identity standardsfinal 4-22-09

7/31/2019 Identity StandardsFINAL 4-22-09

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Better together:t Pw f Lawnc tcnlical Univsiy Band

Idniy Sandads Manual and Syl guid


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Idniy Sandads Manual 2and Syl guid

The Purpose of This Manual 3

The Lawrence Tech Name 3

The Primary Logos 3

The Tagline: Leaders in the Making 4

The Shield 4

Secondary Logos 4

The Seal 5

Identity Colors 5

Preferred Typefaces 6

Letterhead and Stationery 8

Business Cards 8

Certificates for Awards and Citations 9

Engraved Name Tags 9

Print Publications 9

Advertisements 10

Displays 10

Lectern Signage 10

Student Use 10

Model Releases 11

Web Guidelines 12

Style Guide 13

tabl f

Cnns

Rev. 4.09


4/18


t Pups f tis Manual

This Identity Standards Manual establishes Lawrence Technological Universitys official policy

and standards for the design and text of the Universitys publications and the website.

The Style Guide section of this manual describes specific rules and usages to be followed

by Lawrence Tech faculty, staff, authors, and editors in all forms of written communication.

Adhering to these standards will help ensure that the messages from every college, department,

and office are clear and consistent and best represent the image and brand of Lawrence Tech.

The University reserves all rights to its name, logomarks, and seal. The Office of Marketing

and Public Affairs is the final authority for their proper and appropriate use and application,

including the licensing of their use on or off campus.

The registered trademarks of the University include:

Lawrence Tech

Lawrence Technological University

LTU

University sealQuestions about identity standards not answered in this manual should be directed to the

Office of Marketing and Public Affairs at [email protected] or 248.204.2208.

t Lawnc tc Nam

The Universitys official name is Lawrence Technological University and must appear in its

entirety in all publications and ads. In text, it should be used in its entirety upon the Universitys

first mention in a document. While the name Lawrence Tech has been adopted in acceptance

of popular usage and has become the Universitys brand, it should be used only as a second

reference in text.

Never use Lawrence Tech University.

Never use L.T.U.

Never use LTU in formal texts or in materials produced for the external community.

LTU can be used only informally in internal, nonofficial, and informal communications orin instances in which the full name of the University does not fit for space reasons. The use

of LTU is appropriate in on-campus student communications and on sports apparel.

t Pimay Ls

The first primary logo has two parts: the

Lawrence Tech logotype and the shield. The

Lawrence Tech logotype is a customized

Interstate typeface. The shield is a version

of the shield that appears in the center of the

Lawrence Tech seal.

The second primary logo has three parts:

the Lawrence Tech logotype, the shield, and the

tagline Leaders in the Making. The typeface of

the tagline is Myriad Roman.

In publications, the logo should not be used

smaller than 1.25" across.

When the logo is used as part of the return

address, it should include the tagline Leaders

in the Making. On an envelope, the logo should

be 1.25" across. On a postcard, the logo should

be 1" across. The contact information included

in the return address must be in the same font

(Myriad Roman) and point size as the tagline,

1.25"


5/18


and be aligned with the tagline with one line

space separating them. The website address

should appear below the address with one half

line space between them.

When the logo is used on the Web, both the

shield and tagline are dropped.

Use only the officially prepared logos.

Re-creation of the logo should never be

attempted by a third party; all logo files

should originate with the Office of Marketing

and Public Affairs.

The registered trademark symbol must be

used with all forms of the University logotype.

In the instances when a college name is

incorporated into the logo, the tagline isdropped and the name of the college, without

the words College of, is inserted into the same

space and in the same size type.

Requests for logo files should be directed

to the Office of Marketing and Public Affairs

([email protected] or 248.204.2208) and will

be considered on a case-by-case basis.

t talin: Lads in Makin

The tagline is used on promotional literature

and in print advertising. It will change over time

and is not to be used on stationery, business

cards, or other forms of day-to-day businesscommunication.

t Sild

The shield should always be used in conjunction

with the Lawrence Tech logotype and should

never appear alone. The shield is dropped when

the logo is used on the Web and in applications

that prevent it from being reproduced clearly,

such as appliqus on clothing.

Scnday Ls

The secondary logos are used only when the

stacked primary logo cannot be used due

to space restrictions. The secondary logos

are not available for download. Requests for

logo files should be directed to the Office of

Marketing and Public Affairs (mktngpub@ltu.

edu or 248.204.2208) and will be considered

on a case-by-case basis.

The registered trademark symbol must be

used with all forms of the University logotype.

Lawnc tcnlical Univsiy

offic f Makin and Public Affais

21000 Ws tn Mil rad

Sufild, MI 48075-1058

lu.du

Arts and SciencesArchitecture and Design

Engineering Management


6/18


t Sal

The great seal of the University is the

enduring symbol of Lawrence Technological

Universitys authority and mission. The seal is

used for conveying and sanctioning documents

of a ceremonial, commemorative, or official

nature. Generally, the use of the seal alone

is reserved for material of great dignity and

importance. The typeface on the seal is Friz

Quadrata.

