ideas for a sleep-happy business
TRANSCRIPT
Image from Weebly used under Creative Commons Licence, by Jamie In Bytown
Ideas for a SLEEP-Happy Business
Why?
How do you describe yourself…
• Freelancer
• Business Owner
• Brand Owner
Some people stop getting paid when they sleep
Some people get paid while they sleep
BrandA valuable intangible asset
Vs.
commodity
Assets vs. CommoditiesValue can be replicated to generate more than the single unit
Value is measured per unit (price per piece) or per unit of time spent (per hour).
Market perception and positioning are key value drivers
Price is key determinant in the market – easy switch to alternatives if someone else sells cheaper
Consists of non-price factors that attract a premium
Some non-price factors but not particularly memorable/ alternatives easily acceptable to the buyer/user.
The commodity business…
The brand
S
Substance not just surface imagery.
The brand
L
Legally literate – the law as a strategic business tool.
The brand
E
Exit Strategy? – think like an investor.
The brand
E
Expansion – think how you can scale
The brand
P
Positioning – know your quarter, occupy it
…about the Money…
“It is estimated that … as much as 90% of the value of the world’s top 2000 enterprises will consist of intellectual property” Price Waterhouse Coopers
Become SLEEP-HappyBuild a BRAND!
Image from Weebly used under Creative Commons Licence, by Jamie In Bytown