ideation: a crash course in creativity
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Ideation: A crash course in creativity. If I only had time for 3 things…. big fish convergent/divergent priming, pros & cons intrinsic/extrinsic seven steps. “How to catch a big fish: 1. Catch a lot of fish. 2. Throw back all the little ones.” Linda Carson @lccarson [email protected]. - PowerPoint PPT PresentationTRANSCRIPT
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Linda Carson/Creative Thinking 1
Ideation: A crash course in
creativity
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If I only had time for 3 things…1. big fish2. convergent/divergent3. priming, pros & cons
4. intrinsic/extrinsic5. seven steps
Linda Carson/Creative Thinking 2
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“How to catch a big fish:1. Catch a lot of fish.2. Throw back all the little ones.”
Linda Carson@lccarson
[email protected] Carson/Creative Thinking
Please jot down a
noun (for later).
Thanks.
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“Creativity is not a talent. It is a way of operating.” John Cleese• Four stage
model (Wallas)1. Preparation2. Incubation3. Illumination4. Verification
• Divergent & convergent production (Guilford), open & closed problems
• Priming, pros & cons
• Intrinsic & extrinsic motivation (Amabile)
Linda Carson/Creative Thinking 4
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“THERE ARE FEWER RULES THAN YOU THINK”
What happens in Vegas, stays in Vegas.
Say yes.Be kind.Edit later.
Laughter is praise.
5
Linda, don’t go to the next slide until after the noun exercises.
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Linda Carson/Creative Thinking 6
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Linda Carson/Creative Thinking 7
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Linda’s seven-point plan for making the most of many minds
How innovators can turn idea generation into a team sport
Linda Carson/Creative Thinking 8
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1. Defer judgment.
“The core skill of innovators is error recovery not failure avoidance.”
Randy Nelson
“Scientists have another name for failure: data.”
Tina Seelig
9Linda Carson/Creative Thinking
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2. Seek quantity, not quality.“Ideas have to be like ninjas, plentiful and ready to die.”
Suzanne Pope
10Linda Carson/Creative Thinking
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3. Question assumptions.“I have a friend I go to whenever I have a really tough problem to solve. After I explain it to him, invariably his first question is, ‘What rules can we break?’ He knows that I have assimilated so many rules into my thinking that after a while they become blind assumptions. It’s difficult to be innovative if you’re following blind assumptions.”
Roger von Eoch11Linda Carson/Creative Thinking
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4. Go over the top.
“It is easier to tone down a wild idea than to think up a new one.”
Alex F. Osborne
12Linda Carson/Creative Thinking
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5. Follow through:Debate;Combine & extend ideas;Use ideas as stepping
stones.“Creativity occurs at the intersection of previously unconnected planes of thought.”
Dorothy Leonard13Linda Carson/Creative Thinking
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6. Take notes.
“Never go anywhere without pen and paper. Not even to bed. Especially not to bed.”
Linda Carson
14Linda Carson/Creative Thinking
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Step 7 is really the 0th step
The most important rule for making idea generation a team sport…
Linda Carson/Creative Thinking 15
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Start solo.“There are no good collaborations … Once the miracle of creation has taken place, the group can build and extend it, but the group never invents anything.”
John Steinbeck16Linda Carson/Creative Thinking
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Linda’s seven-step planStart solo.
1. Defer judgment.2. Seek quantity, not quality.3. Question assumptions.4. Go over the top.5. Follow through.6. Take notes.
Linda Carson/Creative Thinking 17
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“Creativity is a renewable resource.”
Biz StoneCo-founder of Twitter
Linda Carson/Creative Thinking 18