Identify Your Target Audience

3 Audience Groups To Focus On

1. Early Adopters2. Early Majority3. Late Majority

The law of diffusion of innovation: Simon Sinek “How Leaders Inspire Action”

Early Adopters

Early Adopters are primarily your first customers, they came to you, purchased from you and are hopefully loyal customers.You want to target people like thembecause it will be an easier sell.Learn their interests, behaviorand know what they love aboutyour business.

Early Majority

Early Majority are referral customers, they came to you because of a friend, family member or business associaterecommended you.You want to target people like them because they are the friends of your early adopters.

Late Majority

Late Majority are “prove yourself” customers, they came in because they read about you, heard about you and someone recommended you. Learn as muchabout them as you can. They mostlikely have used your service or product once or twice but loveyour business.

What you need to learn about them

1. Location2. Demographics3. Interests4. Behaviors

Getting to know your audience

Strike up a natural conversation that probes your customers for information, like where they live, work and how old they are. Take notes after they leave, this will help you target them and help you builda better relationship with them.

Getting to know your audienceFind out what they are interested in by finding out what they do for business. What movies, music, books, TV shows they like. Are they into health, fitness and wellness? What sports team do they like? Are they into fashion? The more you know about them the more accurate your targeting will be for your marketing and advertising.

Knowing your audience is crucial to marketing and advertising!