IDEATION 2.0

DefineEmpathy Define Ideate Prototype Feedback

Generate Maximum Innovation PotentialNot Final Solutions. Ideas to Learn More About

Rules1. DEFER JUDGEMENT2. ENCOURAGE WILD IDEAS3. BUILD ON THE IDEAS4. GO FOR QUANTITY 5. ONE CONVERSATION AT A TIME6. BE VISUAL7. STAY FOCUSED ON THE TOPIC8. HEADLINE

Brainstorming

Select

The Rational Choice

The Darling

The Most Meaningful

The Long Shot

Facilitation

How might we…

POV: Retiring workaholic needs a new reason to wake up each morning because supervising his staff inspired him. Idea: Program for newbie retirees to stay work active

Attributes:Start of journey“office”“employees”GoalsBench marks

Deeper

Directed

Analogous Structured BrainstormWhat is an analogous brainstorm?A brainstorm on situation analogous to your POV.

Why do an analogous brainstorm? It allows you to go deep by leveraging the abstract relationships within a situation you know well

What is a structured brainstorm?A way that focuses ideas on a particular topic.

Why do a structured brainstorm? In fact, isn’t that illegal?It keeps the idea generation directed. Helps facilitate synthesis.

Metaphor Characteristic Solution(to original pOV)

Waking upGoing to ChurchKindergartenSupermarket

Boat showBuying a carStealing a diamondPromFirst Date

Terrifying

Meet new people

Learn huge range of skills

Away from parents

Chance to call home If you freak

Bring Toys from Home

Back to School Night

Solution

You keep favorite red stapler

Setup replica office at home

Put company logo on all that you own

Attributes: Start of journey “office” “employees” Goals Bench marks

POV: Retiring workaholic needs a new reason to wake up each morning because supervising his staff inspired him.

Metaphor Characteristic Solution(to original pOV)

Solution

Try it withyour POV

Metaphor Characteristic Solution(to original pOV)

Waking upGoing to ChurchKindergartenSupermarket

Boat showBuying a carStealing a diamondPromFirst DateCircus

Terrifying

Meet new people

Learn huge range of skills

Away from parents

Chance to call home If you freak

Bring Toys from Home

Back to School Night

Solution

You keep favorite red stapler

Setup replica office at home

Put company logo on all that you own

POV

Waking up Boat show

Buying a car

First date

Kindergarten

Metaphor

new people

Away from parents

Terrifying

Characteristic

stapler

replica office

logo

Solution(to original pOV)

Bring toys From home

Chance to call homeBack to work Night

Solution

POV

Waking up Boat show

Buying a car

First date

Kindergarten

Metaphor

new people

Away from parents

Terrifying

Characteristic

stapler

replica office

logo

Solution(to original pOV)

Bring toys From home

Chance to call homeBack to work Night

Solution

For Next Class:Post on your wiki page ideas for attributes that you want to prototype on Thursday.

LOTS of time with users for field report that is due Thursday May 6th (But spend lots of time with users before and after that date). Please block the time.