Acceptable applications of the seal include

diplomas, certificates, transcripts, official lit-

erature, presidential invitations and events, and

related documents. Uses to be avoided are for

those items whose use or function may cheapenor degrade the image of the University or its

seal.

The great seal was designed in 1934 by Earl

Pellerin, the first professor of architecture, and

later, the first dean of architecture at Lawrence

Tech. The allegorical figure on the left, wearing

academic garb, represents theory, and the

figure on the right, controlling a governor on a

piece of machinery, represents practice. The

V hidden in the foliage above the shield first

appeared to signify Allied victory in World

War II, when many Lawrence Tech alumni,

faculty, and students played leadership rolesin the regions contributions as the Arsenal of

Democracy. The motto Theory and Practice

is in English rather than the heroic Latin to

signify the bond between the University and its

working constituents.

The seal should not be used any smaller than

1/2" in diameter.

Idniy Cls

Primary Colors

The traditional colors of Lawrence Tech are

blue (PMS 300) and white. Since white cannot

be used as a second color when printing on

white stationery, another color is used for

stationery and business cards: PMS 437.

In four-color printing, the CMYK approxi-

mation of PMS 300 is used.

The logo is never to appear in any other

colors except for PMS 300, black and white, or

reversed out of a block of color or a photo.

0/103/197 rgB100/56/2/0 CMYK

0066cc heX Cd

PMS 300

wi

255/255/255 rgB

0/0/0/0 CMYK

ffffff heX Cd

126/105/109 rgB

50/56/47/15 CMYK

7696d heX Cd

PMS 437


7/18


Secondary Colors

The primary Lawrence Tech colors of blue

and white will be the dominant colors used

in print materials, but they can be used in

conjunction with a palette of secondary colors.

These colors are given in four formulas:

PMS (Pantone Matching System) for spot

colors in professional printing.

CMYK (cyan blue, magenta, yellow, and

black), the four-color approximation of the

PMS colors.

RGB (red, green, blue) for web and screen

applications.

Hexadecimal code for web design since

the Web cannot accommodate all RGB colorcombinations.

These colors cannot be used for the logo

or as part of the logo. They are to be used in

the design of collateral materials only.

Pfd typfacs

Three type families are approved for use in

Lawrence Tech publications: Times Roman,

Helvetica, and Myriad.

The primary fonts selected by the University

for all publication and advertising applications

are the Times Roman family and the Helvetica

Condensed family. (See examples.)

Times Roman

Times Roman is intended for text intensive

applications, such as catalogues, newsletters,

and marketing brochures. Times Roman is not

recommended for captions, and should never be

reversed out of a dark background any smaller

than 8 pt.

Myriad

Myriad is recommended as the secondary

font for advertising and publication use. It is

recommended for captions.

Helvetica

The Helvetica family may be used for optional

headline and special applications. It is recom-

mended that Helvetica Bold and Helvetica Extra

Bold be used as an optional font and should

only be used for headlines, subheads, or special

applications. Listings and short column settings

can be set in Helvetica Condensed. Condensed

type takes up less space, resulting in a cleaner

appearance than a noncondensed font.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz123456789

!@#$%^&*()_+


abcdefghijklmnopqrstuvwxyz

123456789

!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()_+

Times Roman

Myriad

Helvetica Bold

Helvetica Condensed


abcdefghijklmnopqrstuvwxyz123456789

!@#$%^&*()_+

Helvetica Extra Bold

127/35/71 rgB5/95/40/49 CMYK

7f2347 heX Cd

PMS 216

222/97/0 rgB

9/74/100/1 CMYK

d6100 heX Cd

PMS 717

0211/145/0 rgB17/44/100/1 CMYK

d39100 heX Cd

PMS 131

139/144/0 r gB

49/30/100/7 CMYK

8b9000 heX Cd

PMS 384

41/63/111 rgB95/85/30/16 CMYK

293f6f heX Cd

PMS 534

96/36/78 rgB

58/94/41/34 CMYK

60244 heX Cd

PMS 511

211/41/57 rgB11/98/83/2 CMYK

d32939 heX Cd

PMS 711

255/95/0 rgB

0/77/100/0 CMYK

ff6600 heX Cd

PMS 165

255/179/0 r gB0/34/100/0 CMYK

ffb300 heX Cd

PMS 1235

185/211/0 rgB

33/1/100/0 CMYK

b9d300 heX Cd

PMS 382

0/103/197 rgB

100/56/2/0 CMYK

0067c5 heX Cd

PMS 300

104/47/114 rgB

69/69/23/9 CMYK

682f72 heX Cd

PMS 520

Bi Pal ric Pal


8/18


Additional Fonts

Additional fonts may be used for special appli-

cations. Any designs diverting from the recom-

mended fonts must be reviewed and approved

by the Office of Marketing and Public Affairs.

