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TRANSCRIPT
20/03/2019
1
Identification of elements for a future
"Strategy for the EU Ecolabel"
EUEB meeting
March 13th 2019 - Brussels
Fabio Iraldo, Michele Barberio
Sant’Anna School of Advanced Studies
Siddharth Prakash, Roman Seidl
Oeko-Institut e.V.
Agenda
• Overview of project progress;
• Windows of opportunities and identification of future scenarios for the EU Ecolabel (Task 2);
- Recapitulation of Task 1 main results;
- Presentation of outcomes of stakeholders’ consultation (Task 4);
- Presentation of proposed scenarios for the EU Ecolabel (Task 2).
• Preliminary proposal for a monitoring system for the EU Ecolabel (Task 2);
• Preliminary proposal of criteria for the inclusion/discontinuation of product/service groups
for the EU Ecolabel (Task 3).
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Overview of project progress
Task 1 - Evidence gathering and market analysis for the identification of windows of opportunities for the EU Ecolabel
Task 4 – Stakeholder engagement and
consultation
Task 2 - Identification and assessment of scenarios for the EU Ecolabel and monitoring activities
Task 3 - Identification of product/service groups on which the EU Ecolabel should focus
Final Report with the identification of elements for a future "Strategy for the EU Ecolabel"
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Completed
Ongoing
Ongoing
Ongoing
“Windows of opportunities and identification of
future scenarios for the EU Ecolabel”
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Recapitulation of Task 1 main results
“Evidence gathering and analysis of the market
context for the identification of windows of
opportunities for the EU Ecolabel”
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Two main angles of analysis :
1. EU Ecolabel market context for the identification of the most relevant sectors in
terms of consumers’ demand ;
2. Environmental improvement potential for identification of the most relevant
sectors.
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TASK 1Evidence gathering and analysis of the market context for the
identification of windows of opportunities for the EU Ecolabel
Which windows of opportunities for the EU Ecolabel in
the transition towards a more circular economy ?
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7
For each of the identified sectors
A preliminary identification of potential product/service groups based on the:
• most representative products/services in each sector;
• attitude of consumers towards specific environmentally friendly
products/services;
• “Successful”* product/service groups under other ecolabelling schemes.
*NOTE: successful is intended here in terms of “number of products”.
IMPORTANT NOTE: A LIST OF PRODUCTS/SERVICES ON WHICH THE EU
ECOLABEL SHOULD FOCUS ON WILL BE FINALIZED UNDER TASK 3 OF
THE PRESENT STUDY.
TASK 1Evidence gathering and analysis of the market context for the
identification of windows of opportunities for the EU Ecolabel
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While valorizing what is already successful under the EU Ecolabel… untapped potential
(broad list of potential products and services resulting from Task 1 ):
Sector level Product / service level (examples/most representative products)
Housing, construction
& buildings
Products: Houses (green houses), construction products, household appliances,
products for routine household maintenance, etc.
Services: construction services, green power supply
Mobility
Products: vehicles spare parts such as tires, products for cleaning and maintaining
transport equipment, small & light vehicles, bikes, e-bikes, etc.
Services: car sharing, bike sharing, public transport, taxi services; car cleaning
services, etc.
Food & beverages
Products: meat, fish, dairy products, alcoholic beverages, non-alcoholic beverages;
Services: food catering
Education, recreation &
culture
Equipment: audio-visual, photographic and information processing equipment, toys,
imaging items and equipment, gardens and pets ;
Services: events, meetings, etc.
Personal care /
cosmetics
Skin care and toiletries, haircare products, fragrances/perfumes and decorative
cosmetics, toothpaste, toothbrushes, etc.
Financial products Banking and insurance products
TASK 1Evidence gathering and analysis of the market context for the
identification of windows of opportunities for the EU Ecolabel
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Along with the proposed product/service categories, there are several points of
attention arising from Task 1 analysis :
• Diverse range of goods and services;
• Importance of services;
• Both consumable and durable products;
• Energy-using products relation with Ecodesign Directive and EU Energy
Labelling;
• Food and beverage products not covered at present, relation with EU
Organic Label;
• Relevance of products with health and personal well-being connotation;
• Products and services for GPP and B2B;
• Products and services covered by other national ecolabelling schemes (e.g.
construction products, cosmetics, etc.).
These issues have been used as discussion base for stakeholders’
consultation
TASK 1Evidence gathering and analysis of the market context for the
identification of windows of opportunities for the EU Ecolabel
Presentation of the outcomes from conducted
stakeholders’ consultation
(webinar + EUEB meeting + online survey)
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Stakeholders’ consultationTools and Stakeholders
TOOLS
• 2 webinars;
• Online survey;
• Participation to 3 meetings of the EU Ecolabelling Board (EUEB).
STAKEHOLDERS
• EU Ecolabel License Holders;
• EU Ecolabel Non-license Holders;
• Consumers (EU citizens);
• Retailers/Wholesalers;
• NGOs;
• EU Ecolabel Competent Bodies;
• The European Commission – Directorate General for the Environment (DG ENV) and
the other relevant DGs.
• Other…
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Stakeholders’ consultationActivities carried out
• 1st webinars – 05/10/2018
Presentation of the preliminary results of Task 1 and first preliminary questions about
options for developing scenarios for the EU Ecolabel.
• Participation to the EU Ecolabelling Board (EUEB) meeting - 21/11/2018
Presentation of the results of Task 1 and consultation on specific issues/questions
for fine-tuning the identification of EU Ecolabel scenarios to be described and
assessed.
