ideas to innovation - tim sanders, former cso, yahoo!
TRANSCRIPT
Ideas
To
Innovation
Tim
Sanders
Information Masters
the cost versus ROI
Investment Historical determinant of success
People 2% 20%
Process 2% 15%
Organization 2% 10%
Culture 1% 20%
Leadership 1% 10%
Information 10% 15%
Technology 82% 10%
The Interactive Enterprise
Data
Knowledge
Insight
The Insight Cycle
Listen
Learn
Share
0
1000
2000
3000
4000
5000
6000
1999-0
3
1999-0
5
1999-0
7
1999-0
9
1999-1
1
1999-1
3
1999-1
5
1999-1
7
1999-1
9
1999-2
1
1999-2
3
1999-2
5
1999-2
7
1999-2
9
1999-3
1
1999-3
3
1999-3
5
1999-3
7
1999-3
9
1999-4
1
1999-4
3
1999-4
5
1999-4
7
1999-4
9
1999-5
1
2000-0
1
2000-0
3
2000-0
5
2000-0
7
2000-0
9
2000-1
1
2000-1
3
2000-1
5
2000-1
7
Yahoo Buzz Index Tracking Brand Awareness
Press Release
MTV VMA 9/9/99
TV Advertising Campaign Ricky Martin Concert Sponsorship Yahoo! Online Marketing Campaign
Car of the Year
New Economy Depression Syndrome
Changing The Way We Work
Promise Made,
Promise Kept.