Typographic Specifications

Type should be set flush left and ragged right,

set in upper- and lowercase letters. Justified,

centered, or flush right type is not recom-

mended. Hyphenation is acceptable for body

copy only, but should be kept to a minimum.

All uppercase type may be used for heads

and subheads, but never in body copy. Signify

importance by using bold upper- and lowercaserather than all uppercase type. However, use

bold sparingly in body copy.

Text Type, Size, and Weights

Most body copy should be set in Times Roman.

Text size, of course, varies with the application.

Generally 10 pt. type with 12 pt. of leading is

optimal for most publications, but 9 pt. with 11

pt. of leading is also acceptable.

Helvetica Condensed Regular may also

be used for body copy. Preferred for most

publications is 9 pt. type with 11 pt. of leading,

but 10 pt. type with 12 pt. of leading is alsoacceptable. However, Helvetica Condensed has

more height than the Times family when typeset

so a smaller point size of 9 pt. is recommended

for text-laden pages.

Italics

Italics should be limited to quotations, heads,

subheads, captions, and highlighted text within

the body copy. Italic captions and quotes should

contrast against the text in weight. Call-outs or

titles that appear in text copy should match the

text size and weight being used.

Paragraphs

Paragraphs are indicated with a four-space

indent. A full line space to indicate a paragraph

is not recommended.

One space not two should appear

between sentences.

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rci tation ullamcorper suscipit lobortis nisl

ut aliquipex ea commodo consequat.Duis

autem vel eum iriuredo lor in hendrerit in

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vel illum doloree u feugiat nulla facilisis at

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delenit augueduis doloretefe ugait nulla.




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autem vel eum iriuredolor in hendrerit in


vel illum doloreeu feugiat nulla facilisis at



delenit augueduis dolorete feugait nulla.

Lorem ipsum dolor sit amet,consectetuer a

dipiscingelit, sed diam nonummy nibh eui

smod tincidunt ut laoreet dolore magna

aliquam erat volutpat. Ut wisi enim adminim veniam, quis nostrud exerci tation

ullamcorper suscipit lobortis nisl ut aliquip

ex ea commodo consequat.Duis autem vel

eum iriure dolor in hendrerit in vulputate

velit esse molestie consequat, vel illum

dolore eu feugiat nulla facilisis at vero eros

et accumsan et iusto odio digni ssim qui

blandit praesent luptatum zzril delenit

augueduis dolorete feugait nulla.

rad ri

Jusifid rad Lf

Lorem ipsum dolor sit amet, consectetuer

adipiscing elit, sed diam nonummy nibh


magna aliquam erat volutpat. Ut wisi

Lorem ipsum dolor sit amet, consectetuer

adipiscing elit, sed diam nonummy nibh


magna aliquam erat volutpat. Ut wisi

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet doloremagna aliquam erat volutpat. Ut wisi

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh

euismod tincidunt ut laoreet doloremagna aliquam erat volutpat. Ut wisi

Times Roman 10 pt. type, 12 pt. leading

Times Roman 9 pt. type, 11 pt. leading

Helvetica Condensed 9 pt. type, 11 pt. leading

Helvetica Condensed 10 pt. type, 12 pt. leading

Cnd


9/18


Lad and Sainy

It is the policy of the University that one,

generic letterhead be printed and used by all

colleges, departments, offices, and units

except for the Office of the President. Only

the Office of the President has personalized

stationery bearing the presidents and offices

name.

Letterhead and envelopes are printed in

bulk by the Office of Finance and Administra-

tion from design files supplied by the Office of

Marketing and Public Affairs. The Office of

Finance and Administration restocks the

stationery as needed.

Letterhead is printed on Capitol BondWhite Light Cockle, 24-pound weight, with

the Universitys seal as a water mark.

Many departments and offices choose to

use electronically generated stationery when

typing letters and other correspondence. For

their convenience and to maintain brand

uniformity, a two-color letterhead template can

be downloaded at ltu.edu/facultyandstaff/

marketing_templates.asp. All electronically

generated stationery should be printed on

the same stock as the professionally printed

stationery: Capitol Bond White Light Cockle,

24-pound weight, which can be obtained fromthe Office of Finance and Administration.

Templates (at ltu.edu/facultyandstaff/

marketing_templates.asp) are available for:

Letterhead (Word)

Name badge (Word)

Fax cover sheet (interactive pdf)

PowerPoint presentation slides (jpeg)

Businss Cads

Business cards are printed by the Office of

Marketing and Public Affairs upon approval of

the provost or appropriate vice president.

