Adapted from AdPrin.com

Identify the slogans

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Slogans

Adapted from AdPrin.com 2

Identify the companies for each tagline

A. We Do it All for You.B. Have You Had Your Break Today?C. We Love to See You Smile.D. Smile.E. I’m Loving It

Answer on the next slide.

Adapted from AdPrin.com 3

All of the preceding taglines were from McDonald’s

Adapted from AdPrin.com 4

Moral: Identify the brand/company for each tagline

Identify the brand/company for each tagline

“If anyone can, Canon can.” “You’re in good hands with Allstate.” “I’d walk a mile for a Camel.” “Guinness is good for you.” “It’sthe real thing. Coke” “With a name like Smuckers. It’s got to be good,” “It’s Miller Time.”“Gottahava Wawa.”

See Persuasive Advertising p 224

Adapted from AdPrin.com

Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application.

For example, consider the conditions for slogans and see whether it might be useful to include the brand name.