identity is the platform (toronto)

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Toronto, Ontario Chris Messina October 20, 2009 IDENTITY IS THE PLATFORM sLab, OCAD Building

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Toronto, Ontario ••Chris Messina October 20, 2009

IDENTITY IS THE PLATFORM

sLab, OCAD Building •

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WHO I THINK I AM

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@chrismessina

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etc.

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WHO DO YOU THINK YOU ARE?

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“DATA CAPITAL”

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Death of a Web App

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Photo by Mathieu Thouvenin

Kevin Rose

Leah Culver

Daniel Burka

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We’ll be closing down the main Pownce website two weeks from today, December 15th. Since we’d like for you to have access to all your Pownce messages, we’ve added an export function. Visit pownce.com/settings/export/ to generate your export file. You can then import your posts to other blogging services such as Vox, TypePad, or WordPress.

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1. No export of relationships

2. No way to leave a forwarding address

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SOCIAL OBJECTS

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All this data that we’re creating has value!

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ACTIVITY STREAMS

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icons by Fast Icon

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Dave RecordonWorst username evar.San Francisco, CAdavidrecordon.com

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activitystrea.ms

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Identity and data capital matter

icon by Seedling Design

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A NEW PLATFORM WAR

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Facebook Connect

VS

OpenID

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“The Internet was built without a way to know who and what you are connecting to.”

—Kim Cameron, Problem Statement, The Laws of Identity

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The Power of Facebook ConnectEstablishing a presence on the social Web requires fundamental building blocks. Facebook provides these essential tools, including identity for a great registration system, and immediate access to 300 million active global users.

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The problem with Facebook Connect is that it eliminates choice and restricts your digital freedom

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OPENID

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So, who thinks they have an OpenID?

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Usual suspects

• Google

• Yahoo!

• AOL

• MySpace

• WordPress

• etc

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Where can you use your OpenID?

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UserVoice Identity ProvidersSource: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

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Interscope Identity ProvidersSource: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

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sulit.com.ph Identity ProvidersSource: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

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“We launched OpenID in March 2008 with Highrise. About 15% of the logins are now using OpenID.”

— David Heinemeier Hansson, 37Signals

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“Deployments for their customers – Twitter and Songbird – are seeing OpenID utilization of 20% or more.”

— Eric Eldon, VentureBeat

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YOU ARE THE PLATFORM

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These traits make the browser the logical tool for a user -centric (“you-centric” ??) world.

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IDENTITY IS THE PLATFORM

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I. Me at the center

II. Smarter user agents & filters

III. Faceted identity

IV. Data is capital

Overview

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I.Me at the center

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Mazlow’s Hierarchy of Needs

Esteem

Safety

Self-actualization

Love/belonging

Physiological

self-esteem, confidence, achievement, respect of others,

respect by others

friendship, family, sexual intimacy

security of: body, employment, resources, morality, the family, health, property

breathing, food, water, sex, sleep, homeostasis, excretion

morality, creativity,

spontaneity, problem solving, lack of prejudice,

acceptance of facts

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Growing comfort with real identity

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Growing comfort with real identity

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Identity

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“My account has now been held hostage for a week,” another reader wrote. “Some of my friends think that I have deleted (my profile) or even blocked them... None of my friends or family can see my profile or even find it in search. It’s as if I simply deleted my account or blocked all of them from seeing it without even a word.”

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Mazlow’s Hierarchy of Needs

Esteem

Safety

Self-actualization

Love/belonging

Physiological

self-esteem, confidence, achievement, respect of others,

respect by others

friendship, family, sexual intimacy

security of: body, employment, resources, morality, the family, health, property

breathing, food, water, sex, sleep, homeostasis, excretion

morality, creativity,

spontaneity, problem solving, lack of prejudice,

acceptance of facts

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II.Smarter user agents & filters

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III.Faceted identity

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Attributes, activities, and connections

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High school

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High school

After high school

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IV.Data is capital

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I. Me at the center

II. Smarter user agents & filters

III. Faceted identity

IV. Data is capital

Overview

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A call to arms.

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The end.

[email protected] • @chrismessina • factoryjoe.com

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