Generic cards are also printed for those staff

and faculty who do not need personalized cards.

Call 248.204.2200 to order business cards.

College of Architecture and Design | College of Arts and Sciences | College of Engineering | College of Management21000 West Ten Mile Road, Southfield, MI 48075-1058 | 248.204.2000 | 248.204.2018 fax | [email protected] | ltu.edu

Lewis N. Walker, President

Lewis N. WalkerPresident

Lawrence Technological University21000 West Ten Mile RoadSouthfield, MI 48075-1058

248.204.2000 p

248.204.2018 f

[email protected]

ltu.edu

Lawrence Technological University21000 West Ten Mile Road

Southfield, MI 48075-1058

248.204.4000 p248.204.2124 f

ltu.edu


10/18


Cificas f Awads and Ciains

Generic, blank certificates for awards, cita-

tions, and official expressions of gratitude are

available from the Office of Marketing and

Public Affairs. The certificates are printed with

the logo and/or seal of the University in both

horizontal and vertical formats. For copies of

the certificates, call 248.204.2200.

enavd Nam tas

Plastic, engraved name tags are ordered through

the Office of Marketing and Public Affairs.Call 248.204.2200 to order engraved name tags.

Pin Publicains

All publications for prospective students,

except for posters, are to carry this boilerplate:

Lawrence Tech offers over 80 undergraduate,

masters, and doctoral programs in Colleges

of Architecture and Design, Arts and Sciences,

Engineering, and Management.

Lawrence Technological University

For moreinormation or to RSVP,call 800.CALL.LTU,email [email protected],or register online at ltu.edu/uture students/upcoming _events.asp.

LawrenceTechnological University | Oficeo Admissions| 21000West Ten MileRoad,Southield, MI 48075-1058| ltu.edu

Friday, April 24, 2009, 8:30 a.m. 1 p.m.

Explore education and career opportunities

Participate in un, hands-on activities

Meet aculty and students

Lunch provided

/ /

CurriCulumThis121-credit-hour program consistsof:

Engsh and Concaton Ats* 55Eectves 9Foegn langage 6Hantes 19math/Copte Scence/

Nata Scences 14Psychoogy 3Soca Scence 9Sophooeand Seno intenshps 6

Total 121

*Coses ncdeAesthetcs,Aecan lteate,

CoaboatveConcaton,C eatveWtng,

Engsh lteate,Ethcs,intepesona and

Nonveba Concaton,lteay Ctcs,

moden Poety,Pesentaton meda,rhetoc

and logc,Shakespeae, Speech,WtngC eatve

Nonfcton,and WtngShot Stoes,and a vaety

oteate eectves,ncdng lteatento F,

mythoogy,and moden Wod lteate.

Asan Englishand communication

artsmajor, you may carve out a

careeras a writer,editor,broad-

caster,or an advertising, publish-

ing,or public relationsprofes-

sional career pathstraditionally

associated withthiscourse ofstudy.

Or,you maybecome a teacheror

professor,lawyer, film ortelevision

director,or a producer,politician,

actor, ornonprofit fund raiserthe

list ofoptionsis virtuallylimitless.

Why English andCommunication Artsat LawrenceTech?Asa technological university,

Lawrence Tech isina unique

position to offeryou exposure

to disciplinesthat youmay not

encounterina traditional liberal

artscollege setting. Familiarity

with disciplinessuchas archi-

tecture and design, management,

the sciences,and engineering in

combinationwith the traditional

humanitieswill give you a distinct

advantage in todaystechnologi-

cally drivenjob market.

In additiontoyour formal

academic preparation, youll have

opportunitiestoparticipate in

artistic,literary, and dramatic

productionswith Lawrence Techs

student artsorganization,the

ArtistsGuild,which also producesthe student-editedliteraryand arts

journal,Prism, and the Society

ofDramatic Arts.Inkeeping

withLawrence Techshallmark

blending oftheoryand practice,

you will work closely with your

advisorto obtain two internships

tailoredtoyour interests. One dur-

ingyoursophomore year,and the

otherduringyour senioryear, these

internshipsprovide youvaluable

hands-onexperience in companies

and organizationsinneed of

employeeswith strong oral and

written communication skills.

Poets are our original systems thinkers. Poets contemplate the lifewe live, interpret and coalesce material, and generate wisdom.

Sidney Harmon, chiefexecutive officer, Harmon International Industries

English and Communication Arts

Gadates wth a degeen Engsh and

theconcaton ats ae aongthe

ost vesaten thejob aket today.

Pofcency n wtngand theknowedge

oteateand the othe hantes

cobned wth expeencen a vaety o

concaton eda can pepaeyo o

a boad spect o caee oppotntes.

lawenceTechnoogca unvestys Engsh

and concaton ats degeecan aso gve

yo a stongondaton o advanced

gadatestdy n aw and thehantes.