• Online survey
- launched on the 31st January 2019;
- online consultation deadline: 3rd March 2019
NOTE: open public consultation on Product Policy Framework (EU Ecolabel relevant
part) will also be considered.
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Stakeholders’ consultationThe online consultation (1)
• Online consultation’s deadline is 3rd March. Only preliminary results now available;
NOTE: when drafting this presentation the online consultation was still ongoing. Results
will be updated by March 13.
• A total of 442 responses provided.
13
17
35
110
51
73
143
23 25 27
0
20
40
60
80
100
120
140
160
Academic /Research institution
Businessassociation
Company /Business
organization holdingone or several EUEcolabel licence(s)
Company /Business
organization notholding any EUEcolabel licence
Retailer/Wholesaler(holding or notholding an EU
Ecolabel licence)
Consumerorganisation
EU Citizen Non-governmentalorganisation
Public authority Other
Non exhaustive list of potential future EU Ecolabel product/service groups presented for online consultation
Housing
Household appliances bearing the EU Energy Label (e.g. washing machines, fridges, etc.)
Other household appliances (e.g. kettles, irons, etc.)
Products for household maintenance (e.g. wood oils, waxes & polishes, etc.)
Plastic waste bags
Solar photovoltaic modules, inverters and systems
Green power supply (e.g. electricity)
Laundry services
Construction & buildings
Buildings (e.g. residential and offices)
Construction products (e.g. doors, windows & other insulation materials, etc.)
Construction services (e.g. demolition services, waste management services, etc.)
Maintenance and repair services (e.g. heating maintenance, plumber, repair of appliances etc.)Mobility equipment and services
Vehicles’ spare parts (e.g. tires, etc.)
Car cleaning services
Small & light vehicles (e.g. bikes, etc.)
Car or bike sharing services
Taxi and delivery services
Public transport (e.g. bus, train, plane etc.)
Food & beverage products
Meat & processed meat
Fish & processed fish
Dairy products
Other processed food (e.g. pasta, coffee, etc.)
Non-alcoholic beverages (e.g. soft drinks, etc.)
Alcoholic beverages (e.g. wine, beer, etc.)
Food & catering servicesRestaurants and cafésVending machinesSupermarkets and food-retailEducation, recreation & culture productsToysSmartphones
Audio-visual, photographic and information processing equipment Imaging items and equipment (e.g. printers, cartridges, etc.)Gardening and pet products (e.g. plant care products, pet care products and accessories, etc.)Education, recreation & culture servicesEvents and meetingsSchool and nursery servicesPersonal care / cosmetics products
Leave on skin care products (e.g. creams, sunscreens, aftershave etc.).Cleansing products and make up removersLeave on haircare productsFragrances, perfumes and deodorantsMake up productsToothpaste and oral rinsesToothbrushesBaby care productsFinancial products
List developed basing on Task 1 results
and stakeholders’ feedback (webinar +
EUEB)
Stakeholders’ consultationThe online consultation (2)
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Stakeholders’ consultationIssues discussed
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1 Should the EU Ecolabel be awarded to a homogenous or heterogeneous group of products and services?
2 Should the EU Ecolabel focus mainly on consumable goods or on durable goods?
3 Should the EU Ecolabel focus mainly on products with a health connotation (direct and indirect)?
4 Should the EU Ecolabel cover more products and services relevant for Green Public Procurement?
5 Should the EU Ecolabel cover more B2B products and services?
6 Should the EU Ecolabel be extended to more services while focusing on circular economy aspects?
7Should the EU Ecolabel cover Ecodesign / EU Energy Label products?
E.g. household appliances, …
8
How should the EU Ecolabel position itself in respect to other Type I ecolabels?
- Differentiate on the market?
- Cover the same successful product groups and seek better harmonisation?
9Should the EU Ecolabel focus more on construction & building?
e.g. building materials, …
10Should the EU Ecolabel cover more types of personal care products?
E.g. cosmetics, toothbrushes, …
11
Should the EU Ecolabel cover food, feed and non-alcoholic beverages?
e.g. selected processed food (relevant from a life cycle point of view) products, namely dairy products, bread, non-
alcoholic beverages, processed fish food, …
12Should the EU Ecolabel cover recreation & culture?
e.g. meetings & events; toys …
13Should the EU Ecolabel cover mobility services?
e.g. car sharing, bike sharing, food delivery services, taxi …
14Should the EU Ecolabel cover mobility-related products?
e.g. small & light vehicles, spare parts, …
A set of issues agreed with the EC and used for stakeholders’ consultation
(webinar + EUEB + online survey)
Stakeholders’ consultationFeedback received and our recommendations (1)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel be
awarded to a
homogenous or
heterogeneous
group of
products and
services?
Heterogeneous portfolio
Motivations:
• EU Ecolabel market
awareness and visibility are
key factors for success.
• Need to cover as many
products and services as
possible;
• EU Ecolabel should identify
and consider/assess all the
existing environmental
improvement opportunities
across the different economic
sectors.
Wide agreement (over 80% or
responses) about the EU
Ecolabel covering a diverse
range of products/services.
