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Page 1: Identify Main Ideas

for

Mass Communication

Page 2: Identify Main Ideas

Find resources in the Library using OPAC

Effective searching of the World Wide

Web

Information from electronic databases

ComIndex

Page 3: Identify Main Ideas

Identify main ideas

1

Find keywords & alternative terms

2

Use Boolean Operators

3

UseWildcards 4

Use Double Quotes & Brackets

5Construct search

strategy

6

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Step 1: Identify main ideas

Keyword Keyword

Project:Magazines for local youths

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Step 2: Find alternative terms

Keywords :

Alternative terms:

kids

teens

tweens

periodicals

journals

ezines

newsletters

singapore*

youthsmagazines local

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Step 3: Combine keywords with Boolean operators : OR, AND, NOT

OR broadens search

youths teens

oryouths OR teens

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AND narrows search

magazinesyouths

Step 3: Combine keywords with Boolean operators : OR, AND, NOT

and

youths AND magazines

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NOT limits searchyouths AND magazines NOT comics

and

youths

magazines

comicsNOT

Step 3: Combine keywords with Boolean operators : OR, AND, NOT

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Useful for searching variations of a root word

program*– program, programs, programmes,

programming

teen*– teen, teenager, teens, teenagers

Step 4: Use of wildcards (*, ?, $)

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Step 5: To group parts of terms for meaningful search

“success formulas”, “local youths”

Words appear as a phrase

(magazine* OR journal*) AND (youth* OR tween* OR teen*)

Nesting group parts of the search strategy together using parentheses. Works like

complex expression in algebra

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Form meaningful search phrases using boolean operators and wildcards

Use search phrases to search in Library OPAC & Internet

SEARCH STRATEGY: (youth* OR teen* OR tween*) AND singapore* AND

(magazine* or ezine*) NOT comic*

Magazines for local youths

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History Singapore Film Production

singapura

singapore*

local

film* making

motion picture*

movie*

histor*

past

memorial

chronicle

History of Film Production in Singapore

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Find resources in the Library using OPAC

Effective searching of the World Wide

Web

Information from electronic databases

ComIndex

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Find resources in the Library using OPAC

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2. Click the blue Subject button for Subject Search

1. Access NP Library OPAC through http://libopac.np.edu.sg

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feminism

3. Type in one or two keywords for your topic

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You will get a list of Subject Terms

containing the word you typed in e.g. feminism

4a. Click on one of the Subject Hyperlinks

4b. Or to select more than one subject, place checkmarks

beside subjects of interest, click

Display Selections

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You will then be presented with a results

list

5. If you are interested in a particular title, click on

the Title hyperlink.

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The Subjects field describes the content nature of the book

Expand your search with these subject terms

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6. Locate the book from the Library

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LIFESTYLE COLLECTION

The Book Collection is categorised under the following clusters :biography

business & management

cartoons & comicscomputers & Internet

creativity & innovation

entertainment

fiction food & beveragesgeneral – social sci, pol.

health & medical hobbies home & family

humour languages lifeskills

science & technology sports travel & culture

true stories design

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news writing

Let’s try another topic.

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You may sometimes encounter this screen in

OPAC.Usually due to wrong use

of words.

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In other words, to find the proper terms for

Subject Search, you need to know what subject

headings the LCSH uses for your topic of interest.

Keywords used in Subject Search must be

in accordance to the Library of Congress Subject Headings or

LCSH in short.

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news writing

1. Type the your keywords into Quickfind

and do a Title Search.

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2. Click on one title which is most relevant.

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3. Look through the Subjects field and take

note of the Subject terms used by OPAC.

4. Click on Search Menu

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5. Click the Subject button for Subject Search

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journalism authorship

6. Type the subject terms noted earlier

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7. You will get a list of Subject Headings related

to the topic of interest

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Another useful type of search is the Advanced Search

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Select field to search in.

To expand your search, choose

Anywhere.

Select Boolean

Operator to use.

Type keywords. Use * to expand

your search.

You may also choose to limit

the material type. e.g.

Videorecording

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1 Go to http://www.nlb.gov.sg

Click on Catalogue2

Click on NLB Logo

3

Select Easy Search

4

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7

Enter Keywords5

Click on Title of interest

6

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Click here from

www.np.edu.sg/library/main.htm

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Click here for Library

OPACs, search and locate

relevant titles

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Get referral letter from Reference Counter (Level 3)after confirming that titles are not available in NP Library.

Copy down Title, Author, Location, Call #

for all titles you would wish to browse at the other

library.

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Current & up-to-date informationFrom periodicals:

In NP Library Use of electronic databases

World Wide Web

Find out what has already been written on the topic

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Information from electronic databases

ComIndex

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Real-time full-text NEWS on all topics from 8,000 Reuters & Dow Jones worldwide sources

Archives of Local News Business Times (1994 - ), Straits Times

(1995 -), Channelnews Asia (2000-), Lianhe Zaobao (1999-)

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1. Click on Factiva from Library Homepage at

http://www.np.edu.sg/library/main.htm

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2. Use Intelligent Indexing for narrowing search to broad categories

such as a particular Company, Subject, Region e.g. Singapore, or

Industry e.g. Media

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2a) Use the + button to expand search for

index terms. 2b) Type a keyword. You

may use wildcard *.