BACHEloroFArTSiN

// 3

Architecture

Attus a dyna fld nvolvng

tdsgn and poduton of buldngs

and spas tat anspng,funtonal,

sustanabl,and sponsvto t pysal

and soal ontxts.LawnTnologal

Unvstys Balo ofSnn Attu

poga,aongt oldst and lagst n

Not Aa,an opttvly poston

you fo a a n attuo su alld

dsplns as uban dsgn,dvlopnt,o

onstuton anagnt.

The BachelorofScience inArchi-

tecture isaninternationallyrespect-

ed program known forpreparing

studentsfor professional practice. It

leadsto the Masterof Architecture

program, whichisaccredited bythe

National Architectural Accrediting

Board.

Why LawrenceTechsBachelorof ScienceinArchitecture?

At Lawrence Tech, youwillbeginyourarchitectural

studiesonday one. In many

architectural schools, design

studioscome muchlaterin

the curriculum.

TheUniversitystheory and

practice approachemphasiz-

esreal-world, hands-on

experience that betterenables

youtoassume positionsof

leadershipandresponsibility

inthe profession.

You will be taught by practic-

ingprofessionals, whowill

mentoryou and helpyou

tocreate yourown profes-

sional network.

You have theopportunityto

participate inthe summer

study abroadprogram in

Parisin whichyou explore

architecture and art in a

c u lt u ra l ly diverse setting.

You can workin theDetroit

Studio, anurban outreachprogram focused onneighbor-

hood developmentprojects

i n vo l vi n gcommunity-based

architectural designandurban

planning.

You will study in an atmos-

phere ofeducational excel-

lence, which is evidentfrom

the numberof architectural

studentsand facultyat

Lawrence Techwhohave

won national and international

awardsand competitions.

BAcheLorofScieNceiN

cUrricULUmThisdegreerequires 132to133credithoursand consistsof:

Attu co 83

huants (wt passon ladsp) 15

counaton 7

mat and Sn 15 16

eltvs 12

T ot al 1 32 133

Discoverexcitingcareeropportunitiesatthe

008rchitecturareer Exp

Wednesday, March 1912:30 2 p.m., careerfair

3 6 p.m., interviews

Buell Management Building

//

S

7

Sc i

S t t f i c i

iti S u c

Financial Aid and Scholarships

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Architectureand Design | Arts and Sciences | Engineering | Management

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v / / 3


11/18


Advismns

In ads the logotype should be printed in

PMS 300, black, or reverse. In newsprint, the

logo and shield should be printed in reverse

whenever possible. When the print quality of

the publication is poor, the shield should be

dropped entirely.

All ads are to carry this boilerplate:


masters, and doctoral programs in Colleges

of Architecture and Design, Arts and Sciences,


Or this variation when space is limited:


masters, and doctoral programs in Architec-ture and Design, Arts and Sciences, Engineer-

ing, and Management.

Displays

The University brand logo and tagline should be used prominently on displays, banners, and

tablecloths for conferences, college fairs, and events. In most instances, the identity should

appear in the banner or lead panel of the display. For assistance with displays, banners, andtablecloths, contact [email protected] or 248.204.2200.

Lcn Sina

The University identity is prominently displayed on lecterns for convocations, symposiums,

and other presentations. The Office of Marketing and Public Affairs has a supply of such

signage (most of it suitable for travel) available for use. For assistance with lectern signage,

contact [email protected] or 248.204.2200.

Sudn Us

Students and student organizations are not permitted to use the Universitys seal, logo, or

tagline unless they are given special permission to do so. Cases in which permission may

be granted include use on student projects and for University-approved conferences and

presentations. To seek permission to use the Universitys seal, logo, or tagline, contact

[email protected] or 248.204.2200.

YourLawrence Tech advantage isa

focuson putting theory into practice.Classroom conceptsare applied in the

lab, studio, and to real world projects

and competitions. But itsalso about

opportunitiesthrough internships,

co-ops, work study, applied research,and outstanding careerplacement.

Lawrence Tech offersover60

undergraduate, masters, and doctoral

programsin CollegesofA rchitectureand Design, Artsand Sciences,


Hit tHe Ground runninGThrough

mystudies,myres

earch,and

myinternship,Ive

gainedinsightinto

what

theworkingworldi

sreallylike.Tha

nksto

LawrenceTech,Ife

elpreparedtotake

on

whateverchallenges

comemyway.

KateOrgan, BSin

Psychology,2006

L a wren ce Tech n olog ica l Un iv ers ity | O f f ice of Ad miss ion s21000 West Ten Mile Roa d , S ou th f ie ld , MI 48075-1058 | 800.CALL.LTU

v / / 3

to Teach in the21st-Century Classroom?

Lawrence Tech Can Help!