Heterogeneous/diversified
approach to portfolio while
assuring:
adequate resources for
criteria development from
MSs and the EC;
adequate and extensive EU
Ecolabel marketing and
promotion initiatives from
both MSs and the EC;
a higher degree of
harmonization with strong
and well-established national
ecolabelling schemes;
a high degree of
coherence/collaboration with
the EU circular economy
policy and, particularly, with
the other product policy tools
(Energy Label, Ecodesign,
PEF, EU Organic Label, etc.).
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Stakeholders’ consultationFeedback received and our recommendations (2)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel focus
mainly on
consumable
goods or on
durable goods?
Both durables and
consumables
Motivations:
• Consumables offer a higher
visibility and
communication/marketing
advantage;
• Durables can support
emerging market demand for
reparability, upgradability,
etc.;
• Consumables: focus on
chemicals and on plastic /
plastic waste;
• Durables: better placed for
addressing circular economy
“core” aspects such as
durability and recyclability
and for supporting new
consumption patterns (e.g.
leasing services of goods).
Both durable and
consumables, with
consumables being preferred
mainly by EU Ecolabel License
Holders (over 60% of
responses).
Focus largely on consumable
goods, but without “closing the
door” to consumer durables.
Give priority to non-energy-
related durable products.
For energy related durable
products, that are covered by
the EU Ecodesign Directive and
EU Energy Labelling Directive,
focus on circular economy
aspects, such as durability,
repairability, re-use, recyclability,
hazardous substances etc., if
these aspects are not well
addressed yet.
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Stakeholders’ consultationFeedback received and our recommendations (3)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel focus
mainly on
products with a
health
connotation
(direct and
indirect)?
Agree
Motivations:
• Well-being a major driver for
consumers’ purchasing
decision;
• EU Ecolabel guarantees
indeed a less negative
impact on health than
conventional products given
its strict criteria on hazardous
substances;
• the need to communicate this
clearly to consumers;
BUT: keep the EU Ecolabel a
label of ENVIRONMENTAL
excellence, including health-
related aspects (as indirect
benefits).
Health connotation not
standing out among
businesses’ responses:
• around 55% of agreeing
responses for EU Ecolabel
LH;
• Around 45% of agreeing
responses for Businesses not
holding any EU Ecolabel
license;
• but positively supported by
NGOs, public authorities,
experts, etc. (around 65%)
Further strengthening of those
successful existing EU Ecolabel
product groups related to
hygiene, personal care and well-
being for including mass market
consumables such as leave-on
cosmetics (make up products,
skin care products, fragrances,
perfumes, deodorants, etc.), oral
rinses, baby care products, but
also existing products in the
category “cleaning up”, such as
detergents, hard surface
cleaning products etc.
Additionally, persist with
products, such as paints,
varnishes, textiles/ footwear etc.
and include other products with
direct contact to and/or exposure
with consumers, such as toys,
pest control, etc.
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Stakeholders’ consultationFeedback received and our recommendations (4)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel cover
more products
and services
relevant for
Green Public
Procurement?
Agree
Motivation:
GPP, along with consumers’
demand, a primary strategic
leverage to increase the uptake
of the EU Ecolabel.
BUT:
preference should be given to
products and services
relevant for both end-
consumers and public
procurers
Wide agreement (around 80% of
responses) about the EU
Ecolabel covering more
products/services for GPP
(especially EU Ecolabel License
Holders and NGOs, public
authorities, experts, etc.).
Give priority to the development
of EU Ecolabel criteria for
products and services for which
both consumers’ and procurers
demand is high, for e.g.:• Construction products (e.g.
doors, windows & other insulation
materials, etc.);
• Paper products;
• Electronic products, such as
Multi-Function Displays, PCs,
coffee machines, hand driers,
water-saving taps, showers etc.
• Maintenance and repair services
(e.g. heating maintenance,
plumber, repair of appliances,
etc.);
• Gardening products;
• Food and catering services;
• Events and meetings;
• School and nursery services;
• Public transport services (e.g.
bus, tram, underground, train,
etc.);
• Sharing mobility services (e.g.
such as car sharing and bike
sharing), etc.
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Stakeholders’ consultationFeedback received and our recommendations (5)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel cover
more B2B
products and
services?
Disagree
Motivation:
EU Ecolabel should be kept a
label of environmental
excellence primarily aimed at
end-consumers.
Agreement (around 60% of
responses) about the EU
Ecolabel covering more
products/services for
business to business
(especially by businesses).
• “Business to business”
strategic considerations shall
be taken into account only
when a product or service
shows GPP and consumers’
relevance (e.g. construction
products).
• Leave out intermediate
products.
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Stakeholders’ consultationFeedback received and our recommendations (6)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel be
extended to
more services
while focusing
on circular
economy
aspects?
Agree
Motivations:
• Strategic window of
opportunity to promote
business models enabling
more circular consumption
and production;
• Experience of national
ecolabelling schemes;
• Services with circular
economy potential such as
repairing services, buildings
refurbishment, leasing of
durable goods such as
household appliances,
textiles, toys, etc.;
• Possible synergies with
EMAS.
Agreement about services
(around 60%), particularly high
for NGOs, public authorities,
experts, etc.
Generalized high agreement
(strongly agree + agree over
80%) across all stakeholders’
categories for services such as:
• green power supply;
• laundry services;
• car cleaning services.
Consumers showing high
agreement also for:
• Events and meetings;
• School and nursery services.
NGOs, public authorities, experts,
etc. showing high agreement also
for:
• Events and meetings;
• School and nursery services;
• restaurants and cafés;
• food catering services;
• Supermarket and food retail.