2d) Select type of index to search. Click on Look up

button.

2e) Repeat steps (b) to (c) to add more keywords.

2ca) Click to select terms that

are relevant

2cb) Selected terms will be brought to this table.

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3. Type your search strategy here. You MUST use boolean operators to separate your keywords. Operators

used in Factiva are:AND OR NOT * ( )

4. Select Date Range. To input your own dates, select “Enter date range”.

5. For a more accurate search, select Headline and Lead Paragraph as fields to

search free-text terms.

6. Run Search

when all is done.

(magazine* or periodical* or journal*) and (market* or strategy* or method*) and (youth* or tween* or teen*)

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Click on Any headline to

read full article

Click on the Modify Search to refine your

search.

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Save as Word doc

Email

Keywords indicated appear in bold.

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a) Click on Source option

Select from the dropdown in My

Source List Pictures

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Click to select both picture

sources

Selected terms will be brought to this table.

Type simple keywords

Run search

“american idol” and fantasia

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Click on any hyperlink

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You may enlarge the image

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Academic Research Premier 3,430 scholarly publications in full text Covers arts, business, humanities, social

sciences, engineering, chemistry, computers, physics, telecommunications and more

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1. Click on EBSCOhost from Library Homepage at

http://www.np.edu.sg/library/main.htm

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2. Type in your keywords into the text boxes provided. Select Fields

to search, Boolean operators.

Select Fields to search.Select Boolean

operators.

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Search Tips: You may use Boolean operators:

and or not, Wildcard * within the text box

3. Click on Search.

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4. Click on any headline, html or pdf link to view

article.

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Email article.

Print article.

Savearticle.

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Complete bibliographic information ~ 31,500 article citations From 70 key international journals & annuals from the communications field Citations only (need to follow up)

ComIndex

Search thousands of full-length US commercials and political advertisements, and enjoy them at your desktop Read latest news, feature articles and analysis on advertising, production, design, photography and other creative disciplines

http://www.np.edu.sg/library/databases/bysubj/fms.htm

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Click on Catalogue

To register (free!), go to www.nlb.gov.sg

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Type “netlibrary”

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Click on any title

hyperlink

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Click on URL in record

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Click on “Create an account”

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Fill the form to sign up.

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Log in using the

registered User Name

and Password.

From any internet connection, go to

www.netlibrary.com

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Search through >5500

ebooks and read them!

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Click here to start

reading

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Author: Walton, Tony

Title of Article: Light up the sky

Periodical Title: American Theatre

Issue: v14, n6, Jul 1997, p18-20

Walton, Tony. Light up the sky. American Theatre; v14, n6, Jul 1997, p18-20

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1. Click on TDNet eJournals Database from Library Homepage

at http://www.np.edu.sg/library/main.htm

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2. Type Periodical Title into search box.

Click GO

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Click to access full text from databases

Indicates that there are print copies in

the Library.Click for OPAC

record

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Bound PeriodicalsThose not indicated here are

at back issues.

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Current Periodicals area,3rd storey(no loan)

Back issues area,3rd storey

(Loan: 3 or 7 days)

Bound volumes 5th storey

(Loan: 2 weeks)

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Do a search in Google using Article Title.

You may just be able to find the full text online!

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TDNet Journal Title SearchPeriodical title available online?

- full-text access in e-format

Print format available - current issue?

- back issue?

- bound?

Titles not held Reference counter Letter of referral

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More: http://www.np.edu.sg/library/internetresources/ref.htm#dict

http://www.m-w.com/http://www.m-w.com/

http://www.encyclopedia.com/http://www.encyclopedia.com/

http://www.encyclopedia.com/http://www.encyclopedia.com/

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Library Homepage – Databases – Title – C

Access more than 2,500,000 clipart images, animations, photos, fonts and sound clips!

Images, Audio Files, Video clips, Java Applets for downloading or uploading

Library Homepage : http://www.np.edu.sg/library/main.htm

Watch seminars on business to lifestyle, personal development to family issues by famous management gurus

Library Homepage – Databases

Library Homepage

Watch 300 short documentaries covering various topics.

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For Clipart, Audio Clips, Video Files…

Look for Clipart.com for clipart, photos, images, sounds

and fonts

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DMR: For Clipart, Audio Clips, Video Files…

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Clipart.com: For Clipart, Photos, Web Graphics…

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Google Image Search: For Clipart, Photos, Web Graphics…

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Most popular and well used currently Searches are fast, and tend to give relevant and high-quality websites Won numerous awards in Search Engine Watch Best search engine for images and news

Supports:

+ in front of the word: To include word.

- in front of the term: To exclude words.

" ": To search as a phrase.

OR (uppercase) between terms: To include either word. | can also be used

AND operator (defaulted): To include both words.