LawrenceTechnological UniversityOfficeof Admissions21000 West Ten MileRoadSouthfield, MI 48075-1058800.CALL.LTU [email protected] ltu.edu

LawrenceTech offersover 60 undergraduate,masters, and doctoralprogramsin Collegesof Architectureand Design, Artsand Sciences,Engineering, and Management.

For complete information, visit ltu.edu/arts_sciences/naturalsciences/natsci.asp

MASTER OF EDUCATIONAL TECHNOLOGY Master thetechnologythat is revolutionizing theclassroom: Web-based learning

tools,streaming video, electroniccommunication, and softwareand hardwareoptions.

Practice-oriented program offered byLawrenceTech in partnership withMarygroveCollege.

Teacherswho completethe sixcore coursesof theMaster of EducationalTechnologydegreeare eligiblefor theNP endorsement on their teaching certificates.

Classesare offered in ahybrid or 100% onlineformat.

Training and PerformanceImprovement track(30 credits) and graduatecertificates(12 credits) in Robotics,InstructionalTechnology, Project Management, NonprofitManagement and Leadership,and WorkplaceTechnologyare available.

$708 per coursescholarship availableto allparticipants.

MASTER OF SCIENCE IN EDUCATIONA graduateprogram in scienceeducation for K-12 educators (DI or non-DI endorsement).

Complete two coursesbyattending classesjust onenight per week, with asecondmeeting online.

Developed byLawrenceTech in partnership with theDetroit ZoologicalInstitute,CranbrookInstituteof Science, AquinasCollege, and theUniversity of Detroit Mercy.

Coursesaligned with theMichigan Curriculum Frameworksand BenchmarksforScienceand theDI (Integrated ScienceEndorsement).

$630 per coursescholarship availableto allparticipants.

Are You Prepared...

Leaders in the MakingYou get more than just theories and equations atLawrence Tech. Youre exposed to the tools and practical

experience youll need to realize your dreams.

The goal is simple: To prepare you to not onlycompete within an industry, but to lead it.

Explore over 60 undergraduate, masters, anddoctoral programs in Architecture and Design,Arts and Sciences, Engineering, and Management.

Exploreover60undergraduate,masters,anddoctoralprogramsinEngineering,ArchitectureandDesign, ArtsandSciences,and Management.

Leaders in the Making

LawrenceTech, located in oneof theworldslargest centersfor transportation and technology,

offersyou morethan just theoriesand equations.

Youreexposed to thetoolsand practical experience

youll need to realizeyour dreams.

Thegoal issimple: To prepareyou to notonly competewithin an industry, but to lead it.

LawrenceTechnologicalUniversity 21000 West Ten MileRoad Southfield, Michigan 48075-1058 248.204.3160 [email protected] ltu.edu


12/18


Model Releases

Model releases are required of all students or

program participants who are photographed,

videotaped, or audio-recorded on campus for

the purpose of promoting Lawrence Techno-

logical University in marketing materials, such

as publications, digital communications, and the

website. Students under the age of 18 must have

their parents or legal guardians sign their model

releases before their images can be used.

Model releases are not required at news

events or events that are public in nature

and include formal programs in which those

participating are aware that they are being

photographed. These events include, but are notlimited to, press conferences, building dedica-

tions, art shows, donor recognition dinners, and

alumni celebrations.

Completed model releases should be given

to the Office of Marketing and Public Affairs,

along with the photographs taken. The Office of

Marketing and Public Affairs keeps the model

releases on file and the photographs will be

uploaded to the Universitys asset manager for

use in future marketing/promotional materials.

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13/18


Wb guidlins

The University has created a custom content

management system for the creating, editing,

and building of all webpages found at ltu.edu.

This content management system automati-

cally enforces the approved look and feel of the

website that was created based on the styles as

defined in this manual.

It is the policy of the University that at least

one resource in each college, division, and

department should be provided access to the

content management system in order to keep

their webpages updated with the most appro-

priate and current text and images. Although

the content management system was designedso that webpages can be built and updated by

individuals with little or no programming or

web development knowledge, the ideal web

editor should be a tech-savvy person who is

familiar with word processing and photo

editing software.

To gain access to and training for the content

management system, submit a request to

[email protected].

The content management system currently

offers three different templates to choose from

for building webpages (the number of available

templates may increase or decrease based onneed). Each template offers slightly different

layouts and functions.

Example 1: Images used on the right-hand

side should be sized with a width of 208 pixels;

image height can vary.

Example 2: Images used above the text in

this template should be sized at a width of

456 pixels and at a height of 174 pixels.

Example 3: This template is designed to

display tables of data or lengthy amounts of

text. Images are not recommended, but can

be added if necessary, depending on the goals

of the web editor.

All photographs should be in jpeg format; all

other graphics or art should be in gif format.

Type is generally 11 pt. Verdana, but larger

point sizes can be chosen.