Develop criteria for services:
• showing high or increasing
consumers’/public procurers’
demand (e.g. power supply,
laundry services, car cleaning
services, events and
meetings, school and nursery
services, etc.);
• In priority for which criteria
under other national
ecolabelling schemes exist
and are successful, such as
grocery stores, food catering
services, rental services,
events and meetings, etc.
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Stakeholders’ consultationFeedback received and our recommendations (7)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel cover
Ecodesign / EU
Energy Label
products?
E.g. household
appliances
Contrasting opinions
(CBs less enthusiastic than
NGOs and Trade organizations)
Motivations for disagreement
(slight majority):
• Ecodesign/Energy Labelling
products impacts are
dominated by energy
consumption in the use
phase;
• EU Ecolabel needs to clearly
stand out as multi-criteria
label of environmental
excellence;
Motivation for agreement:
• EU Ecolabel needs to
address core circular
economy aspects, such as
durability and reparability.
EU Ecolabel coverage of
Ecodesign products preferred
over Energy Label products.
• Consumers,
• EU Ecolabel License Holders
and
• Business not holding any EU
Ecolabel license
showing agreement for
household appliances,
including household appliances
bearing the EU Energy Label.
EU Ecolabel covers:
• Energy-related products not
covered by the EU Energy
Label;
• circular economy aspects,
such as durability, reparability,
re-use, recyclability,
hazardous substances, if not
addressed adequately by the
Ecodesign and Energy Label
Directives.
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Stakeholders’ consultationFeedback received and our recommendations (8)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
How should the
EU Ecolabel
position itself in
respect to other
Type I
ecolabels?
Differentiate on
the market?
Cover the same
successful
product groups
and seek better
harmonisation?
Harmonization
Motivations:
• EU Ecolabel is relevant for
companies located in
countries with strong
national/regional ecolabels;
• Need for bilateral and
“bidirectional” cooperation;
• Might help identifying priority
product groups for the
development of the scheme in
the next years;
• EU Ecolabel should pursue its
own market analysis and
assessment and develop
criteria for products and
services not yet covered by
other national/regional
ecolabelling schemes.
Wide preference for an EU
Ecolabel covering
products/services for which
no other ISO Type I
ecolabelling scheme exists.
This option is supported by all
stakeholders’ categories, but
especially by
• EU Ecolabel License Holders
(over 70%) and
• NGOs, public authorities,
experts, etc. (over 60%).
EU Ecolabel to pursue its own
market strategy, based on EU
level market demand and
environmental relevance.
While considering geographical
differences, different industry
features, etc., product groups that
are not so successful in the EU
Ecolabel and may be successful in
any of the established national
ecolabelling schemes, should
undergo harmonization with those
national ecolabels (e.g. MFDs &
paper products with the Blue Angel)
whenever feasible (not
automatic).
Develop common core criteria
focusing on circular economy
aspects for the selected product
groups and also go for Mutual
Recognition Agreements for these
product groups (i.e. for not so
successful EU ecolabel products).
NOTE: This would require a change
in the EU Ecolabel Regulation!
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Stakeholders’ consultationFeedback received and our recommendations (9)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel focus
more on
construction &
building?
e.g. building
materials.
Agree
but construction products in the
first place, not buildings.
Motivation:
Existing market demand for
environmentally
friendly/ecolabelled construction
products.
Generalized high agreement
(strongly agree + agree over
80%) across all stakeholders’
categories for:
• products for household
maintenance (e.g. wood oils,
waxes & polishes, etc.);
• construction products (e.g.
doors, windows & other
insulation materials, etc.)
For both product groups,
Consumers show an agreement
over 80%.
EU Ecolabel to cover:
• Focus on products for do-it-
yourself, mainly products for
indoor (e.g. wood oils, waxes
& polishes, paints, varnishes,
etc).
• construction products (e.g.
doors, windows and other
insulation products; products
for household maintenance.)
• Drawing on the experience of
its own successful product
groups (e.g. «Hard
coverings»);
• Considering the successful
product groups under other
national ecolabelling schemes
as reference;
• leave the building level out.
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13
Stakeholders’ consultationFeedback received and our recommendations (10)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel cover
more types of
personal care
products?
E.g. cosmetics,
toothbrushes etc.
Agree
Motivation:
Although the EU Ecolabel should
be kept a label of
ENVIRONMENAL excellence,
the link with health and
personal/family well-being may
be an advantage as it represents
a powerful driver for consumers’
purchasing decisions.
Highest level of agreement for
all stakeholders for cosmetics
and personal care products.
Consumers showing a very high
level of agreement for cosmetic
products (around 90%)
Strongly suggested approach:
• In priority focus on cosmetics
for daily use:
o baby care cosmetics;
o leave-on skin care products
(e.g. creams, sunscreens,
aftershave etc.);
o cleansing products (e.g.
make up removers);
o leave-on haircare products;
o fragrances, perfumes and
deodorants;
o Make up products;
o toothpaste and oral rinses.
• However, consider also other
personal care products (e.g.
toothbrushes, etc.)
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Stakeholders’ consultationFeedback received and our recommendations (11)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel cover
food, feed and
non-alcoholic
beverages?
Disagree
Main motivations:
• Although stakeholders
recognize that the food and
drink sector has relevant
environmental impacts and
that the EU Ecolabel could
play a role, there is also a
general agreement that an
overlap between an EU
Ecolabel on food products
and the EU Organic Label
would create confusion
among consumers;
• Proliferation of ecolabelling
schemes in the sector.
