ideas for marketing - cadenas...ideas for marketing sexy and innovative marketing for technical...
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![Page 1: Ideas for marketing - CADENAS...Ideas for marketing Sexy and innovative marketing for technical products 15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 1](https://reader036.vdocument.in/reader036/viewer/2022071009/5fc6b9cc8334db55527fe4e1/html5/thumbnails/1.jpg)
Ideas for marketing
Sexy and innovative marketing for technical products
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 1
![Page 2: Ideas for marketing - CADENAS...Ideas for marketing Sexy and innovative marketing for technical products 15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 1](https://reader036.vdocument.in/reader036/viewer/2022071009/5fc6b9cc8334db55527fe4e1/html5/thumbnails/2.jpg)
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 2
Value you receive from the3D Product eCATALOG by CADENAS
Increased
Sales
Better
Service
Better
Marketing
Leads Conversions Support
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 3
Focus of this presentation is on MARKETING Solutions
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 4
How do you want to present yourproduct?
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 5
How do you want to present yourcompany?
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 6
Good marketing ideas for exhibitions?
?
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 7
Everything started withRED CYAN glasses5 act story
5 act story
1. Conversion Starter
2. Fascinating & Pacing
3. Give Away (Present)Reminder
4. Print 3D Digital
5. Follow UpSend Email With Part
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 9
Motivation of Marketing @ Fairs
Spark curiosity and create a traffic jam of rubbernecks at your stand
Find a way to open a conversation with transition to yourproduct
An innovative and creative appearance will have a positive effect on your company and products reputation
People should remember your company and productrespectively keep in mind something interesting!
Campaign shouldn‘t be too expensive
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 10
LegendBalanced score card
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Ava
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ility
?
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach11
Lenticular Brochure
>4000€
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 12
Anamorph technique motivatespeople to stop and take a picture
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 13
Anamorph pictures part > photo
~ 100 €
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 14
Stop and take a pictureFor Fixtures + Bolts, Fasteners, Screws …
>10000€
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 16
White info @ a white screen
>5000€
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 17
The wizard
>10000€
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 18
The wizard
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 20
Presenting to customers
>10000€
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 21
App available in desktop version
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 22
Luminous Carpets
>5000€
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 23
Coffee with your logo
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 24
The individual macchiato makerServe your customers coffee with „advertisement“
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Ideas for marketing
15.03.2016 25
3D foam with ripples
>5000€
(c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 27
Want to show your components in action?
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 28
Mechatronics conceptual designer
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 29
Mechatronics conceptual designer
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 30
Siemens MCD + CADENAS
Digital instead of real presentation
>10000€
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 31
GamificationShow 3D & functionality by playing
>250€
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 32
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Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 33
iBEACONRetargeting of customers
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Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 34
Usage Of CADENAS CAD Models App?
We arereaching every4th ENGINEERin Europe withthe CAD Models App
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Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 35
iBEACON demo by CADENAS
>1000€
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Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 36
Google Cardboard
Lowcost VR Project
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 37
VR Cardboard Glasses
>2000€
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 38
VR McDonald‘s
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Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 39
Realfiction XXXLHolography
>2500€
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 40
Tradeshow EntertainmentIntroducing the solution
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 41
Mini DREAMOCA good present for good customers
>1000€
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 42
Animation Shoes …
>1000€
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Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 43
Augmented RealityYour product catalog never gets old!
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 44
Augmented RealityReal -> Video / Photo -> 3D / Photo -> Video
>1000€
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 45
In Every Man is a Child - Techie DemoMaybe components of your portfolio are used –Children are always positiv in marketing
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 46
Social MediaMarketing – yesterday and today
today
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 47
Motivate with realtime score To Like!Miot & Dotti
>1000€
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 48
Our Social Media Values
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 49
CADENAS PARTcommunity has morethan 19.000 LIKES / Followers on Facebook
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 50
Pause the flying parts at the right time
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 51
Viral VideoCANVAS already produced Animation/StopMotionvideos with approx. 40.000 clicks !
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 52
Viral Video
>10000€
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 53
Questions & Brochure Margarete Baczur
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Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 54
Questions?
Feedback?
Thank youfor your attention
Juergen Heimbach
Phone.: +49 / (0) 821 / 2 58 58 0 - 0E-Mail: [email protected]
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Ideas for marketing
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Ideas for marketing
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