Example 1

Example 2

Example 3


14/18


Syl guid

The purpose in defining an editorial style for

the texts of all Lawrence Tech publications is

to present the same consistency and strength of

the University brand that is sought in its graphic

standards.

Lawrence Tech follows theAssociated Press

Stylebook and Libel Manual guidelines for

capitalization, grammar, hyphenation, punctua-

tion, variant spellings of words, number style,

etc. However, as is typical with many organiza-

tions, Lawrence Tech style sometimes deviates

from theAP Stylebookor addresses questions

not covered by theAP Stylebook.

The Lawrence Tech Name

The Universitys official name isLawrence

Technological University and must appear

in its entirety in all publications and ads.

In text, it should be used in its entirety upon

the Universitys first mention. While the

nameLawrence Tech has been adopted in

acceptance of popular usage and has become

the Universitys brand, it should be used only

as a second reference in text.

Never use Lawrence Tech University.

Never use L.T.U.

Never use LTU in formal texts or in materi-als produced for the external community.

LTU can be used only informally in internal,

nonofficial, and informal communications

or in instances in which the full name of the

University does not fit for space reasons.

LTU is appropriate in on-campus student

communications and on sports apparel.

When referring to Lawrence Tech as an

entity, use the University, always capitalizing

University.

Correct: The University is . . .

Incorrect: The university is . . .

Correct: In detailing university policy . . .

Incorrect: In detailing University policy . . .

Abbreviations

Avoid abbreviations whenever possible and

remember that the external community

generally will not understand the internal

Lawrence Tech shorthand in referring, for

example, to colleges (e.g., COM, ECE) and

degrees (e.g., BSIOE, DMIT).

Academic Degrees

Correct: associate degree

Incorrect: associates degree

Correct: bachelors degree

bachelor of science

Incorrect: bachelor degree

bachelors degree

Correct: masters degree

master of science

Incorrect: master degree

masters degree

Correct: doctoral degree or a doctorate

Incorrect: a doctorate degree

Correct: Bachelor of Science in

Biomedical Engineering

BS in Biomedical Engineering

Master of Science Education

Doctor of Business

Administration

Avoid abbreviating degrees because they

begin to look like alphabet soup. When an

abbreviation cannot be avoided, alwaysspell it out on the first mention, with the

abbreviation in parentheses following,

and do not use periods in citing the degree.

Correct: MBA, MSME, BSAr

Correct: Master of Science in

Mechanical Engineering

(MSME)

Incorrect: B.S.C.E., M.S.E.M.S.

Academic and Professional Titles

Capitalized before a name, lowercased after

a name:

Correct: Hsiao-Ping Moore, dean of theCollege of Arts and Sciences

Incorrect: Hsiao-Ping Moore, Dean of the

College of Arts and Sciences

Correct: Dean of the College of Arts

and Sciences Hsiao-Ping

Moore

Incorrect: dean of the College of Arts

and Sciences Hsiao-Ping

Moore


15/18


Correct: Vice President of University

Advancement Stephen Brown

Incorrect: vice president of university

advancement Stephen Brown

Generally, do not use the titles Mr.,

Dr., Ms, and Mrs., in text. Dr. is used,

however, in Commencement and honorific

publications.

Correct: Hsiao-Ping Moore, dean of the

College of Arts and Sciences

Incorrect: Dr. Hsiao-Ping Moore, dean of

the College of Arts and Sciences

Correct: Stephen Brown, vice presidentof university advancement

Incorrect: Mr. Stephen Brown, Vice

President of University

Advancement

Academic/University Units

The names of colleges, as well as academic and

service departments and offices, are capitalized.

Correct: College of Architecture

and Design

Department of Electrical

and Computer Engineering

Office of UniversityAdvancement

Office of Admissions

Office of the Registrar

Computer Help Desk

DTE Energy One-Stop Center,

One-Stop Center

the Larry Joe

However, when colleges, departments, and

offices are referred to in shortened form, they

are lowercased:

Correct: the college

the department

the office

the registrar

Acronyms

Avoid whenever possible. If they must be used,

always give the full name upon first mention,

followed by the acronym in parentheses.

Alumni

The correct usage is as follows:

alumnus: one male graduate

alumni: more than one male graduate

or former student or a mixture

of male and female graduates

alumna: one female graduate

alumnae: more than one female graduate

Alumni Designation

When an alumnus/na is cited, his or her

degree and year of graduation is provided

after the name and set off by commas. Be

mindful that the apostrophe indicating that

part of the year is omitted faces the correctdirection.

Correct: John Doe, BSME78, visited

campus for Open House.

Incorrect: John Doe, BSME78 visited

campus for Open House.

And

In text, use and, not the ampersand &. In

heads, captions, and ads, the use of & is per-

mitted if space limitation prevents using and.

Board of Trustees

Always capitalize the full name. However,when it is referred to in shortened form, i.e.,

the board, it is lowercased.