BUT support for
a) pet food;
b) an indirect contribution of the
EU Ecolabel via food related
services (e.g. food catering
services)
Food and beverage products
not on top of agreement for all
stakeholders’ categories.
Only Consumers and EU
Ecolabel License Holders show
higher levels of agreement.
Food and catering services,
especially restaurants and cafés;
supermarkets and food-retail)
show high level of agreement
among
- Consumers; and
- NGOs, public authorities,
experts, etc.
• Develop EU Ecolabel criteria
for food catering services,
restaurants and cafés,
supermarkets; and strengthen
the use of products with EU
Organic Label within them;
• Focus on minimization of food
waste, reduction of single-use
packaging, etc.;
• Target audience consumers,
but also public procurers and
the “business to business”
market.
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Stakeholders’ consultationFeedback received and our recommendations (12)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel cover
education
recreation &
culture products
and services?
e.g. meetings &
events; toys …
Agree
Specifically supporting events &
meetings, restaurants, and toys.
Main motivations:
• perceived by stakeholders as
a sector where the EU
Ecolabel can help tackling
environmental problems (e.g.
circular economy aspects for
toys and smartphones);
• Existing demand in the sector
for developing EU Ecolabel
criteria for toys;
• Possible GPP interest in
green meetings and events;
• successful service groups
under other national
ecolabelling schemes (e.g.
“green events” under the
Austrian Ecolabel”).
Generalized high agreement
(strongly agree + agree over
70%) across all stakeholders’
categories for the following
“education, recreation & culture
products” :
• toys,
• smartphones,
• Gardening and pet
products;
• imaging equipment and
items (e.g. cartridges, etc.)
Consumers showing highest
agreement for
• school and nursery
services.
This sector is promising in terms
of market demand and
environmental relevance.
EU Ecolabel to focus on
selected relevant products and
services:
• Toys;
• Gardening products (e.g.
plant care products);
• Pet products (e.g. pet care
products and accessories,
etc.);
• Smartphones;
• Cartridges (not printers, which
proved not to be successful in
the past);
• Events and meetings;
• School and nursery services.
27
Stakeholders’ consultationFeedback received and our recommendations (13)
Options
discussed
Stakeholders feedback
(webinar + EUEB)Online consultation Our recommendations
Should the EU
Ecolabel cover
mobility
services?
e.g. car sharing,
bike sharing, food
delivery services,
taxi
Should the EU
Ecolabel cover
mobility-related
products?
e.g. bike, small &
light vehicles, …
Disagree
Main motivations:
• avoid covering products and
services that are intrinsically
environmentally friendly;
• mobility service groups under
national ecolabelling schemes
are not always successful
(e.g. car sharing services
under the Austrian Ecolabel).
However, it must be noted
that under the Blue Angel car
sharing is considered
successful (5 licenses).
Consumers showing high
agreement (over 70%) also for
• Car cleaning services;
• vehicle spare parts;
• small & light vehicles;
• car & bike sharing,
• public transport (over 80%).
Cautionary approach :
consider and evaluate the
possibility to develop EU
Ecolabel criteria to mobility
related products and services,
such as:
• car cleaning services;
• end-consumer car cleaning
products (e.g. glass cleaning
products, paint cleaning
products, etc.) possible
“rebound” effect derived from
EU Ecolabel car cleaning
services.
• vehicles’ spare parts and
equipment (e.g. tires,
replacement catalytic
converters etc.);
Leave car/bike sharing and
public transport out as these are
env. friendly as such.
28
20/03/2019
15
“Presentation of proposed scenarios for the
EU Ecolabel” (Task 2)
29
Scenarios will have to include a description of:
• the positioning of the EU Ecolabel on the market, its relationship with existing
circular economy tools and its relationship with other nationally and regionally
officially recognized ecolabels;
• the identification of goods and services that the EU Ecolabel should cover;
• the strategic objectives 2023/2028 + related KPIs.
and also:
• procedural implications;
• elements in the EU Ecolabel Regulation that could be barriers for increasing EU
Ecolabel uptake / what evolution of uptake should these barriers be overcome.
These scenarios will be then assessed against a “baseline scenario” (no change).
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
30
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16
Proposal of scenarios for the EU Ecolabel
Here we present:
• 3 possible scenarios for the EU Ecolabel defined on the basis of:
a) Task 1 analysis (market demand + env. relevance);
b) stakeholders’ consultation outcome (Task 4);
c) our recommendations.
• General description: scenarios will be described in full and assessed
in a dedicated report (Task 2);
• Such proposals can be adjusted according to EUEB feedback.
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
31
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
How did we select the scenarios?
Criteria for selection:
1. Key overarching strategic considerations deriving from Task 1
analysis, stakeholders’ consultation and our recommendations;
2. Product/service groups resulting from market analysis and
stakeholder consultation + our recommendations;
3. Level of market coverage and uptake potential in terms of:
• Number of product/service groups;
• Number of sectors covered;
• EU Ecolabel potential visibility in the market;
32
20/03/2019
17
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
1. Key overarching strategic considerations used for the
identification of scenarios and deriving from Task 1 analysis,
stakeholders’ consultation and our recommendations (1):
• EU Ecolabel heterogeneous/diversification approach more strategic.
