ideas that move - cheilen)_201810.pdf · 2012 ~ 2014 acquired mckinney, bravo, iris worldwide 2008...
TRANSCRIPT
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IdeasthatMove
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IDEAS THAT MOVE
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Past Present Future
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Cheil Worldwide is inarguably the No. 1 agency
leading the advertising industry in Korea.Past [ ]
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1973 Cheil Communications founded
1977 Conducted Annual Consumer Research
1988 Opened the first overseas office in Tokyo
1991 Launched the Marketing Research Center
1998 Listed on the Korea Stock Exchange
History
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2012 ~ 2014 Acquired McKinney, Bravo, Iris worldwide
2008 ~ 2009 Acquired BMB, TBG, PengTai
2011 Won a Grand Prix at Cannes Lions
2015 CGC won awards at China’s two major ad festival
2016 Acquired Founded
2017 Acquired PSL, Atom42
2018 Acquired Centrade
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Cheil Worldwide is not just a leading agency in Korea;
It has leapt to the global company.Present [ ]
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897.9
Financial Highlights (~‛17)
2017
Revenue:USD million
Overseas
72%
Korea
28%
845.3
2014
844.3
2015 2016
859.3
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EUROPEAustria
BelgiumCzech
FranceGermany
ItalyNetherlands
PolandPortugalRomania
SpainSweden
UK
MIDDLE EASTJordanKSATurkeyUAE
CISKazakhstan
RussiaUkraine
AFRICAGhanaKenyaNigeriaSouth Africa
ASIAAustraliaChinaIndiaIndonesiaJapanKoreaMalaysiaPhilippinesSingaporeTaiwanThailandVietnam
AMERICABrazilCanadaChileColombiaGuatemalaMexicoPanamaUSAPeru
As of August 2018
53 networksin 44 countries9 affiliates
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As of August 2017
6,300Employeesat Cheil Worldwide
Korea
Overseas
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10 awards at the Cannes 2018
GlobalCreative Power
11 awards at the Cannes 2017
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Samsung Technical School – Silver
The Last Bar fighters Bronze1Parkour Screens – Silver
Smart Suit - 1 Gold, 1 Bronze
Good Vibes - Bronze
Peecaboo Mask - Bronze
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Invisible People
The Last Bar fighters
동1Smart Toys
Bronze1 은1
#myneolabel Bronze 2
Heat Tech Window Bronze 1
Block Out the Chaos Bronze 2 Dytective Bronze 1
adidas Glitch Silver 1 Bronze 4
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Smart Suit
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Good Vibes
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Korea-Japan World Cup G20 Seoul Summit Yeosu Expo
NationalEvents
IAAF World Championships
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GlobalExhibition
MWC
IFA
CES
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Solution
StrategySolution
CreativeSolution
MediaSolution
DigitalSolution
ExperientialSolution
Cheil provides differentiatedsolutions
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Cheil Worldwide is evolving into a global marketing solutions company. Future [ ]
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Large-scale campaigns that were simply novel, attractive and creative
“Ad Agency”
Accurate solution for each problem,
fast results and effective solutions
with efficiency
Marketing Solutions Company
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Ideas that Move
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Cheil Worldwide
Marketing Solutions Company
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Thanks