( ) : To group keywords together

Domain Restriction: e.g. site:www.np.edu.sg

Does not support: Wildcards (*), case sensitivity

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Meta Search Engine that sends your search to many major search engines such as MSN and Lycos Categorizes the results into various subjects

Supports:

AND operator (defaulted): To include both words.

- or NOT operator: To exclude word.

" ": To search as a phrase

OR (uppercase) between terms: To include either word.

Restriction: domain:domainname, host: or site:hostname, link:URLtext, linktext:text, text:text, title:text, url:text

Does not support: Wildcards (*), case sensitivity

Meta Search Engine

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- for NOT

Makes sure that the pages found do not have the words with the minus sign preceding ite.g. +Clinton -Lewinsky

+ for AND

Makes sure that a search engine finds pages which include the words you enter. If you do not use the plus sign, the word may not be in the results.e.g. +windows +xp +bugs

OR Used for connecting alternative termsGoogle also accepts | (pipe character)

“ ” for phrases

Makes sure that terms appear in exact order you specify e.g. “TV Mobile”

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* for wildcard

Used by: only Altavista.Google: full-word wildcard e.g. “three * mice”

( ) Used to group parts of search strategy, usually used for alternative terms. Used by: Altavista, Google

Restricting searches

To restrict searches to certain domain, URL etc. e.g. site:www.np.edu.sg

More: http://www.searchenginewatch.com/facts/index.php

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award winning online magazine

“award winning” “online magazine”

+“award winning” +“online magazine”

+“award winning” +(ezine OR zine OR “online magazine”)

+"award winning" +(ezine OR zine OR "online magazine" OR "online journal" OR "online publication")

Topic: Award-winning online magazine

Improving your search… step by step.

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1. Currency - When was the web-site last revised ? - Does the date of update correspond to the information found ?

2. Authority - Check if documents are reliable - Check the author’s credibility - Is the site from a reputable organisation ?

Are my search results good?

Information correct and reliable?

95

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5. Accuracy- Check if it is free from errors ( factually, typographically, etc. )

96

4. Objectivity- Does it contain facts OR opinions ?- Is the information biased or persuasive?

3. Relevance - Is the piece of information relevant and

important to my project/assignment?

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• Research on impact of TV violence on children

• Competition between Channel u and Channel 8

• Award winning advertising clips

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Citing Sources ( APA style )Books  [Author(s)]. ([Year of Publication]). [Title of Book] (ed[#]). [Place of Publication]: [Publisher].

ExamplesHesen, J., Carpenter, K., Moriber, H., & Milsop, A. (1983). Computers in the business world. Hartford, CT: Capital Press.Creech, P. J. (1975). Radiology and technology of the absurd (3rd ed.). Boston: Houghton-Mifflin.

Journals[Author(s)]. ([Year]). [Article Title]. [Title of Source], [Volume], [Pages]

Example of journal citation Heyman, K. (1997). Talk radio, talk net. Yahoo!, 3, 62-83.Maddux, K. (1997, March). True stories of the internet patrol. NetGuide Magazine, 88-92.

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Article from E-Databases[Author(s)]. [(Year)]. [Article Title]. [Title of Source], [Volume], [Pages]. Retrieved [Date of Access], from [Name of database].

Articles on Web[Author(s)]. ([Year]). [Article Title]. [Title of Source]. Retrieved [Date of Access] from [URL].

ExamplesSchneiderman, R. A. (1997). Librarians can make sense of the Net. San Antonio Business Journal, 11, 58+. Retrieved January 27, 2003, from EBSCOhost.

Articles on WebKlein, Donald F. (1997). Control group in Pharmacoptherapy and psychotherapy evaluations. Treatment, I. Retrieved November 16, 1997 from http://www.apa.org/treatment/vol1/97_a1.html

Citing Sources ( APA style )

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Movie or Videorecording[Producer]. (Producer), & [Director]. (Director). ([Year]). [Title]

[Motion picture]. [Place of Filming]: [Company].

Sound Recording[Writer] ([Date of copyright]). [Title of album] [Medium of recording: CD, record, cassette, etc.]. Location: Label. (Recording date if different than copyright)

ExampleMcFerrin, Bobby (Vocalist). (1990). Medicine music [Cassette Recording].  Hollywood,

CA: EMI-USA.

Personal Interview([Person’s name], personal communication, [Date of interview])

Example(R. Wilbur, personal communication, March 28, 1968)

ExampleWeir, P.B. (Producer), & Harrison, B.F. (Director). (1992). Levels of consciousness

[Motion picture]. Boston, MA: Filmways.

Citing Sources ( APA style )

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Citing Sources

Library Homepage – eLearn – Citing Resources

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Project Topic

Search strategy

Books, AV materials, software, periodical titles in

NP Library

Subject search

NP Library OPAC

1.

Electronic Databases2.

Reference CounterReference CounterLevel 3Level 3

Tel: 6460 6290Tel: 6460 6290

Internet

Evaluate

3.