• Focus on consumable goods and give priority to non-energy-related
durable products;
• Health/well being connotation of products to be used as market
leverage but keeping the EU Ecolabel a label of environmental
excellence;
• Services may represent a valuable opportunity for increasing uptake,
also thanks to their «rebound» effect on other EU Ecolabel/env.
friendly products (e.g. car cleaning services on car cleaning
products; catering services on organic food and drink, etc.);
33
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
1. Key overarching strategic considerations used for the identification
of scenarios and deriving from Task 1 analysis, stakeholders’
consultation and our recommendations (2):
• Focus only on circular economy aspects (durability, repairability, re-
use, recyclability, hazardous substances) for energy-related durable
products covered by the EU Ecodesign and the EU Energy Label;
• GPP strategic consideration anytime possible. B2B not a priority;
• PGs’ harmonization* with strong national labels, but EU Ecolabel to
persue its own EU-wide market strategies.
*Harmonization: a) EU Ecolabel covers successful PGs for which criteria
under other national ecolabelling schemes exist and are “successful”; b)
criteria coherence and Mutual Recognition Agreements between EU Ecolabel
and national ecolabels, even by amending the EU Ecolabel Regulation.
34
20/03/2019
18
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
2. How did we select the product/service groups?
Progressive narrowing down of potential product/service groups:
35
Task 1 results
(broad sectors and examples of potential products/services)
Webinar + EUEB
Online
Consultation
Our recommendations for a shorter set of product/service groups for
scenarios (taking into account also the set of existing EU policies)
Consumers’ contribution
higher incidence
• Market demand
• Env. relevance
Experts’ view
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
36
List of potential future EU Ecolabel product/service groupsRecommened / Not
recommended
Housing
Household appliances bearing the EU Energy Label
(e.g. washing machines, fridges, etc.)Not recommended
Other household appliances (e.g. kettles, irons, etc.) Recommended
Products for household maintenance
(e.g. wood oils, waxes & polishes, etc.)Recommended
Plastic waste bags Recommended
Solar photovoltaic modules, inverters and systems* Not recommended
Green power supply (e.g. electricity) Recommended
Laundry services Recommended
Construction & buildings
Buildings (e.g. residential and offices) Not recommended
Construction products (e.g. doors, windows & other insulation materials, etc.) Recommended
Construction services (e.g. demolition services, waste management services, etc.) Not recommended
Maintenance and repair services
(e.g. heating maintenance, plumber, repair of appliances etc.)Recommended
Mobility equipment and services
Vehicles’ spare parts (e.g. tires, etc.) Recommended
Car cleaning services Recommended
Small & light vehicles (e.g. bikes, etc.) Not recommended
Car or bike sharing services Not recommended
Taxi and delivery services Not recommended
Public transport (e.g. bus, train, plane etc.) Recommended
*NOTE: A specific study is ongoing on this product group.
20/03/2019
19
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
37
List of potential future EU Ecolabel product/service groupsRecommened / Not
recommended
Food & beverage products
Meat & processed meat Not recommended
Fish & processed fish Not recommended
Dairy products Not recommended
Other processed food (e.g. pasta, coffee, etc.) Not recommended
Non-alcoholic beverages (e.g. soft drinks, etc.) Not recommended
Alcoholic beverages (e.g. wine, beer, etc.) Not recommended
Food & catering services
Restaurants and cafés Recommended
Vending machines Not recommended
Supermarkets and food-retail Recommended
Education, recreation & culture products
Toys Recommended
Smartphones Recommended
Audio-visual, photographic and information processing equipment Not recommended
Imaging items and equipment (e.g. printers, cartridges, etc.) Cartridges recommended
Gardening and pet products
(e.g. plant care products, pet care products and accessories, etc.)Recommended
Education, recreation & culture services
Events and meetings Recommended
School and nursery services Recommended
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
38
List of potential future EU Ecolabel product/service groupsRecommened / Not
recommended
Personal care / cosmetics products
Leave on skin care products (e.g. creams, sunscreens, aftershave etc.). Recommended
Cleansing products and make up removers Recommended
Leave on haircare products Recommended
Fragrances, perfumes and deodorants Recommended
Make up products Recommended
Toothpaste and oral rinses Recommended
Toothbrushes Recommended
Baby care products Recommended
Financial products Recommended
Of course scenarios will have to take into account also the existing product
groups under the EU Ecolabel and consider:
• which should be maintained;
• how to improve uptake.
20/03/2019
20
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
Level of market coverage
• Scenario 1
Very focused market coverage (consumable products with strong
health/well being connotation);
• Scenario 2
Focused market coverage (Scenario 1 + relevant services);
• Scenario 3
Broad market coverage (Scenario 2 + durable non-energy products +
durable energy-related products with focus on circular economy
aspects).
39
EU Ecolabel Scenario 1 – “Very focussed market coverage” (1)
Market positioning
EU Ecolabel an environmental label with a strong direct and indirect
consumers’ well-being connotation Main market target: consumers.
What consumers look for:
• products responding to their needs for well-being and health care and,
secondly, products that are good for the environment;
• Producers’ information (certification/labelling), possibly displayed on
packaging.
What the EU Ecolabel does best:
• both high environmental and “health” quality of products, certified and
publicly endorsed;
• well positioned product groups with health/well being connotation (e.g.
“Rinse-off cosmetics”; “Indoor & Outdoor paints and varnishes”).