Courses/Programs

Capitalize specific course names. Lowercase

subjects of study.

Correct: Introduction to Psychology

Visual Communication

Incorrect: basic design 1

Correct: The student is taking

mathematics, chemistry, and

English literature courses.

Incorrect: The student is taking

Mathematics, Chemistry, and

English Literature courses.


16/18


Buildings

A. Alfred Taubman Student Services

Center, Taubman Center thereafter

Applied Research Center

Architecture Building

Art and Design Center

Don Ridler Field House, the field house

thereafter

Science Building

Wayne H. Buell Management Building,

Buell Management Building thereafter

Engineering Building

Course WorkNot coursework

Dates

Correct: Oct. 24, 2003

October 24, 2003

Incorrect: Oct. 24th, 2003

Correct: October 2009

Incorrect: Oct. 2009

Email

Do not hyphenate.

Incorrect: e-mail

Email Addresses

All email addresses should be typed in

lowercase letters, unless an external address

is case-specific.

Correct: [email protected]

[email protected]

Incorrect: [email protected]

[email protected]

Fund Raising

Correct: Fund raising, fund raiser,

fund-raising (adj.)

National Association of

Fundraisers (follow organiza-

tions chosen spelling)

Incorrect: fundraising, fundraiser,

fund-raising (n), fund-raiser (n)

GPA

Correct: GPA

Correct: 3.0 GPA, 2.75 GPA, 2.2 GPA

Incorrect: G.P.A.

Incorrect: 3.00 GPA, 2.20 GPA

Housing

Correct: University Housing-South

University Housing-North

Correct: Housing-South

Housing-North

Jr., Sr.

Correct: John Doe, Jr.John Doe, Sr.

Incorrect: John Doe Jr.

John Doe Sr.

Money

When citing monetary figures in nonfi-

nancial texts, do not provide empty cents

placeholders.

Correct: $10

Incorrect: $10.00

Numbers

Spell out 19, use Arabic numerals 10 and up.

Numbers (Inclusive)

Inclusive numbers should not include digits

that are unnecessary for understanding a

numerical spread. An N-dash should be

used between inclusive numbers.

Correct: 32527, 191418, 19972003,

2000 03, 200106

Incorrect: 325-327, 1914-1918, 1997-2003,

2000-2003, 2001-2006

Numbers with Names

Do not put a comma after a name and before

a Roman numeral indicating that two (or

more) members of a family bear the same

name:

Correct: John Doe III

Incorrect: John Doe, III


17/18


Online, OnsiteDo not hyphenate these words.

Incorrect: On-line, on-site

Punctuation

Commas

Serial commas are used in all publications

except for press releases.

Correct: The student gathered his books,

computer, and iPod before

running off to class.

Incorrect: The student gathered his books,

computer and iPod before

running off to class.

Dashes

Use an N- (preferred) or M-dash, with

a space before and after, to denote a break

in thought. Whichever dash is chosen,

it should be used consistently.

Correct: (N-dash)

The professor noted to his

students dismay that the test

was not canceled.

Correct: (M-dash)

The professor noted to his

students dismay that the

test was not canceled.Incorrect: The professor noted--to his

students dismay--that the test

was not canceled.

Incorrect: The professor notedto his

students dismaythat the test

was not canceled.

Incorrect: The professor notedto his

students dismaythat the test

was not canceled.

Percentages

Never use % in text, only in lists of statistics or

numbers.Correct: The student earned a

95 percent on the test.

Incorrect: The student earned a

95% on the test.

Photo Captions or CutlinesLawrence Tech photos printed in external

publications, such as magazines and journals,

must have a caption or cutline that acknowl-

edges the Universitys ownership of the im-

age. Preferred captions are:

Lawrence Technological University photo by

PHOTOGRAPHER.

or

Lawrence Technological University photo.

Semesters

When referring to a specific semester and

year, capitalize the semester:

Correct: Spring 2007

Correct: The Spring 2007 semester

begins . . .

Correct: the spring semester begins

Incorrect: spring 2007

Incorrect: the Spring semester begins

Spaces Between Sentences

Do not insert two spaces between sentences.

Use one only.

Room Numbers (on campus)Do not put a space between the letter

(indicating the building) and the number

in room numbers.

Correct: A200, T156, S100

Incorrect: A 200, T 156, S 100

Telephone Numbers

Use periods between the numbers and not

hyphens or parentheses.

Correct: 248.204.4000

Incorrect: (248) 204-4000

(248) 204.4000

1.248.204.4000

Use p, f, and c after the number to indicate

telephone, fax, and cell.

Correct: 248.204.4000 p

248.204.4000 f

248.204.4000 c

Incorrect: f 248.204.4000

fax 248.204.4000

F 248.204.4000


18/18

identity standardsfinal 4-22-09

Documents