identify small business marketing goals and objectives guide

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30/04/2015

marketing GOALS and

OBJECTIVES

Business

+  IDENTIFY GOALS +  IDENTIFY MARKETING OBJECTIVES +  IDENTIFY SMART MEASURES

In this section

HOWTO Market My Small Business

Page 2: Identify Small Business Marketing Goals and Objectives Guide

30/04/2015

IDENTIFY GOALS

+  Your overarching strategic goal and purpose

+  An over-riding idea of what your organisation should be

+  Must be sufficiently clear and concise so everyone understands it and can buy into it with passion

+  1-2 sentences maximum

+  Can also be reflected in a tagline or slogan – ‘Delicious memories’

IDENTIFY GOALS

MY PERSONAL GOAL

+  “To run a business that satisfies my personal passions and provides the lifestyle I want – the work-life balance I need to look after my son, write my novels, see family and friends and earn sufficient income”

MY BUSINESS GOAL – STRATEGIC VISION STATEMENT

+  “To enable small businesses like mine to maximise their marketing potential”

Page 3: Identify Small Business Marketing Goals and Objectives Guide

30/04/2015

IDENTIFY MARKETING OBJECTIVES

IDENTIFY SMART MEASURES

Page 4: Identify Small Business Marketing Goals and Objectives Guide

30/04/2015

+  Next steps: identify your goals and objectives and complete

the goals and objectives sheet in the howtomarketing master strategy template

Next s teps

HOWTO Market My Small Business

+  IDENTIFY GOALS +  IDENTIFY MARKETING OBJECTIVES +  IDENTIFY SMART MEASURES

RECAP – In this section

HOWTO Market My Small Business

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