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
40
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21
EU Ecolabel Scenario 1 – “Very focussed market coverage” (2)
Portfolio
• Limited heterogeneous approach focusing strongly on selected
consumables with a health/well-being connotation, both direct and indirect;
• Keep current successful EU Ecolabel product groups (e.g. “Indoor & outdoor,
paints and varnishes”, “Paper products”, etc.) and marketed and communicated
to consumers in order to function as “visibility leverage” for new product groups.
• Consideration will be given as to whether to maintain several existing not
“successful” EU Ecolabel product categories, such as: “Furniture”, “Electronic
equipment, “Footwear”, “Bed Mattresses”, etc.;
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
41
EU Ecolabel Scenario 1 – “Very focussed market coverage” (3)
Portfolio – New potential product groups (1)
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
42
Where is the highest potential for the EU Ecolabel in this set of product groups ?
OVERALL HIGHEST POTENTIAL FOR COSMETICS/PERSONAL CARE in terms of:
• Consumers demand;
• Consumers attitude: look at certifications and “eco”/natural labels;
• Market visibility of such products in retail;
• Environmental relevance (plastic and plastic waste, microplastics, hazardous substances, etc.)
Personal
care /
cosmetics
products
Cosmetics:
• Leave on skin care products (e.g. creams,
sunscreens, aftershave etc.);
• Cleansing products and make up removers;
• Leave on haircare products;
• Fragrances, perfumes and deodorants;
• Make up products;
• Toothpaste and oral rinses;
• Toothbrushes;
• Baby care products;
• Pet shampoos and conditioners.
Regulation (EC) No 1223/2009 on cosmetic
products has a broad scope other cosmetic
products, such as skin care products, decorative
cosmetics, hygiene products could be potentially
included in the scope of the EU Ecolabel, as it is
the case for other environmental labels. In a
prequestionnaire launched in April 2018 an initial
positive opinion to expand the scope was given by
most of the respondents. Another online
consultation is currently being carried out.
20/03/2019
22
EU Ecolabel Scenario 1 – “Very focussed market coverage” (4)
Portfolio – New potential product groups (2)
HousingConsumable products for household maintenance
(e.g. wood oils, waxes & polishes, etc.)
Construction & buildingsConsumable construction products
(e.g. adhesives, coating materials, etc.)
Education, recreation & culture productsConsumable gardens and pet products
(e.g. plant care products, pet care products, etc.)
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
43
But EU Ecolabel may consider also:
Potential in terms of:
• Consumers 'demand for “do-it-yourself” (DIY) products (indoor construction products and gardening
products);
• Consumers’ purchasing attitude driven by health considerations, especially for DIY products for
housing/indoor attention payed to quality/ecolabelling;
• Positive demonstrative experience of EU Ecolabel product group “Indoor & outdoor paints and
varnishes)
• Pet care products showing increasing demand by consumers and attention to quality for pets’ health.
EU Ecolabel Scenario 1 – “Very focused market coverage” (5)
EU Ecolabel role in EU circular Economy
contributing to EU Circular Economy Action plan goals for:
supporting “Strategy on plastics in the circular economy” – microplastics, plastic
packaging, plastic waste, etc.;
control and substitution of hazardous substances;
construction sector is priority;
addressing current gaps in EU product environmental policies (cosmetics).
Harmonization with other national ecolabelling schemes:
Consumable construction products (Nordic Swan, Blue Angel);
Cosmetics (Nordic Swan);
Shampoos, shower gels, soaps (Blue Angel);
Gardening, plant care products (Austrian Ecolabel).
and consider establishing Mutual Recognition Agreements (EU Ecolabel Regulation
amendment)
Synergies with GPP and B2B:
Consumable construction products, gardening products.
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
44
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23
EU Ecolabel Scenario 2 – “Focused market coverage” (1)
Market positioning
EU Ecolabel strongly oriented at
• Consumers’ demand for relevant consumable products with a strong
health/well-being connotation;
• Consumers/public/B2B demand for services in environmentally relevant
sectors.
Market targets:
Consumers and public purchasers/business-to-business
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
45
EU Ecolabel Scenario 2 – “Focused market coverage” (2)
Market positioning
• What market targets want:
• Services becoming more and more important in consumers’ purchases.
Interest for services such as car cleaning, laundry services, school and
nursery services, etc.
• What the EU Ecolabel does best:
• Services such as “Tourist accommodation” relatively “successful”;
• “Financial products” under preparation: strong support at political and
business level.
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
46
20/03/2019
24
EU Ecolabel Scenario 2 – “Focused market coverage” (3)
Portfolio
Wider range of products and services
Consumables with a health connotation, both direct and indirect;
Services with highest potential (in terms market demand and environmental
relevance);
Consideration will be given as to whether to maintain several existing not “successful”
EU Ecolabel product categories, such as: “Furniture, “Electronic equipment,
“Footwear”, etc.;
Keep current successful EU Ecolabel product/service groups (e.g. “Indoor &
Outdoor paints and varnishes”, “Paper products”, “Tourist accommodations”, etc.);
Existing EU Ecolabel “successful” product groups with well-being connotation (e.g.
“Indoor & Outdoor Paints and Varnishes”; “Hard coverings”) and service group “Tourist
accommodations” to be further and more adequately marketed and communicated.
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
47
EU Ecolabel Scenario 2 – “Focused market coverage” (4)
Portfolio – New potential EU Ecolabel product groups (1)
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
48
Where is the highest potential for the EU Ecolabel in this set of product groups ?
