet, poster et.. This is useful as the audience will get interested in my group/artist.

Function- The purpose of my product is to entertain teenagers in parties. And celebrations. I need to make my product eye-catching and attractive to my targeted audience. So my company will like it in order to result in more sales. In the CD package I would like the contents/ items to be exciting .

Materials- The materials I will be using will be hard card, paper, plastic,. These are good ideas of using materials like these because they are reliable materials and long lasting durable materials. This will ensure the customer that this CD package and CD case will not break.

Materials- I would like to use reliable materials and long lasting durable materials. This will ensure the customer that this CD package and CD case will not break. Materials I may use such as strong plastic for the windows of the product extra card fir the title in 3d to make the product look unique. I will also use coloured card to make my customers attracted to the bright colours.

Sustainability- I would like my product to be recyclable . This will make my product environmental friendly and appeal more to my target audience. After it has been used.

Sustainability- I would like my product to be recyclable . This will make my product environmental friendly and appeal more to my target audience. This will show that I am taking environmental factors into consideration.

Design specification

These tow screenshots show the work I done for questionnaire and an analysis. This will help me develop my CD package and components in a way that will satisfy the customers who will purchase my product. For example one of the questions I asked was ‘what genre of music do you like?’ The results I collected was most people in the questionnaire preferred urban music. As my questionnaire was directed at teenagers. Therefore I have decided to make my product directed at teenagers.

These tow screenshots show a scenario , a design brief and task analysis of my product. For example the mind map will help me because I will be able to got back and look at this work for inspiration and some ideas for the product and who my targeted audience could be.

This screenshot shows the research analysis I have completed. This will help me to work out which factors I will need to consider when making my product. I have made questionnaires and looked at existing CD’s for help. This will inspire me in the creation of my product. I have made questionnaires and looked at existing CD’s which will inspire me to help create my product in a way that will be unique and catch people attention and make them want to buy the product.

RESEARCH ANALYSIS

This page shows the product analysis I have created. These pages will allow me to get inspiration from the secondary and primary resources to make my work better than both of these examples. In the following pages. For example I found the Keyshia Cole CD more worth buying. However I found the Ashanti CD more pretty. Considering these factors will help me create a better product.