ideate, iterate + contribute · powell and market fishermans wharf -700 bush i mrsale bonn...
TRANSCRIPT
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Ideate, Iterate + Contribute
Facilitators: Carrie Bishop + Ximena SarangoPartners: Danielle Harris + Warren Logan
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Agenda
1. Intros (10 sec or less)2. Why Ideation? (10 min)3. Intro to MTA/CTA Challenge (10 min)4. Practice (30 min)5. Next Steps (5 min)
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Process
From: Designing for Growth: a design thinking tool kit for managers
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Ground Rules
01 Defer judgement.
02 Encourage wild ideas.
03 Build on the ideas of others.
04 Stay focused.
05 Be visual.
06 Go for quantity.
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Introduction to Challenge
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How might we increase the diversity and number of San Franciscans that share rides?
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Yes BUT...
Person 1: A great San Francisco vacation would _______________
Person 2: but _______________
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Yes AND...
Person 1: A great San Francisco vacation would _______________
Person 2: AND _______________ + ...
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Yes AND...
A shared ride would _______________ + _______________ + ...
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Solve for your persona with ... the Worst Possible IdeaTanya Jennifer Mr. Maye Matthias
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TanyaJennifer Matthias
Solve for your persona with ... the most delightful idea
Mr. Maye
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Put it on a Matrix
delightfulfunctional
$$$$
$
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Recap + Next Steps
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What might this look like for you ?