OVERALL HIGHEST POTENTIAL FOR SELECTED SERVICES in terms of:• Market demand by both consumers and public purchasers/B2B;
• Consumers attitude: increasing awareness about impacts of such services on the environment they
live in;
• Purchasing recurrence of such services/visibility;
• Environmental relevance (reduction of plastic and plastic waste, food waste, hazardous substances)
Housing• Green power supply;
• Laundry services
Education,
recreation &
culture services
• Events and meetings;
• School and nursery services
Food and catering
services
• Restaurants and cafés;
• Supermarket and food retail.
Mobility equipment
and services• Car cleaning services
20/03/2019
25
EU Ecolabel Scenario 2 – “Focused market coverage” (5)
EU Ecolabel role in EU circular Economy
contributing to EU Circular Economy Action plan goals for:
durability, reparability, upgradability of products;
supporting “Strategy on plastics in the circular economy” – microplastics, plastic packaging,
plastic waste, etc.
control and substitution of hazardous substances;
construction sector is priority;
food waste is priority;
addressing current gaps in EU product environmental policies (cosmetics);
shifting consumption patterns from products to services (lower environmental pressure).
Harmonization with other national ecolabelling schemes:
Consumable construction products (Nordic Swan, Austrian Ecolabel, Blue Angel);
Cosmetics (Nordic Swan);
Events and meetings (Nordic Swan, Austrian);
Supermarkets and food retail (Blue Angel; Nordic Swan);
and consider establishing Mutual Recognition Agreements (EU Ecolabel Regulation amendment)
Synergies with GPP and B2B:
food catering services; electricity.
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
49
EU Ecolabel Scenario 3 – “Broad market coverage” (1)
Market positioning
strongly oriented at creating a “volume effect” and aiming at strongly
increase visibility in the market in the next 10/20 years.
Market targets:
Consumers and public purcharsers/business-to-business
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
50
20/03/2019
26
EU Ecolabel Scenario 3 – “Broad market coverage” (2)
Market positioning
• What market targets want:
• Electronic appliances among top consumption categories. Some of
them highly visible in the market, e.g. smartphones;
• Demand for safe for health and environmentally friendly toys and
pet products;
• What the EU Ecolabel does best:
• Identification and assessment of circular economy aspects.
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
51
EU Ecolabel Scenario 3 – “Broad market coverage” (3)
Market positioning
Portfolio
Highly Heterogeneous (very diverse range of products and services, including
selected electric/electronic appliances not covered by the Energy Label, focusing on
circular economy aspects;
Keep current successful EU Ecolabel product groups (e.g. (e.g. “Indoor & Outdoor
paints and varnishes”, “Rinse-off detergents”, “Paper products”, etc.);
Consideration will be given as to whether to maintain several existing not “successful”
EU Ecolabel product categories, such as: “Furniture, “Electronic equipment,
“Footwear”, etc.;
EU Ecolabel to be marketed and communicated extensively.
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
52
20/03/2019
27
EU Ecolabel Scenario 3 – “Broad market coverage” (4)
Portfolio
EU Ecolabel develops criteria for scenario 1 and scenario 2 new
potential product groups, plus:
HousingOther household appliances (e.g. kettles, irons, etc.) not covered
by the EU Energy Label (focus on circular economy aspects).
Mobility equipment and services Vehicles spare parts (e.g. tires, etc.)
Education, recreation & culture
products
• Smartphones;
• Toys;
• Durable gardening products;
• Durable pet accessories;
• Cartridges.
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
53
EU Ecolabel Scenario 3 – “Broad market coverage” (5)
Contributing to EU Circular Economy Action plan goals for:
durability, reparability, upgradability of products;
supporting “Strategy on plastics in the circular economy” – microplastics, plastic packaging,
plastic waste, etc.;
control and substitution of hazardous substances;
construction sector is priority;
food waste is priority;
addressing current gaps in EU product environmental policies (cosmetics);
shifts consumption patterns from products to services (lower environmental pressure).
Harmonization with other national ecolabelling schemes:
Harmonization construction products (Austrian Ecolabel, Blue Angel);
personal care/cosmetics (Nordic Swan);
events and meetings (Nordic Swan, Austrian);
toners and multifunctional devices (Blue Angel).and consider establishing Mutual Recognition Agreements (EU Ecolabel Regulation amendment)
Synergies with GPP and B2B:
cartridges; gardening products.
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
54
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28
The most favourable scenario in terms of impacts, uptake and
costs/benefits will be identified :
• It could be a combination of the identified scenarios;
• It may include products/services not falling into the scope of
the selected scenario but showing political or strategic
relevance.
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
55
Questions for your consideration (1)
• Do you see important bias or limitations in the identified
scenarios for the EU Ecolabel?
• Do you see any major barriers and/or risks associated to the
proposed scenarios for the EU Ecolabel?
• If yes, do you have any proposal for addressing limitations
and risks?
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
56
20/03/2019
29
Questions for your consideration (2)
• Which of the proposed scenarios do you think is more in line
with the EU Circular Economy Policy goals ?
• Which of the proposed scenarios would be better for
improving the EU Ecolabel role in fostering SCP in the EU?
Task 2 “Identification and assessment of scenarios for the
EU Ecolabel”
57
THANK YOU
FOR YOUR ATTENTION AND COOPERATION !
Contacts:
Michele Barberio: [email protected]
Siddharth Prakash: [email protected]